Onecliq.io

Digital Growth

Swell

Growth marketing specialist at Swell. Last 6 months we worked with more than 20 Startups, growing their MRR by 24% on average.
We have a unique way of implementing growth marketing which combines analytics with creativity. In addition, we avoid one-size-fits-all approach, but working closely with every client in order to indicate their specific issues and define feasible strategy to scale the brand 📈
Our approach begins by delving deeply into your offer, target group, and how effective your current strategy to attract the audience.
Then, we focus on product-market fit which must be a priority to reach robust startup growth.
In order to reach the ideal customer, we use both paid media channels such as Google, Meta, and LinkedIn Ads, as well as owned channels such as SEO, Email, and referrals.

Growth Marketing Specialist

Get encouraged

Fitness and wellness instructor. Teaching clients how to set goals and create a plan towards them, establish useful habits, improve the quality of life as well as productiveness. Accompanied by online workout trainings.
Posting Fitness Reels, Health Advices, Offers

Wellness Ambassador

Part-kom

Working as a call-center agent for "Part-Kom" - large online spare parts store for private customers and car services in Russia. Helping clients choose the right spare part based on their requiremetns and make a purchase.
- Developed basic skills in auto engineering 
- Improved sales communication skills

Call Center Specialist

Growing startups & scale ups | Growth marketing strategy, UX & CRO, online marketing | Let's chat 👋

What forms by zone of genius?

➜ Growth at StartUps: Effective Experimentation, User Analytics, Growth Strategy
➜ Keynote Speaker on Digital Marketing, Testing, StartUp Growth topics
➜ Focus on creating Value-driven Structures and Plans at Work
➜ Prioritise Learning & Self-Development
➜ Aspiring Event / Conference Organizer :)
➜ Fluent in English and Russian, with a strong foundation in German
➜ Always Open for insightful Conversations and Networking
➜ Travelling and Sports are what Keep Me Going

Ilya Samokhvalov - StartUp growth

Growth is deliberate. Scale revenue through international growth marketing.
We use a structured process for growth, based on the latest in online marketing and product development.

Growth marketing
- Growth strategy
- Conversion optimalisation (Shopify website development, CRO & UX, landing pages)
- Online advertising (Google ads, Meta (Facebook & Instagram) ads, Youtube, Tiktok, LinkedIn, Amazon FBA ads, Affiliate) & SEO and Email marketing

New Market Entry
- Product Market Fit
- Go-to-market (GTM) plan
- Localise your website, feed and ads

Founder | Growth Lead

True Classic

True Classic is a US-based direct-to-consumer (D2C) apparel scale-up that grew to +$200m revenue within three years (via Swell Growth Marketing).

Responsibilities
- Localization growth strategy and overseeing its execution and automation across Meta, Paid Search, and TikTok platforms. Account structuring, in-depth analyses, and localization of ads using a blend of AI and human overdubbing techniques and actor recreation
- +15 A/B tests, such as localizing the supply presentation on the website
- Landing page creation program to increase CVR
- Leading UX strategy & initiatives for US website to increase conversion rate

Results
- +26% ROAS (return on ad spend) based on localisation of ads/creatives
- +$500k revenue with landing pages

Growth Consultant

Audible

Audible (part of Amazon) is a membership service that provides customers with the world's largest selection of audiobooks.

Responsibilities 
- Responsible for a large part of OKR: user base acquisition Audible EU. 
- Performance marketing: CRM, Affiliates, Alexa, AB testing and experimentation
- Product marketing: Audible on Amazon (e.g Amazon Homepage), AI, Audible web/app funnel & landing pages
- Promotion & Pricing strategy
- Go-to-market strategy: prepare largest new EU revenue initiative

Results
- OKR: +6% new users vs target
- More visibility on Amazon Product Detail Pages (AI exp.)
- +21% Email conversion to Trials (CRO integration)

Director Growth, Acquisition Amazon EU

eBay

Leading multiple product teams with a mission to grow and activate our user base using product, marketing and data science focused on delivering user value

Responsibilities
Product strategy/vision for growth, CRM / precision marketing strategy  
OKRs: user base growth (acquisition, activation, retention, churn) NSMs (north star metrics)
Discovery & delivery of user value in web/app through user experience and rapid experimentation. 
Delivery of product features, data science applications and improvement of paid, owned & earned media channels (e.g. Facebook PLA, referral, retention flows, new media channels, dynamic landing page builder)

Sr. Growth Product Manager at eBay Classifieds Group (Global, Marktplaats.nl, 2dehands.be)

Responsible for Marktplaats.nl’ and 2dehands.be' Online Marketing strategy and for the Online Marketing team
Optimization of media channels
- Driving consumer base growth through acquisition and retention of users by strong interplay between paid (e.g. Paid Search, Display, Affiliate, Paid Social), owned (Email and Onsite display) and earned channels (Facebook, SEO)

Leading setup and integration of marketing efforts for consumer and business
- Creation & content marketing: content & online assets (e.g. landing pages, banners and video’s) for branding and performance marketing campaigns with our product customer journey teams 
- Always testing: CRO as driving force for learning and better results
- Analytics: web and app analytics, dashboarding and data modelling 
- Team: heading the Online Marketing team of 5 FTE

Digital Marketing Lead Benelux at eBay | Marktplaats | 2dehands

Marktplaats

Responsible for Marktplaats’ Online Performance Marketing strategy and for the Performance Marketing team

Optimization of a mix of paid media channels against best ROI
- Display advertising (branding & performance)
- Paid Social (e.g. via Youtube Facebook and Snapchat)
- Paid Search / SEA
- Affiliate marketing 

Leading setup and integration of marketing efforts for consumers
- Creation: online assets (e.g. landing pages, banners and video’s) for branding and performance marketing campaigns throughout our customer journeys
- Always testing: CRO as driving force for learning and better results
- Analytics: web and app analytics, dashboarding and data modelling 
- Team: heading the Online Perfomance Marketing team of 3 FTE

Online Performance Manager | Marktplaats.nl

Linehub

Responsible for managing affiliate marketing and lead generation campaigns for key accounts (e.g. Staatsloterij, RTL Nederland, SSI). 
- End to end online marketing campaign management and optimization (e.g. via SEO advice and A/B testing)
- Market expansion/ acquisition & internationalization 
- Starting new online business projects (e.g. co-reg) and concepts from initiation to completion

Senior Online Marketer 

Enviu

Brainstorm facilitator and presenter for masterclasses and brainstorms for business driven durable innovation ideas

Brainstorm facilitator (volunteer)

Six Fingers

Innovation consultancy for online marketing for customers like Interpolis, CSU and Delta Lloyd based on market analysis, case-studies and interviews with management and experts based on the 'Branchmarking' marketing method

Marketing consultant

In the early stages of my business journey, I grappled with two fundamental decisions. Did I prioritize creativity and branding, or focus on data and performance marketing? Also, I wondered whether to dive into marketing or product development.

An important lesson I learned was that I didn't have to choose just one path. As it turns out, in growth marketing, I found the ideal combination of these experiences. This allows me to combine my passion for solving complicated challenges while genuinely impacting people's lives.

Over the past 15 years, I've been blending product and marketing as a growth strategist. My track record demonstrates a history of generating scalable, incremental growth with highly motivated teams. I've achieved this success with companies such as Swell, Amazon, True Classic eBay, and Linehub agency.

taplio

The Battle

Ilya Samokhvalov - StartUp growth

Tobias Braam

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