Ilke Yilmaz ✨

Catch22

- Planning, executing, and coordinating high-profile events across the UK for TikTok Creative Academy, resulting in an outstanding 2122% increase in participation
- Conceptualising and organising the entire event framework for TikTok Creative Academy, overseeing nationwide venue scouting and integrating captivating themes, engaging activities, and optimal logistical arrangements
- Leading integrated marketing campaigns for events, utilising a mix of PPC ads, social media, flyers, collaboration with local hubs, email marketing, and Eventbrite. Resulted in a comprehensive and impactful promotional strategy that drove attendance and engagement.
- Actively building strategic partnerships with creative partners such as Factory International, The Prince’s Trust, and and The Reporters Academy, ensuring the successful realization of expansive event productions
- Spearheading the establishment of comprehensive event planning guidelines for the whole organisation, streamlining processes and enhancing overall efficiency in event execution
- Demonstrating an expertise in the strategic management of event finances, intricately handling payment processes, implementing budgeting strategies, and engaging in thorough financial planning

Event Coordinator

TBI Media Ltd.

Working for various live productions of TBI Media such as Magic at the Musicals at the Royal Albert Hall and The Young Arrows Awards Ceremony at the BFI. 

- Working closely with artists to coordinate their needs, transport, press interviews, and on-site management
- Assisting the production team to ensure that event is running to time and smoothly, artists are stage ready, and event supplies are set up correctly

Event Production Liason

Goldsmiths, University of London

The Student Representative for MA Programme on Promotional Media: Public Relations, Advertising & Marketing.

- Utilising the communication between students and the Staff for improved academic experience by being the primary contact person within the programme
- Gathering feedback from student cohort and effectively negotiating for better provisions and more inclusive education policies within the department
- Collaborating with academic representatives across different programmes and proactively lobbying in monthly Council meetings

Student Representative

ELSA

Member of the International Executive Board of the European Law Students' Association (ELSA) - the largest young law practitioners network worldwide, representing 60,000 members in 44 countries.

- Led the international cross-functional team of 25 to ensure adherence to KPIs and to achieve specific targets to deadlines
- Collaborated with key stakeholders such as the United Nations, the Council of Europe, and LexisNexis on creating customised marketing campaigns including networking and academic events, specific target audiences, KPIs, and end-to-end analytics
- Created an integrated, multi-channel marketing campaign, including social media content, live casts, online events and event pages that increased conversions by more than %200 
- Redesigned the events experience for the virtual environment as a result of the pandemic by introducing online projects, and incorporating engagement tools, presentation platforms and landing pages which advanced the use of digital tools by 100% in comparison to the year before 
- Produced project guides and delivered presentations that enhanced the diverse project teams’ understanding of promotional techniques, campaign strategies and event planning, which increased the quality of over 150 events according to participant feedback
- Launched monthly newsletter that attained a %70 open rate to over 10.000 mailing list subscribers

Executive Marketing Project Manager

- Organised the largest international meeting of ELSA with over 100 participants lasting for a week, carried out its promotion strategy, created on-brand merchandise such as handouts, branded gifts and goodie bags, and led the organising team of 15
- Operated the production of three editions of a week-long international event including cultural, academic and social programmes, while directing a team of 20
- Enhanced the project profile of the local branch of the association in Ankara, Turkey by overseeing logistics, finance, production and close-out of 10 events
- Negotiated favourable agreements with vendors to fulfil contract budget requirements
- Advanced the level of the project management skills of the organisers of a number of 50 events with the local, national and international outreach through providing workshops

Event Marketing Coordinator

United Nations

Institutional Communications Manager representing ELSA in the various United Nations bodies such as UNESCO, UN ECOSOC, UN Women, and CEDAW.

- Sustained and fostered good relations with United Nations and negotiated a variety of complex agreements in support of the expansion of the cooperation
- Represented ELSA to the 65th Session of the Commission on the Status of Women (15-26.03.2021) and the 79th Session of Committee on Elimination of Discrimination Against Women (21.06-1.07.2021)
- Led a delegation of 15 and assisted them in all organisational matters regarding their day-to-day obligations in the sessions and their academic preparation
- Drafted exclusive reports after the meetings and sessions and presented them to the Institutions

Head of Delegation

International Telecommunication Union

- Represented ELSA to the Study Group V: Environment, Climate Change and Circular Economy (11-20 May 2021).
- Led a delegation of 5
- Gained unique insight into international discussions in the field of the digital economy, climate crises and technologic solutions

Head of Delegation to the ITU Study Group V

DURUKAN+PARTNERS

- Maintained and nurtured relationships with investors by addressing their legal questions and concerns
- Coordinated the organisation of client social and networking events as part of the firm's efforts to foster relationship building
- Communicated effectively with foreign corporate clients to interpret laws, rulings, and regulations
- Involved in the resolution of disputes both in the settlement and mediation phases

Trainee Lawyer

CMS UK

- Gained a great understanding of the tech sector by working directly with a wide range of international tech companies and advising them on internet law, data privacy, data protection, and compliance

Summer Intern

Gün + Partners

- Gained experience in drafting contracts regarding trademarks, patents, and IP & IT

Semester Intern

👋 I’m Ilke, a London-based creative problem solver with a six-year of background in marketing and event management. I help brands and businesses make an impact through targeted marketing solutions, dynamic event productions, and buzz-worthy campaigns.

I've always had a robust creative nature, from winning painting competitions to opening my own photography exhibition 👩🏼‍🎨 My journey into a creative profession, however, did not follow the typical script…

⚖️ Realising that tying my creativity with strict regulations is not for me, I quit my legal career. 

Since then I have:

🌐 Worked as an Executive Marketing Project Manager representing 60,000 members in 44 countries

🤝 Collaborated with the United Nations, the Council of Europe, and LexisNexis on customised communication strategies that enable them to connect effectively with their communities and grow their target audiences

🚀 Created and executed an integrated, multi-channel marketing campaign, including social media content, live casts, and online events that increased conversions by more than %200

👩🏼‍💻 Redesigned the events experience for the virtual environment as a result of the pandemic by introducing online projects, and incorporating engagement tools which advanced the use of digital tools by 100%

💡 Produced project guidelines and delivered presentations on promotional strategies and event planning, resulting in an improvement in the quality of over 150 events in 44 countries 

🎓 Graduated with Distinction from the #1 Media and Communications Programme in the UK and the top 5 in the world for my Masters

If you're looking for someone who can come up with practical and innovative ideas —and execute them flawlessly— then we should talk! 🤙🏻

I grow brands on Insta, TikTok + Pinterest 📈 reaching over 67 MILLION impressions every MONTH for my clients 🔥 Track Record of Scaling Brands on Social | Not just your average marketer 💅

I don’t do trends. I do traction.

You won’t find me pushing hacks, follower goals, or 30-day content calendars.

I work with brands who care more about consistency than chaos - and want their marketing to mean something.

🔹 Fractional CMO (by application only)
For brands ready to grow sustainably, with systems that don’t fall apart in 3 months.
I guide the strategy. Your team executes. Together we scale - cleanly and profitably.

🔹 In-House Marketing Consulting/Management
I coach + run internal teams to run like agencies - without burning out or drowning in busywork.
Structure. Clarity. Direction. All data-driven to your store's backend to optimise for revenue growth.

📌 I’ve helped brands hit 7 figures without paid ads
📌 Generated 1B+ organic impressions across client accounts.
📌 I build systems that do the heavy lifting - so your team doesn’t have to.

Right now, I’m quietly building something new. Stay tuned 👀

Danielle Theobald 🍪

Completely and utterly unremarkable.

that's what I'm striving to be

not ur average LinkedIn post, right?

context: my word for 2026 is 'unremarkable'

and I know that sounds insane coming from me lmao

the girl who feels most comfortable working 14-hour days
scaling businesses
being the busy entrepreneur

my comfort zone is literal chaos 🤡

and that's... not the flex I thought it was

so this year I'm not optimising for growth, I'm optimising for more peace

and let me tell you - sitting in this chill period is UNCOMFORTABLE

it's only been 2 weeks and I'm already battling myself daily

my brain keeps whispering 'you're falling behind' 'you're failing' 'be better'

bc that's my comfort zone

here's what 'unremarkable' looks like for me:

I drive a 2013 beat-up Corsa
but I've paid my entire Bali lease upfront for the foreseeable future

I don't buy designer clothes (Vinted girlie thru and thru 💅)
but I'm on track for early retirement

99% of people here are in hustle mode

grinding, scaling, optimising for MORE

(+ that's fine if that's what YOU want)

but what if slowing down is YOUR version of getting out of your comfort zone?

and I think that's the thing no one talks about

🚨 why aren't we focusing on what feels good for US? 🚨

rather than what looks impressive to strangers on the internet

choose what you want, but for me I cannot wait to be completely unremarkable in 2026

Danielle Theobald

I guarantee 1M+ impressions in 90 days 💰 Scaling health + wellness brands to 7 figs with strategy that sells on Instagram + Pinterest 🧬 BSc in Biochemistry with Hons

if going viral on Insta worked

every brand with a video over 1m views would be rich 

but there's a reason that isn't the case

✨ funnels ✨

it's actually ridiculously easy to get a viral video

(use the retention curve - look at my past posts or YT for a breakdown on this)

but viral video ≠ instant sales

idk why it's still the goal for so many business owners tbh 😭

play it out in your head:

1. your video goes viral, Sarah sees it
2. at best, Sarah is interested and clicks on your profile

without funnel:
3. Sarah's attention isn't caught within 3 seconds with a direct follow through so she goes off your page and continues her doom scrolling

with funnel:
3. Sarah sees a lot of content on your page she's interested in
4. Sarah follows you
5. over the weeks, Sarah gets a lot of genuine value from your account
6. Sarah puts her email in for a lead magnet you promote on stories. you now own her data and she's gone from organic to earned data
7. Sarah may share it with a friend, or she may not read it for a couple weeks
8. Sarah continues getting value from your account 
9. one random Tuesday, Sarah gets hit with an email that specifically targets her and she purchases

question for all students still reading: WHY does Sarah purchase?

answer: because the brand filled her with VALUE, PATIENCE, TRUST, TIME

I guarantee you that if the product arrives and she loves it, she's ordering again AND telling all her friends about it

LTV of Sarah = pretty endless

she alone could make you thousands

repeat after me:

it's not the viral video that gets your brand rich

it's the ✨funnel✨

admittedly this is a bit of a rage post because I'm tired of ONLY seeing formulas for viral videos

when they're actually only 5% of the story x

and for brand owners not running marketing themselves: if your marketing team isn't consistently yapping about funnels and is entertaining a focus of going viral

fire them and hire someone who actually knows how to turn Insta into money in the bank

spending my morning blocking over 200 people on LinkedIn 

you know it’s bad when looking at my own post is a drain 

(me the past month) 

AI comments eeeeverywere

I’m losing brain cells on a platform that should be giving me more insights + info

Ya girl is tired of it

mirror mirror on the wall

blockity block BLOCK AI comments fall

tryna fill the O2 arena is what's killing your brand

let me explain

200 engaged people > 20k ghosts

do you KNOW how many people 200 is?

that's a PACKED room. standing room only. people lining the walls.

but brands are out here trying to fill O2 Arena when they can't even fill a coffee shop with people who actually care 🤡

here's what the research says (yes actual research):

a study on online brand communities found that ENGAGEMENT and IDENTIFICATION with the community - not size, not participation numbers - are what drive:

• brand loyalty
• willingness to co-create with you
• positive WOM

read that again!

it's not about how many people are IN your community

it's about how many people FEEL like they belong

the brand owners obsessing over follower counts?

probably still waiting for their Shopify dings lmao

the brands building real connection with 200 ride-or-dies?

they've got a marketing army that money can't buy

(enter Duo, Aldi, Ryan Air)

so before you stress about growing your numbers...

ask yourself:

do my current people actually care?

bc if they don't, adding more won't fix it x

signed,

your friendly neighbourhood reality check

460k impressions in 30 days on a NEW account is cool

but you know what's even cooler??

- compounding content that never dies (hello guaranteed MRR)
- SEO cheatsheet for blogs for your business (bc Pinterest did the heavy-lifting for you)
- Google boost for free (Pinterest will make you jump to page 1 on Google overnight)

I go on and on (and on) about Pinterest for businesses - but it's not just about the immediate money

It's the HUGE and FREE data collection you can get for your brand

Data you'd pay thousands (even tens of thousands) for

Which is exactly why OpenAI are looking at acquiring Pinterest 

(specifically, for their shopping insights + data)

get on it besties!!

easy $50k Pinterest funnel

(anyone can build x)

1. lead magnet → nurture → offer
2. 100 pins driving traffic
3. monthly keyword updates
4. scale the top 5 pins

takes a day (or less) 

maintenance = 1 hr/week 

and you’ll have an extra $50k per year within 12 months

ur welcome 🫶

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OPENAI MIGHT ACQUIRE PINTEREST 🚨

read that again bestie!! 

I've been SCREAMING about Pinterest for months

‘its free SEO’
‘its a discovery engine’
‘get on it before everyone else does’

and most of you thought I was being dramatic 🤡

well well well...

OpenAI wants Pinterest for:
• 600M monthly active users
• product search data (goldmine for AI shopping)
• real human engagement insights
• industry-leading discovery algorithms

aka everything I've been telling you makes Pinterest valuable 🤭

the brands who listened?

already have boards ranking
already have pins driving traffic
already have audiences built

the brands who didn't?

about to compete with OpenAI-powered discovery 💀

Pinterest isn't just a vision board anymore

it's about to be the backbone of AI-powered shopping

and if you're STILL not on there...

wake up x

(ps shoutout to my client Kim Palmer - Clementine - who let me know in our Pinterest catch up today!)

Why did it take 75 YEARS for someone to fix the chip box?? 🍟

same cardboard box since the 1950s... until now

Heinz just dropped...

✨ The Dipper ✨

(a chip box with a BUILT IN!! ketchup compartment)

launching in 11 countries at once

restaurants. stadiums. global domination.

this is what happens when brands stop overcomplicating literally everything

Kraft Heinz didn't reinvent ketchup

didn't try to shove an unnecessary product line into dev

didn't come up with weird seasonal offers

they LISTENED to their audience, had FUN, and made something COOL!

and I think we all need to start taking a page from that book

bc idk about you, but I'm tired of the constant in and out consumerism - no one wants it and it's why a lot of brands are losing the game :)

HELLO FRESH HAS DONE IT AGAIN 👏

(which is why they have 7.7 BILLION euros in rev)

let me take you to Waterloo Station, London

they built a life-size kitchen inside their delivery box
had a REAL family cooking dinner every evening (?!)
gave away 9,000 mini boxes with recipes and dinner bells

and now we're all talking about it

here's the thing about HelloFresh:

• 75% market share in the US and Europe
• 7.7 BILLION euros in rev
• the ONLY profitable meal kit company at scale

they didn't get there by playing small

they got there by being bold, testing weird ideas, and having FUN

and that's the reminder for every brand owner reading this:

stop overthinking
start experimenting

your next campaign doesn't need to be perfect!!

taplio

The Battle

Ilke Yilmaz ✨

Danielle Theobald 🍪

Followers

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Engagements

Likes

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taplio

The Battle

Ilke Yilmaz ✨

Danielle Theobald 🍪

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danielle Theobald 🍪's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDanielle Theobald 🍪's LinkedIn Performance