In a break to figure out the next move. Open for discussion 🤝

Hi, I’m Hari Kumaran — creator, builder of Bogar AI, and host of THUS.

From starting as a courier boy to helping teams build products and systems, my journey has always been about turning ideas into something real.

I build tools and platforms that make technology feel more human — and help people share what they know through meaningful stories.

☕ Always open for good conversations about building and creating.

Hari Kumaran Raamalingam

VVT SOLUTIONS PRIVATE LIMITED

1. Handling education client in the school and education industry to drive marketing campaigns across Chennai to generate quality leads and close their admission targets.
2. B2C - Generated leads over 3K+ MQLs, out of which 30% of leads were qualified for admission with an ROI of 15X - 20X.
3. Real Estate - Generated 1K+ leads out of which 15% leads were converted into sales with an estimated revenue of 50M$.
4. Develop and implement comprehensive paid digital marketing strategies that align with
business objectives and drive engagement and conversions.
5. Create and manage campaigns across multiple channels, including social media, search engines,
and display advertising.
6. Share expertise and insights with team members, particularly junior staff, to facilitate their
professional growth. Provide guidance and mentorship to address daily operational queries.

Senior Digital Marketing Strategist

Aries Connects World Inc

1. Strategic Leadership and Vision: Guide the overall digital marketing strategy, ensuring alignment with the company's goals and vision. Lead the development and implementation of innovative marketing initiatives to drive growth and brand engagement.

2. Team Management and Development: Oversee and mentor teams in SEO, SMO, Content, and Design. Foster a collaborative environment and provide professional development opportunities to enhance team skills and performance.

3. SEO and SMO Oversight: Direct the SEO and SMO teams to optimize digital content and social media presence, ensuring high visibility and engagement across online platforms.

4. Content Strategy Supervision: Spearhead the content team to develop and execute a robust content strategy that aligns with marketing goals and enhances brand messaging and audience engagement.

5. Design Direction: Collaborate with the design team to create compelling visual content that resonates with the target audience, ensuring consistency and quality across all marketing materials.

6. Client Coordination and Relationship Management: Act as the primary point of contact for clients, managing communications and ensuring all project deliverables are met on a monthly basis. Build and maintain strong client relationships, understanding their needs and objectives.

7. Performance Analysis and Reporting: Monitor and analyze the performance of digital marketing campaigns, providing insights and recommendations for improvement. Ensure timely and accurate reporting to stakeholders on the progress and impact of marketing activities.

Head of Digital Marketing

Antipodes

Advertising Sales Account Manager

Atwias Info Solutions Pvt. Ltd.

Handling multiple Ads accounts of clients to improve the performance of their ad campaigns towards their objective.
* Monitoring the performance of ad campaigns from end-to-end till the flight dates.
* Co-ordinating with clients in terms of performance improvements like ads, ad copies, and landing pages.
* Delivering budgets as planned for brand awareness and YouTube reach campaigns.
* Handling SMO of various businesses like Healthcare, Restaurants, Automobile, and Real Estate to build their presence on Social Media Platforms like Facebook, Instagram, Twitter, etc.
* Have worked with top brands and businesses from different industry verticals such as Education, Real
Estate, Healthcare, E-commerce and Retail, Mattresses, Appliances, Hospitality, and Tourism, Apparel,
and Footwear.
* Throughout campaigns have maintained a minimum ROAS of 3x - 5x. Additionally, I have shown a steady increase of 10% - 20% every quarter. Use of GA4, GTM, and other relevant tools to improve results.

Senior Digital Marketing Manager

Thendral Technology Pvt Ltd

* Managing a Team of Ad Ops personnel including managing the workload across various brands, agencies, and regional clients.
* Responsible for on-time and accurate implementation of campaigns across the entire portfolio/Marketplace.
* Ensuring the proper set-up and execution of all ad campaigns using TTD and other specialty ad servers as needed for Display, video, mobile, social, etc.
* Expertise in adops trafficking, campaign management, and troubleshooting skills.
* Highly organized, extremely detail-oriented, and able to multi-task in a fast-paced, deadline-driven environment.
* Advanced knowledge of 3rd party ad serving platforms (i.e. DoubleClick) and other Adservers (DSPs, display, Mobile, Video).
* Data management and reporting using different tools like Alteryx, Datorama, SQL, R, Python, etc
* Experience in SQL, Excel, and Data visualization tools like Tableau, Power BI, Data Studio, etc

Senior Display & Programmatic Manager

KS Media Services (I) Pvt.Ltd

--> Our objective is to provide an approachable and cost-effective service in helping you operate your business more efficiently. At KS Media, we streamline for your back end work and trafficking processes so that you can focus on your core business.

--> Outsourcing your ad campaign allows you to focus on running your business without worry about extra overheads like managing, staffing and training.

--> We can provide a completely outsourced ad operations solution on a contractual basis or work with you on an as-needs basis.

* Providing 100% support for new client process.

* Providing end to end solutions to On-shore team to improvise the revenue, quality and Customer Satisfaction.

* No Errors/ Escalation during on boarding of support tickets and cases.

* Responsible for ensuring enough training to our team and meet them process/ company standard.

* Support to be provided to Team Lead/Managers for on boarding new process and creating best standard across the team.

Process Review and Quality Improvements:

* Conducting process review on weekly basis to improve quality and efficiency of team members.
* Various necessary actions to  be taken to reduce time and identifying new ways to solve complex reporting using Macros.
* Monthly we will review errors occurred internally and provide sufficient training on particular errors to avoid repetitive errors.

Process Compliance:

* Creating process documentation & regular updation to Team members to follow up.
* Attending clients calls on weekly basis to reduce error rates and keep our team updated on process.
* Taking Effective Corrective Action and Preventive Actions on every NC (Non-Complaints) within our team.

Training Program:

* Provide constant training to in-house Ad Ops teams on new tools & products on digital advertising.
* At times we will SWAP our senior members in our team to provide necessary training to other team members on new process and keep them updated as per industry standard.

Digital Marketing Consultant

Paragon Digital Services Pvt Ltd

Handled various online media channels like Ad Operations, Ad Network services.

Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.

Key Operational areas:- Ad Operations/Ad Serving, Trafficking, Optimization, Reporting, Invoicing, Inventory Management, Campaign Management.

Expertise on Ad Servers: Open Ad Stream (24/7 Realmedia), Yahoo! APT,Yahoo Right Media,Google Doubleclick Dart (DFP and DFA), Demand side platforms(Turn Inc,Google invitemedia,and Adify).
Specialties
Ad operations
(Creating CPM/CPC/CPA/dynamic campaigns)
Ad networks
Demand side platforms
Reporting Analytics
Ad Exchanges
RTB

Clients Handled:

Turn, Invite Media,Yahoo, Appnexus(Accordant Media & Magnetic), EF Display(Adobe), Coxds, Rovi(DFP), Google Bidmanager 2.0, Creative Auditing/testing/verification/inspection etc..

Reporting Clients:-

Miniclip, Strike Ads, Annalect

Technical Attributes

>> Google Adwords, DFA, DFP, DCM & DBM.

>> Expertise in all Digital Media Platforms.

>> Certified Java Professional.

>> Basics of HTML, Standard, Rich media and 3rd party tags,

Senior Ad Operation Executive 

•	Ensured that online advertising campaigns are implemented in an accurate and timely manner to ensure complete and accurate revenue recognition
•	Responsible for executing on all operational efforts relating to the management of online ad campaigns " trafficking, testing and monitoring
•	Responsible for Troubleshooting and resolved campaign discrepancies
•	Verified technical specifications, service and troubleshoot complex ad creative that involves elements such as rich media and video
•	Scheduled the delivery of online advertising campaigns via various ad delivery technologies and platforms
•	Prepared campaign performance reports and post-campaign analysis for clients
•	Continuously monitored campaigns to ensure that they are properly delivered
•	Provided billing data for the accounting department
•	Provided active support to account managers and sales executives in all issues related to the delivery and performance of campaigns
•	Provided continued communication to alert on campaign performance levels
•	First point of contact for investigating and resolving reporting discrepancies and campaign issues

Ad Trafficker

Overall 12+ Years of experience in Online Media Operations in the areas of ad servers like CM 360, DV 360, Search 360, Google Ads, Meta Ads, LinkedIn Ads, Xandr, Amobee, GAM, Atlas, TTD, RTB, Sizmek, OpenX, Eyeblaster, and major 3rd party video ad serving, etc.

As a digital marketing specialist managing paid search, shopping ads, display ads, paid social, programmatic campaigns, and YouTube ads, I have annual budget management of $1 million USD. Where i have successfully generated revenue of $5.8 Million USD and ROAS of 5X-8X.

* Worked on the world's leading brands while individually managing 15+ accounts simultaneously with over 2500+ campaigns. 

* Providing Ad operation support to Ad tech companies, agencies, affiliate networks, publishers, and advertisers.

* Driving campaigns based on a goal set by the client/advertiser and generating revenue towards their goal.

* Collecting data from ad servers and tracking systems to optimize and yield ROI.

* Managing multiple ad ops projects to track and monitor online user content and report impacts of digital/ social media trends to advertisers/publishers.

* Diagnosing ad-serving problems and working with the ad server provider’s customer support for quick and efficient resolution of all reporting discrepancies and campaign issues.

* Maintaining the quality of all the assigned processes by ensuring 100% error-free work.

* Responsible for meeting the Service Level Agreements (SLA), as defined by the Client.

* Updating current trends in markets to my team and motivating them to achieve their goals.

* Expertise in 3rd party tracking systems available in digital markets.

Specialties:-

* Managing Online Ad Operations, Campaign Optimization (CPM, CPC, CPA, CPL, CPD & CPI), Mobile Advertising, Affiliate Marketing, Performance Advertising, Troubleshooting, Quality Assurance, Reporting, Knowledge Management, Project Management, Programmatic Trader

Trafficking, Project and Process Management, Quality Analyst, Team Management, A/B Testing, SEM/PPC, DSP, SSP, RTB, Ad Exchange, Ad Networks, Agencies, Programmatic Ecosystem, Stocks & Forex Trading Analyst, HTML, JavaScript and XML, Google Ads, Meta Ads, Lead Generation & Email Marketing, Media Buying & Selling, Client Servicing, Market Analysis, Performance Marketing & Strategy, A/B Testing & Multivariate, Customer Acquisition

taplio

The Battle

Hari Kumaran Raamalingam

Loganathan Sampath (Crafting a Distinct Presence)

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