Clever Conversions

Founder & Lead Consultant

Australian D2C Brands

As an eCommerce Growth Advisor, I specialise in assisting Australian D2C businesses in a partnership model that includes a blend of strategy and execution.

This support can range from a singular transformation project to an ongoing advisory role.

PODCASTS & WEBINARS
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eCommerce Australia: https://t.ly/rmlWz
Add To Cart Campus w/Nathan Bush - Lunch n Learn: https://t.ly/JiP7O
VWO: https://tinyurl.com/yf6vu7fh
More2Marketing: https://t.ly/pWap1

eCommerce Growth Advisor

Optus

- Product Owner leading a team of 10, directly responsible for the app's recharge purchase funnel, generating over $300 million annually.
- Established the first company-wide A/B testing program for the My Optus App.

Digital Product Owner - Optus Mobile App (Prepaid)

As the eCommerce Manager, I led a squad of 10, focusing on strategy, driving business results, and delivering exceptional customer experiences.

In this role, I achieved 3 x consecutive years of year-on-year growth and was awarded the prestigious #1 Club Award for the top 1% of sales performers company-wide.

Senior eCommerce Manager (Prepaid)

• Direct accountability for the prepaid device P&L of $70m+ revenue
• Managed profitable growth of the Optus portfolio achieving the highest market share in over 3 years
• Marketing lead for vendor negotiations, working with partners to deliver pricing, rebates and marketing plans which gave Optus a competitive advantage in the market

Product Manager - Prepaid Devices

•  Go-to-market leader, successfully launching over 30 devices with major brands including Apple, Samsung, Nokia, Blackberry, Motorola, Huawei and many more.
• Led cross-functional teams to develop and execute device launch plans 
• Recipient 2011 Consumer Marketing Award
• Member of the 2012 Aspiring Leaders Program

Marketing Executive - GTM Postpaid Devices

• Assistant Manager for Optus' 2010 Football marketing communications campaign
• Optus' largest campaign of the year including television commercials, PR, social media, outdoor, direct mail, events, hospitality, print, catalogue and in-store advertising
• Direct accountability for the management and execution of the online strategy, SBS partnership, Sydney Festival of Football partnership and all FIFA marketing communications

Check-out this amazing TV ad we created with our agency partners M&C Saatchi!

Sponsorship Executive - Football

Marketing Graduate - Customer Marketing

Football Jerseys Online

Founder & Chief of Everything (Side Hustle)

Lion Co

Credit Executive - Major Accounts and Wine

As Lead Consultant at Clever Conversions, I help Australian eCommerce brands boost conversion rates and improve user experience through:

1. In-depth Audits

2. High-Converting Landing Pages

3. Strategic A/B Testing

I'm passionate about helping brands understand their customers and use data to drive growth, and I've been fortunate enough to share my insights as a guest on the following podcasts.

- eCommerce Australia
- Experiment Nation 
- VWO 
- More2Marketing

I've also run workshops for the ADD TO CART Campus and ECOM100 Communities.

WHAT BRANDS SAY
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"Ilan has effectively enabled us to fast track our business by bringing years of real-world experience into our business overnight." 

- Jim Holliday, Sharkskin International

”…any organisation looking to boost its eCommerce performance would benefit immensely from having him part of the team. He is a proven asset when it comes to driving sales growth.” 

- Maurice McCarthy, Managing Director, Customer Success, Optus

"This was definitely money well spent for us" 

- Chris, Owner, Blissful Little Home

WANT TO LEARN MORE?
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Book a complimentary website review, and we’ll show you how our blend of data insights, marketing strategies, and user experience principles can create a measurable impact for your brand.

Get in touch by clicking the link at the top of my profile or via DM.

Ilan Hurwitz

RTB House

Managed a portfolio of leading e-commerce platforms and mobile apps in Eastern Europe, delivering tailored analytics strategies to optimize business performance.
Built and nurtured strong client relationships by deeply understanding their core business objectives and addressing technical challenges to enhance web performance and data accuracy.
Developed and provided technical documentation to clients, implementing site tags and tracking solutions via Google Tag Manager to ensure precise data collection.
Analyzed Google Analytics data to uncover actionable insights, preparing and presenting strategic recommendations to improve user engagement and drive business growth.
Designed and maintained Business Intelligence (BI) dashboards, cross-referencing internal and external data sources to identify discrepancies and ensure data integrity.
Actively monitored and resolved issues related to reporting, tagging, creatives, and data feeds, ensuring seamless data flow and accurate performance tracking.

Senior Technical Account Manager

Set up and launched remarketing and brand awareness campaigns for TIER 1 Ukrainian eCommerce clients with real-time bidding technology.
Managed the technical preparation of advertisers for the start: prepare and install website tags, set trackers, upload banners, and parse feeds.
Provided regular detailed reviews of campaign set-ups, optimizations, and configurations; fixed system disruptions.
Built long-term, trusted partner relationships with clients and improved technical implementation for business growth.

Technical Account Manager

G Partner

Led strategic collaboration with cross-functional teams to support and drive the growth of SMB advertisers under the Google Partners Program for Central and Eastern Europe (CEE) and Central and Central Asia (CCA).
Developed and executed high-impact paid media strategies, aligning with client goals to maximize ROI and drive measurable business outcomes.
Managed and optimized PPC campaigns across search and display networks for multiple clients, continuously refining targeting, bidding, and ad creatives to improve campaign performance.
Crafted comprehensive measurement plans and oversaw seamless tracking implementation using Google Tag Manager to ensure accurate campaign tracking and performance analysis.
Generated detailed monthly and quarterly reports with actionable insights, providing clients with data-driven recommendations to fuel growth and enhance paid media results.
Conducted A/B testing to optimize ad copy and landing page performance, continually refining messaging and user experience to boost conversion rates.
Nurtured strong relationships with key clients, delivering exceptional customer service and ensuring sustained campaign success through ongoing strategy refinement and proactive communication.

Senior PPC Specialist

Technical support of Google Ads advertisers
Launched new PPC and continuously optimise existing campaigns to increase conversions, reduce costs, and achieve monthly ROI.
Performed keyword research, competitor analysis, bid adjustment, and ad copy optimisation according to overall marketing objectives to reach set targets.
Worked as part of the marketing team, assisting others when necessary.
Researched and stayed on top of trends and changes in PPC marketing.

PPC Specialist

Digital Marketing Manager with over 10 years of comprehensive experience in strategizing, setting up, and optimizing campaigns across all stages of the marketing funnel. Proficient in using Google Analytics 4 (GA4) and Google Tag Manager (GTM) to support enterprise-level accounts, driving data-driven decisions and actionable insights. Highly motivated to learn, grow, and advance in the AdTech industry, bringing a blend of analytical expertise and creative problem-solving to every project.

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Ilan Hurwitz

Volodymyr K.

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