eBrandBuilders

eBrandBuilders, a Brand Consultancy company, was born – to be a conduit for knowledge transfer. 

We want you to achieve 3 things from our partnership:
1. For you to have a complete but memorable branding framework to develop your brand from inspiration to launch
2. For you to have a detailed brand model that differentiates you from competitors 
3. For you to have specific execution steps  to set and then grow your brand into a seven to nine figure businesses

And we achieve this by:
1. Leveraging our deep expertise with our teams engagements with brands such as Amazon, Starbucks, Porsche and Unilever
2. Conducting weekly brand breakdowns of world-class brands from Lululemon to Lego
3. Designing a a 7 week intensive, coaching program, based on our proprietary methodology
4. Providing free access to most of our content through LinkedIn, TikTok and YouTube

Founder

Author of CHECKOUT | The Step-by-Step, 7C Method to Build a Dominant Ecommerce Brand

RankMyAgent.com

Responsible for the client acquisition, developing partnerships, and enhancing product offering.

Chief Marketing Officer

Avera Inc.

Conceptualized, Developed, and Executing upon multiple online properties in the diverse realm of  Health & Beauty and Real Estate. Leveraging deep corporate marketing exposure to create strong brands in the online consumer space. Managing a core team of individuals including web developers, graphic designers, content writers, and suppliers to run a lean and efficient operation. Strong expertise in all online marketing initiatives, SMM, SEO, advertising, content creation, and monetization.

Skills: Digital Strategy, Brand Development, and Online Marketing.

Chubb

Progressed ACE insurance offerings in the affinity market through brokering partnerships  with Financial Institutions, Retailers, Credit Unions, and Telecoms.

Vice President, Affinity

Desjardins Financial Security

Formulated the overall strategy and thereafter led the overall business development efforts of marketing DFS's credit and direct insurance products to the Financial Institutions, Affinity Players and Credit Unions. Led the pitch of DFS' s insurance offering to potential clients. Prospected and developed partnerships to drive new product development, business results and contributed to generating profitable top line growth. Managed key existing account relationships.

Skills:
Business Development, New Product Development, Strategic Planning, Insurance Marketing, Client Management, Relationship Management, General Management.

Regional Vice President, Business Development

Canadian Tire Financial Services

Appointed to develop, execute, and implement  a comprehensive Digital Strategy for CTFS’ core SBU’s of Retail Banking, Credit Cards, and Insurance services. Developed of a comprehensive growth (core) & diversified strategy (new product development) for the Insurance, Warranty, and Memberships Services division. Constructed a suite of “Identity & Fraud Protection” products. Designed an enterprise-wide category Warranty concept for 470 Canadian Tire retail stores. 

Skills:
Strategic Planning, Brand Development, Product Development, Insurance Marketing, Online Marketing, B2C Marketing, General Management.

Insurance Strategy + Internet Strategy Roles

ICICI Bank Canada

Spearheaded the launch of ICICI Brand in Canada and devised the overall marketing strategy for ICICI Bank. Developed a range of innovative retail banking products including a high rate savings account, GIC’s, and mortgages. Being a start-up opportunity, oversaw complete marketing campaigns and managed relationships with external vendors.

Skills:
Strategic Planning, General Management, Brand Development, Retail Banking Marketing, New Product Development.

Head, Marketing & Public Affairs

Citi

Assisted in the execution of the Live Richly brand in Canada. Implemented marketing plans and programs for Citi MasterCard products. Identified, analyzed and evaluated customer credit card usage behavior and competitive forces for new business-building prospects.

Skills:
Credit Card Marketing, Brand Development, Product Development, General Management, B2C Marketing, Revenue Enhancement.

Assistant Vice President

I deconstruct world-class brands to help build your brand. ✈️ Chief Brander @ eBrandBuilders | 📘 Amazon Best Seller | 🎙️  Host @ eBrandCast

Hi! I am Neil, founder of eBrandBuilders (eBB) with a mission to help young but successful companies into beloved brands.

After completing a BComm and an Ivey MBA in eLeadership, I progressed through the corporate ranks – worked on the Live Richly brand for Citibank, launched the ICICI Brand in Canada, managed a $100M insurance portfolio for Canadian Tire Financial Services, and extended the Desjardins banking brand nationally.

In 2012, I resigned to forge my own path in eCommerce. And quickly failed. Twice. It was then I reached back into my roots, and rigorously applied my corporate branding experience to analyze the top 200 DTC brands. 

From this, I distilled the 7C’s of branding, a process that helped me launch 3 DTC businesses in the health beauty space and had a bonafide exit.  

WHAT PEOPLE ARE SAYING ABOUT OUR BRANDING PROCESS:
🔷 "It gives you the tools you will need to dig deep and create an authentic brand that will stand out and stand the test of time”
🔷 "A tour de force on building ecommerce business(es) in the 2020s"
🔷 "In a space that can sometimes feel saturated where you see the same material from one person to another this was rare and brilliant"
🔷 "As an eCommerce consultant, I gained a much better understanding of how to convey the value of more intentional branding to clients!!!"

The exit further formed the cornerstone of my next venture, eBrandBuilders - where my mission is to deconstruct world class brands to help build your brand step-by-step. 

eBrandBuilders is for you if you are a:

◾ Product hustler. Day to day, you’re absorbed in chasing the magic-bullet solutions toted by gurus online
◾ New business owner. And want to build a solid foundation from the start
◾ Brick-and-mortar brand leader. You’d like to emulate the success of newer entrants into your space
◾ Go-getter. You crave the education, direction, and support to build a highly successful DTC business

Today with eBrandBuilders, I offer help in one of these ways:

➡️ Buy my book Checkout: The Step-by-Step Method to Build a Brand @ ebrandbook.com
➡️ Subscribe to my Free 2X Weekly Newsletter @ ebrandbreakdowns.com
➡️ Watch my 7C Masterclass with one of our clients @ ebrandclass.com
➡️ Book a 1:1 Coaching Call with me @ ebrandcall.com

Neil Verma

Carol J. Alexander 🏡

Freelance Content Marketing Writer

Epcon Communities

Ideate, write, and upload online content to the Epcon Communities website.

Freelance Content Marketer

Carol J Alexander Content

✍️ I can create a content calendar that aligns with your goals, hire and manage a team of freelancers, edit content to maintain your brand’s voice, and upload to your CMS, all while managing an editorial budget.

🏆 Notable clients include: Shenandoah Living Magazine, Fermentools

Fractional Content Manager/Editor

✍️ Writer of long-form, researched content that includes SME input, website copy, case studies, and LinkedIn thought-leadership posts.

🏆 Notable clients include: BEHR Pro, Chicago Faucet, Benjamin Moore Paints, TREX, Parks Associates, This Old House, and Epcon Communities

Freelance Content Creator

Fixr.com

A fully remote position where I performed the following duties:
• Used industry-standard software to calculate the cost of common home improvement projects
• Performed extensive research into industry standards, trends, and costs
• Turned data into easy-to-read, engaging content for homeowners
• Interviewed building contractors, homeowners, and other professionals in the field
• Collaborated with other team members, including SEO strategist, graphic artist, and video editor  
• Featured in numerous other media publications as a SME
• Grew the company's LinkedIn page by 32% in 9 months

Content Specialist

iMarc Consulting, LLC

Writer of content for luxury home remodeling contractors.

Freelance Home Remodeling Writer

Behr Paint Company

Write B2B content for the BehrPro website.

This Old House Ventures

Write DIY home remodeling content for This Old House website.
Write seasonal home maintenance checklist column for This Old House print publication.

Future

Write home remodeling content for Real Homes website.

The Roanoker Magazine

Regular contributor of home remodeling stories. Also write sponsored content articles.

Freelance Home and Lifestyle Writer

Acreage Life Magazine

Monthly contributor of Hearth and Home department stories.

Family Handyman

Write blog posts and slide show content for the Family Handyman website.

Freelance Home Improvement Writer

Content Marketer for the Home Remodeling Industry | Residential Construction & Building Materials

With almost 20 years of experience as a writer, editor, and content manager, I deeply understand what it takes to create high-quality, engaging content that resonates with readers and ranks well in search engines.

Most recently, I worked as a full-time individual contributor to a lead-generating website. Highlights of that position include:
• turning data into high-ranking, engaging content for homeowners
• optimizing under-performing content using SEO best practices and audience research
• growing the company's LinkedIn page by 32% in 9 months
• creating and growing the team’s database of subject matter experts for collaboration purposes
• collaborating with SEO, video, and graphic on best ways to optimize content
• being featured in numerous media outlets as a subject matter expert

Before that role, I spent 15 years growing a thriving full-time business that included:
• corporate and agency clients
• content management and strategy
• recruiting and managing freelance teams
• building a vast network of industry sources.

WHY DOES THIS MATTER TO YOU?
You need a detail-oriented, data-driven content marketer who understands the ever-changing industry. That's something that comes with longevity and a varied client base.

❤️️❤️️ WHY FOLKS LOVE ME ❤️️❤️️: 

“Carol is an incredible marketer who understands how to effectively promote and position content for maximum impact.”--Gianna Coppola, Solar Reviews/Fixr

“She is a diligent marketer who strives to make data-based decisions and continuously builds upon her knowledge across marketing and home improvement!”--Ana Almerini, ICF

"The results have been incredible. She's worth every penny."--Lauri Shoemake, iMarc Consulting
 
"Carol is an organized, highly skilled writer. I worked with her at Chicago Faucets and Geberit, where she produced informative blog posts for us on topics within the plumbing and building industries. If you're looking for a writer who understands building improvement, she's the one." --Sarah Noel Black, Geberit/Chicago Faucets

"Carol is great to work with! She has a knack for taking complicated home renovation and building topics and distilling them into easy-to-understand, but thorough, content. Her copy is clean, and her expert sources are sound and knowledgeable, which makes my job much easier." --Kaitlin Madden, Global EIC, RealHomes

I'm currently between positions and am open to full-time employment or freelance assignments. Feel free to reach out for any type of collaboration. 
• carol@caroljalexander.com 
• https://caroljalexander.com

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The Battle

Neil Verma

Carol J. Alexander 🏡

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