imadata

I developed a Business Intelligence platform that generates practical knowledge to improve profits in medium-sized companies in Mexico.

- An industrial client achieved its best year in sales with a 26% increase thanks to the IMADATA platform

- I centralized information and generated commercial insights using advanced Data Science tools for various medium-sized clients in Mexico.

- I provided data analytics consulting to business and growth departments, as well as coaching for data and IT teams.

founder and ceo

Family Business +

Advisor

Raken Data Group

Developed pre-sales presentations for business use cases, focusing on data-driven solutions.

- Worked as a data scientist consultant for telecom clients with over 5 million customers, implementing Machine Learning models that reduced customer churn and generated upsell and cross-sell opportunities.

- Evaluated and improved BI reports for a consumer goods corporation in Central America.
I consulted for companies such as IZZI, Diana, SuKarne and Starbucks

Business and Data Consultant

Kcore Analytics LLC

I developed the interface of the personalized artificial intelligence platform for the most important elections in Mexico, adapting it to the specific needs of clients.

- The project resulted in accurate information for political strategies, managing to win elections in several states.

Data Scientist

Arcus, a Mastercard company

During my time at Arcus, I worked directly with the CEO to conduct exploratory data analysis (EDA) reports which were key to monitoring KPI progress across the Development, Finance and Engineering divisions. These reports were used to establish the strategic objectives for the third quarter of 2019.

Data Science Aprentice

Grupo Areté

Developed Machine Learning algorithms to forecast shipments, service times, and route costs for a medication delivery company in Mexico.

- Created real-time dashboards in Tableau and data mining reports to optimize medication shipping activities.

Machine Learning Engineer

BRC Group

Developed statistical models in R Studio to identify optimal locations for sports marketing campaigns in socioeconomically vulnerable areas.

- Prepared demographic reports to segment potential clients who benefited from BRC projects.

Data Analyst

IBN INDUSTRIAS MILITARES

I created a National Safety Index, achieving significant visibility by being featured on national television, which increased visits to the website by more than 50%.

- Performed data mining analysis in RStudio and Excel for crime prevention and public safety, presenting the results to political and private entities.

I assist companies in leveraging data to increase profit | Founder at IMADATA

Discovering the hidden value in data is my passion. I am Imanol Belausteguigoitia Ibarrola, founder and CEO of IMADATA, where we help companies transform their data into profitable and competitive decisions. With more than 10 years of experience and a master's degree in Data Science from Goldsmiths, University of London, I have worked with leading institutions and companies such as the Mexican National Team, Banco de México, IZZI, and Starbucks, helping them achieve their goals through business intelligence.

At IMADATA, we developed a business intelligence platform that has helped our clients increase their sales by 26% in a single year. Our focus is on centralizing information and generating insights that improve decision making and strengthen competitiveness.

My goal is for organizations to make the most of their information to increase their profitability and market leadership. If you want to take your company to the next level through data, contact me
 
www.imadata.co

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