eBrandBuilders

eBrandBuilders, a Brand Consultancy company, was born – to be a conduit for knowledge transfer. 

We want you to achieve 3 things from our partnership:
1. For you to have a complete but memorable branding framework to develop your brand from inspiration to launch
2. For you to have a detailed brand model that differentiates you from competitors 
3. For you to have specific execution steps  to set and then grow your brand into a seven to nine figure businesses

And we achieve this by:
1. Leveraging our deep expertise with our teams engagements with brands such as Amazon, Starbucks, Porsche and Unilever
2. Conducting weekly brand breakdowns of world-class brands from Lululemon to Lego
3. Designing a a 7 week intensive, coaching program, based on our proprietary methodology
4. Providing free access to most of our content through LinkedIn, TikTok and YouTube

Founder

Author of CHECKOUT | The Step-by-Step, 7C Method to Build a Dominant Ecommerce Brand

RankMyAgent.com

Responsible for the client acquisition, developing partnerships, and enhancing product offering.

Chief Marketing Officer

Avera Inc.

Conceptualized, Developed, and Executing upon multiple online properties in the diverse realm of  Health & Beauty and Real Estate. Leveraging deep corporate marketing exposure to create strong brands in the online consumer space. Managing a core team of individuals including web developers, graphic designers, content writers, and suppliers to run a lean and efficient operation. Strong expertise in all online marketing initiatives, SMM, SEO, advertising, content creation, and monetization.

Skills: Digital Strategy, Brand Development, and Online Marketing.

Chubb

Progressed ACE insurance offerings in the affinity market through brokering partnerships  with Financial Institutions, Retailers, Credit Unions, and Telecoms.

Vice President, Affinity

Desjardins Financial Security

Formulated the overall strategy and thereafter led the overall business development efforts of marketing DFS's credit and direct insurance products to the Financial Institutions, Affinity Players and Credit Unions. Led the pitch of DFS' s insurance offering to potential clients. Prospected and developed partnerships to drive new product development, business results and contributed to generating profitable top line growth. Managed key existing account relationships.

Skills:
Business Development, New Product Development, Strategic Planning, Insurance Marketing, Client Management, Relationship Management, General Management.

Regional Vice President, Business Development

Canadian Tire Financial Services

Appointed to develop, execute, and implement  a comprehensive Digital Strategy for CTFS’ core SBU’s of Retail Banking, Credit Cards, and Insurance services. Developed of a comprehensive growth (core) & diversified strategy (new product development) for the Insurance, Warranty, and Memberships Services division. Constructed a suite of “Identity & Fraud Protection” products. Designed an enterprise-wide category Warranty concept for 470 Canadian Tire retail stores. 

Skills:
Strategic Planning, Brand Development, Product Development, Insurance Marketing, Online Marketing, B2C Marketing, General Management.

Insurance Strategy + Internet Strategy Roles

ICICI Bank Canada

Spearheaded the launch of ICICI Brand in Canada and devised the overall marketing strategy for ICICI Bank. Developed a range of innovative retail banking products including a high rate savings account, GIC’s, and mortgages. Being a start-up opportunity, oversaw complete marketing campaigns and managed relationships with external vendors.

Skills:
Strategic Planning, General Management, Brand Development, Retail Banking Marketing, New Product Development.

Head, Marketing & Public Affairs

Citi

Assisted in the execution of the Live Richly brand in Canada. Implemented marketing plans and programs for Citi MasterCard products. Identified, analyzed and evaluated customer credit card usage behavior and competitive forces for new business-building prospects.

Skills:
Credit Card Marketing, Brand Development, Product Development, General Management, B2C Marketing, Revenue Enhancement.

Assistant Vice President

I deconstruct world-class brands to help build your brand. ✈️ Chief Brander @ eBrandBuilders | 📘 Amazon Best Seller | 🎙️  Host @ eBrandCast

Hi! I am Neil, founder of eBrandBuilders (eBB) with a mission to help young but successful companies into beloved brands.

After completing a BComm and an Ivey MBA in eLeadership, I progressed through the corporate ranks – worked on the Live Richly brand for Citibank, launched the ICICI Brand in Canada, managed a $100M insurance portfolio for Canadian Tire Financial Services, and extended the Desjardins banking brand nationally.

In 2012, I resigned to forge my own path in eCommerce. And quickly failed. Twice. It was then I reached back into my roots, and rigorously applied my corporate branding experience to analyze the top 200 DTC brands. 

From this, I distilled the 7C’s of branding, a process that helped me launch 3 DTC businesses in the health beauty space and had a bonafide exit.  

WHAT PEOPLE ARE SAYING ABOUT OUR BRANDING PROCESS:
🔷 "It gives you the tools you will need to dig deep and create an authentic brand that will stand out and stand the test of time”
🔷 "A tour de force on building ecommerce business(es) in the 2020s"
🔷 "In a space that can sometimes feel saturated where you see the same material from one person to another this was rare and brilliant"
🔷 "As an eCommerce consultant, I gained a much better understanding of how to convey the value of more intentional branding to clients!!!"

The exit further formed the cornerstone of my next venture, eBrandBuilders - where my mission is to deconstruct world class brands to help build your brand step-by-step. 

eBrandBuilders is for you if you are a:

◾ Product hustler. Day to day, you’re absorbed in chasing the magic-bullet solutions toted by gurus online
◾ New business owner. And want to build a solid foundation from the start
◾ Brick-and-mortar brand leader. You’d like to emulate the success of newer entrants into your space
◾ Go-getter. You crave the education, direction, and support to build a highly successful DTC business

Today with eBrandBuilders, I offer help in one of these ways:

➡️ Buy my book Checkout: The Step-by-Step Method to Build a Brand @ ebrandbook.com
➡️ Subscribe to my Free 2X Weekly Newsletter @ ebrandbreakdowns.com
➡️ Watch my 7C Masterclass with one of our clients @ ebrandclass.com
➡️ Book a 1:1 Coaching Call with me @ ebrandcall.com

Neil Verma

Copywriter

Testlify

I joined in the start-up stage of Testlify to assist with copy for their website, help with content planning, write blog posts, landing pages, G2 and AppSumo profiles, UI, email copy and continue support the content team in various projects.

Freelance Copywriter

Vende Digital

Assist with repurposing Webinars into blog posts based on scripts and video provided.

Freelance Writer

IT Consultant

King-Pin Dynamics

PC Technician

According to Leadpages, "The average conversion rate for all landing pages created by Leadpages users is 11%. However, the average eBook landing page conversion rate is 24%."

That's more than double the conversion rate.

The fact is that it's rare that a customers will ever purchase your services on their first visit to your website, or LinkedIn profile.

They will most likely first do their research, by scouting your competition before committing to a purchase.

This means if you don't lead them forward to a purchase, someone else will!

And that's where an eBook can fill the gap.

✔ Its rich in information about a problem you solve.
✔ It helps your customer get to the point of a decision.
✔ It establishes you as an authority in your field.

And most importantly it positions you as the ideal solution to solve their problem.

A good eBook should...

✔ Ideally focus on one customer persona.
✔ Identify what problems they are facing.
✔ Provide a clear path to solve those problems.

Ultimately, the goal of your eBook is to lead your customer forward to your solution.

And once you've done that, your lead is now ripe for a sale.

If you still struggling, procrastinating or just stuck and need help, feel free to reach out and Ill help you in the right direction.

Simply DM me, or schedule a discovery call to find out if we a good match.

Kevin Booyens

You gotta love people venting about how AI is screwing up the internet, flooding the feed with recycled, aggregated garbage and how we must embrace our "humanness"...

Yet (with just a sprinkle of irony) they clearly haven't even bothered to edit their very obviously "AI enhanced" but verbally disabled post, newsletter or whatever.

Now I'm not (outwardly) against using AI to be 100% transparent.

I encourage you to "build" content, by all means, go wild, do "deep" research, ideate (for days), or generate endless drafts till you jittering with ecstasy...

Yes, you have a condition!

But if you care about producing anything that will build "real" respect or authority, your reader is going to expect that you at the very least, took the time to do these three tiny, ridiculouly, obvious little things.

--> Use your own words.

By all means, use AI to help you write, but for goodness sake, use your own words, express your actual personality and delete the generic, impotent verbage.

--> At least take time to edit it!

Your readers aren't dumb, they've spent three+ years reading this shite, give them the benefit of the doubt and remove the ai-isms, it's not a good look by the way.

--> Neutralize the fluffiness! 

Give your writing (real) substance by sharing your "actual" opinions, (real) experiences because this is what "actually" adds depth, not the brain dead generalizations we read every fricken everyday.

Sounds pretty simple, eh?

Well, not if AI's got you paying for multiple tools using premium features, you still haven't figured out, but hope to... some day.

Okay, Im quizzy, how does it make you feel, when you're reading "good" content, and you suddenly get combo'd in the face with filthy ai phrases?

Is it an instant turn off, or do you go back for more?

If you don't comment, I can only assume you like it (serious face).

Ghostwriter helping overloaded execs & founders write short, punchy eBooks to showcase their genius, elevate their reputation, or to sell as a digital product.

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Neil Verma

Kevin Booyens

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The Battle

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kevin Booyens's LinkedIn Performance

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