Systems Guy | Helping B2B founders automate & delegate operations so they can scale with freedom. Scaled a multi-6-figure biz with only 3 Hrs/Month | Send me a DM

I know you just want to know... "how do I grow my high-ticket service business predictably..."

Look, if you want to scale to 7+ figures, only 3 things matter:

→ Leads (Are people finding you?)
→ Conversions (Are they buying from you?)
→ Delivery (Are you keeping them happy enough to stick around?)

Everything you do should move the needle in one of these three areas.

If it doesn’t? It’s busy work in disguise.

Growth happens when you laser-focus on solving the right problem - not playing whack-a-mole with a hundred “meh” ones.

I should know. I used to be that guy... obsessed with automating everything, drowning in tech tools, and swimming in complexity.

So I created a process that's now helping founders get unstuck from 6 figures and scale past 7.

Systems to:

1. Get leads every day
2. Convert those leads every week
3. Deliver your perfect offer so smoothly it’s like butter on warm toast

To learn more about this process (or check out tons of case studies), click the featured link on my profile.

Or you can go here → thomasmorales.com/scale

Thomas Morales

Freelance Paid Media Consultant (Ecommerce, Shopping Specialist) & Founder at Exposure Media

Selina is a Paid Media consultant and founder of Exposure Media. She has over 9 years of experience in both in-house and agency roles, specialising in all things paid including Search, Social and Display offering a bespoke service to agencies and brands. 

She has experience managing accounts from big brands with multi-million-pound budgets to small-scale local business campaigns across a large range of sectors, mostly within the Ecommerce sector, and specialises in Google Shopping and feeds. 

Get in touch today to discuss how we can take your PPC account to the next level 🚀

Selina Naomi Patel

In 4 years of freelancing in PPC, I’ve learned this:

🚫 High client churn isn’t the goal
✅ Long-term client impact is

Most of my direct PPC clients stay with me for 2+ years.

Why? 

Because I’m focused on doing the work well and not rushing to sign the next one.

Long-term partnerships give you:
→ Room to test and scale
→ Trust to navigate harder months
→ And a rhythm that actually delivers results

The best PPC work happens when you’re in it for the long game.

Not just 3-month retainers and hope for the best.

#ppcfreelancer
#clientretention

Freelance Paid Media Consultant 🇬🇧 | Available For Hire To Brands & Agencies. Specialised in Ecommerce, Lead gen, Shopping & Feeds | Founder of Exposure Media | 9+ Years Experience in PPC

📣 ChatGPT ads are officially soon a thing (for some US users)

OpenAI is testing ad placements in ChatGPT’s free and low‑cost plans in the U.S., with clearly labelled sponsored content under chatbot responses. 

A few things stand out:
→ Conversations are private. No user data is shared with advertisers. 
→ Ads won’t influence the generated answers. 
→ Premium users won’t see them. 
→ Ads won't be shown to users under 18 or for any sensitive contexts (e.g health, mental healthy, politics)

This suggests OpenAI is trying to balance monetisation with trust... a tricky tightrope. 

For advertisers, it highlights something we already live with in PPC: relevance matters more than reach.

A poorly placed ad in a chatbot could damage user experience far quicker than a bad search ad.

So as AI ads roll out, the quality of targeting and contextual relevance will be everything. 

Even more than today! 

#chatgpt
#paidads

There’s a reason businesses struggle to find the right PPC partner.

Because PPC is full of noise.

Buzzwords. Promises. Big claims.

And when you’re not in the trenches yourself, how do you know who to believe?

That’s why I never take it personally when someone tells me they’ve been burnt before.

It makes sense.

It’s also why I want to go the extra mile to:

✔ Make performance clear
✔ Share insights transparently
✔ And focus on retention over churn

I’ve never wanted to be the “salesy” freelancer.

Just the one clients trust to keep things running well.

That’s what I focus on. 
That’s what I’ve built my business on.

And I’ll take that reputation over bold promises any day.

•••

👩🏾‍💻 Hi I’m Selina 👋 Exposure Media      

🚀 I work with E-commerce/lead gen businesses & agencies to help them get the most out of #ppc

📩 Need any support? Feel free to drop me a DM.

#ppcfreelancer
#googleads

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If your PPC supplier isn’t taking ownership of your shopping feed…

It’s time to ask why.

Because for ECommerce brands, feed management isn’t optional,  it’s essential.

Managing Google Ads without managing Google Merchant Centre is like driving blindfolded. 

You’re missing half the picture.

Feed management should include:
✔ Staying on top of disapprovals
 ✔ Optimising product titles, descriptions, and attributes
 ✔ Using feed rules to enrich data
 ✔ Monitoring feed health for Shopping & PMax
 ✔ Thinking about how to optimise your feed for more visibility on LLMs

This is how you improve Shopping performance and boost visibility in competitive spaces.

If it’s not part of your supplier’s service... it should be.

#shoppingfeed
#googleads
#ppcfreelancer

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The Battle

Thomas Morales

Selina Naomi Patel

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taplio

The Battle

Thomas Morales

Selina Naomi Patel

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Selina Naomi Patel's LinkedIn Performance

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