Clever Conversions

Founder & Lead Consultant

Australian D2C Brands

As an eCommerce Growth Advisor, I specialise in assisting Australian D2C businesses in a partnership model that includes a blend of strategy and execution.

This support can range from a singular transformation project to an ongoing advisory role.

PODCASTS & WEBINARS
----------------------------------
eCommerce Australia: https://t.ly/rmlWz
Add To Cart Campus w/Nathan Bush - Lunch n Learn: https://t.ly/JiP7O
VWO: https://tinyurl.com/yf6vu7fh
More2Marketing: https://t.ly/pWap1

eCommerce Growth Advisor

Optus

- Product Owner leading a team of 10, directly responsible for the app's recharge purchase funnel, generating over $300 million annually.
- Established the first company-wide A/B testing program for the My Optus App.

Digital Product Owner - Optus Mobile App (Prepaid)

As the eCommerce Manager, I led a squad of 10, focusing on strategy, driving business results, and delivering exceptional customer experiences.

In this role, I achieved 3 x consecutive years of year-on-year growth and was awarded the prestigious #1 Club Award for the top 1% of sales performers company-wide.

Senior eCommerce Manager (Prepaid)

• Direct accountability for the prepaid device P&L of $70m+ revenue
• Managed profitable growth of the Optus portfolio achieving the highest market share in over 3 years
• Marketing lead for vendor negotiations, working with partners to deliver pricing, rebates and marketing plans which gave Optus a competitive advantage in the market

Product Manager - Prepaid Devices

•  Go-to-market leader, successfully launching over 30 devices with major brands including Apple, Samsung, Nokia, Blackberry, Motorola, Huawei and many more.
• Led cross-functional teams to develop and execute device launch plans 
• Recipient 2011 Consumer Marketing Award
• Member of the 2012 Aspiring Leaders Program

Marketing Executive - GTM Postpaid Devices

• Assistant Manager for Optus' 2010 Football marketing communications campaign
• Optus' largest campaign of the year including television commercials, PR, social media, outdoor, direct mail, events, hospitality, print, catalogue and in-store advertising
• Direct accountability for the management and execution of the online strategy, SBS partnership, Sydney Festival of Football partnership and all FIFA marketing communications

Check-out this amazing TV ad we created with our agency partners M&C Saatchi!

Sponsorship Executive - Football

Marketing Graduate - Customer Marketing

Football Jerseys Online

Founder & Chief of Everything (Side Hustle)

Lion Co

Credit Executive - Major Accounts and Wine

As Lead Consultant at Clever Conversions, I help Australian eCommerce brands boost conversion rates and improve user experience through:

1. In-depth Audits

2. High-Converting Landing Pages

3. Strategic A/B Testing

I'm passionate about helping brands understand their customers and use data to drive growth, and I've been fortunate enough to share my insights as a guest on the following podcasts.

- eCommerce Australia
- Experiment Nation 
- VWO 
- More2Marketing

I've also run workshops for the ADD TO CART Campus and ECOM100 Communities.

WHAT BRANDS SAY
----------------------
"Ilan has effectively enabled us to fast track our business by bringing years of real-world experience into our business overnight." 

- Jim Holliday, Sharkskin International

”…any organisation looking to boost its eCommerce performance would benefit immensely from having him part of the team. He is a proven asset when it comes to driving sales growth.” 

- Maurice McCarthy, Managing Director, Customer Success, Optus

"This was definitely money well spent for us" 

- Chris, Owner, Blissful Little Home

WANT TO LEARN MORE?
----------------------------
Book a complimentary website review, and we’ll show you how our blend of data insights, marketing strategies, and user experience principles can create a measurable impact for your brand.

Get in touch by clicking the link at the top of my profile or via DM.

Ilan Hurwitz

Grow & Monetise Your Personal Brand on LinkedIn™ → Unlock Leads & Leverage 💸 | Founder & CEO @ Stealth AI Startup ✨

I looked fine on the outside.
Inside, I was falling apart.

In my early 20s, I was burnt out, addicted, and disconnected from myself.
One night, sitting alone in a bathtub, I was ready to end everything.

I had no one to talk to about what I was feeling.
So I learned to sit with myself.

And in that silence, something cut through the darkness.
Not a solution. Just a warm, golden inner voice that said:

“If you can end this story at any time…
why not see how high you can go?”

That question didn’t fix my life.
But it woke me up.

What followed was a decade of rebuilding.
My nervous system. My identity. My self-worth. My sense of purpose.

No shortcuts. No gurus.
Just learning how to live again from the inside out.

And eventually, it worked.

I built businesses. I reached goals I once thought would fix everything.
From the outside, it looked like success.

Inside, it still felt empty.

It wasn’t until I let go of the trauma that had been quietly running me,
and learned how to live from a calmer, clearer inner state,
that things finally shifted.

That’s when success stopped feeling hollow.
And purpose became clear.

That journey became Unbroken You.

And then it became Yui.

Yui is the guide I needed back then.
Now built as an emotionally intelligent AI companion.

Not motivation.
Not a therapy replacement.

A calm, honest presence that helps people reflect, regulate, and rebuild.
One habit. One thought. One day at a time.

What I focus on now:
• Trauma-aware personal growth
• Emotional intelligence in the AI age
• Building AI systems that support real human change

I’ve built this 100% solo because I believe the future belongs to individuals with clarity, leverage, and soul.

I’m here…

• To help people come back to themselves
• To return to who they were always meant to be
• And to become the highest version of themselves

I’m building this openly, so no one has to figure it out alone.

William Choi

You have what it takes. 

You have the skills.
You have the passion.
You have the discipline.

You will make it through. 

Keep going 💛

undefined undefined

Founder

Author

Newly by HealthcareLink

Solopreneur building Yui: AI life companion for mental health ✨

English

Korean

Vibe coding is a lie.

I "vibe coded" an app for 6 months.
I thought it would take 6 days.

A weekend "why not" became my life.

Here's what no one tells you:

AI lets you build apps now.

No coding experience needed.
It looks amazing on the surface.

Then you look under the hood.

Pure chaos.

But you've seen what's possible.
So you're too committed to stop.

100% vibes. 0% understanding.

That's a recipe for disaster.

So here's everything I learnt:

→ AI gets you to 80% fast
→ Last 20% takes 10x more
→ That's where everyone quits

→ AI can create anything you ask for
→ But "can create" ≠ "should ship"
→ Anyone can throw paint at a canvas
→ Few can create something of value

→ You can't debug what you don't get
→ AI builds fast. You fix slow
→ I spent 3x longer fixing than building

→ Always use top models (Opus 4.6 imo)
→ Smarter = less errors & headaches
→ More expensive but you regain time

→ 45% of AI code has security flaws
→ That's not my opinion. That's data
→ Never leave API keys in the front end

→ No version control = no undo button
→ One mistake can erase weeks of work
→ I learnt this the hard way

→ The real skill is "vibe engineering"
→ Think like an architect, not a passenger

→ Building for yourself? Prototype away
→ Building for others? Raise the bar

→ Think security. Scalability. Cost.
→ Then let the AI do the heavy lifting
→ Bad thinking in = pretty garbage out

→ Starting an app is super easy
→ Finishing one is a different sport

What did I actually build?

An AI life companion with 5 tools:

Automatic mood tracking.
Journaling. Life insights.
To-dos. Real memory.

+

Real conversations.
Deep encryption.
100% privacy.

AI collapsed them into one app.

That's why it took 6 months not 6 days.

I wasn't building a copy-paste app.
I was building a new kind of ecosystem.

I asked Claude to estimate the build
without AI.

Its answer: 5 people. 12 months. $1.5M.

I did it solo. In 6. For almost nothing.
That's the power of AI done right.

Clear thinkers will own the future.

Not coders. Not non-coders.
The ones who direct AI precisely.

No one is teaching that yet.

P.S. Tried building something with AI?
How did it actually go?

Be honest 😅

I'm a big fan of the "GPS Theory"

When you miss a turn, your GPS doesn't judge you.

It doesn't sigh. 

Or bring up that wrong turn from 10 minutes ago. 
Or question your ability to drive...

It just quietly recalculates, and finds another way forward.

Without drama. Without shame. 

Every time. 

Life works the same way.

I've missed more turns than I can count. 
Entire detours that lasted years...

• Wrong businesses
• Wrong relationships
• Wrong reasons for being.

But here's what I've learnt:

Your destination doesn't vanish just because you took a wrong turn.

The route changes. That's all.

The irony? 

The detours often taught me more than the path ever could.

So if you're sitting in the middle of a "wrong" turn right now.
Career, relationship, identity, whatever it is...

Breathe.

You're not lost. 
You're recalculating.

The destination is still there.
It always was, and always will be.

Keep driving 🚗💨

I disappeared for 6 months.

No announcement. 
No "taking a break" post. 
No dramatic exit.

I just... stopped.

And I need to tell you why.

I spent a decade building.
12 businesses. 8-figure valuations. 
The money. The team. The applause.

And at the top?

I felt nothing.

I kept trying to prove my worth.

To others.
To parents.
To myself.

To the younger me who believed that money solved all problems in the world.
Because his trauma stemmed from a lack of it.

So the chase to the top is what drove me.

And on that journey I sacrificed friendships, moments, time.
All of which I can never get back.

Then the person I trusted most took everything overnight.
The company. The team. The assets. Gone.

I relapsed. Hard.

The vices I thought I'd outgrown rushed back like they never left.

But now? I had run out of places to run.

So I did the opposite. 

For the first time in my life...I stopped.

10 days. Silent meditation retreat. 
No phone. No speaking. 

Just me and the truth I'd been avoiding for 20 years.
And in that silence, something revealed itself.
Not a new version of me.

But...the original one.

Underneath the trauma. 
Underneath the proving. 
Underneath the performing.

For the first time in my life I wasn't chasing anything.

I was just... still.

And in that stillness I realised something that changed the direction of my life.

"I don't need to prove anything anymore. I never did.
And now I need to help others see what I almost didn't.

That they were never broken in the first place."

So I went silent. 
Not to find myself. 
I'd already done that.

I went silent to build.

I spent 6 months writing a 550-page book about everything I've learnt rebuilding my life from rock bottom. 90 truths across 10 pillars. Identity. Mind. Body. Relationships. Purpose. Enlightenment.  

All of it.

Then I spent another 6 months vibe engineering an AI companion called Yui from the ground up. Solo. No team. No funding. No coding background.

An emotionally intelligent & hyper-personal AI that listens, remembers, and helps you see yourself clearly every single day.

Because no one walked beside me on that journey.
And I don't want anyone else to walk it alone.

I don't know if any of this will work.
I don't know if the book will land.
I don't know if anyone will use the app.

But I know why I'm doing it.

And for the first time... that's enough.

So here I am.

Back on LinkedIn.
Back in public.
Back with something real.

If you're still here after 6 months of silence...

Thank you 💛

And if you're in the middle of your own rebuild right now...

Stay close. This is going to be a wild ride.

P.S. What's one thing you walked away from that everyone thought you were crazy for leaving? 

I'd love to hear below~

I spent my whole life trying to prove my worth.

Better grades.
Better body.
Better job.

Better everything.

And every time I hit the goal...

The voice came back.

"Now what?"
"Is this finally enough?"
"Do they love me, or what I do for them?"

So I kept climbing.

The hustle. The healing. The habit stacking.
The productivity apps. The self-help rabbit holes.

But nothing ever filled it.

Because here's what nobody told you:

You weren't born feeling unworthy.

That was taught.

By the school that ranked you as a number.
By the parent who only praised your wins.
By the world that said...

"Be useful, then you'll be loved."

And you believed it.

So you became the overachiever.
The caretaker. The fixer. The performer.

All to feel "enough."

But here's the harsh truth: 

"No amount of external validation...
Will ever fix internal self-rejection." 

Your worth isn't tied to your bank balance.
Your follower count.
Your job title.

You are not a role.
You are not a result.
You are not a resume.

You are the one who gets to decide what you're worth.

And the moment you stop outsourcing that decision?

Everything changes.

Not because you become more worthy.

But because you finally realise you already are ✨

Btw...

If this hit home, repost it so you have it with you 💛
Then read it again on the days you forget that...

I ran from myself for 20 years straight.

P*rn. 
Dr*gs. 
Relationships. 
$12M valuations.

4 escapes. Same hole inside.

Then life ripped everything away... 

And I was forced to do the thing I'd been avoiding. 

Stand still.

(It almost broke me.)

I wrote about it. 
What happened. 
What I found. 

Just 3 simple ideas quietly pulled me out of the fog. 

So...

If you're feeling lost, stuck, or overwhelmed right now?

This one is for you 💛

This article is sponsored by Yui: AI Life Companion — Get beta access There's a kind of "lost" that nobody talks about. Not the loud kind... not rock 

How to Keep Going When You're Feeling Stuck

Your brain is sabotaging you right now...

(And it thinks it's helping)

That thing you keep putting off?

• The conversation. 
• The clear boundary. 
• The "starting Monday" habit.

You're not lazy. You're not weak.
Your brain is just running a broken script.

And here's what nobody tells you:

Your avoidance was never about the task.

It's your brain protecting itself.
Even when that protection is suffocating you.

So, I broke down 7 ways to work with your brain.
Not fight against it.

But I also went somewhere most people won't go.

The REAL reason you're stuck...
(It has nothing to do with "willpower")

Read the truth below 👇

It's not discipline. It's not motivation. It's neuroscience... and something deeper. You know what you need to do. The conversation you keep putting o

How to Trick Your Brain into Doing Hard Things

A $12M company was stolen from me.

(Yes I got Zuckerberged...)

Last year I had a solo business at $50K/Mth.

I wanted to scale it so I looked for a partner.

This partner promised the world to me.
The team, the aligned vision, the passion.

So I gave them all my industry secrets.
That made me and my clients so successful.

That partner promised me and my clients 10X results. 
Fully automated with AI.

All I had to do was market it with my personal brand.

And I did.

10,000 waitlist, all old and new clients converted into this startup. Healthy MRR from the jump at 20x valuation as it was AI.

Then the reality hits.

AI is not there yet. Team is not at the level promised.

Partner keeps telling me...

"This is normal what did you expect". 
"I don't want to get VC money." 
"Have patience".

My clients all start to get cold feet. 
My clients all no longer trust my offer. 
My clients all stop wanting to continue.

All because my partner took them on and massively underdelivered.

Then, he took my IP and the team and vanished. 
Only to go to Dubai and raise VC money.

The irony. The pain. 
The $12M lesson learnt.

Sigh. 

This is why I'm back to being a solopreneur.

7/10 business partners I've had in my life have done this.
They've been an anchor, not a lifeboat or a rocketship.

People that see my success, want it, and take it from me. 
And I'm always left with an expensive lesson.

The only reason was I felt like I wasn't enough alone. 
Like I didn't have enough knowledge, skills, or scalability. 

And that self-limiting belief is what got me there.

Now?

I've realised I have it all.

The marketing. 
The product design. 
The customer understanding. 
The business acumen. 
The right vision.

And with AI? 

I never need to rely on a partner or a team again.

The timing could not have been better.

Because now I'm working on something I believe in.

Not for external success, but to truly help others.
Those who silently suffer under the heaviness of their own minds...

I now exist to serve you and only you.

(heyyui.app if you're one of them)

BTW... 

What's the craziest betrayal you've ever experienced? 

Free therapy & hugs in the comments below 🥺

Rock bottom → Sober → 8-figure empire → Ego death → Unbreakable peace. I wrote down exactly how. Now building the world’s most empathetic AI | Author of Unbroken You 📖 | Creator of Yui ✨

What even is LinkedIn anymore lol. 

All I see are memes with zero substance go viral. 
All just self-referencing LinkedIn specific features. 

Need ur honest opinion... (,,>﹏<,,)👉👈

taplio

The Battle

Ilan Hurwitz

William Choi

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The Battle

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William Choi

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}William Choi's LinkedIn Performance

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