B2B Growth

B2BGrowth burst onto the scene in 2019 with a mission to help companies expand internationally. 

Our initial focus is LinkedIn, the world’s largest business platform. Unfortunately, most Estonian companies have yet to tap into its full potential. We are here to change that.

Our team is stacked with experienced, ambitious, divergent thinkers. We don’t do 9-to-5. We do whenever and whatever in order to get the job done to the highest standards.  

Our motto: Alone you can go fast, with others you can go far. 

Our philosophy: When our partners grow; we grow. 

What I do:
💪 Find partnerships to grow 
🧘‍♂️ Find the right mindset for people to join us 
🕺 Building systems
🙌 Training and consulting 
🔥 And whatever needs to be done to move the company forward

Nr 1 LinkedIn ™️ expert in the Baltics! Sales and marketing coach!

Ajujaht

Ajujaht is the best-known start-up accelerator in Estonia, where you can put your business idea and team to the test.

The Ajujaht accelerator programme and TV competition is a collaboration between the public and private sectors and is created by Enterprise Estonia.

As a key mentor, I help in the following topics:
⚙️ the basic sales, introducing sales tools to automate the sales process
⚙️ the importance of teamwork and relevant communication in the team
⚙️ market product fit
⚙️ how to use LinkedIn for social marketing and social sales
⚙️ how to implement experiential education

Buisness mentor

Beamline Accelerator

Happy to share my experience with Bealine Accelerator teams.
I am a mentor inf the following topics:
 LinkedIn
 Startup mentality
 Building your sales pipeline

Having defined cleantech in the region, Beamline is established to meet the needs of the market – there is a sudden growth in the number of specific cleantech startups and segments, but mainly generic accelerator programs exist. 

Beamline’s team has the longest hands-on experience and vision-driven specialization in cleantech in Estonia. Best accelerators need to focus on specific areas in order to provide the necessary growth for startups. For that, Beamline’s first Batch #1 focuses on energy and smart cities. 
Check more on

Sales, LinkedIn, Startup mentor for startups

Buildit Accelerator

Buildit is accelerating new global success stories in hardware and its participants are building the coolest things you can imagine. Buildit is the first accelerator in the Baltics and Nordics focusing on physical devices, i.e. hardware in combination with software.

I coach, teach, and mentor the Buildit's techies and engineers in
⚙️ the basic sales, introducing sales tools to automate the sales process
⚙️ the importance of teamwork and relevant communication in the team
⚙️ market product fit
⚙️ how to use LinkedIn for social marketing and social sales
⚙️ blitz recommendations for ten teams
⚙️ how to implement experiential education

I shared my experience of being part of a startup going through two different accelerators in a very short time, with all its ups and downs

⚙️ Mentor

Enterprise Estonia

Mentor & Coach

Minu Lugu

Do you want to boost your progress exceptionally within just a few weeks? If yes, you should start keeping a gratitude journal, a diary-like positive thinking tool/concept, where people write down things for what they are grateful. Gratitude journals are widely used for personal development to focus the attention on positive things in life.

I had used a similar tool for focusing during my own turbulent early startup times and I knew the potential of it, but I lacked one in Estonian to give it to my mentoring and coaching clients. Therefore, following my ‘Done is better than perfect’ motto, I co-published it together with my partner-in-crime Kristi. 

Publishing the gratitude journal proved to be a thriving success, we have sold over 2,000 copies and counting. Numerous colleagues of mine have implemented it to their mentoring practice and have reported back similar success to mine. 

When you purchase it, please refer back to our website where you can view a short e-course about how to get the most out of it. Oops, the course is yet under construction, so check back frequently, or subscribe for the early course launch warning.

📚 Managing Editor

Executive Coach & Mentor

My mentoring and coaching started when I began my journey as a podcaster and working in a startup. After talking with over 50+ entrepreneurial-minded people over 100 hours about burnouts, how to start a company, how to pick an idea etc. 
I used these lessons to start giving back to startups by mentoring and coaching. Helping new entrepreneurs to begin their journey and helping them to ask better questions from himself. Expanding their thinking and giving new ideas. 
One of my methods is Gratitude and habits training that has been quite successful to turn around people lives and starting a new chapter in their lives. 
Started to teach Linkedin profiles building, company profiles as I see in Estonia a lot of entrepreneurs and companies don't take advantage of this huge network that we have.

Entrepreneurial Mindset Coach & Mentor

Podcast "Let's Get Busy"​/ "Hakkame tegutsema"​

'Hakkame tegutsema' or 'Let's get busy' in English is the most popular weekly privately produced entrepreneurial podcast in the Estonian language. I launched it in 2017, and it was counting over 150 thousand downloads by the end of May 2019. 

I interview people with an entrepreneurial mindset, a societal phenomenon frequently enacted on all scenes of human life. My guests are not A-class celebrities, but all of them have exceptional stories to tell. Some of the topics cover: 

☛ Entrepreneurial mindset and attitude, and why business is not always the one solution fitting 
☛ Talk to people, move around, be active, and great ideas will come
☛ How to tune your mindset towards the result-oriented approach
☛ How to avoid and recover from burnout

The podcast has also evolved into a group Mastermind three-month hands-on fast track program to address and collectively find unique solutions to unusual challenges. Want to find out more? Drop me a line, and let's talk. 

🎧 iTunes https://www.instagram.com/hakkametegutsema/?hl=en
🎧 Eesti podcastid https://podcast.ee/hakkame-tegutsema/
🎧 Instagram https://www.instagram.com/hakkametegutsema/
🎧 Delfi Ärileht https://arileht.delfi.ee/news/uudised/kuula-delfi-saatesarjas-hakkame-tegutsema-raagivad-ettevotlikud-inimesed-oma-huvitavaid-elulugusid?id=83782625

🎙️ Host and producer, Hakkametegutsema.ee

Estonian Entrepreneurship University of Applied Sciences

EUAS is a university of entrepreneurs, by entrepreneurs, and for future and present entrepreneurs. EUAS students are in intense contact with the business world throughout their studies in the form of visiting lecturers, regular informal meetups with businesses, and internships. EUAS is for reason located in one of Europe's startup hot spots. 

As a visiting lecturer, my classes cover the following topics and disciplines: 
🎓 starting a company
🎓 finding cofounders and what a proper co-founder agreement should include 
🎓 effective solution-oriented pitching and presenting to the investors
🎓 marketing your product, finding product-market fit, and finding your first customers
🎓 sales overview, creating scalable B2B sales models, sales automation
🎓 fundraising
🎓 mental mindset
🎓 team-building tools

I have been teaching 2 semesters and over 20 students

🎓 Lecturer

Sorry As A Service

Sorry as a Service is a customer retention solution that enables businesses to send apologies (chocolate, cookies, etc. + a handwritten personalised postcard), measure, track and optimise their retention activities, and reduce churn and negative sentiment. It integrates with CRM and help desk systems and make it easy for support agents to dispatch a physical apology through the network of apology partners like chocolateries, restaurants, and flower shops.

Sorry as a Service was born during the Garage 48 Hackathon in September 2014 in Pärnu, and the concept was so good our Nordic international team won the event. We liked the concept so much we actually set up a company and I was able to onboard our first clients within just a few weeks.

Some noteworthy milestones: 
☆ joined business accelerators Startup WiseGuys, and later Techstars London
☆ raised investments in total over € 250,000. Investors incl. e.g. Belron Group
☆ almost went bankrupt twice
☆ some clients: TransferWise, Pipedrive, DPD UK, British Telekom
☆ full one-click system automation in 2018
☆ 36,545 items sent to customers in 2018
☆ 2019 the company was acquired
☆ Techstars award-winner 👕 No 201

Key learning:
☛ how to launch, scale-up, and sell a startup business

If you want to succeed with your startup, if you want to learn more about the ups and down, if you want to check out our startupper toolbox, please contact me. I am here for you, and willing to help.

www.sorryasaservice.com

Customer Development/Co-Founder

Your LinkedIn ™️ Brand Architects. Building your Personal & Company Brand! Get in touch!

You want yourself and your company to grow, but you need help figuring out where to start. That is where I can help.

Hi, I am Indrek, Indrek from Estonia. I am an entrepreneur whose passion and skills lie in helping others grow. But it wasn’t always this way. 
While growing up, I just wanted a regular job with routine and stability. It seemed an easy way to make a living. But over time, I realized that this was no way to grow and develop. 

So as part of a start-up hackathon in 2014 here in Estonia, my team, Sorry as a Service, attended two different start-up accelerators. One was Techstars London, which accepts 1% of startups that apply.
To be sure, we weren’t instant tech stars, having come close to going bankrupt more than once and experiencing other “fun” moments. Then things started to change and near the middle of 2019, we sold the company and turned a nice profit.

But money wasn’t the only reward. As the person responsible for the sale, I learned a lot, primarily the value of open communication and maintaining a positive mindset. Furthermore, I realized my mission. I want to facilitate the development of people and companies. That is why I mentor start-ups, study coaching, and head my newest company, B2B Growth. 

B2B Growth helps people and companies grow internationally via
LinkedIn. Helping unlock LinkedIn’s power for finding new sales leads, building brands, and locating new talents.

✅ Making your LinkedIn profile stand out;
✅ Create a LinkedIn strategy for your personal and company page
✅ Helping to build personal brands 
✅ Writing copy that enhances and builds your reputation on LinkedIn;
✅ Offering company training to enhance LinkedIn usage for key personnel, sales/marketing, and HR.

Whether you are an individual, an entrepreneur, or a company determined to improve your brand awareness locally and internationally, my team and I have the expertise to go beyond the
normal LinkedIn profile writing.
We can’t tell you all our tricks, but we can assure a thorough overhaul of your profile, introducing you to some hacks we’ve created and providing specialist copywriting that avoids clichés and some hacks we’ve created.

Indrek Põldvee

Smaily - intentionally simple email marketing and automation

Smaily is an email marketing platform known for its simplicity and effectiveness in creating and sending beautiful email newsletters. Founded in 2005 by Erkki Markus, Smaily initially focused on web development but shifted to specialize in email marketing to provide more consistent and scalable marketing solutions. The platform offers a variety of features including a user-friendly template editor, automation capabilities, and the ability to create dynamic landing pages.

What sets Smaily apart is its approach to customer service and its comprehensive suite of services. Unlike many other platforms, Smaily provides real human customer support and integrates closely with various content management, design, and web development services to offer a seamless marketing experience. They emphasize GDPR compliance and security, ensuring that both the platform and its users adhere to high standards of data protection.

Additionally, Smaily supports a broad range of users from beginners to advanced marketers by providing resources like a free e-library, detailed user manuals, and developer documentation to help users optimize their email marketing strategies.

As the Marketing Director and partner of Smaily, my daily responsibilities span across a broad spectrum of strategic and operational aspects integral to our email marketing platform. I lead initiatives in sales and marketing, develop innovative strategies, and explore new markets to elevate our brand's presence and effectiveness. My role crucially involves analyzing market trends and customer insights to adapt and enhance our services.

I actively engage in partnership development and nurture relationships that align with our strategic goals, supporting Smaily’s expansion and its steadfast position in the market. My aim is to making email marketing both accessible and successful for a diverse clientele, ranging from nascent startups to established enterprises.

Sales|Marketing|Growth|Partner

Uutiskirjemarkkinointi

Uutiskirjemarkkinointi.fi is a comprehensive resource launched in 2021, serving both budding and experienced marketers by offering weekly insights into newsletter and email marketing. This service is particularly tailored to enhance your brand's visibility through targeted email content. Whether you're learning the basics of newsletter marketing or looking to refine a sophisticated marketing strategy, Uutiskirjemarkkinointi.fi provides valuable tips and advanced techniques.

Their growing repository of articles offers advice on crafting engaging content that resonates with audiences from the first email to comprehensive newsletters. They assist in developing the right visual style and wording that effectively communicates your brand's message, which can increase your contacts and subsequently, sales. For seasoned marketers, the platform delves into deeper, technical aspects like personalization and analytics, enhancing the effectiveness of email campaigns​

Editor In Chief

Direct Group Advertising Agency

Direct Group Osaühing is an advertising agency specializing in the production of client newsletters and associated direct marketing activities. Their main business focus is on creating targeted marketing materials that facilitate effective communication strategies tailored to the specific needs of their clients. The agency expertly combines traditional advertising techniques with modern direct marketing approaches to enhance customer engagement and drive marketing success.

Project manager/strategic partner

Olde Hansa medieval restaurant and shoppe

Olde Hansa is a medieval-themed restaurant located in the heart of Tallinn's Old Town, celebrated for its authentic Hanseatic dining experience. The restaurant is set in a historically significant building that dates back to the baroque period and is recognized as a cultural heritage site. Olde Hansa offers a unique dining experience with a menu inspired by medieval recipes.

At Olde Hansa and Clazz restaurants, my role encompassed the comprehensive planning and execution of marketing strategies aimed at enhancing the visibility and customer engagement of these unique dining venues. My responsibilities included curating marketing campaigns that resonated with the distinctive medieval theme of Olde Hansa and the vibrant atmosphere of Clazz. I spearheaded various promotional initiatives, leveraging both traditional and digital marketing platforms to attract a diverse clientele ranging from tourists seeking an authentic historical experience to locals looking for a lively dining atmosphere. This involved close collaboration with culinary teams to highlight signature dishes and with event coordinators to showcase the restaurants' entertainment offerings, ultimately boosting patronage and enhancing the overall brand reputation.

Marketing director

EOMAP Kaubanduse AS

EOMAP Kaubanduse OÜ is a company based in Tallinn, Estonia, specializing in various publishing activities, including card publishing and publishing for construction and real estate sectors. Established in 1996, EOMAP Kaubanduse OÜ operates with a modest team, consistently employing around 6 to 9 employees over recent years. 

At EOMAP Kaubanduse OÜ, my responsibilities were centered around identifying and developing new market opportunities and crafting innovative product development initiatives. I played a key role in formulating and implementing B2B sales strategies that significantly enhanced our market penetration and customer engagement. This involved thorough market analysis, understanding customer needs, and aligning our product offerings to meet the evolving demands of the industry. My efforts were instrumental in expanding our business operations and driving sustainable growth by tapping into new sectors and leveraging strategic partnerships.

Member of the board

ABC Grupi AS

ABC Grupi AS is a prominent Estonian company that operates in various sectors, primarily focused on the retail sale of food and consumer goods, vehicle sales and maintenance, and wholesale. Known for its diverse business interests, ABC Grupi AS includes notable subsidiaries like ABC Supermarkets AS, which was recently acquired by Selver AS, part of the Tallinna Kaubamaja Grupp. This acquisition expanded Selver's retail footprint, adding numerous stores across Estonia to its network​.

At ABC Grupi AS, I was responsible for devising and implementing comprehensive marketing strategies for Comarket and ABC Motors. My role encompassed the full spectrum of marketing activities, from strategic planning to execution. I focused on enhancing brand visibility and customer engagement through targeted campaigns, which involved coordinating with multiple departments to ensure cohesive brand messaging and efficient campaign rollout. This role required a deep understanding of consumer behavior and market dynamics, allowing us to effectively drive growth and strengthen the market presence of both Comarket and ABC Motors.

Target One

Target One is a direct marketing agency based in Tallinn, Estonia, that focuses on delivering comprehensive business and marketing strategies. They specialize in client relationship concepts, marketing and brand management, and business development. Target One assists various corporations and public sector entities in improving customer relations and loyalty systems through segmentation models, relationship management strategies, and reward programs. They work collaboratively with advertising agencies, web developers, and PR firms to offer complete marketing solutions from concept to execution.

At Target One, my role was pivotal in establishing the direct marketing company in collaboration with Finnish partners. This venture involved detailed strategic planning and negotiation to align our marketing services with regional business needs effectively. I spearheaded initiatives to integrate Finnish market insights with our operational framework, ensuring a seamless fusion of local expertise and our proven marketing strategies. This collaboration was instrumental in expanding our market presence and enhancing our service offerings, driving significant business growth and strengthening international ties

Tank Grupi AS

TANK is an innovative creative agency based in Tallinn, Estonia, renowned for its dynamic approach to the creative process. The agency emphasizes a balanced treatment of all aspects of creativity—whether it involves precise briefs, captivating storytelling, engaging branding, or impactful package design. TANK collaborates with top talents across various disciplines to create uniquely compelling campaigns and projects.

At TANK, I specialized in developing and executing comprehensive marketing and advertising strategies tailored to the distinct needs of our diverse clientele. My role involved managing multifaceted international marketing projects that spanned various industries. I collaborated closely with major clients, including AS Põltsamaa Felix, AS Balthazar Trading, and Saku Õlletehas, delivering targeted campaigns for globally recognized brands such as Rock, Hard Rock, Carlsberg, and Guinness. Additionally, I worked with AS Prike to enhance brand visibility and market penetration for luxury labels like Johnnie Walker, Hennessy, and Moet & Chandon. My portfolio also includes strategic partnerships with AS Japauto, AS Eesti Spar, and several other notable entities across the retail, telecommunications, insurance, and media sectors, driving their market success and brand evolution.

Head of project management team/Member of the board

As a Marketing Director & Partner at Smaily, specializing in Sales, Marketing, and Growth, I transform email communications into powerful marketing tools that drive profitability and brand recognition. With over 15 years of experience in the email marketing services industry, I bring a wealth of expertise to each campaign, focusing on key areas such as deliverability, optimal frequency, precise measurement, and compelling content creation.

At Smaily, I leverage a user-friendly platform to help our clients craft newsletters that are not only visually appealing but also perfectly aligned with their brand's identity and strategic vision. My role involves a dynamic combination of sales, marketing, and advertising, allowing me to adopt a creative and multifaceted approach to overcome challenges and exceed objectives.

Throughout my career, I have successfully managed and led numerous projects, campaigns, and strategies across diverse sectors, with a particular emphasis on e-commerce, web design, marketing communications, and digital marketing. I am deeply committed to continuous learning and staying at the forefront of industry trends and innovations, ensuring that our email solutions always represent the cutting edge of marketing technology.

Outside of my professional life, I am an avid traveler and a proud participant in cat shows, where I enjoy showcasing my beloved furry companions. This passion for diversity and community enriches my professional journey, inspiring me to bring creativity and enthusiasm to every marketing solution I develop at Smaily.

Tanel Rand 📧

𝐌𝐚𝐬𝐭𝐞𝐫𝐬 𝐨𝐟 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 — 𝐭𝐞𝐚𝐬𝐞𝐫 𝐝𝐫𝐨𝐩!!!

We’re back on 12 March 2026. 

Here’s the first-look timetable: a single-track, virtual, no-fluff day with operators and educators from UK, EU, Israel, and the US. 

Talks are 30 min + 10 min Q&A (min 25). 

Full agenda and registration will follow—this is just the teaser 😍

Email Marketing Expert & Partner @ Smaily | Sales | Marketing | Growth

taplio

The Battle

Indrek Põldvee

Tanel Rand 📧

Followers

Posts

Engagements

Likes

Performance ScoreTanel Rand 📧's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Indrek Põldvee

Tanel Rand 📧

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tanel Rand 📧's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTanel Rand 📧's LinkedIn Performance