eBrandBuilders

eBrandBuilders, a Brand Consultancy company, was born – to be a conduit for knowledge transfer. 

We want you to achieve 3 things from our partnership:
1. For you to have a complete but memorable branding framework to develop your brand from inspiration to launch
2. For you to have a detailed brand model that differentiates you from competitors 
3. For you to have specific execution steps  to set and then grow your brand into a seven to nine figure businesses

And we achieve this by:
1. Leveraging our deep expertise with our teams engagements with brands such as Amazon, Starbucks, Porsche and Unilever
2. Conducting weekly brand breakdowns of world-class brands from Lululemon to Lego
3. Designing a a 7 week intensive, coaching program, based on our proprietary methodology
4. Providing free access to most of our content through LinkedIn, TikTok and YouTube

Founder

Author of CHECKOUT | The Step-by-Step, 7C Method to Build a Dominant Ecommerce Brand

RankMyAgent.com

Responsible for the client acquisition, developing partnerships, and enhancing product offering.

Chief Marketing Officer

Avera Inc.

Conceptualized, Developed, and Executing upon multiple online properties in the diverse realm of  Health & Beauty and Real Estate. Leveraging deep corporate marketing exposure to create strong brands in the online consumer space. Managing a core team of individuals including web developers, graphic designers, content writers, and suppliers to run a lean and efficient operation. Strong expertise in all online marketing initiatives, SMM, SEO, advertising, content creation, and monetization.

Skills: Digital Strategy, Brand Development, and Online Marketing.

Chubb

Progressed ACE insurance offerings in the affinity market through brokering partnerships  with Financial Institutions, Retailers, Credit Unions, and Telecoms.

Vice President, Affinity

Desjardins Financial Security

Formulated the overall strategy and thereafter led the overall business development efforts of marketing DFS's credit and direct insurance products to the Financial Institutions, Affinity Players and Credit Unions. Led the pitch of DFS' s insurance offering to potential clients. Prospected and developed partnerships to drive new product development, business results and contributed to generating profitable top line growth. Managed key existing account relationships.

Skills:
Business Development, New Product Development, Strategic Planning, Insurance Marketing, Client Management, Relationship Management, General Management.

Regional Vice President, Business Development

Canadian Tire Financial Services

Appointed to develop, execute, and implement  a comprehensive Digital Strategy for CTFS’ core SBU’s of Retail Banking, Credit Cards, and Insurance services. Developed of a comprehensive growth (core) & diversified strategy (new product development) for the Insurance, Warranty, and Memberships Services division. Constructed a suite of “Identity & Fraud Protection” products. Designed an enterprise-wide category Warranty concept for 470 Canadian Tire retail stores. 

Skills:
Strategic Planning, Brand Development, Product Development, Insurance Marketing, Online Marketing, B2C Marketing, General Management.

Insurance Strategy + Internet Strategy Roles

ICICI Bank Canada

Spearheaded the launch of ICICI Brand in Canada and devised the overall marketing strategy for ICICI Bank. Developed a range of innovative retail banking products including a high rate savings account, GIC’s, and mortgages. Being a start-up opportunity, oversaw complete marketing campaigns and managed relationships with external vendors.

Skills:
Strategic Planning, General Management, Brand Development, Retail Banking Marketing, New Product Development.

Head, Marketing & Public Affairs

Citi

Assisted in the execution of the Live Richly brand in Canada. Implemented marketing plans and programs for Citi MasterCard products. Identified, analyzed and evaluated customer credit card usage behavior and competitive forces for new business-building prospects.

Skills:
Credit Card Marketing, Brand Development, Product Development, General Management, B2C Marketing, Revenue Enhancement.

Assistant Vice President

I deconstruct world-class brands to help build your brand. ✈️ Chief Brander @ eBrandBuilders | 📘 Amazon Best Seller | 🎙️  Host @ eBrandCast

Hi! I am Neil, founder of eBrandBuilders (eBB) with a mission to help young but successful companies into beloved brands.

After completing a BComm and an Ivey MBA in eLeadership, I progressed through the corporate ranks – worked on the Live Richly brand for Citibank, launched the ICICI Brand in Canada, managed a $100M insurance portfolio for Canadian Tire Financial Services, and extended the Desjardins banking brand nationally.

In 2012, I resigned to forge my own path in eCommerce. And quickly failed. Twice. It was then I reached back into my roots, and rigorously applied my corporate branding experience to analyze the top 200 DTC brands. 

From this, I distilled the 7C’s of branding, a process that helped me launch 3 DTC businesses in the health beauty space and had a bonafide exit.  

WHAT PEOPLE ARE SAYING ABOUT OUR BRANDING PROCESS:
🔷 "It gives you the tools you will need to dig deep and create an authentic brand that will stand out and stand the test of time”
🔷 "A tour de force on building ecommerce business(es) in the 2020s"
🔷 "In a space that can sometimes feel saturated where you see the same material from one person to another this was rare and brilliant"
🔷 "As an eCommerce consultant, I gained a much better understanding of how to convey the value of more intentional branding to clients!!!"

The exit further formed the cornerstone of my next venture, eBrandBuilders - where my mission is to deconstruct world class brands to help build your brand step-by-step. 

eBrandBuilders is for you if you are a:

◾ Product hustler. Day to day, you’re absorbed in chasing the magic-bullet solutions toted by gurus online
◾ New business owner. And want to build a solid foundation from the start
◾ Brick-and-mortar brand leader. You’d like to emulate the success of newer entrants into your space
◾ Go-getter. You crave the education, direction, and support to build a highly successful DTC business

Today with eBrandBuilders, I offer help in one of these ways:

➡️ Buy my book Checkout: The Step-by-Step Method to Build a Brand @ ebrandbook.com
➡️ Subscribe to my Free 2X Weekly Newsletter @ ebrandbreakdowns.com
➡️ Watch my 7C Masterclass with one of our clients @ ebrandclass.com
➡️ Book a 1:1 Coaching Call with me @ ebrandcall.com

Neil Verma

Joysoles India

India’s #1 Diabetic Foot Care Brand for Women

Renegade Advertising

Viasox 

Viasox is a multi-7-figure e-commerce brand that is dedicated to helping people who suffer from diabetic neuropathy and varicose veins.

Go to viasox.com for more information.

Responsibilities Include:

- Develop copy for long and short-form video ads and promotion-specific landing pages
- Create scripts for testimonial-based ads and UGC ads
- Come up with unique offers for profitable customer acquisition and retention and improve LTV and AOV values.

Conversion Copywriter

The Brown Marketer, LLC

Created a digital product for salon owners(https://salonsecretsblackbook.com/sales-page) that can help them to get new high paying clients in the chair, sales and profits in 60 days…without complex marketing campaigns.
In it I,
• Developed a step-by-step process that salon owners can use to sell retail or upsell other services without any pressure, convincing or traditional “selling”.
• Developed a 3-step formula that can be used to create videos on TikTok, that not just entertains the audience, but also bring customers to the salon.
• Created a 5-step client attraction system that salon owners can use to attract warm leads, people who are their dream clients.

Frozen Lemon Media

-Created compelling ad copy and email copy for a variety of e-commerce brands doing multiple six figures in revenue/year while adhering to all advertising platform guidelines.

- Developed an email strategy that helped one of the brands to get a 32% repeat purchase rate and scaled it from $40,000/mo to $157,000/mo in just 6 months.

-Created multiple customer avatars and angles through extensive market and product research that helped to create new "blue oceans" for the brands.

Direct Response Copywriter

Trinity International Investments

● Developed pre-launch, launch, and post-launch strategies for company’s TV show for people with disabilities.
● Developed direct mail campaigns for the company's real estate investment deals. One of the campaigns sold 7 multi-million dollar condominiums in the Caribbean in just one month.
● Supervised a marketing team of 10, including hiring, training, workloads, schedules, and deadlines.
● Defined and directed marketing programs for demand creation, lead generation, and outreach methodology to create brand awareness; interfaced with the Sales team to continuously optimize lead tracking and management.
● Managed and monitored monthly budgets, evaluated performance to ensure funds are being allocated effectively, and maximized co-op ad spend for multiple projects.
● Developed all of the company’s paid advertising campaigns(Facebook, Google, Taboola). Most campaigns generated
200% ROAS.

Marketing Executive

CTC Publishing 

Developed a digital product(http://www.thepodcastingguru.com/) in collaboration with America’s #1 marketer/copywriter Bob Bly and also, wrote the sales letter for the product.
In the development phase, I
• Created a plug-and-play system that anyone can use to tell captivating stories and persuade the target audience.
• Developed a social media strategy that any business can use to create omnipresence and get leads from multiple channels.
• Developed a proven way to create polarity in the market and become a quotable person in the industry.

Digital Product Developer & Copywriter

In 2014 I started a dropshipping business, selling fidget spinners. It failed and I lost $7,000 ❌  

Between 2014 and 2018, I started 4 e-commerce and coaching businesses that either broke even or made enough to barely keep the lights on. 

By end of 2019, I almost went bankrupt 🤯

In 2020, my sales letter generated $71,369 in just 2 weeks 💸

Some days I still can’t believe that sentence, but it didn’t come easy.

When I was struggling to make my "kitchen table" entrepreneurial projects work, I noticed fellow business owners making cash -- hand over fists! 

"Wait! These guys are not smarter than me...so how are they making so much money? What am I doing wrong here!" 😕

I realized while I was trying to "game the system" and fight the algorithms, these guys totally disregarded them and focused on ONE thing. 

The ONE thing that made them wildly successful and earned them a lifestyle that most "Normal Folk" can only DREAM about!

✍️ THE COPY. 

The words on their ads, emails, VSLs, and landing pages---that's what made them "Wolf of Wallstreet" kinda money 🤩 

Equipped with this intel, I started investing in my copywriting training. I dedicated myself to studying all the greats from the past 150 years. 

Guys like Robert Collier, Eugene Schwartz, David Ogilvy, Gary Halbert, and Claud Hopkins.

After studying the greats and paying my dues for years as a "shameless whore" copy cub--accepting all the crap jobs that pay a mere pittance... 

I finally "cracked the code" to write ads that pay. 🤑

From there I went on to help 6 and 7-figure coaching and e-commerce brands and also got the opportunity to learn and work with one of the top copywriters on the planet and my hero, Bob Bly. 

Fast-forward to today, I now spend my time writing copy that helps to acquire customers profitably and increase LTV and AOV without increasing ad spend. 

Here’s what I’ve helped brands accomplish:

💰 Scaled a sustainable jewelry brand from $40,000/mo in sales to $157,000/mo in sales.
💰 The paid campaign I wrote generated 200% ROAS for a men's grooming brand.

And much more... 

Want to keep customers for life, create rivers of revenue, and boost conversions as quickly as possible?

Send me a message on LinkedIn 📥

And let's get to know each other and see if we're a good fit to work together.

taplio

The Battle

Neil Verma

Chetan Virhia

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