Ilke Yilmaz ✨

Catch22

- Planning, executing, and coordinating high-profile events across the UK for TikTok Creative Academy, resulting in an outstanding 2122% increase in participation
- Conceptualising and organising the entire event framework for TikTok Creative Academy, overseeing nationwide venue scouting and integrating captivating themes, engaging activities, and optimal logistical arrangements
- Leading integrated marketing campaigns for events, utilising a mix of PPC ads, social media, flyers, collaboration with local hubs, email marketing, and Eventbrite. Resulted in a comprehensive and impactful promotional strategy that drove attendance and engagement.
- Actively building strategic partnerships with creative partners such as Factory International, The Prince’s Trust, and and The Reporters Academy, ensuring the successful realization of expansive event productions
- Spearheading the establishment of comprehensive event planning guidelines for the whole organisation, streamlining processes and enhancing overall efficiency in event execution
- Demonstrating an expertise in the strategic management of event finances, intricately handling payment processes, implementing budgeting strategies, and engaging in thorough financial planning

Event Coordinator

TBI Media Ltd.

Working for various live productions of TBI Media such as Magic at the Musicals at the Royal Albert Hall and The Young Arrows Awards Ceremony at the BFI. 

- Working closely with artists to coordinate their needs, transport, press interviews, and on-site management
- Assisting the production team to ensure that event is running to time and smoothly, artists are stage ready, and event supplies are set up correctly

Event Production Liason

Goldsmiths, University of London

The Student Representative for MA Programme on Promotional Media: Public Relations, Advertising & Marketing.

- Utilising the communication between students and the Staff for improved academic experience by being the primary contact person within the programme
- Gathering feedback from student cohort and effectively negotiating for better provisions and more inclusive education policies within the department
- Collaborating with academic representatives across different programmes and proactively lobbying in monthly Council meetings

Student Representative

ELSA

Member of the International Executive Board of the European Law Students' Association (ELSA) - the largest young law practitioners network worldwide, representing 60,000 members in 44 countries.

- Led the international cross-functional team of 25 to ensure adherence to KPIs and to achieve specific targets to deadlines
- Collaborated with key stakeholders such as the United Nations, the Council of Europe, and LexisNexis on creating customised marketing campaigns including networking and academic events, specific target audiences, KPIs, and end-to-end analytics
- Created an integrated, multi-channel marketing campaign, including social media content, live casts, online events and event pages that increased conversions by more than %200 
- Redesigned the events experience for the virtual environment as a result of the pandemic by introducing online projects, and incorporating engagement tools, presentation platforms and landing pages which advanced the use of digital tools by 100% in comparison to the year before 
- Produced project guides and delivered presentations that enhanced the diverse project teams’ understanding of promotional techniques, campaign strategies and event planning, which increased the quality of over 150 events according to participant feedback
- Launched monthly newsletter that attained a %70 open rate to over 10.000 mailing list subscribers

Executive Marketing Project Manager

- Organised the largest international meeting of ELSA with over 100 participants lasting for a week, carried out its promotion strategy, created on-brand merchandise such as handouts, branded gifts and goodie bags, and led the organising team of 15
- Operated the production of three editions of a week-long international event including cultural, academic and social programmes, while directing a team of 20
- Enhanced the project profile of the local branch of the association in Ankara, Turkey by overseeing logistics, finance, production and close-out of 10 events
- Negotiated favourable agreements with vendors to fulfil contract budget requirements
- Advanced the level of the project management skills of the organisers of a number of 50 events with the local, national and international outreach through providing workshops

Event Marketing Coordinator

United Nations

Institutional Communications Manager representing ELSA in the various United Nations bodies such as UNESCO, UN ECOSOC, UN Women, and CEDAW.

- Sustained and fostered good relations with United Nations and negotiated a variety of complex agreements in support of the expansion of the cooperation
- Represented ELSA to the 65th Session of the Commission on the Status of Women (15-26.03.2021) and the 79th Session of Committee on Elimination of Discrimination Against Women (21.06-1.07.2021)
- Led a delegation of 15 and assisted them in all organisational matters regarding their day-to-day obligations in the sessions and their academic preparation
- Drafted exclusive reports after the meetings and sessions and presented them to the Institutions

Head of Delegation

International Telecommunication Union

- Represented ELSA to the Study Group V: Environment, Climate Change and Circular Economy (11-20 May 2021).
- Led a delegation of 5
- Gained unique insight into international discussions in the field of the digital economy, climate crises and technologic solutions

Head of Delegation to the ITU Study Group V

DURUKAN+PARTNERS

- Maintained and nurtured relationships with investors by addressing their legal questions and concerns
- Coordinated the organisation of client social and networking events as part of the firm's efforts to foster relationship building
- Communicated effectively with foreign corporate clients to interpret laws, rulings, and regulations
- Involved in the resolution of disputes both in the settlement and mediation phases

Trainee Lawyer

CMS UK

- Gained a great understanding of the tech sector by working directly with a wide range of international tech companies and advising them on internet law, data privacy, data protection, and compliance

Summer Intern

Gün + Partners

- Gained experience in drafting contracts regarding trademarks, patents, and IP & IT

Semester Intern

👋 I’m Ilke, a London-based creative problem solver with a six-year of background in marketing and event management. I help brands and businesses make an impact through targeted marketing solutions, dynamic event productions, and buzz-worthy campaigns.

I've always had a robust creative nature, from winning painting competitions to opening my own photography exhibition 👩🏼‍🎨 My journey into a creative profession, however, did not follow the typical script…

⚖️ Realising that tying my creativity with strict regulations is not for me, I quit my legal career. 

Since then I have:

🌐 Worked as an Executive Marketing Project Manager representing 60,000 members in 44 countries

🤝 Collaborated with the United Nations, the Council of Europe, and LexisNexis on customised communication strategies that enable them to connect effectively with their communities and grow their target audiences

🚀 Created and executed an integrated, multi-channel marketing campaign, including social media content, live casts, and online events that increased conversions by more than %200

👩🏼‍💻 Redesigned the events experience for the virtual environment as a result of the pandemic by introducing online projects, and incorporating engagement tools which advanced the use of digital tools by 100%

💡 Produced project guidelines and delivered presentations on promotional strategies and event planning, resulting in an improvement in the quality of over 150 events in 44 countries 

🎓 Graduated with Distinction from the #1 Media and Communications Programme in the UK and the top 5 in the world for my Masters

If you're looking for someone who can come up with practical and innovative ideas —and execute them flawlessly— then we should talk! 🤙🏻

one half of an award winning creative team

paulandruss.com



Paul Bailey

Consider yourself teased for our BBC Winter Olympics trail. 

Crafted by the formidable Yannis Konstantinidis at NOMINT, with Russell Hendrie at BBC Creative

Full creds coming with the full film, but big up Matt Leach Jess Oudot Rachel Roberts Emanuela Bozzi Andrea Stragapede Amy Fullalove Dan Cooper Asa Nowers Hattie Buxton 750mph Black Kite Studios

Yannis Konstantinidis and I chatted to Jamie Madge at shots about the process behind our BBC Winter Olympics trail and titles.

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