Engel & Völkers Dubai

Marketing Team Lead

PIXL

Managed and executed AED 2M+ budget digital campaigns, delivering 10k+ real estate leads. Led SEO projects and branding campaigns for enhanced online visibility, resulting in 30% higher organic traffic and a 25% boost in brand recognition.
Orchestrated captivating multichannel campaigns, achieving a 20% increase in client engagement and a 15% surge in ROI. Navigated diverse markets, securing a 95% client satisfaction rate and 40% revenue growth.
Navigated the competitive UAE Ecommerce market, achieving 50% sales growth. Generated exceptional 7X ROI with AED 3,000 budget, showcasing an in-depth grasp of micro-targeting and conversion optimization.
Exemplified resource optimization with 30% reduction in campaign costs, highlighting proficiency in CPC and CTR optimization. Managed a dynamic portfolio of 30+ accounts, achieving a 25% average increase in client retention.
Expertly leveraged Facebook and Google Ads' advanced features for 60% higher CTR and a 40% reduction in CPA. Exceeded industry KPIs, delivering a 35% growth in CPM efficiency and 15% higher closing ratios.
Led a dynamic Search and Social advertising team, driving a 30% growth in follower engagement and a 25% rise in click-through rates. 
Collaborated closely with senior leadership, aligning digital efforts with agency vision, achieving a 20% increase in client retention. Utilized predictive analytics, achieving a 30% boost in campaign performance and a 25% decrease in customer acquisition costs.
Acted as a pivotal liaison, streamlining cross-functional collaboration, reducing project delivery time by 20%. Developed concise creative briefs, resulting in a 40% reduction in revisions and ensuring seamless communication.
Applied market trends insights and consumer behavior analysis to drive a 25% increase in lead quality and a 15% surge in conversion rates. Engaged in industry workshops, upskilling the team and resulting in 50% faster implementation of new strategies.

Digital Ads Specialist 

Maqaami.com

Problems they were facing:
-	Low number of sales per month 
-	Budget was spending and sales were not generating as per monthly goals
-	Issues in landing pages/website
-	Issues in facebook business manager and pixel
-	Website’s load time was 10+ second on both mobile and desktop
-	Vendors were canceling due to low traffic and sales across website
-	Company was working just on facebook ads and were not exploring SEO, PPC and other social media channels 
-	Restrictions of ban of multiple ad accounts due to unknown reason

Solution:
•	Assessed the digital marketing needs of the company. 
•	Measured the performance of all digital marketing campaigns and assess them against company goals such as KPIs and ROIs
•	Lead the team of developers and fixed issues related to pixel and business managers
•	Reduced the website’s load time to 6 seconds with the help of developers
•	Proposed working on PPC campaigns as they generate more sales and more money
•	Run Facebook ads with the help of other marketing personnel which resulted in 150% increase in ROAS and 4% increase in ROI
•	Presented various products and various marketing techniques to grow the company 

● Assessed the digital marketing needs of the company.
● Measured the performance of all digital marketing campaigns and assess them against
company goals such as KPIs and ROIs
● Lead the team of developers and fixed issues related to pixel and business managers
● Reduced the website’s load time to 5 seconds with the help of developers
● Proposed working on PPC campaigns as they generate more sales and more money
● Run Facebook ads with the help of other marketing personnel which resulted in 150%
increase in ROAS and 4% increase in ROI
● Presented various products and various marketing techniques to grow the company

Digital Marketing Manager

MicroWeb Solutions

● Curated and implemented digital marketing strategies of multiple Ecommerce brands in
USA, UK and Canada

● Worked with design and website development team to develop SEO friendly websites and
strategies

● Assessed the digital marketing needs of the company and plan and executed web,
SEM/SEO, email, and social media campaigns

● Designed and built clients’ social media presence and ensure that it is constantly
maintained

● Measured the performance of all digital marketing campaigns and assessed them against
company goals such as KPIs and ROIs Identify trends and insights and optimised
performance based on them

● Created landing pages to optimise user experience by collaborating with internal teams

● Researched new online media opportunities such as development of blogs and forums

● Designed banners for websites and assist with visuals, client communication and affiliate
networks

● Set up tracking systems for marketing campaigns and online activities

● Handled social media strategy development and roadmap management and support

● Recommended digital media strategies and tactics to senior management and prioritised
and lead decisions regarding new content

Digital Marketing Consultant

Homeland Enterprises

Initiated the marketing and advertising department.
● Created policies, and teams. Handled recruitment in the marketing department
● Development and implementation of marketing strategies and projects implemented by
the company
● Lead a team of content writers, graphics designers, and web developers.
● Curated another digital marketing agency“ Global Digital Technologies” which is a sister
company of Homeland Enterprises

Omni Outsourcing (Pvt.) Limited

Created competitor analysis reports to show the strengths and weakness of competitors
Managed various accounts by successfully obtaining a variety of inbound links
Wrote site content for client's stores and managed their social media accounts on the SEO team
Developed, delivered and analyzed search engine optimization reports and link building reports

Web Marketing Consultant

Expert Digital Marketer | Proven Results in Real Estate Lead Generation and Ecommerce Growth | 7.5+ Years of Mastery in Facebook Ads, Google Ads, SEO, and Content Writing

I am a Digital Ads Specialist with a proven track record of success in managing and executing large-scale digital marketing campaigns. I have consistently handled monthly budgets in excess of AED 2M and generated over 10k leads in the real estate industry. My expertise lies in consistently meeting and exceeding industry standards for key performance indicators, including cost per lead (CPL), click-through rate (CTR), cost per thousand impressions (CPM), and closing ratio, while delivering exceptional quality and results.

With a portfolio of over 30 clients, I have the ability to handle multiple accounts on a daily basis while delivering exceptional results and building strong relationships. My expertise lies in Facebook and Google Ads, utilizing advanced features and targeting options to drive business growth and meet clients' objectives. I continuously stay updated with the latest digital marketing trends and technologies to ensure that clients are getting the best results.

As a Digital Marketing Manager at Maqaami UAE, I assessed digital marketing needs, measured campaign performance against company goals, and led a team of developers to resolve technical issues. I implemented website optimization and proposed PPC campaigns, leading Facebook ads that resulted in increased ROAS and ROI. I presented growth strategies to the company, resulting in a significant 150% increase in Return on Ad Spend (ROAS) and a 4% increase in Return on Investment (ROI), driving substantial growth for the company.

My experience in eCommerce content and growth strategy, creative strategy, campaign strategy, social media marketing, search engine optimization, marketing strategy, brand awareness, brand development, digital communications, digital strategy, Google AdWords, Google Analytics, Google Search Console, lead generation, online marketing, PPC, product launches, product marketing, SEM, WordPress, video marketing, real estate marketing, SAAS marketing, eCommerce marketing, health and gym marketing, and my proven track record of success sets me apart from other digital marketing specialists.

Whether you need help creating a customized digital marketing plan or optimizing your current campaigns, I am here to help. My unique perspective and approach to digital marketing, combined with my experience and proven track record of success, make me the ideal partner for your business. Contact me today to schedule a consultation and take your business to the next level.

Imad Huda

Managing Director

Glitz Events

Glitz Events is an event management company which mainly focuses on events of schools, colleges and universities.

Chief Financial Officer

YB HOLDING

Introduced systems and controls to ensure compliance with subsidiary companies and regulatory authorities, also handle the Tax audits and litigations relating to Tax matters and conducted consolidation of financial statements  within statutory timelines.
Assisted subsidiaries in regulatory compliance and Tax related matters. Prepared suits and petitions with Legal Counsels on Tax matters. Conducted day to day accounting and financial activities of the company including bank reconciliation. Gathered, compiled, organized and analyzed various operational and financial reports of subsidiaries for group reporting. Assisted group CFO in implementation of strategies on group level. 

SELECTED ACCOMPLISHMENTS:
• With due diligence, tax planning and by using personal networks, save tax of around PKR 176 million in Tax Year 2019.
• Successfully handle Tax audits of 5 Tax Years simultaneously.

Assistant Manager Finance

GAC Group

Initiated adequate systems and controls implemented to ensure compliance with clients and regulatory requirements for disbursement process, also established Client's disbursement account, SOA and general account.
Generated monthly income, accounts receivable and accounts payable of shipping department, adhered Disbursement related procedures with full implementation of GaCAgent. Prepared FDAs and addressed all client issues related with FDA. 

SELECTED ACCOMPLISHMENTS:
• Proved instrument in supervising the process of recovering receivables of USD 200k in just 10 days.
• Customized and devised the procedure of FDA preparation which results in additional income of USD 2000 per month.
• Revamped the process of SOA recovered difference of USD 1.3 million and was not reconciled for more than a year.

Disbursement Officer

Quality Art Press

Steered efforts towards developing accounting statements, posted vouchers for organization.
Demonstrated keen eye for details to handle accounts payable and accounts receivable as well as maintained vendor's quotations/tariffs and their approval by Management.

SELECTED ACCOMPLISHMENTS:
• Conducted detailed market research and change vendor which reduces the cost of raw material by 3%.
• Cultivated sustainable relationship with vendors convinced to increase payment period from 15 days to 21 days.

Finance Officer

Karachi SZABIST Campus Lions Club

Treasurer

Director HR and Finance

National Bank of Pakistan

• Preparing weekly deposit report of Corporate Branches.
• State Bank reporting of National Bank of Pakistan.
• Preparing all Pakistan Inter Bank Reconciliation (IBR).

Finance Intern

𝘼𝙧𝙚 𝙮𝙤𝙪 𝙛𝙖𝙘𝙞𝙣𝙜 𝙩𝙪𝙧𝙩𝙡𝙚𝙣𝙚𝙘𝙠𝙨 𝙞𝙣 𝙚𝙛𝙛𝙞𝙘𝙞𝙚𝙣𝙘𝙮 𝙤𝙛 𝙁𝙞𝙣𝙖𝙣𝙘𝙚 𝙖𝙣𝙙 𝘼𝙘𝙘𝙤𝙪𝙣𝙩𝙞𝙣𝙜 𝙁𝙪𝙣𝙘𝙩𝙞𝙤𝙣𝙨?

𝙉𝙚𝙚𝙙 𝙩𝙤 𝙪𝙣𝙞𝙛𝙮 𝙮𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙥𝙧𝙤𝙘𝙚𝙨𝙨𝙚𝙨 𝙗𝙖𝙘𝙠𝙚𝙙 𝙗𝙮 𝙨𝙩𝙧𝙤𝙣𝙜 𝙁𝙞𝙣𝙖𝙣𝙘𝙞𝙖𝙡 𝙍𝙚𝙥𝙤𝙧𝙩𝙞𝙣𝙜?

𝙇𝙤𝙤𝙠𝙞𝙣𝙜 𝙩𝙤 𝙙𝙚𝙫𝙚𝙡𝙤𝙥 𝙛𝙞𝙣𝙖𝙣𝙘𝙞𝙖𝙡 𝙥𝙤𝙡𝙞𝙘𝙞𝙚𝙨 & 𝙥𝙧𝙤𝙘𝙚𝙙𝙪𝙧𝙚𝙨 𝙩𝙝𝙖𝙩 𝙞𝙢𝙥𝙧𝙤𝙫𝙚 𝙘𝙖𝙨𝙝 𝙛𝙡𝙤𝙬𝙨 𝙖𝙣𝙙 𝙧𝙚𝙖𝙡𝙞𝙯𝙚 𝙝𝙞𝙜𝙝 𝙞𝙢𝙥𝙖𝙘𝙩 𝙨𝙖𝙫𝙞𝙣𝙜𝙨?

𝙇𝙤𝙤𝙠𝙞𝙣𝙜 𝙛𝙤𝙧 𝙖 𝙬𝙖𝙮 𝙩𝙤 𝙜𝙚𝙣𝙚𝙧𝙖𝙩𝙚 𝙨𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙡𝙚 𝙥𝙧𝙤𝙛𝙞𝙩𝙨 𝙚𝙫𝙚𝙣 𝙩𝙝𝙤𝙪𝙜𝙝 𝙮𝙤𝙪 𝙖𝙧𝙚 𝙖 𝙨𝙩𝙖𝙧𝙩𝙪𝙥?

𝙍𝙚𝙦𝙪𝙞𝙧𝙚 𝙚𝙭𝙥𝙚𝙧𝙩𝙞𝙨𝙚 𝙞𝙣 𝙞𝙣𝙩𝙚𝙧𝙣𝙖𝙩𝙞𝙤𝙣𝙖𝙡 𝙛𝙞𝙣𝙖𝙣𝙘𝙞𝙖𝙡 𝙜𝙪𝙞𝙙𝙚𝙡𝙞𝙣𝙚𝙨 𝙖𝙣𝙙 𝙥𝙤𝙡𝙞𝙘𝙚𝙨 𝙞𝙣𝙘𝙡𝙪𝙙𝙞𝙣𝙜 𝙐𝙎 𝙂𝘼𝘼𝙋?

Here’s where I fit in!

I’ve devoted my career to optimize the financial success of companies of all sizes, including Fortune 500 enterprises. As a champion of operational excellence, productivity and systems innovation I consistently shatter corporate financial performance records and achieve even the most ambitious business goals through sound financial strategies.

I take great pride in persistence, diligence and empathy. This is why I love finance and its functions as societal tools that allow startups and enterprises to overcome financial hurdles and accelerate growth. 

𝕴𝖒𝖕𝖗𝖔𝖛𝖎𝖓𝖌 𝕰𝖝𝖎𝖘𝖙𝖎𝖓𝖌 𝕻𝖗𝖔𝖈𝖊𝖘𝖘𝖊𝖘 𝖆𝖓𝖉 𝕽𝖊𝖈𝖔𝖛𝖊𝖗𝖎𝖓𝖌 L𝖔𝖘𝖘𝖊𝖘
•	I was instrumental in supervising the process of recovering receivables of $200,000 in 10 days!
•	Customized & redesigned the procedure of FDA preparation resulting in additional income of $24k annually
•	Improvised and redesigned the process of Statement of Accounts (SoA) resulting in the recovery of an unreconciled $1.3 million.

𝕴𝖒𝖕𝖑𝖊𝖒𝖊𝖓𝖙𝖎𝖓𝖌 & 𝕬𝖚𝖙𝖔𝖒𝖆𝖙𝖎𝖓𝖌 𝕰𝖋𝖋𝖎𝖈𝖎𝖊𝖓𝖙 𝕾𝖞𝖘𝖙𝖊𝖒𝖘: 
I make every minute count and greatly improve reporting accuracy by creating accounting, financial and project management systems.
•	By automating the financial accounting process, I saved $120,000 per year for a large PE fund.

𝕭𝖚𝖎𝖑𝖉𝖎𝖓𝖌 & 𝕴𝖓𝖘𝖕𝖎𝖗𝖎𝖓𝖌 𝕿𝖔𝖕 𝕻𝖊𝖗𝖋𝖔𝖗𝖒𝖎𝖓𝖌 𝕿𝖊𝖆𝖒𝖘:
Dedicated to driving unsurpassed employee performance I offer extensive success in staff training leadership and motivation.
•	I led cross functional teams of 10+ across global locations, promoting many into senior managerial roles and reducing HR costs by 10% annually.

If you are also struggling with the efficiency of your Finance Team, feel free to DM me with "Finance" for a free consultation.

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Imad Huda

Hasan Kasbati

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