I deconstruct world-class brands to help build your brand. ✈️ Chief Brander @ eBrandBuilders | 📘 Amazon Best Seller | 🎙️  Host @ eBrandCast

Here’s why 90% of consumer brands fail in their first two years.

You're grinding non-stop, but your marketing feels like hitting a brick wall. You launch products, optimize funnels, run ads... and then some competitor undercuts your price by 10%. Game over.

This happens when you sell products without building a brand. Period.

Here's the question: Do you know your brand's core identity? Or do you hope people will buy your stuff because it's "better"?

I'm Neil, and I've cracked the code for building consumer brands that last.

After my MBA, I spent a decade managing $100M+ brands for Citibank, BMO, and Desjardins. I was the guy in the Brooks Brothers suit with the Herman Miller chair, climbing that corporate ladder in easy mode.

But I had an itch to build something from scratch.

So I resigned and jumped headfirst into eCommerce. And promptly failed. Twice.

I went from "Real Kobe Beef" to "Ramen" in 12 months. I was that entrepreneur batting at every shiny object - new Facebook ad techniques, conversion-optimized Shopify themes.

My daily mantra? Three simple letters: "W...T...F?"

But I'm no quitter. I dusted off my stretchy-waist tracksuit and went back to basics. From this failure, I distilled the 7Cs of branding, a process that helped me launch 3 DTC brands to a bona fide exit.

My biggest breakthrough came from studying 200+ DTC brands and asking: "What makes customers choose one brand over another when the products are virtually identical?"

The answer? Psychology. Not features. Not benefits. Pure psychological positioning.

In recent years, I've:
* Analyzed 200+ DTC brands
* Created 70+ brand breakdowns
* Developed the 7C Framework
* Published the Amazon bestseller "Checkout"
* Worked with Amazon, Starbucks, and Porsche

Here's what happens when you have a brand that sells itself:
* Your entire brand strategy fits on a single page, guiding all decisions
* Your marketing feels effortless because it speaks to your audience's core desires
* You wake up knowing exactly what to do to grow your brand

Here's how you can start building your distinctive brand today:

* If you have 3 minutes daily: Subscribe to my FREE Newsletter oneliner.io - One line, One visual, One lesson from top consumer brands.
* If you have a weekend: Get the One Pager BrandBuilder and follow my 7C framework to document your brand strategy on a single page.
* If you're ready for transformation: Join BrandBuilder X and let me guide you through building a brand that stands out, scales up, and eventually sells for a premium.

Let's talk: https://call.ebrandbuilders.com/strategy

Neil Verma

Copywriter

Testlify

I joined in the start-up stage of Testlify to assist with copy for their website, help with content planning, write blog posts, landing pages, G2 and AppSumo profiles, UI, email copy and continue support the content team in various projects.

Freelance Copywriter

Vende Digital

Assist with repurposing Webinars into blog posts based on scripts and video provided.

Freelance Writer

IT Consultant

King-Pin Dynamics

PC Technician

According to Leadpages, "The average conversion rate for all landing pages created by Leadpages users is 11%. However, the average eBook landing page conversion rate is 24%."

That's more than double the conversion rate.

The fact is that it's rare that a customers will ever purchase your services on their first visit to your website, or LinkedIn profile.

They will most likely first do their research, by scouting your competition before committing to a purchase.

This means if you don't lead them forward to a purchase, someone else will!

And that's where an eBook can fill the gap.

✔ Its rich in information about a problem you solve.
✔ It helps your customer get to the point of a decision.
✔ It establishes you as an authority in your field.

And most importantly it positions you as the ideal solution to solve their problem.

A good eBook should...

✔ Ideally focus on one customer persona.
✔ Identify what problems they are facing.
✔ Provide a clear path to solve those problems.

Ultimately, the goal of your eBook is to lead your customer forward to your solution.

And once you've done that, your lead is now ripe for a sale.

If you still struggling, procrastinating or just stuck and need help, feel free to reach out and Ill help you in the right direction.

Simply DM me, or schedule a discovery call to find out if we a good match.

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The Battle

Neil Verma

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