eBrandBuilders

eBrandBuilders, a Brand Consultancy company, was born – to be a conduit for knowledge transfer. 

We want you to achieve 3 things from our partnership:
1. For you to have a complete but memorable branding framework to develop your brand from inspiration to launch
2. For you to have a detailed brand model that differentiates you from competitors 
3. For you to have specific execution steps  to set and then grow your brand into a seven to nine figure businesses

And we achieve this by:
1. Leveraging our deep expertise with our teams engagements with brands such as Amazon, Starbucks, Porsche and Unilever
2. Conducting weekly brand breakdowns of world-class brands from Lululemon to Lego
3. Designing a a 7 week intensive, coaching program, based on our proprietary methodology
4. Providing free access to most of our content through LinkedIn, TikTok and YouTube

Founder

Author of CHECKOUT | The Step-by-Step, 7C Method to Build a Dominant Ecommerce Brand

RankMyAgent.com

Responsible for the client acquisition, developing partnerships, and enhancing product offering.

Chief Marketing Officer

Avera Inc.

Conceptualized, Developed, and Executing upon multiple online properties in the diverse realm of  Health & Beauty and Real Estate. Leveraging deep corporate marketing exposure to create strong brands in the online consumer space. Managing a core team of individuals including web developers, graphic designers, content writers, and suppliers to run a lean and efficient operation. Strong expertise in all online marketing initiatives, SMM, SEO, advertising, content creation, and monetization.

Skills: Digital Strategy, Brand Development, and Online Marketing.

Chubb

Progressed ACE insurance offerings in the affinity market through brokering partnerships  with Financial Institutions, Retailers, Credit Unions, and Telecoms.

Vice President, Affinity

Desjardins Financial Security

Formulated the overall strategy and thereafter led the overall business development efforts of marketing DFS's credit and direct insurance products to the Financial Institutions, Affinity Players and Credit Unions. Led the pitch of DFS' s insurance offering to potential clients. Prospected and developed partnerships to drive new product development, business results and contributed to generating profitable top line growth. Managed key existing account relationships.

Skills:
Business Development, New Product Development, Strategic Planning, Insurance Marketing, Client Management, Relationship Management, General Management.

Regional Vice President, Business Development

Canadian Tire Financial Services

Appointed to develop, execute, and implement  a comprehensive Digital Strategy for CTFS’ core SBU’s of Retail Banking, Credit Cards, and Insurance services. Developed of a comprehensive growth (core) & diversified strategy (new product development) for the Insurance, Warranty, and Memberships Services division. Constructed a suite of “Identity & Fraud Protection” products. Designed an enterprise-wide category Warranty concept for 470 Canadian Tire retail stores. 

Skills:
Strategic Planning, Brand Development, Product Development, Insurance Marketing, Online Marketing, B2C Marketing, General Management.

Insurance Strategy + Internet Strategy Roles

ICICI Bank Canada

Spearheaded the launch of ICICI Brand in Canada and devised the overall marketing strategy for ICICI Bank. Developed a range of innovative retail banking products including a high rate savings account, GIC’s, and mortgages. Being a start-up opportunity, oversaw complete marketing campaigns and managed relationships with external vendors.

Skills:
Strategic Planning, General Management, Brand Development, Retail Banking Marketing, New Product Development.

Head, Marketing & Public Affairs

Citi

Assisted in the execution of the Live Richly brand in Canada. Implemented marketing plans and programs for Citi MasterCard products. Identified, analyzed and evaluated customer credit card usage behavior and competitive forces for new business-building prospects.

Skills:
Credit Card Marketing, Brand Development, Product Development, General Management, B2C Marketing, Revenue Enhancement.

Assistant Vice President

I deconstruct world-class brands to help build your brand. ✈️ Chief Brander @ eBrandBuilders | 📘 Amazon Best Seller | 🎙️  Host @ eBrandCast

Hi! I am Neil, founder of eBrandBuilders (eBB) with a mission to help young but successful companies into beloved brands.

After completing a BComm and an Ivey MBA in eLeadership, I progressed through the corporate ranks – worked on the Live Richly brand for Citibank, launched the ICICI Brand in Canada, managed a $100M insurance portfolio for Canadian Tire Financial Services, and extended the Desjardins banking brand nationally.

In 2012, I resigned to forge my own path in eCommerce. And quickly failed. Twice. It was then I reached back into my roots, and rigorously applied my corporate branding experience to analyze the top 200 DTC brands. 

From this, I distilled the 7C’s of branding, a process that helped me launch 3 DTC businesses in the health beauty space and had a bonafide exit.  

WHAT PEOPLE ARE SAYING ABOUT OUR BRANDING PROCESS:
🔷 "It gives you the tools you will need to dig deep and create an authentic brand that will stand out and stand the test of time”
🔷 "A tour de force on building ecommerce business(es) in the 2020s"
🔷 "In a space that can sometimes feel saturated where you see the same material from one person to another this was rare and brilliant"
🔷 "As an eCommerce consultant, I gained a much better understanding of how to convey the value of more intentional branding to clients!!!"

The exit further formed the cornerstone of my next venture, eBrandBuilders - where my mission is to deconstruct world class brands to help build your brand step-by-step. 

eBrandBuilders is for you if you are a:

◾ Product hustler. Day to day, you’re absorbed in chasing the magic-bullet solutions toted by gurus online
◾ New business owner. And want to build a solid foundation from the start
◾ Brick-and-mortar brand leader. You’d like to emulate the success of newer entrants into your space
◾ Go-getter. You crave the education, direction, and support to build a highly successful DTC business

Today with eBrandBuilders, I offer help in one of these ways:

➡️ Buy my book Checkout: The Step-by-Step Method to Build a Brand @ ebrandbook.com
➡️ Subscribe to my Free 2X Weekly Newsletter @ ebrandbreakdowns.com
➡️ Watch my 7C Masterclass with one of our clients @ ebrandclass.com
➡️ Book a 1:1 Coaching Call with me @ ebrandcall.com

Neil Verma

Reinvention Architect Advisors LLC

Unleash your team's authentic potential.

What would change if your team unlocked their full potential?

Imagine a workplace where employees don't just clock in—they show up inspired, engaged, and ready to make an impact.

A culture where success is redefined, measured not only by metrics but by authenticity, purpose, meaning, and fulfillment.

This is the power of reinvention—transforming individuals, teams, and businesses from the inside out.

When individuals unlock their potential, teams thrive, and your organization flourishes.

Craig delivers hard-won lessons from his life-changing experience—serving a federal prison sentence after a devastating choice—and transforms them into actionable insights that inspire your audience to unlock their potential and thrive.

He doesn't just inspire; he shares practical tools born from adversity to help individuals step into their most authentic, impactful selves.

Authenticity, Purpose, Meaning, and Fulfillment aren't merely ideals—they're the foundation for extraordinary performance and lasting impact.

Craig's keynotes don't just inspire—they catalyze meaningful change.

His sessions leave attendees with actionable strategies and transformative insights that resonate long after the event, helping organizations build cultures where employees and teams thrive authentically.

Reinvention isn't just a philosophy—it's a game-changing transformation that reshapes lives and drives organizational success.

When your team feels inspired and fulfilled, they show up authentically, unlock their potential, and make a meaningful impact.

They don't just work—they thrive.

Imagine the impact of a workplace where purpose, authenticity, and fulfillment fuel success.

Ready to deliver an unforgettable experience that will inspire your audience and transform your organization?

Let's connect and bring the power of reinvention to your next event.

Email: craig@craigstanland.com

Owner

Blank Canvas, How I Reinvented My Life After Prison

This book isn't just a memoir; it's a roadmap for anyone who has ever felt lost inside their own life, a guide back to authenticity, and a call to action to embrace your true self, flaws and all. 

James Altucher, best-selling author of Skip the Line, Choose Yourself and Reinvent Yourself, has this to say about "Blank Canvas":

"Craig has lived a story NOBODY would ever want to live. I was riveted to each page because I kept asking myself, "How would I handle this?" and I didn't know the answers. Craig takes us into hell, and then we ride with him on the journey back. Great story, great writing, great human being."

With a deeply personal story of overcoming federal prison and hitting rock bottom, Craig delivers powerful keynotes that resonate with anyone seeking to unleash their potential, discover purpose, and live authentically. 

Here's what meeting planners say about my talks, 

"His session was far and away the most well-received session we had." 

"He has a unique ability to connect with audiences and inspire them to take action." 

Interested in having me speak at your event?

Email me: craig@craigstanland.com

Book Author

Connect with yourself, unleash your full potential, and discover deeper meaning and purpose beyond professional, financial, and material success. Keynote & TEDx Speaker | Author | Reinvention Architect

In 2012, I made a devastating choice that cost me everything—my career, my reputation, and my freedom.

Sitting alone in my prison cube, stripped of everything I thought defined me, I was planning how I'd take my own life.

It was rock bottom.

But rock bottom wasn't the end—it became my turning point.

Prison became the unexpected catalyst for my reinvention. 

I stopped chasing external success and started creating what truly matters: authenticity, purpose, meaning, and fulfillment.

Rebuilding my life wasn't about returning to who I was but discovering who I could become.

That journey taught me a powerful truth: reinvention isn't just possible—it's transformative.

Today, I share the hard-won lessons from my story to help individuals, teams, and organizations unlock their full potential.

Here's what I believe:

When people show up authentically and are driven by purpose and meaning, they don't just work—they thrive.

 And when individuals thrive, organizations flourish.

As a keynote speaker, I don't just inspire audiences.

I equip them with actionable tools to embrace reinvention, turn setbacks into opportunities, and step into their most impactful, authentic selves.

Key Themes I Focus On:

✔️ Purpose: Discovering the "why" that fuels your life, work, and impact.

✔️ Authenticity: Showing up as who you truly are, free from masks or pretense.

✔️ Potential: Unlocking the limitless potential within yourself and your team to achieve more than you ever thought possible.

✔️ Resilience: Rising stronger from setbacks, adapting with clarity, and moving forward with confidence.

✔️ Fulfillment: Building a life where success isn't just about what you achieve but how you feel—thriving in career, relationships, health, and personal growth.

Because professional success and personal fulfillment can coexist—and together, they create extraordinary impact.

Reinvention transformed my life. Now, it's my mission to help others transform theirs.

If your organization is ready to unleash its team's authentic potential and redefine success, let's connect.

When your people thrive, everything changes.

Ready to deliver an unforgettable experience that will inspire your audience and transform your organization?

Let's connect and bring the power of reinvention to your next event.

Email me: craig@craigstanland.com

taplio

The Battle

Neil Verma

Craig Stanland - Reinvention Architect

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