B2B Growth

B2BGrowth burst onto the scene in 2019 with a mission to help companies expand internationally. 

Our initial focus is LinkedIn, the world’s largest business platform. Unfortunately, most Estonian companies have yet to tap into its full potential. We are here to change that.

Our team is stacked with experienced, ambitious, divergent thinkers. We don’t do 9-to-5. We do whenever and whatever in order to get the job done to the highest standards.  

Our motto: Alone you can go fast, with others you can go far. 

Our philosophy: When our partners grow; we grow. 

What I do:
💪 Find partnerships to grow 
🧘‍♂️ Find the right mindset for people to join us 
🕺 Building systems
🙌 Training and consulting 
🔥 And whatever needs to be done to move the company forward

Nr 1 LinkedIn ™️ expert in the Baltics! Sales and marketing coach!

Ajujaht

Ajujaht is the best-known start-up accelerator in Estonia, where you can put your business idea and team to the test.

The Ajujaht accelerator programme and TV competition is a collaboration between the public and private sectors and is created by Enterprise Estonia.

As a key mentor, I help in the following topics:
⚙️ the basic sales, introducing sales tools to automate the sales process
⚙️ the importance of teamwork and relevant communication in the team
⚙️ market product fit
⚙️ how to use LinkedIn for social marketing and social sales
⚙️ how to implement experiential education

Buisness mentor

Beamline Accelerator

Happy to share my experience with Bealine Accelerator teams.
I am a mentor inf the following topics:
 LinkedIn
 Startup mentality
 Building your sales pipeline

Having defined cleantech in the region, Beamline is established to meet the needs of the market – there is a sudden growth in the number of specific cleantech startups and segments, but mainly generic accelerator programs exist. 

Beamline’s team has the longest hands-on experience and vision-driven specialization in cleantech in Estonia. Best accelerators need to focus on specific areas in order to provide the necessary growth for startups. For that, Beamline’s first Batch #1 focuses on energy and smart cities. 
Check more on

Sales, LinkedIn, Startup mentor for startups

Buildit Accelerator

Buildit is accelerating new global success stories in hardware and its participants are building the coolest things you can imagine. Buildit is the first accelerator in the Baltics and Nordics focusing on physical devices, i.e. hardware in combination with software.

I coach, teach, and mentor the Buildit's techies and engineers in
⚙️ the basic sales, introducing sales tools to automate the sales process
⚙️ the importance of teamwork and relevant communication in the team
⚙️ market product fit
⚙️ how to use LinkedIn for social marketing and social sales
⚙️ blitz recommendations for ten teams
⚙️ how to implement experiential education

I shared my experience of being part of a startup going through two different accelerators in a very short time, with all its ups and downs

⚙️ Mentor

Enterprise Estonia

Mentor & Coach

Minu Lugu

Do you want to boost your progress exceptionally within just a few weeks? If yes, you should start keeping a gratitude journal, a diary-like positive thinking tool/concept, where people write down things for what they are grateful. Gratitude journals are widely used for personal development to focus the attention on positive things in life.

I had used a similar tool for focusing during my own turbulent early startup times and I knew the potential of it, but I lacked one in Estonian to give it to my mentoring and coaching clients. Therefore, following my ‘Done is better than perfect’ motto, I co-published it together with my partner-in-crime Kristi. 

Publishing the gratitude journal proved to be a thriving success, we have sold over 2,000 copies and counting. Numerous colleagues of mine have implemented it to their mentoring practice and have reported back similar success to mine. 

When you purchase it, please refer back to our website where you can view a short e-course about how to get the most out of it. Oops, the course is yet under construction, so check back frequently, or subscribe for the early course launch warning.

📚 Managing Editor

Executive Coach & Mentor

My mentoring and coaching started when I began my journey as a podcaster and working in a startup. After talking with over 50+ entrepreneurial-minded people over 100 hours about burnouts, how to start a company, how to pick an idea etc. 
I used these lessons to start giving back to startups by mentoring and coaching. Helping new entrepreneurs to begin their journey and helping them to ask better questions from himself. Expanding their thinking and giving new ideas. 
One of my methods is Gratitude and habits training that has been quite successful to turn around people lives and starting a new chapter in their lives. 
Started to teach Linkedin profiles building, company profiles as I see in Estonia a lot of entrepreneurs and companies don't take advantage of this huge network that we have.

Entrepreneurial Mindset Coach & Mentor

Podcast "Let's Get Busy"​/ "Hakkame tegutsema"​

'Hakkame tegutsema' or 'Let's get busy' in English is the most popular weekly privately produced entrepreneurial podcast in the Estonian language. I launched it in 2017, and it was counting over 150 thousand downloads by the end of May 2019. 

I interview people with an entrepreneurial mindset, a societal phenomenon frequently enacted on all scenes of human life. My guests are not A-class celebrities, but all of them have exceptional stories to tell. Some of the topics cover: 

☛ Entrepreneurial mindset and attitude, and why business is not always the one solution fitting 
☛ Talk to people, move around, be active, and great ideas will come
☛ How to tune your mindset towards the result-oriented approach
☛ How to avoid and recover from burnout

The podcast has also evolved into a group Mastermind three-month hands-on fast track program to address and collectively find unique solutions to unusual challenges. Want to find out more? Drop me a line, and let's talk. 

🎧 iTunes https://www.instagram.com/hakkametegutsema/?hl=en
🎧 Eesti podcastid https://podcast.ee/hakkame-tegutsema/
🎧 Instagram https://www.instagram.com/hakkametegutsema/
🎧 Delfi Ärileht https://arileht.delfi.ee/news/uudised/kuula-delfi-saatesarjas-hakkame-tegutsema-raagivad-ettevotlikud-inimesed-oma-huvitavaid-elulugusid?id=83782625

🎙️ Host and producer, Hakkametegutsema.ee

Estonian Entrepreneurship University of Applied Sciences

EUAS is a university of entrepreneurs, by entrepreneurs, and for future and present entrepreneurs. EUAS students are in intense contact with the business world throughout their studies in the form of visiting lecturers, regular informal meetups with businesses, and internships. EUAS is for reason located in one of Europe's startup hot spots. 

As a visiting lecturer, my classes cover the following topics and disciplines: 
🎓 starting a company
🎓 finding cofounders and what a proper co-founder agreement should include 
🎓 effective solution-oriented pitching and presenting to the investors
🎓 marketing your product, finding product-market fit, and finding your first customers
🎓 sales overview, creating scalable B2B sales models, sales automation
🎓 fundraising
🎓 mental mindset
🎓 team-building tools

I have been teaching 2 semesters and over 20 students

🎓 Lecturer

Sorry As A Service

Sorry as a Service is a customer retention solution that enables businesses to send apologies (chocolate, cookies, etc. + a handwritten personalised postcard), measure, track and optimise their retention activities, and reduce churn and negative sentiment. It integrates with CRM and help desk systems and make it easy for support agents to dispatch a physical apology through the network of apology partners like chocolateries, restaurants, and flower shops.

Sorry as a Service was born during the Garage 48 Hackathon in September 2014 in Pärnu, and the concept was so good our Nordic international team won the event. We liked the concept so much we actually set up a company and I was able to onboard our first clients within just a few weeks.

Some noteworthy milestones: 
☆ joined business accelerators Startup WiseGuys, and later Techstars London
☆ raised investments in total over € 250,000. Investors incl. e.g. Belron Group
☆ almost went bankrupt twice
☆ some clients: TransferWise, Pipedrive, DPD UK, British Telekom
☆ full one-click system automation in 2018
☆ 36,545 items sent to customers in 2018
☆ 2019 the company was acquired
☆ Techstars award-winner 👕 No 201

Key learning:
☛ how to launch, scale-up, and sell a startup business

If you want to succeed with your startup, if you want to learn more about the ups and down, if you want to check out our startupper toolbox, please contact me. I am here for you, and willing to help.

www.sorryasaservice.com

Customer Development/Co-Founder

Your LinkedIn ™️ Brand Architects. Building your Personal & Company Brand! Get in touch!

You want yourself and your company to grow, but you need help figuring out where to start. That is where I can help.

Hi, I am Indrek, Indrek from Estonia. I am an entrepreneur whose passion and skills lie in helping others grow. But it wasn’t always this way. 
While growing up, I just wanted a regular job with routine and stability. It seemed an easy way to make a living. But over time, I realized that this was no way to grow and develop. 

So as part of a start-up hackathon in 2014 here in Estonia, my team, Sorry as a Service, attended two different start-up accelerators. One was Techstars London, which accepts 1% of startups that apply.
To be sure, we weren’t instant tech stars, having come close to going bankrupt more than once and experiencing other “fun” moments. Then things started to change and near the middle of 2019, we sold the company and turned a nice profit.

But money wasn’t the only reward. As the person responsible for the sale, I learned a lot, primarily the value of open communication and maintaining a positive mindset. Furthermore, I realized my mission. I want to facilitate the development of people and companies. That is why I mentor start-ups, study coaching, and head my newest company, B2B Growth. 

B2B Growth helps people and companies grow internationally via
LinkedIn. Helping unlock LinkedIn’s power for finding new sales leads, building brands, and locating new talents.

✅ Making your LinkedIn profile stand out;
✅ Create a LinkedIn strategy for your personal and company page
✅ Helping to build personal brands 
✅ Writing copy that enhances and builds your reputation on LinkedIn;
✅ Offering company training to enhance LinkedIn usage for key personnel, sales/marketing, and HR.

Whether you are an individual, an entrepreneur, or a company determined to improve your brand awareness locally and internationally, my team and I have the expertise to go beyond the
normal LinkedIn profile writing.
We can’t tell you all our tricks, but we can assure a thorough overhaul of your profile, introducing you to some hacks we’ve created and providing specialist copywriting that avoids clichés and some hacks we’ve created.

Indrek Põldvee

InsurTech4good.com

InsurTech4good.com is a boutique consultancy and knowledge hub providing regulatory strategy, thought leadership, innovation research, and policy advisory services to insurers, InsurTechs, and regulators worldwide.

It also offers a weekly InsurTech regulatory and policy newsletter, trusted by over 3,400 industry leaders for the latest insights on regulation, policy, and business models.

For tailored insights, strategic advice, or collaboration opportunities, get in touch to explore how InsurTech4good can support your goals.

Founder and InsurTech consultant

Finance, Freedom, Fellows (fff.club)

fff.club is a community where top tech people unite to generate collective power and participate in unique deals across various asset classes.

Member

European Insurance and Occupational Pensions Authority (EIOPA)

• EIOPA InsurTech Task Force Rapporteur
• Representing EIOPA in the International Association of Insurance Supervisors (IAIS) FinTech Forum
•	Researching technical and supervisory issues in the area of digitalization from a multidisciplinary perspective
•	Assessing supervisory practices aiming to foster financial innovation
•	Focusing on open insurance/open finance, online distribution and disclosures, the use of blockchain/DLT in insurance, business model changes and platformisation

Senior InsurTech expert

European Commission

The group will provide advice and expertise to DG Financial Stability and Capital Markets Union (FISMA) in relation to the preparation of legislative proposals and policy initiatives in the field of data sharing in the financial sector, to further the establishment of a common financial data space in the EU.

European Commission Expert Group on European Financial Data Space

IAIS - International Association of Insurance Supervisors 

The IAIS Fintech Forum is a virtual forum of technical experts from the IAIS’ diverse membership. It serves as a platform to share practical insights and experiences on FinTech-related developments influencing the insurance sector and insurance supervisors globally.

FinTech Forum Member and Open Insurance co-lead

Haapsalu Neurological Rehabilitation Centre

Haapsalu Neurological Rehabilitation Centre is a hospital focused on providing rehabilitation services for children and adults with neurological disorders.

I represented Ministry of Finance in the Supervisory Board.

Member of Supervisory Board

Estonian Ministry of Finance / Rahandusministeerium

My tasks included developing policies, preparing draft legislation and coordinating the implementation of legislation for the field of insurance, pension funds and other financial services related to the field of social security. I was also responsible for some horizontal topics related to financial sector in general (e.g. financial innovation, data protection, administrative and criminal sanctions in financial sector). In addition I was also responsible for taking part in the EU decision making process as well as the transposition of EU law into domestic law (e.g. IDD).

Lawyer, Insurance Policy Department

I took part of the process of preparing the drafts of legislative acts and controlling its compliance with the Constitution of the Republic of Estonia, the generally recognized principles and rules of international law, international agreements binding on the Republic of Estonia, EU law as well as with regulatory rules of draft legislative acts.

Legal Advisor, Legal Department

Council of the European Union

Estonian Presidency Member of the Working Party on Insurance (PEPP)

Permanent Representation of Estonia to the EU

Temporary Secondment

Estonian Social Insurance Board (Sotsiaalkindlustusamet)

I organized and coordinated the granting and payment of the state pensions, benefits and compensations and ensured that pensions and benefits according to the national legislation, the EU law and international agreements were rewarded to people in due time.

Chief Specialist

I’m Andres, an ex-regulator and policymaker with 15+ years of experience in insurance, FinTech, InsurTech, and digital finance regulation, policymaking, and supervision. 

Now, as an independent advisor through my boutique consultancy, InsurTech4Good.com , I bridge the gap between innovation and regulation—working with both regulators and industry leaders worldwide.

🟢Why trust me?⚫

With experience at national, European, and global levels, I offer a unique mix of regulatory expertise, policymaking insight, and a deep understanding of emerging trends in InsurTech and digital finance.

My career spans from Estonia—one of the world’s most digitally advanced countries—to key roles in European and global insurance regulatory bodies. 

At European Insurance and Occupational Pensions Authority (EIOPA), I served as rapporteur for the InsurTech Task Force, leading initiatives on digitalization, platform economy, blockchain, and overall digital finance strategy, open insurance and the EU Framework for Financial Data Access (FIDA).

Internationally, I worked with the International Association of Insurance Supervisors  (IAIS) FinTech Forum, co-leading the Open Insurance Subgroup. 

I also designed the EU Supervisory Digital Finance Academy (EU-SDFA), which has trained over 1,500 financial supervisors across the EU on digital finance risks and opportunities.

Earlier, at Estonia’s Ministry of Finance, I focused on insurance and pension fund policies, data protection, and financial innovation, contributing to EU decision-making and implementing Solvency II, IDD, and GDPR into national law.

When I’m not working on financial regulation, you’ll find me snowboarding, wakeboarding, traveling, or hiking—often with a camera in hand.

🟢How can we work together?⚫

1. Regulatory Strategy & Advisory – Expert insights on InsurTech regulation, policy advisory, and thought leadership. I help businesses navigate open insurance, FIDA, the AI Act’s impact on insurance, and other key regulatory developments.

2. Regulatory Training & Workshops – I design and deliver tailored training on AI regulation, FIDA, open insurance, and EU digital finance policies, helping teams stay ahead of regulatory changes.

3. Speaking Engagements – Looking for a speaker to bridge financial innovation and regulation? Let’s talk.

4. Stay Updated – Subscribe to my free weekly newsletter at InsurTech4Good.com

5. Follow Me on LinkedIn – I share daily updates on InsurTech trends and regulations.

Connect with me here or reach out via email andres@insurtech4good.com

taplio

The Battle

Indrek Põldvee

Andres Lehtmets

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?