eBrandBuilders

eBrandBuilders, a Brand Consultancy company, was born – to be a conduit for knowledge transfer. 

We want you to achieve 3 things from our partnership:
1. For you to have a complete but memorable branding framework to develop your brand from inspiration to launch
2. For you to have a detailed brand model that differentiates you from competitors 
3. For you to have specific execution steps  to set and then grow your brand into a seven to nine figure businesses

And we achieve this by:
1. Leveraging our deep expertise with our teams engagements with brands such as Amazon, Starbucks, Porsche and Unilever
2. Conducting weekly brand breakdowns of world-class brands from Lululemon to Lego
3. Designing a a 7 week intensive, coaching program, based on our proprietary methodology
4. Providing free access to most of our content through LinkedIn, TikTok and YouTube

Founder

Author of CHECKOUT | The Step-by-Step, 7C Method to Build a Dominant Ecommerce Brand

RankMyAgent.com

Responsible for the client acquisition, developing partnerships, and enhancing product offering.

Chief Marketing Officer

Avera Inc.

Conceptualized, Developed, and Executing upon multiple online properties in the diverse realm of  Health & Beauty and Real Estate. Leveraging deep corporate marketing exposure to create strong brands in the online consumer space. Managing a core team of individuals including web developers, graphic designers, content writers, and suppliers to run a lean and efficient operation. Strong expertise in all online marketing initiatives, SMM, SEO, advertising, content creation, and monetization.

Skills: Digital Strategy, Brand Development, and Online Marketing.

Chubb

Progressed ACE insurance offerings in the affinity market through brokering partnerships  with Financial Institutions, Retailers, Credit Unions, and Telecoms.

Vice President, Affinity

Desjardins Financial Security

Formulated the overall strategy and thereafter led the overall business development efforts of marketing DFS's credit and direct insurance products to the Financial Institutions, Affinity Players and Credit Unions. Led the pitch of DFS' s insurance offering to potential clients. Prospected and developed partnerships to drive new product development, business results and contributed to generating profitable top line growth. Managed key existing account relationships.

Skills:
Business Development, New Product Development, Strategic Planning, Insurance Marketing, Client Management, Relationship Management, General Management.

Regional Vice President, Business Development

Canadian Tire Financial Services

Appointed to develop, execute, and implement  a comprehensive Digital Strategy for CTFS’ core SBU’s of Retail Banking, Credit Cards, and Insurance services. Developed of a comprehensive growth (core) & diversified strategy (new product development) for the Insurance, Warranty, and Memberships Services division. Constructed a suite of “Identity & Fraud Protection” products. Designed an enterprise-wide category Warranty concept for 470 Canadian Tire retail stores. 

Skills:
Strategic Planning, Brand Development, Product Development, Insurance Marketing, Online Marketing, B2C Marketing, General Management.

Insurance Strategy + Internet Strategy Roles

ICICI Bank Canada

Spearheaded the launch of ICICI Brand in Canada and devised the overall marketing strategy for ICICI Bank. Developed a range of innovative retail banking products including a high rate savings account, GIC’s, and mortgages. Being a start-up opportunity, oversaw complete marketing campaigns and managed relationships with external vendors.

Skills:
Strategic Planning, General Management, Brand Development, Retail Banking Marketing, New Product Development.

Head, Marketing & Public Affairs

Citi

Assisted in the execution of the Live Richly brand in Canada. Implemented marketing plans and programs for Citi MasterCard products. Identified, analyzed and evaluated customer credit card usage behavior and competitive forces for new business-building prospects.

Skills:
Credit Card Marketing, Brand Development, Product Development, General Management, B2C Marketing, Revenue Enhancement.

Assistant Vice President

I deconstruct world-class brands to help build your brand. ✈️ Chief Brander @ eBrandBuilders | 📘 Amazon Best Seller | 🎙️  Host @ eBrandCast

Hi! I am Neil, founder of eBrandBuilders (eBB) with a mission to help young but successful companies into beloved brands.

After completing a BComm and an Ivey MBA in eLeadership, I progressed through the corporate ranks – worked on the Live Richly brand for Citibank, launched the ICICI Brand in Canada, managed a $100M insurance portfolio for Canadian Tire Financial Services, and extended the Desjardins banking brand nationally.

In 2012, I resigned to forge my own path in eCommerce. And quickly failed. Twice. It was then I reached back into my roots, and rigorously applied my corporate branding experience to analyze the top 200 DTC brands. 

From this, I distilled the 7C’s of branding, a process that helped me launch 3 DTC businesses in the health beauty space and had a bonafide exit.  

WHAT PEOPLE ARE SAYING ABOUT OUR BRANDING PROCESS:
🔷 "It gives you the tools you will need to dig deep and create an authentic brand that will stand out and stand the test of time”
🔷 "A tour de force on building ecommerce business(es) in the 2020s"
🔷 "In a space that can sometimes feel saturated where you see the same material from one person to another this was rare and brilliant"
🔷 "As an eCommerce consultant, I gained a much better understanding of how to convey the value of more intentional branding to clients!!!"

The exit further formed the cornerstone of my next venture, eBrandBuilders - where my mission is to deconstruct world class brands to help build your brand step-by-step. 

eBrandBuilders is for you if you are a:

◾ Product hustler. Day to day, you’re absorbed in chasing the magic-bullet solutions toted by gurus online
◾ New business owner. And want to build a solid foundation from the start
◾ Brick-and-mortar brand leader. You’d like to emulate the success of newer entrants into your space
◾ Go-getter. You crave the education, direction, and support to build a highly successful DTC business

Today with eBrandBuilders, I offer help in one of these ways:

➡️ Buy my book Checkout: The Step-by-Step Method to Build a Brand @ ebrandbook.com
➡️ Subscribe to my Free 2X Weekly Newsletter @ ebrandbreakdowns.com
➡️ Watch my 7C Masterclass with one of our clients @ ebrandclass.com
➡️ Book a 1:1 Coaching Call with me @ ebrandcall.com

Neil Verma

McFadyen Digital

I lead our Retail & Ecommerce Strategy team. We have a unique and holistic approach to helping our clients achieve their digital commerce marketplace goals. McFadyen Digital believes that the key to success lies in balancing the right combination of business strategy, technology, and people.

◉ Business
A well-defined business strategy is crucial for any organization. It sets the direction for the company, defines the target market and competitive positioning, and lays the foundation for all other business decisions. 

We develop a full range of business deliverables including: Customer Analysis, Competitive Analysis, Value Proposition, Business Model Definition, Customer Experience, Marketing Strategy, Success Criteria & KPIs, Budgeting, P&L, Breakeven & ROI and Business Roadmaps

◉ Technology
McFadyen Digital has been assessing and implementing marketplace and ecommerce technology for 25 years. Our technology strategy begins with determining the business needs and objectives. Our team of experts will assess your current technology and consider your business objectives to assist with marketplace and ecommerce platform design and selection.

Our technology strategy deliverables include: Tech Stack Selection, Systems Context, High-Level Architecture and Product Roadmaps

◉ People
People are the most critical component of any successful business. Operating a digital commerce marketplace requires specialist skillsets, effective management, and alignment with your company’s culture. 

McFadyen Digital helps ensure your organization has the right foundation in place to achieve your marketplaces’ full potential by delivering: Organization Structure Charts, Roles, Responsibilities and Skillset Matrixes, Staffing and Resource Guidance and People Roadmaps

eCommerce & Marketplace Strategy Consultant

Free Chicago Walking Tours

Free Chicago Walking Tours are led by experienced, local tour guides who have a passion for their hometown. We limit the group sizes to ensure you can hear the guide and have a high-quality tour. Guests join us from all over the world so you never know who you will meet!

Our tours run for 2-hours and rarely cover more than 1.5 miles (2.5 km). Each tour is unique, so please make sure to review the detailed routes and times on our website. Guides will make between 6-8 stops per tour telling an entertaining and educational story at each one.

Bed Bath & Beyond

Digital Acceleration -3P Ecommerce Marketplace

Peapod Digital Labs

Senior Manager, Ecommerce Marketplace

Peapod

Senior Category Manager

Packyge, Inc

Head of Retail Development

Topco Associates LLC

I am responsible for developing , sourcing and managing Topco's Pet Care category which includes Pet Food, Pet Supplies, Rawhides, Pet Accessories, Pet Health, Cat Litter, Wild Bird Seed & Pet Toys.

General Manager - Pet Care

As the Category Manager for HBC (Health, Beauty & Personal Care) I am responsible for the P&L, assortment, product development, management, marketing and promotion of Topco’s brands within our Health, Beauty and Personal Care business. 
 
Brands under the HBC business include Top Care (OTC, Beauty & Personal Care brand), Tippy Toes by Top Care (baby brand), b-leve (Prestige Beauty brand), Full Circle (Natural & Organic brand), Valu Time (Opening Price Point/Value Brand) & Clear Value (Opening Price Point/Value Brand).

Topco’s HBC largest brand, Top Care, is a multi-million dollar cross-category brand sold in regional grocery chains and wholesale distributors throughout the United States. 
Responsibilities include managing the development and execution of multiple marketing & promotional strategies for categories that fall under our HBC portfolio. Key categories include: Cough Cold, Allergy, Pain, Sleep, GI/Laxatives, Incontinence, Feminine Hygiene, Baby, Skin Care and Bath/Body & Soaps.

I am charged with driving cross-functional projects to drive execution of promotional & marketing plans that allow our member retailers to capture more than their fair share of own brand (private brand) penetration in their stores.

General Manager - Health, Beauty & Personal Care

Walgreens

Manage Home Medical, Medical Nutrition & Electronics	
Responsible for merchandising, pricing & assortment decisions for Walgreens.com Incontinence, Medical Nutrition & Electronics.
Manage external vendor relationships regarding promotional setup, funding & execution of programs
Responsible for meeting/exceeding budgeted sales plan for Incontinence, Medical Nutrition & Electronics.
Responsible for coordinating with store counterparts to bring to life Walgreen messaging and strategies in key product categories
Manage the promotional planning process for Incontinence, Medical Nutrition & Electronics
Manage the expanded content project for Home Medical Equipment on Walgreens.com
Present weekly/monthly/quarterly performance updates to senior management

Associate Category Manager

Managed Beauty, Personal Care - and currently Healthcare/OTC	
Responsible for merchandising, pricing & assortment decisions for Walgreens.com Healthcare/OTC category.
Managed external vendor relationships regarding promotional setup, funding & execution of programs
Responsible for meeting/exceeding budgeted sales plan for Healthcare/OTC.
Responsible for coordinating with store counterparts to bring to life Walgreen messaging and strategies in key product categories
Managed the promotional planning process for Healthcare/OTC
Responsible for special project execution (Private Brand store, FSA)

Assistant Category Manager

Coordinator role supporting multiple category managers/categories
Responsible for managing the item and vendor setup for Walgreens.com
Managed Beauty/Personal care web-only inventory (forecast + reorder)
Managed vendor relationships regarding invoicing, pricing & item maintenance
Managed customer service requests for category/product related inquiries

Purchasing Coordinator/Vendor Coordinator

Completed 10-week program exposing me to all aspects of a Walgreens store
Exposure to SIMS inventory system
Exposure to Photo & Pharmacy counters
Open and Closing Store
Merchandising (End-caps, displays, promo aisle)
Managed the floor and truck days during

Business Management Intern & Walgreens Store Assistant Manager

eCommerce & Marketplace Strategy

I'm a marketplace strategist with an expertise in building, scaling and operating online retail and B2B marketplaces. I help define, lead, and deliver strategies that guide clients into the next generation of digital commerce. I develop clear visions and define winning capabilities and growth platforms required to activate strategies across a global portfolio, leveraging positions in Retail, B2B and D2C.  As a natural relationship-builder, I create strong, collaborative, and influential partnerships with internal and external stakeholders. I’m self-reliant, decisive and able to problem-solve and integrate strategy in a fast-moving, swiftly changing environment.

taplio

The Battle

Neil Verma

Jeff M.

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