eBrandBuilders

eBrandBuilders, a Brand Consultancy company, was born – to be a conduit for knowledge transfer. 

We want you to achieve 3 things from our partnership:
1. For you to have a complete but memorable branding framework to develop your brand from inspiration to launch
2. For you to have a detailed brand model that differentiates you from competitors 
3. For you to have specific execution steps  to set and then grow your brand into a seven to nine figure businesses

And we achieve this by:
1. Leveraging our deep expertise with our teams engagements with brands such as Amazon, Starbucks, Porsche and Unilever
2. Conducting weekly brand breakdowns of world-class brands from Lululemon to Lego
3. Designing a a 7 week intensive, coaching program, based on our proprietary methodology
4. Providing free access to most of our content through LinkedIn, TikTok and YouTube

Founder

Author of CHECKOUT | The Step-by-Step, 7C Method to Build a Dominant Ecommerce Brand

RankMyAgent.com

Responsible for the client acquisition, developing partnerships, and enhancing product offering.

Chief Marketing Officer

Avera Inc.

Conceptualized, Developed, and Executing upon multiple online properties in the diverse realm of  Health & Beauty and Real Estate. Leveraging deep corporate marketing exposure to create strong brands in the online consumer space. Managing a core team of individuals including web developers, graphic designers, content writers, and suppliers to run a lean and efficient operation. Strong expertise in all online marketing initiatives, SMM, SEO, advertising, content creation, and monetization.

Skills: Digital Strategy, Brand Development, and Online Marketing.

Chubb

Progressed ACE insurance offerings in the affinity market through brokering partnerships  with Financial Institutions, Retailers, Credit Unions, and Telecoms.

Vice President, Affinity

Desjardins Financial Security

Formulated the overall strategy and thereafter led the overall business development efforts of marketing DFS's credit and direct insurance products to the Financial Institutions, Affinity Players and Credit Unions. Led the pitch of DFS' s insurance offering to potential clients. Prospected and developed partnerships to drive new product development, business results and contributed to generating profitable top line growth. Managed key existing account relationships.

Skills:
Business Development, New Product Development, Strategic Planning, Insurance Marketing, Client Management, Relationship Management, General Management.

Regional Vice President, Business Development

Canadian Tire Financial Services

Appointed to develop, execute, and implement  a comprehensive Digital Strategy for CTFS’ core SBU’s of Retail Banking, Credit Cards, and Insurance services. Developed of a comprehensive growth (core) & diversified strategy (new product development) for the Insurance, Warranty, and Memberships Services division. Constructed a suite of “Identity & Fraud Protection” products. Designed an enterprise-wide category Warranty concept for 470 Canadian Tire retail stores. 

Skills:
Strategic Planning, Brand Development, Product Development, Insurance Marketing, Online Marketing, B2C Marketing, General Management.

Insurance Strategy + Internet Strategy Roles

ICICI Bank Canada

Spearheaded the launch of ICICI Brand in Canada and devised the overall marketing strategy for ICICI Bank. Developed a range of innovative retail banking products including a high rate savings account, GIC’s, and mortgages. Being a start-up opportunity, oversaw complete marketing campaigns and managed relationships with external vendors.

Skills:
Strategic Planning, General Management, Brand Development, Retail Banking Marketing, New Product Development.

Head, Marketing & Public Affairs

Citi

Assisted in the execution of the Live Richly brand in Canada. Implemented marketing plans and programs for Citi MasterCard products. Identified, analyzed and evaluated customer credit card usage behavior and competitive forces for new business-building prospects.

Skills:
Credit Card Marketing, Brand Development, Product Development, General Management, B2C Marketing, Revenue Enhancement.

Assistant Vice President

I deconstruct world-class brands to help build your brand. ✈️ Chief Brander @ eBrandBuilders | 📘 Amazon Best Seller | 🎙️  Host @ eBrandCast

Hi! I am Neil, founder of eBrandBuilders (eBB) with a mission to help young but successful companies into beloved brands.

After completing a BComm and an Ivey MBA in eLeadership, I progressed through the corporate ranks – worked on the Live Richly brand for Citibank, launched the ICICI Brand in Canada, managed a $100M insurance portfolio for Canadian Tire Financial Services, and extended the Desjardins banking brand nationally.

In 2012, I resigned to forge my own path in eCommerce. And quickly failed. Twice. It was then I reached back into my roots, and rigorously applied my corporate branding experience to analyze the top 200 DTC brands. 

From this, I distilled the 7C’s of branding, a process that helped me launch 3 DTC businesses in the health beauty space and had a bonafide exit.  

WHAT PEOPLE ARE SAYING ABOUT OUR BRANDING PROCESS:
🔷 "It gives you the tools you will need to dig deep and create an authentic brand that will stand out and stand the test of time”
🔷 "A tour de force on building ecommerce business(es) in the 2020s"
🔷 "In a space that can sometimes feel saturated where you see the same material from one person to another this was rare and brilliant"
🔷 "As an eCommerce consultant, I gained a much better understanding of how to convey the value of more intentional branding to clients!!!"

The exit further formed the cornerstone of my next venture, eBrandBuilders - where my mission is to deconstruct world class brands to help build your brand step-by-step. 

eBrandBuilders is for you if you are a:

◾ Product hustler. Day to day, you’re absorbed in chasing the magic-bullet solutions toted by gurus online
◾ New business owner. And want to build a solid foundation from the start
◾ Brick-and-mortar brand leader. You’d like to emulate the success of newer entrants into your space
◾ Go-getter. You crave the education, direction, and support to build a highly successful DTC business

Today with eBrandBuilders, I offer help in one of these ways:

➡️ Buy my book Checkout: The Step-by-Step Method to Build a Brand @ ebrandbook.com
➡️ Subscribe to my Free 2X Weekly Newsletter @ ebrandbreakdowns.com
➡️ Watch my 7C Masterclass with one of our clients @ ebrandclass.com
➡️ Book a 1:1 Coaching Call with me @ ebrandcall.com

Neil Verma

Sejal Thakkar

TrainXtra

With over 20 years of experience as an employment law attorney and workplace culture strategist, I partner with HR leaders, executives, and teams to drive meaningful cultural transformation. 

Key Accomplishments. Partnering with teams to enhance workplace culture, foster collaboration, and team building. Delivering effective training programs (in person and virtually) to global organizations. Speaking at numerous conferences and events, sharing actionable insights and strategies to drive inclusion, civility, and organizational success. Two-time TEDx speaker on topics of unconscious bias and belonging.

Founder | Employment Attorney 

Super Founder

Key Accomplishments. Provide actionable strategies to help founders and leaders navigate cultural challenges. Share insights at virtual events on leadership, culture, and building high-performing teams. Write blogs on culture-related topics such as inclusivity, collaboration, and strategies for building resilient teams.

Super Founder Global Network Culture Head

Nobody Studios

Key Accomplishments. Collaborating closely with cross-functional teams to align cultural strategy with studio values. Developing recruiting, onboarding, and evaluation processes to attract and retain high-quality talent globally. Leading virtual programs to cultivate relationships across the studio, fostering open communication, team-building, and a strong sense of belonging in a virtual work environment. Providing strategic guidance for building and scaling newcos. Supporting fundraising, marketing, and business development initiatives. Hosting and moderating over 80 LinkedIn livestreams, covering topics like culture, the making of a venture studio, and startup strategies, to share insights, engage stakeholders, and strengthen the studio’s community-driven approach.

Co-Founder | Chief Culture Officer | Angel Investor

University of California, San Francisco

Managed sexual harassment and discrimination cases involving students, staff, and faculty.  Designed and delivered campus-wide training programs to promote awareness and foster a culture of equity and respect.

Senior Complaint Resolution Officer

Gordon Rees Scully Mansukhani, LLP

Represented employers in a wide range of labor and employment matters, including wage and hour disputes, wrongful termination, and discrimination claims.

Senior Counsel

Manning, Kass, Ellrod, Ramirez & Trester

Provided strategic advice to management on employment-related matters. Managed all aspects of litigation, from case inception through resolution, including court appearances, depositions, settlement negotiations, and trial preparation.

Employment Litigation Associate

I've been on every side of culture transformation: counseling, training, consulting, coaching, advocating, investigating, and building strategies. 

With over 20 years of legal expertise, I serve as strategic business partner and cultural architect. I partner with global organizations to enhance workplace culture through initiatives that foster collaboration, inclusion, to proactively mitigate risk preventing costly litigation. See key accomplishments in Experience section. DM to check availability and fit.

"Sejal’s unparalleled blend of legal expertise and people-centered leadership sets her apart as a trusted partner for any organization seeking to build inclusive, collaborative, and high-performing workplaces." - Min Bhogaita (Chief Scouting Officer at Nobody Studios, Ex Deloitte Director)

"Sejal’s abilities are best utilized towards making a true organizational impact from the working level all the way to corporate leadership." - Nick Gicinto (CEO at Hilltop Technologies, Former CIA, Tesla, Uber, Chainlink Labs)

"Sejal Thakkar is one of the most inclusive leaders on the planet." - Matthew Cahill (CEO of Percipio Company)

"Sejal is a force to be reckoned with. I highly recommend Sejal to companies who simply want to get things right." - John Carlson (Director, People and Culture at Treaty Oak Clean Energy)

"Sejal's exceptional communication skills have made her an invaluable collaborator. She has a unique ability to connect with individuals at all levels, creating a safe and respectful environment for meaningful discussions." - Becky Barton (CEO at People415)

 "To say she exceeded our expectations would be an understatement." - Jessica Kunkle (Vice President, Talent at Zeno Group)

"I have seen Sejal present to multiple different audiences (men and women, mixed ages, HR specialists, and attorneys) and she has been effective in all of these. People come out energized and happy, engaged on the topic, and willing to do better, which is a serious win." - Audrey Gee (Partner at Brown, Gee & Wenger LLP)

"Sejal is one of the most effective speakers and trainers for helping organizations foster civility and create safe, inclusive cultures." - Meredith Bell (President at Grow Strong Leaders)

"Sejal is an outstanding partner, trainer and consultant. Absolutely recommend her to anyone looking for a competent, authentic, thoughtful and knowledgeable partner.  Five stars!" - Caroline Davis (Vice President, Employee Engagement at EDENS)

Chief Civility Officer

Passionate Attorney and Educator with focus on delivering specifically tailored employment law and human resources training for employers on a variety of topics including harassment, bullying, discrimination, unconscious bias, diversity and inclusion and leadership training.  Deliver one-on-one sensitivity coaching for managers and employees concerning harassment, discrimination and diversity awareness issues.

Nobody tells you this about being a lawyer.

Law school taught me to chase perfection.

3 years of case briefs, perfect citations, theoretical arguments.

Then I started practicing.
And realized everything I thought mattered... didn't.

Here's what actually matters:
→ Perfect doesn't exist in practice
Real law? It's messy. Incomplete information. Impossible deadlines. Clients changing their minds at 5 PM on Friday.

"Excellence under the circumstances" became my new standard. And ironically, that's when I became a better lawyer (and human!).

→ Client communication > legal brilliance

I've seen mediocre legal arguments win because the lawyer understood their client.

And brilliant briefs fail because the client felt unheard.

Your client doesn't need to be impressed by your vocabulary. They need to trust you understand their problem.

→ Your network isn't networking—it's survival

I thought law was a meritocracy. Work hard, win cases, succeed.
Wrong.

The mentor who talks you off a ledge at 11 PM. The colleague who spots the issue you missed. The opposing counsel who becomes a referral source.

These relationships aren't "networking." They're how you stay sane and successful.

Build them authentically. Not transactionally.
—
To the lawyers in my network: What's the one thing you wish someone told you on day one?

Chief of Staff to CEO | Driving AI + LegalTech Innovation | Employment Attorney | 2X TEDx Speaker

After 22 years at the podium—defending legal cases, training global teams, speaking on panels, and showing up on livestreams and stages, my approach to preparation is still evolving.

It’s no longer about memorizing talking points or trying to impress. It’s about something far more sustainable: clarity and connection.

My prep ritual, 2025 edition:

--> Forget Memorization. Focus on Meaning. Instead of drilling bullet points, I review my notes for clarity. What’s the core message? Am I making it simple for myself—and my audience—to grasp what matters most?

--> Reframe key points into questions.This subtle shift moves my mindset from “delivering a monologue” to sparking a true conversation.

--> Visualize the audience. Before going live, I picture the audience: professionals tuning in between calls, listeners multitasking, skeptics who’ve heard it all. What are they tired of hearing? What would actually surprise or serve them right now?

--> Remind myself: My goal isn’t to perform. It’s to contribute something useful—even if just a single new insight or moment of clarity.

This isn’t about knowing everything. It’s about knowing what matters.

How do you prepare for moments when you need to show up and be heard?

What a GC told me at #SFTechWeek stuck with me:“I know exactly what I need. I just can’t find a firm that will deliver it the way I need it delivered.”

Here’s the truth no one wants to admit:
Clients tell us what they want.
We listen. We nod. We say “I understand.”
And then we go back to business as usual: the same playbook, with tweaks around the edges.

Why? Because change is hard. And the gap between client need and what we actually deliver? It’s not shrinking. It’s getting wider.

Here’s what’s changed:

1️⃣ ALSPs like ZentLaw aren’t playing by old rules. They’re rebuilding legal delivery from scratch... with decades of experience, transparency, tech, and user experience at the center.

2️⃣ In-house teams are far better at using technology than most firms. They’re keeping work inside because they can.

3️⃣ Client patience has run out. The pandemic proved lawyers can work differently. 

So, where do we go from here? Our panelists shared deep insights into this question. Link in comments with more details.

It’s NOT about making every lawyer a technologist or project manager. 

We have to start designing services around what our clients need, not what’s convenient for us.

Questions we should ask every day:

- How does this client make decisions?

- What format makes our advice instantly useful?

- How do we deliver answers—faster?

- How do we give clients total visibility into what’s happening, not just the final result?

- What if we built our offering today, from zero?

Sometimes, that means saying no to work that doesn’t fit.  

It means growing up as a profession... meeting the market where it is, instead of clinging to where it was 30 years ago.

Bigger legal teams ≠ guaranteed better results.
Longer billable hours ≠ higher impact.

Here’s what recent data suggests:

-->Law firms saw profits per lawyer rise 8.3% YoY ✅️ even as average billable hours continued to decline.

--> In-house legal teams now support 120 FTEs per attorney (up from 109 in 8 months), showing how the right mix of expertise, process, and technology can increase the value delivered per lawyer.

--> Research shows 63% of legal work is routine or standardized 📶 opening space for innovation, process improvement, and greater use of talent where it matters most.

Of course, not all work can be automated or scaled—nuanced advice, advocacy, and counsel will always matter. 💯

But the data is clear: teams that rethink how they leverage expertise—not just add headcount or hours—can achieve greater, more sustainable impact.

Would you double your legal team’s impact if you could? 🤔 

Stop measuring hours. Start measuring impact. If you want to see how expertise at scale works, DM me —let’s chat.

Chief of Staff to CEO | Driving AI + LegalTech Innovation | Recovering Lawyer | 2X TEDx Speaker

ALSPs have grown into a multibillion-dollar industry, managing everything from routine high-volume work to highly specialized legal operations.

Monica’s recent edition, “Alternative Legal Services Providers (ALSPs): A Look Back, and What’s Ahead,” takes us through:

--> The journey of ALSPs from niche disruptors to strategic partners.

--> How generative AI is accelerating innovation in legal services.

--> Why collaboration between ALSPs and law firms is the real game-changer.


Read the full edition here: https://lnkd.in/g7SHRC8w

Open article: Alternative Legal Services Providers (ALSPs): A Look Back, and What’s Ahead by Monica Zent • 11 min read

Alternative Legal Services Providers (ALSPs): A Look Back, and What’s Ahead

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The Battle

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