eBrandBuilders

eBrandBuilders, a Brand Consultancy company, was born – to be a conduit for knowledge transfer. 

We want you to achieve 3 things from our partnership:
1. For you to have a complete but memorable branding framework to develop your brand from inspiration to launch
2. For you to have a detailed brand model that differentiates you from competitors 
3. For you to have specific execution steps  to set and then grow your brand into a seven to nine figure businesses

And we achieve this by:
1. Leveraging our deep expertise with our teams engagements with brands such as Amazon, Starbucks, Porsche and Unilever
2. Conducting weekly brand breakdowns of world-class brands from Lululemon to Lego
3. Designing a a 7 week intensive, coaching program, based on our proprietary methodology
4. Providing free access to most of our content through LinkedIn, TikTok and YouTube

Founder

Author of CHECKOUT | The Step-by-Step, 7C Method to Build a Dominant Ecommerce Brand

RankMyAgent.com

Responsible for the client acquisition, developing partnerships, and enhancing product offering.

Chief Marketing Officer

Avera Inc.

Conceptualized, Developed, and Executing upon multiple online properties in the diverse realm of  Health & Beauty and Real Estate. Leveraging deep corporate marketing exposure to create strong brands in the online consumer space. Managing a core team of individuals including web developers, graphic designers, content writers, and suppliers to run a lean and efficient operation. Strong expertise in all online marketing initiatives, SMM, SEO, advertising, content creation, and monetization.

Skills: Digital Strategy, Brand Development, and Online Marketing.

Chubb

Progressed ACE insurance offerings in the affinity market through brokering partnerships  with Financial Institutions, Retailers, Credit Unions, and Telecoms.

Vice President, Affinity

Desjardins Financial Security

Formulated the overall strategy and thereafter led the overall business development efforts of marketing DFS's credit and direct insurance products to the Financial Institutions, Affinity Players and Credit Unions. Led the pitch of DFS' s insurance offering to potential clients. Prospected and developed partnerships to drive new product development, business results and contributed to generating profitable top line growth. Managed key existing account relationships.

Skills:
Business Development, New Product Development, Strategic Planning, Insurance Marketing, Client Management, Relationship Management, General Management.

Regional Vice President, Business Development

Canadian Tire Financial Services

Appointed to develop, execute, and implement  a comprehensive Digital Strategy for CTFS’ core SBU’s of Retail Banking, Credit Cards, and Insurance services. Developed of a comprehensive growth (core) & diversified strategy (new product development) for the Insurance, Warranty, and Memberships Services division. Constructed a suite of “Identity & Fraud Protection” products. Designed an enterprise-wide category Warranty concept for 470 Canadian Tire retail stores. 

Skills:
Strategic Planning, Brand Development, Product Development, Insurance Marketing, Online Marketing, B2C Marketing, General Management.

Insurance Strategy + Internet Strategy Roles

ICICI Bank Canada

Spearheaded the launch of ICICI Brand in Canada and devised the overall marketing strategy for ICICI Bank. Developed a range of innovative retail banking products including a high rate savings account, GIC’s, and mortgages. Being a start-up opportunity, oversaw complete marketing campaigns and managed relationships with external vendors.

Skills:
Strategic Planning, General Management, Brand Development, Retail Banking Marketing, New Product Development.

Head, Marketing & Public Affairs

Citi

Assisted in the execution of the Live Richly brand in Canada. Implemented marketing plans and programs for Citi MasterCard products. Identified, analyzed and evaluated customer credit card usage behavior and competitive forces for new business-building prospects.

Skills:
Credit Card Marketing, Brand Development, Product Development, General Management, B2C Marketing, Revenue Enhancement.

Assistant Vice President

I deconstruct world-class brands to help build your brand. ✈️ Chief Brander @ eBrandBuilders | 📘 Amazon Best Seller | 🎙️  Host @ eBrandCast

Hi! I am Neil, founder of eBrandBuilders (eBB) with a mission to help young but successful companies into beloved brands.

After completing a BComm and an Ivey MBA in eLeadership, I progressed through the corporate ranks – worked on the Live Richly brand for Citibank, launched the ICICI Brand in Canada, managed a $100M insurance portfolio for Canadian Tire Financial Services, and extended the Desjardins banking brand nationally.

In 2012, I resigned to forge my own path in eCommerce. And quickly failed. Twice. It was then I reached back into my roots, and rigorously applied my corporate branding experience to analyze the top 200 DTC brands. 

From this, I distilled the 7C’s of branding, a process that helped me launch 3 DTC businesses in the health beauty space and had a bonafide exit.  

WHAT PEOPLE ARE SAYING ABOUT OUR BRANDING PROCESS:
🔷 "It gives you the tools you will need to dig deep and create an authentic brand that will stand out and stand the test of time”
🔷 "A tour de force on building ecommerce business(es) in the 2020s"
🔷 "In a space that can sometimes feel saturated where you see the same material from one person to another this was rare and brilliant"
🔷 "As an eCommerce consultant, I gained a much better understanding of how to convey the value of more intentional branding to clients!!!"

The exit further formed the cornerstone of my next venture, eBrandBuilders - where my mission is to deconstruct world class brands to help build your brand step-by-step. 

eBrandBuilders is for you if you are a:

◾ Product hustler. Day to day, you’re absorbed in chasing the magic-bullet solutions toted by gurus online
◾ New business owner. And want to build a solid foundation from the start
◾ Brick-and-mortar brand leader. You’d like to emulate the success of newer entrants into your space
◾ Go-getter. You crave the education, direction, and support to build a highly successful DTC business

Today with eBrandBuilders, I offer help in one of these ways:

➡️ Buy my book Checkout: The Step-by-Step Method to Build a Brand @ ebrandbook.com
➡️ Subscribe to my Free 2X Weekly Newsletter @ ebrandbreakdowns.com
➡️ Watch my 7C Masterclass with one of our clients @ ebrandclass.com
➡️ Book a 1:1 Coaching Call with me @ ebrandcall.com

Neil Verma

Jason Vana

Marketing Director

Attract the RIGHT customers to your business | Brand & content strategist | Founder at SHFT | Known as #sassyjason

Struggling to attract the right clients?

You have a brand strategy issue.

Attracting the right people requires understanding why they should buy from YOU, when there are 1000’s of other options easily accessible through Google.

In order to attract, convert, and retain the right clients, you need to:

- Know what makes your business unique
- Communicate what makes your business unique
- Create an experience that shows what makes your business unique

It’s all about highlighting your uniqueness.

That’s where my agency steps in.

Through collaborative workshops, research, strategy, and design, we will help you uncover, communicate, and build an experience around your uniqueness.

Working with us typically looks like:

- industry, competitor, and customer research
- brand and marketing workshops 
- brand and marketing strategies
- design (logos, websites, marketing materials)

It culminates in an Onlyness Action Plan — your 1 year, step-by-step brand and marketing to-do list.

All so you become the ONLY choice for your ideal customers.

And make a lot more money.

Want to learn more?

Send me a message.
Or book a call at shft.agency/discovery

Founder & CEO

We transform B2B service companies into the ONLY choice for their ideal customers. Our clients see a 20%+ increase in revenue with our brand and content strategies. 

Here's how we help:

◼️ Brand Strategy (customers, uniqueness, messaging, touchpoints, story)
◼️ Brand Design (logos, colors, fonts, collateral)
◼️ Content Strategy (demand gen, content creation)
◼️ LinkedIn (strategy, content, profile audits)

Interested in learning more? DM me or book a discovery call below.

I was in the ER twice this week with chest pains.

Once on Sunday. Again, on Tuesday, which led to my being admitted.

It was scary as hell.

My family has a long history of heart issues:

- Mama Vana had stents at 55 and quad bypass at 70
- Dad died of valvular cardiomyopathy at 46
- Brother had a heart attack in his early 40s
- Uncle had a heart attack in his early 40s
- Cousin had a heart attack in his early 40s

See a pattern there?

I'm 45. 

Chest pain is not something a male in this family should mess with.

(stupid genetics)

Thankfully, everything is fine.

I did NOT have a heart attack.
My echocardiogram came back clean.
My CT angiography came back clean.

Apparently, my heart is strong.
My valves are working.
My arteries are clear.

Ya boy's heart is like Superman. 

(and it's going to stay that way)

Still don't know what's causing the chest pains.
But we do know it's not my heart or lungs.

Which means one thing:

Y'all are stuck with #SassyJason.

Why am I sharing all of this, besides for an algo boost?

It was nice not having to worry about the business during all of this.

Client work got done.
Emails got responded to.
I even made money while in the hospital.

THAT was all possible because of our strategy.

And my amazing team.

Build correctly.

You won't have to worry about your business when life decides to sucker punch you in the chest.

✌🏼

#shftyourbrand

Become the ONLY choice. I build b2b service brands that stand out + drive revenue. Founder/CEO at Shft.Agency. Known as #SassyJason

Most personal branding "experts" are an absolute joke.

→ just be yourself
→ just be authentic
→ just post on LinkedIn
→ just create more content
→ your personality makes you different

👆🏼 Any real brander knows that advice is sh*t.

Yes, you have to be authentic.
Yes, you have to create content.
Yes, you need a personality.

BUT 👏🏼 THAT 👏🏼 SH*T 👏🏼 DOESN'T 👏🏼 MAKE 👏🏼 A 👏🏼 BRAND 👏🏼

Here's what actually builds a brand:

1. create a unique strategy
2. create a unique value
3. create a unique position
4. create a unique perspective
5. create a unique offer
6. create a unique identity
7. create a unique experience

In that order.

Personality, content, and being yourself are steps 6 and 7.

And if you don't have steps 1-5 in place...
Steps 6 and 7 won't make you money.

So before you start working with that personal branding "expert"...

Ask them a simple question:

How much money have your clients actually made?

If it's not at least 2x what you make...
RUN.

They're selling you sh*t.
Not a brand.

#SassyJason out.

✌🏼

#shftyourbrand

——
PS - Grab my All-in-One Strategy Bundle. 12 strategy resources for only $199. https://lnkd.in/epNdCFR7

Creating a new category is a balancing act.

Most founders try to be way too different.

→ Optimization specialist
→ Organizationalist
→ Business tidier
→ Life creator

(all categories I've heard from prospects)

None of them makes sense.

Because there is no point of reference to understand what they are.

And no one in their right mind is searching for a Business Tidier 

🙄

Creating a new category requires:

→ Familiar enough to understand
→ Different enough to stand out

Take Edge Cleaning Service in Washington.

They created a brilliant category.

House Detailers.

→ Clear on what they offer (house cleaning)
→ Understandable (we all know what detailing is)
→ Aligns with how people search (detailing is synonymous with deep cleaning)

They took two existing categories (house cleaning and car detailing)...
Smashed them together (house detailing)...
To stand out in the market.

And that's the key to category creation.

Familiar enough to be searched for.
Different enough to stand out.

Find that balance.

Or that "new" category you created will confuse the hell out of people.

And confused people NEVER buy.

✌🏼

#shftyoubrand

Confession: I hate most of the large accounts on LinkedIn.

Fluffy, stolen, regurgitated nonsense that helps no one.

That's why I only engage with smaller creators.

Those who actually help my business.
Those who teach me something valuable.
Those who have a personality beyond "look how vulnerable I am."

They are the creators who are doing LinkedIn right.

I follow 100s of small creators.

Here are the top 11 you should follow as well:

Alex B Sheridan → video creation that drives revenue

Morgan J Ingram → outbound and Sales Nav genius

Sara Stella Lattanzio → best damn marketer I know

Patrick Cumming → LinkedIn ads savant

Phillip Oakley → a brilliant strategist and positioning genius

Stephen Houraghan → a brand strategist I've learned from

Jacob Pegs → amazing content creator I've been learning from

Irit Levi → process, automation, and operations genius

Mina Mesbahi → one of the best content strategists I know

Katelyn Bourgoin 🧠 → buyer psychology + content strategist = amazing

Richard Moore → the master at closing sales

There are 100s more I could add to this list.

(Please don't cry if you aren't on this list. I still love you)

But these are the creators I recommend to my clients. 

Because I learn from them.

And that, my friend, is what your content should do.

Entertain, but more importantly, EDUCATE your ideal customers. 

So they trust you.
Adopt your POV.
And hire you.

Give all eleven a follow.
And tell them #SassyJason sent you.

You can talk about how great I am for introducing you. 

✌🏼

#shftyourbrand

-----
PS - I'm out today and this week, celebrating Thanksgiving with my family.

PPS - grab all 12 of my paid resources + a $500 discount on a 90-min consultation with my Black Friday All-in-One Bundle → https://lnkd.in/e4YSrcGG

shftagency

fusion-tech-integrated-inc

ignite-student-ministries-inc.

(7) Post | Feed | LinkedIn

JSESSIONID

li_at

Talks about #content, #branding, #marketing, #brandstrategy, and #contentstrategy

My least favorite part of building a brand strategy:

Purpose. Vision. Mission. Values.

Fluffy garbage. 🤮

Case in point.

In 2023, I rebuilt how we create brand strategies at Shft.

My goal: make them lean enough to drive revenue fast.

So I did what most brand strategists wouldn’t dare.

I cut purpose, vision, mission, and values.
(You can pay me extra if you really want them.)

At first, I thought clients would freak out.

They didn’t.

We built strategies 3x faster.
Revision rounds dropped.
Clients made more money faster.

No one cared about what was “missing.”

Because their brand was doing what every brand should do:

MAKING 👏🏼 MORE 👏🏼 MONEY 👏🏼 

Sure, purpose, mission, vision, and values have their place.
But they don't pay the bills.

You can spend months perfecting your mission statement and make $0 from it.

Or you can build a brand strategy that actually makes you money.

Choose wisely.

✌🏼

#shftyoubrand

The only organic metric I care about on LinkedIn:

Saves.

Reach can be hacked. 
Comments can be written by AI.
Reactions can be driven from a pod.

Saves are the only metric that accurately shows the quality of your content.

Think about it.

No one is going to save sh*tty content.
Or content that doesn't help them.
Or content that isn't relevant.
Or content with selfies.

We only save content that solves a problem.
And that resonates with what we want to build.

And THAT'S the content that drives sales. 

(at least, that's why my clients say)

Want to get more saves on your content?

Try this ↓

1. Know your ideal customers
Determine who is most likely to buy from you.
Get as specific as possible.

2. Know the problems your clients face
Talk to them. Ask them questions. 
Follow up with "why does that matter?"

3. Solve those problems in content
Give them frameworks, tips, and advice.
The more practical, the better.

4. Push a next step
Tell them where to get more help.
A product, call, email → don't leave them hanging.

Practical content gets saved.

The more of your content they save, the more trust you build.
The more trust you build, the closer they are to buying from you.

And that, boo, is the goal.

Create content that gets saved.

You'll build trust and make more money that way. 

✌🏼

#shftyourbrand

-----
PS. Get the full breakdown in tomorrow's Brand Shft email. Subscribe here → https://lnkd.in/eX_VpwT7

Your biggest competitor isn't another business.

It's apathy.

On the part of your ideal customers.

40-60% of B2B deals end in "no decision."

Not "we chose someone else."
Not "your price was too high."
Not "we liked them better."

NO 👏🏼 DECISION 👏🏼

Think about what that means for a second.

60% of businesses are choosing their pain over a solution.

Not just your solution.
But any solution that exists.

So that "better than" messaging you're using...

- "We're the industry leader."
- "We have the best quality."
- "We care more about our customers."

...MEANS JACK SH*T

Want to win more deals?

Start positioning against the status quo.

Here's how ↓

1. Talk about the cost of inaction
- Show what they'll lose by waiting.
- Use numbers when possible.

2. Create urgency around inaction
- "Most companies wait until [bad thing] happens"
- "By the time you realize you need this, it's too late"
- "The gap between you and [desired outcome] grows daily"

3. Make change feel less risky
- Pilot programs
- Paid discovery offers
- Phased implementations

4. Use 'status quo' language
- "Stop settling for..."
- "Break free from..."
- "Finally fix what's been broken"

Make the status quo your enemy.

You'll address the real issue facing your prospects.
And give them a reason to take action.

Or keep fighting competitors your prospects don't give a sh*t about.

I'm sure that will give them a reason to choose you.

NOT.

✌🏼

#shftyourbrand

Your Biggest Competitor | Shft Agency

The $10M strategy question no one's asking:

'What business are we NOT in?'

Most founders try to grow by addition

- More industries
- More services
- More offers

Sounds smart.
But it's the dumbest move for your business.

For one simple reason:

Saying NO is worth more than saying yes.

Don't believe me?

Take a look at these companies:

✈️ Southwest Airlines
NOT in the luxury travel business.
No first class. No meals. No assigned seats.
Result: Most profitable airline for decades.

🍔 In-N-Out Burger
NOT in the variety business.
Same menu since 1948.
Result: Higher revenue per location than McDonald's.

🖥️ Basecamp
NOT in the enterprise software business.
Said no to 90% of feature requests.
Result: $280M revenue with 171 employees.

They grew by cutting.

Here's how you can do the same ↓

1. List everything you do (or could do)
Every service, offer, deliverable.

2. Apply the 80/20 test
What 20% of work drives 80% of revenue?

3. Check Your Energy
Make a list of what energizes and drains your team.

4. Start Cutting
Kill anything your team hates and doesn't drive 80% of revenue.

Keep cutting until it hurts.

What business are you NOT in?

Answer that question.
Kill anything associated with it.

That's how you become the ONLY choice.

And make a sh*t ton of money.

✌🏼

#shftyourbrand

Your brand isn’t just a client magnet. It’s a door opener.

Most founders think branding = more leads.

YES, BUT...

A strong brand puts you in places money can't.

Case in point:

Last week, I spoke to Stephen Houraghan's Brand Masters Academy.

I've followed him for years.
Took two of his courses.
Even wanted to be him when I grew up.

(still waiting on that to happen)

He asked ME to teach his community.

Not because I pitched him.
Not because I paid for access.
Not because I sent 47 follow-up DMs.

It's because I built a brand:

I showed up consistently.
Commented thoughtfully.
Built something worth noticing.

That's what happens when you nail your positioning.

You stop chasing opportunities.
They start chasing you.

- Speaking gigs find you
- Partnerships form naturally  
- Mentors become colleagues
- Dream clients slide into your DMs

Your brand is working while you sleep.
Opening doors you didn't know existed.
Creating opportunities you couldn't have planned.

Want to build a brand that opens those doors?

Let’s find what makes your brand the ONLY choice → https://lnkd.in/eH8Y-YC6

It’s 90 minutes to unlock the doors your brand should already be walking through.

✌🏼

#shftyourbrand

Do you know what makes your business unique?

Most founders don't. 

So they struggle with:

→ attracting ideal customers
→ generating leads
→ creating content
→ building offers
→ closing deals
→ writing copy
→ marketing

And waste time and money on tactics that will NEVER work.

Please, for the love of everything sassy, don't go into 2026 like that.

🤦🏻‍♂️

I'm booking Onlyness Calls for November and December.

In 90 minutes, we'll lock in your unique edge and build your 2026 playbook.

→ uncover what makes your business unique
→ create direction for your messaging
→ map out changes to your content
→ come up with marketing ideas
→ think through operations

You'll also have me in your corner for 2 weeks.
Real-time, follow-through, not fluff.

AND access to my strategy goodie bag.

All so you can walk into 2026 with clarity and direction for your business.

Strategy, direction, and implementation.

The best part?

You can get $400 off using code BYE2025.

But I'm only taking 8 calls.

So if you want clarity, direction, and a new focus for 2026, don't wait.

Once those spots are filled, I'm not taking on any more until January.

Book your call today.

Or go into 2026 confused, struggling, and listening to "gurus" trying to sell you on another damn AI-generated course.

I'm sure that will help.

(NOT)

✌🏼

#shftyourbrand

-----
PS. Book your Onlyness Call with discount code BYE2025 before the 8 spots are filled → https://lnkd.in/ePMpReye

Feeling stuck sucks.

But it's not the final word.

All you need is a bit of clarity.

A vision.
A decision.
A roadmap.
A fresh idea.

Something that sparks life back in you.

I see this with every 1:1 client I've worked with.

They launched their business with a lot of excitement.

But the years wore them down.

- tactics that didn't work
- offers no one wanted
- content that fell flat

No matter what they did, they couldn't grow.

You know what finally worked?

Achieving clarity on three simple decisions.

- What makes you unique
- Who do you want to serve
- How will you attract them

I've driven $70M+ in new revenue for clients, and I can tell you this:

Nothing will work until you make those three decisions.

No new marketing campaign.
No LinkedIn hook.
No DM script.
No rebrand.

Make those three decisions.
And watch everything fall into place.

If you're ready to get clarity on your business, all of my resources are on sale for Black Friday.

→ Strategic Goals Toolkit
→ Uncover Your Differentiation Workshop & Miro Template
→ Assumption Reversal Exercise
→ Ideal Customer Playbook
→ Onlyness Strategy Template
→ Paid Discovery Offer Blueprint
→ Brand One-Liner Templates
→ LinkedIn Just Get Started Guide
→ The $700k+ LinkedIn DM Templates
→ Sales Staircase
→ One-Liner Roaster GPT
→ Niche Channel AI Prompt

Plus, a $500 discount on a 90-min consultation.

That covers everything from setting goals to marketing.

Separately, they cost $1,242.

Get the All-in-One Black Friday Special for only $199.

Check it out: https://lnkd.in/e4YSrcGG

These are the exact exercises, templates, and frameworks I have used to position 145+ B2B brands as the only choice.

And drive over $70M in new revenue.

Tactics won't get you unstuck.

Clarity will.

✌🏼

#shftyourbrand

I  start every brand strategy project with a single question:

What are your goals for the business?

- the revenue you want to make
- the life you want to live
- the size of your team
- how you spend your time

👆🏼 Those are all important when creating a strategy.

Because a strategy is a decision about how you prioritize your time, money, and resources to...

ACHIEVE 👏🏼 A 👏🏼  SPECIFIC 👏🏼 GOAL 👏🏼 

No goal = your strategy is pointing you nowhere. 

Here are my *new* goals for Shft:

- $1M in revenue
- work 4-5 hours a day
- focus on creating my content
- help 100s of SMBs stand out + drive revenue
- only take on 4 large branding projects each year
- small team of experts who don't need supervision

Those goals demand changes in our strategy. 

- selling digital products
- launching a paid community
- simplifying our delivery processes
- creating clearer SOPs
- hiring high-quality people

Goals dictate your strategy.

So figure out what you actually want to build.

Once you see your goals clearly, the strategy almost writes itself.

Need help with that?

Grab my Strategic Goals Toolkit → https://lnkd.in/eei5cqAZ

It'll help you map out the goals needed to create an epic strategy.

Future you will thank you for getting strategic now.

✌🏼

#shftyourbrand

6 Strategic Goals Every Founder Needs | Shft Agency

If I had to rebuild my business from scratch...

Here's exactly how I'd do it ↓

1. Get crystal clear on what you want to build.

I changed my mind every other month — solopreneur, massive agency, fractional CMO.

Because I looked at what everyone else was doing and thought:

THAT'S what success looks like. 

🤮

Define what you want to build.

Set goals for your time, focus, and team size.

Building is much easier when you do.

2. Know your ideal customers.

You need to know them inside and out.

Who they are, what they love, what they struggle with, how they buy, who they trust, what motivates them to buy.

Every post, every offer, every DM should speak to THEM.

3. Create an offer staircase.

Having 10 different offers means you're known for nothing.

Pick one main offer and break it into steps:

- Freebie lead magnet
- Paid digital product
- Paid discovery offer
- Low-tier version (done by you)
- Mid-tier version (done with you)
- High-tier version (done for you)

ONE offer. 
Different levels of access.

4. Pick 3 platforms and post regularly.

Educate and entertain your ideal customers where they are.

Make it a mix of:
- Social (LinkedIn, IG, TikTok)
- Email (launch an email newsletter, boo)
- SEO (YouTube or blog posts)

Those three cover the basis of the buying journey.
And guarantee you show up where and when they are looking.

4 steps.
Years of frustration avoided.

If you want to build smarter, all of my resources are on sale for Black Friday.

It's everything you need to implement those 4 steps yourself.

Separately, they cost $1,242.
Get the All-in-One Black Friday Special for only $199.

Check it out: https://lnkd.in/epNdCFR7

These are the exact exercises, templates, and frameworks I have used to position 145+ B2B brands as the only choice. 

And drive over $70M in new revenue.

All by implementing four simple steps.

✌🏼

#shftyourbrand

The dumbest strategy for your business:

Trying to be "better" than the competition.

Most founders assume being better = they'll win.

That somehow, customers will see your "we're the best" messaging...
...and immediately want to work with you.

THAT'S NOT HOW IT WORKS

Better turns you into a commodity.

It communicates:

- We provide the same value as everyone else
- at a much higher price
- with a little bit "more"

And that "more" is incredibly vague.

Meaning, you haven't given people a compelling reason to choose you.

The only way to win on being "better"?

SPEND THE MOST MONEY

- more ads
- more events
- more content
- more creative
- more influencers
- more website features
- more social media platforms

"Better" is the most expensive positioning.

And takes YEARS to own.
If you ever do.

Ditch being "better."

Find a way to be different, instead.

You'll stand out faster.
Spending far less money.
While driving way more revenue.

It's a win-win-win.

Not sure what makes your business different?

Grab my free Find Your Differentiation course → https://lnkd.in/ejGym52T 

It's helped over 400 founders uncover a differentiated position.

And start owning it in the market.

✌🏼

#shftyourbrand

My email signup form has 5 fields.

Most marketing "experts" say that's way too much.

They say I'm losing potential subscribers because I'm asking too much up front.

That best practice is just asking for an email.

More conversions that way.

Newsflash:

If you can't fill out 5 fields, I don't want you as a subscriber.

💁🏻‍♂️

You're clearly too damn lazy.
Don't really care about growing your business.
And it's a sign you won't implement the advice I give you anyway.

I don't want lazy ass, incompetent, freebie seekers on my list.

They don't buy.
They don't implement.
They don't follow advice.

And a year later, they're complaining that their business hasn't grown.

Those aren't the people I want to work with.

Look, best practices have their place.

But you better know:

- who you're trying to attract
- what you're trying to build
- the experience you're trying to create

Because not every best practice is the RIGHT practice for you.

Like having only 1 field for an email newsletter.

Best practice? Sure.
Best practice for Shft? Not at all.

Because if filling out 5 fields is too much for you...
...building a profitable business is WAY beyond you.

And I don't want to waste my time teaching you.

#SassyJason out.

✌🏼

#shftyourbrand

I have a confession to make:

My Black Friday all-in-one bundle was a flop.

I put all 10 of my digital products + 2 of my GPTs into one bundle...
Gave people a $500 discount on a 1:1 consultation...
Packaged them together (separately $1,242)...

And sold it for $199.

I was expecting to make 50 sales.

Which wasn't a crazy goal.

I sold over 200 of my LinkedIn Just Get Started Guides (included in the bundle).

50 was a very conservative goal.
But I only sold 10. 

And I know why:

I didn't market it well. 

- 1 email announcing it
- 1 LinkedIn post about it
- 2 IG stories that were afterthoughts
- No reminder emails

And the worst part:

- I wasn't even actively engaging on LinkedIn when that post launched.

I was off spending time with family and expected my post to just take off.

I fell into the same mindset I tell my clients NEVER to have:

If I build it, they will come.

🤦🏻‍♂️

Look, you can have the best offer ever.

I mean, $199 to get everything you need to:

- set business goals
- uncover your differentiation
- know your ideal customers and how they buy
- create your brand strategy
- build an offer
- create a paid discovery offer
- create a sales staircase so you don't have to sell
- write your brand messaging
- roast your brand message and get improvements (GPT)
- find niche marketing channels
- build a profitable LinkedIn presence
- send DMs on LinkedIn that generate revenue

It's everything I do for my clients..,
and charge a minimum of $18K for...

For $199.

That's a killer offer.

But without good marketing, even killer offers flop.

Remember that. 

You need marketing to sell your offer.

Anyone who says otherwise is a damn fool.

✌🏼

#shftyourbrand

-----
PS - I'm extending the Black Friday sale until this Saturday. Grab your copy here → https://lnkd.in/epNdCFR7

Most strategies don't drive revenue.

Here's how to test if yours actually does:

Revenue is the only metric that matters for business survival.

Yet most strategies focus on vanity metrics, awareness, and how nice it looks.

None of that pays the bills.

Here are 7 ways I test if a strategy actually drives revenue:

→ Review client retention and expansion rates
→ Calculate customer lifetime value changes
→ Measure conversion rates at every stage
→ Monitor average deal size improvements
→ Analyze sales cycle length reduction
→ Track lead quality, not just quantity
→ Test pricing strategy effectiveness

If your strategy isn't moving these numbers, it's not working.

Businesses spend months on positioning and market research without connecting it to actual revenue outcomes.

That's not a strategy.
It's expensive procrastination.

Real strategy creates a direct line from your positioning to your profit.

The only question that matters:

"Will this help us close more deals, faster, at higher prices?"

If the answer isn't a resounding YES, you're not being strategic.

You're procrastinating.

Test your strategy against revenue.

Not engagement rates.
Not brand awareness surveys.
Not how pretty your website looks.

Revenue.

Because that's what keeps you in business.

Everything else is just noise.

✌🏼

#shftyourbrand

I rarely discount my products and services.

It's just not the game I want to play. 

But this year, I started launching more digital products.

Frameworks, templates, and GPTs that I've used to generate 6-7 figures of new revenue for my clients.

I had 1 paid resource before 2025.

I now have 10.
And a few freebies that will become paid products next year.

I'm discounting them all.

That's right, #SassyJason is running a Black Friday deal on my All-in-One Bundle.

Here's what you get:

→ Strategic Goals Toolkit
→ Uncover Your Differentiation Workshop & Miro Template
→ Assumption Reversal Exercise
→ Ideal Customer Playbook
→ Onlyness Strategy Template
→ Paid Discovery Offer Blueprint
→ Brand One-Liner Templates
→ LinkedIn Just Get Started Guide
→ The $700k+ LinkedIn DM Templates
→ Sales Staircase
→ One-Liner Roaster GPT
→ Niche Channel AI Prompt

Plus, a $500 discount on my 90-min Onlyness Call consultation good until March 31.

Purchased separately, these resources cost $1,242.

But you can get the All-in-One Bundle for $199.

That's a savings of $1,043.

(Yes, I have gone insane 🤪)

Grab your bundle today → https://lnkd.in/epNdCFR7

That price expires on Tuesday, December 2. 

Don't say I didn't warn you.

✌🏼

#shftyourbrand

------
PS - I'm out today spending time with Mama Vana, Brother Vana, and Niece Vana, so I likely won't be replying.

Most brands rebrand for looks. Pepsico rebranded for survival.

Especially when you take consumer trends into account.

I worked in the food processing industry for 7+ years.
And have clients in the food processing industry. 

There is a dramatic shft (pun intended) in that industry towards:

- cleaner labels
- healthier options
- fewer preservatives
- more natural ingredients
- more homemade style foods

And Pepsico is a monster of a company.

They own roughly 110 brands.
In food and beverage.
Across the world.

Their old brand screamed:

- We're corporate.
- We only care about profits.
- We cut corners when possible.
- We don't care about healthy ingredients.

It was time for a change.

Not just to update perceptions on their business.
But to better align with their new Pep+ strategy.

This rebrand makes Pepsico feel:

- smaller
- organic
- homegrown
- health conscious

Everything you want to be known for in the food processing industry right now.

That's what a good rebrand SHOULD do:

- shft your perspective
- shft your impression
- shft your focus

And, ultimately, shft your brand.

Take a page out of Pepsico's book.

When the market changes drastically...
And people don't look favorably on corporations...
And you implement a new strategy to grow...

It's time to update your design to match.

Or, keep giving off the wrong perception.

Because nothing tanks a brand faster than looking healthy on paper and corporate in public.

✌🏼

#shftyourbrand

Pepsico Nailed their Rebrand | Shft Agency

December means one thing:

It's time to audit your brand.

Most founders never revisit their brand once it’s live.

No evals. No reflection. No updates.
Just hope it still lands — even though the market has moved.

If it’s been a year since your last brand check, start here:

1. Analyze competitors
Drop yours and their websites into SEMrush.
See if you're winning attention. 

2. Pressure test your positioning
Still the only?
Run your unique angle through the Can’t/Won’t test.

3. Talk to real customers
Interview 3–5. Ask about their problems and why they bought from you.
Update your ICP based on their words.

4. Audit the experience
From first click to offboarding — what’s clunky and what's seamless?
Find and fix any friction.

5. Make it actionable
Prioritize the shifts.
Assign owners. Set deadlines.

Want a sharper outside perspective?

Let me roast your brand.
And give you a checklist of what to improve.

I'm only taking on 4 brand audits until Christmas.

Book yours here → https://lnkd.in/eabzMSpq

Don’t wing it like the rest.

Audit now, so 2026 isn’t guesswork — it’s growth.

✌🏼

#shftyourbrand

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The Battle

Neil Verma

Jason Vana

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taplio

The Battle

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Jason Vana

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jason Vana's LinkedIn Performance

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