I help international schools fix teacher training, recruitment, and leadership.

With 25+ years in education across Asia, I know what schools, teachers, and unis really need. I connect the dots between policy, strategy, and people — and get things moving.

Let's talk if you want to grow your teacher pipeline, build smarter CPD, or expand in Asia
.
My passion is to drive educational innovation, harnessing technology to enhance online and offline learning experiences. I hold an NPQH, a PGCE, and an M.Ed in Educational Leadership and Administration.

We also provide academic support to students planning to attend boarding schools in the UK, US, and Australia and help UK schools enter and succeed in the Chinese market.

John Woodberry

Trump is loudly “standing up” to partners.
Tariffs. Threats. Public spats.
Meanwhile, Xi just removed visa fees for Brits visiting China.

No press conference.
No chest-beating.
Just a simple signal: We are open for business.

That’s what modern power looks like.

Not shouting strength — just making yourself easier to engage with.

Soft power beats noise more often than we admit.

And while American politics obsesses over looking tough,
China is busy looking reasonable.

China 1 – 0.

Founder @ Red Dragon Education | International Teacher Training

No alternative text description for this image

If you think leadership is about titles or authority...
You’re already missing the point.

Real leaders don’t pull rank.
They earn trust.

They protect people when no one’s watching.
They give credit, not commands.
They create safety, not fear.

The fastest way to lose followers?

Remind people you’re “the boss.”

The fastest way to gain them?

Act like a human first.

Leadership isn’t a position.
It’s a behaviour.

Be Human!

Agree or disagree? 👇

undefined undefined

Need to make a move?
Get in touch: https://linktr.ee/pgce

Not sure about your next move in 2026? 
Get in touch: https://linktr.ee/pgce

Want to lead others and get a great job? 
Get in touch: https://linktr.ee/pgce

Unsure where 2026 is heading for your teaching career? Internationally recognised teacher training might be the leverage you’re missing. https://linktr.ee/pgce

If 2026 feels vague, that's a signal, not a problem. 
Upskilling through international teacher training creates that. https://linktr.ee/pgce

Still seeking clarity on your next teaching move in 2026? 
QTS gives you control, not hope. https://linktr.ee/pgce

2026 won’t magically sort itself out. 
International teacher training is how smart teachers open doors globally. https://linktr.ee/pgce

Many teachers drift into 2026. The smart ones prepare. The International PGCE and QTS pathways matter. https://linktr.ee/pgce

Uncertain about your next step? 
Teacher training isn’t a detour; it’s a multiplier. https://linktr.ee/pgce

2026 rewards qualified, mobile teachers, not wishful thinking. 

International training changes the game. https://linktr.ee/pgce

If career momentum matters to you in 2026, invest in training that schools actually respect. https://linktr.ee/pgce

The question isn’t where you’ll be teaching in 2026. It’s whether you’ll be qualified to choose. https://linktr.ee/pgce

2026 rewards qualified, mobile teachers, not wishful thinking. International training changes the game. https://linktr.ee/pgce

PHASE Conference Presenter

TAE40116 Certificate IV in Training and Assessment

We offer a range of online courses designed to enhance the qualifications of aspiring teachers and leaders. In partnership with leading universities, we provide pathways for careers in international education.
IPGCE / IQTS / QTS / PGCE / MA Leadership / MA Education / NPQs

Helping teachers get qualified through the partner universities: IPGCE, IQTS, MA, QTS Assessment Only and IQTS. We've worked with over 1000 teachers to realise their dreams of finding a great job.

Co-Founder

Set up the company and worked with a range of local and international schools in providing education solutions including:

- Tutoring
- Academic support 
- Revision courses
- A-level lessons and examinations 
- Professional teacher placement 
- School tours
- Boarding school advice
- Entrance exam preparation

Founder

Director

My main focus was to help with the students' academic achievements across the secondary school. I was helping grow the school from 200 to 1200 students in 5 years of service. After joining the school I quickly assumed more responsibility and helped lead a tutor group team of 15 staff. 

Worked in both the secondary and primary section of the school in the following disciplines as a classroom teacher:
- Geography
- PE
- Science 
- Economics

Deputy Head of School

Working across the high school in Geography and PE

Head of Geography

You don't hire teachers based on CVs.
You hire them based on how they show up on a Friday afternoon.

After hiring and working with international teachers across different countries, one thing is clear:

The best ones share the same rare traits.

Here are eight things I see in every great international teacher we hire 👇

1️⃣ Grit
They push through language barriers, cultural shifts, and tough classrooms — without quitting.

2️⃣ Relentless Resourcefulness
Different curriculum? Limited resources?
They always find a way to make learning work.

3️⃣ Optimism
They bring calm, positive energy into the classroom — even on hard days.

4️⃣ Constant Learning
The best teachers are students first.
They ask for feedback. They adapt. They grow.

5️⃣ Respect & Empathy
Great teachers don’t just teach content — they care about people.

6️⃣ Fun to Be Around
Students feel it. Colleagues feel it.
Energy matters more than credentials.

7️⃣ Growth Mindset
They see international teaching as an opportunity, not a sacrifice.

8️⃣ Ownership
They treat the classroom like it’s their own mission — not “just a job.”

🚩 Red flags we avoid
• Blaming past schools
• No apparent reason for job moves
• More focused on benefits than impact
• Complains more than they contribute

Skills can be trained.
Character can’t.

If you’re an international teacher who sees yourself in this — or a school leader who agrees —

What trait matters most to you when hiring or teaching abroad?

The teachers who deserve the most attention usually ask for the least. By the time someone resigns, you lost them months earlier; the resignation letter is just the paperwork.

The teachers who deserve the most attention usually ask for the least.

They stay late.
They absorb more than they complain.
They stop raising their hand.

And by the time someone resigns, you didn’t lose them that day.

You lost them months earlier.

The resignation letter is just the paperwork.

If you’re a leader, here’s the uncomfortable truth:

Silence is rarely loyalty.
It’s often exhaustion.

The people who care the most don’t always make noise.
They quietly decide when it’s no longer worth it.

Pay attention earlier.

Could you imagine this being written by a UK education secretary today?
I read a piece in The Straits Times this week and had to pause.

Not because it was flashy.
Not because it was controversial.

But because it was calm, evidence-based, and long-term in its thinking about teachers.

The author argues a simple idea:
👉 Teaching cannot work as a revolving door.

If you want better outcomes for students, you invest in teachers’ growth — over decades, not election cycles.

More trust.
More professional development.
More respect for experience.

Reading it, I couldn’t help asking myself:

Would we ever see a UK equivalent of this kind of writing from someone like Bridget Phillipson?

Less slogan.
Less short-term reform.
More system memory.

Singapore understands something many systems forget:
You don’t scale education by burning out the people who deliver it.

You scale it by helping them get better every year.

Credit to Wei Li — and to The Straits Times — for publishing a piece that thinks beyond the next headline and toward the next generation.

If we’re serious about education reform, this is the level of thinking we should demand.

What would change if we treated teaching as a long-term profession again — not a policy experiment?

Everyone sees it.
Almost no one names it.

Meetings keep moving.
Slides keep changing.
“Next steps” keep getting refined.

And the real issue stays in the room.

Unaddressed behaviour.
Broken incentives.
Fear of conflict dressed up as professionalism.

In education, we’re especially good at this.

We talk about strategy
while avoiding culture.

We talk about leadership
while protecting titles.

We talk about improvement
while refusing to confront what’s actually failing.

The elephant isn’t ignorance.
It’s avoidance.

Because once you name the real problem,
someone has to act.

And leadership isn’t the title in the room.
It’s who’s willing to say the thing everyone else is thinking.

So what’s the elephant in your classroom—or boardroom—right now?

In much of Asia, international schools don’t have a strategy problem.
How can these be solved via the 80/20 strategy? 

We’re incredibly strong at structure.
Less strong at the challenge.

Here’s the 80/20 most leaders won’t say out loud:

Student outcomes
80% psychological safety and belonging 
20% programmes and pathways

School improvement
80% what leaders model under pressure
20% what leaders announce in meetings

Teacher effectiveness
80% permission to question and disagree
20% appraisal frameworks

Parent confidence
80% calm, honest communication
20% prestige signals and branding

Innovation
80% leaders make it safe to be wrong
20% “future-ready” initiatives

Leadership wellbeing
80% boundaries and moral courage
20% mindfulness sessions

The uncomfortable reality?

In many Asian contexts,
people wait for permission — not because they lack ideas,
but because leaders unintentionally train compliance.

We say we want initiative.
We reward alignment.

We say we want innovation.
We punish visible failure.

The highest-performing international schools in Asia don’t have more systems.
They have leaders who:

 Invite dissent without taking it personally
 Create safety without lowering standards
 Choose trust over control, even when reputation is on the line

If your staff are quiet, compliant, and “aligned”...
don’t assume buy-in.

Assume caution.

Nice list. Wrong focus.
This is not how hiring works in 2026.

Everyone memorises answers.
Very few demonstrate a signal.

“Tell me about a time...”
has become performance theatre.

Polished stories.
Tell-me-what-you-think-I-should-say answers.
STAR frameworks with no real stakes.

What actually matters now isn’t what you say.
It’s whether you can:

– Learn fast
– Think clearly
– Navigate ambiguity
– Work across cultures, tools, and time zones
– Adapt when the script breaks

In global, fast-moving workplaces,
there is no “perfect answer.”

There is only evidence.

Evidence you can solve unfamiliar problems.
Evidence you can communicate under pressure.
Evidence you can grow after feedback, not just talk about it.

If interviews still reward memorised stories,
they’re selecting for confidence — not capability.

And candidates know it.

The future of hiring isn’t better answers.
It’s better questions.

What do you think interviews should actually measure now?
👇 Curious to hear your take.

We're hiring experienced and passionate IB tutors. 
Know anyone who might be interested?
These opportunities span IB DP, MYP, and PYP, with roles matched by programme experience and phase.

Pressure doesn’t create failure.
It exposes preparation.
AFCON proved it.

Morocco.
Penalty in the 95th minute at 0-0.
A Panenka attempt.
Missed.
Not a talent issue.
A preparation issue.

We see the same thing in international school leadership.
When pressure hits, some leaders improvise.
They go for flair instead of systems.
That’s when things fall apart.

Great leaders don’t get creative under pressure.

They get predictable.
Because the work was done earlier.

Under pressure, leaders try a “T-cup” move:
• Improvising instead of planning
• Trusting instinct instead of systems
• Hoping experience will carry the moment

What in your leadership would break if real pressure arrived tomorrow?

International schools don’t need another strategy refresh in 2026.
They need focus.

• Keep good teachers instead of constantly replacing them
• Build leadership depth, not just titles
• Prioritise teaching quality over curriculum branding
• Take student well-being seriously. With structure, not slogans

Most schools already know this.
Very few will act on it.

That gap is where 2026 will be won or lost.

I didn’t plan to become an entrepreneur.
I accidentally fell into it back in 2009.

I followed the “right” path:
International schools.
Leadership roles.
Systems. Strategy. Structure.

From the outside, it looked successful.

Inside, I felt constrained.

I loved developing people and shaping culture.
I struggled with how slowly change could happen.

So I stepped off the ladder.

Not because I stopped believing in education.
But because I wanted to serve it differently.

Entrepreneurship gave me:
– Freedom to design solutions
– Speed to test ideas
– Impact across multiple schools, not just one

Here’s the truth we don’t say enough in education:

Leadership doesn’t end when the org chart does.
If you’re a school leader wondering, “Is there another way to lead?”

There is.
And it might look nothing like a straight career path.

👉 Have you ever considered leading beyond your school?

Be careful who you take advice from in 2026. 
They are probably an echo chamber.

Most school leaders don’t intentionally burn out their teams.
They do it by accident.

Especially in international schools.

Different cultures.
Different time zones.
Different expectations.

And suddenly... your best people are exhausted.

Here are 8 leadership mistakes I see burning out international school teams 👇

1️⃣ Expecting your team to be “always on”
Just because someone can reply at 10 pm doesn’t mean they should.

2️⃣ Being unclear about what you actually want
Vague priorities = constant stress. Clarity is kindness.

3️⃣ Ignoring your team’s strengths
When people are misaligned with their strengths, disengagement follows.

4️⃣ Avoiding tough conversations
Unspoken tension drains energy faster than well-handled conflict.

5️⃣ Punishing people for mistakes
Fear kills innovation — especially in diverse, international environments.

6️⃣ Keeping all decisions to yourself
Ownership disappears when trust does.

7️⃣ Ignoring stress and burnout signals
Silence doesn’t mean everything is fine.

8️⃣ Forgetting to show appreciation
Recognition travels further than you think — across borders and cultures.

The hardest truth?

👉 Most burnout isn’t caused by workload.
👉 It’s caused by leadership habits we never stop to question.

If you lead in an international school, this matters.

Because healthy staff = stable schools = better student outcomes.

Which one do you see most often in schools today?

I’m usually a fan of Simon Sinek.
But this one is a double fault.

Anyone who’s competed in sport at a serious level knows this:

You remember the wins fondly.
But the losses?
They burn themselves into your brain.

That’s not a weakness.
That’s how standards are built.

If Andy Murray were watching, he’d probably laugh.
He spent an entire career berating himself and poor mother — out loud — and still became world No.1.

High performers aren’t fueled by feel-good memories.
They’re sharpened by the moments they never want to repeat.

Pressure + self-criticism isn’t the enemy.
For some people, it’s the engine.

Curious — in your experience, what actually drives excellence in high-performing schools?

International education is heading into one of its most disruptive periods in years.

AI is changing how we teach, assess, and support learning.
Parents are behaving more like informed consumers than ever before.
Visa and regulatory environments remain unpredictable.
And affordability is becoming a deciding factor, not a secondary one.

What’s striking is that none of these forces exist in isolation.

AI accelerates expectations around value.
Cost pressures amplify parental scrutiny.
Regulatory shifts reshape demand almost overnight.

For schools, universities, and education providers, the challenge isn’t choosing which disruption matters most.

It’s building systems flexible enough to respond to all of them at once.

The institutions that will thrive in 2026 won’t be the ones chasing every trend.
They’ll be the ones that:

– Communicate clearly with families
– Design learning with integrity and adaptability
– Invest in people, not just tools
– Plan for volatility as the norm, not the exception

I’m curious to see where this community lands.

Which force do you think will have the biggest impact on international education in 2026? 👇

What will be the biggest disruptive force in international education in 2026? 

Looks balanced.
But are you actually a leader in deficit or surplus?

Most leadership models only show assets.
Vision.
Empathy.
Resilience.
Innovation.

Rarely do they show the liabilities.

Delayed decisions.
Micromanagement.
Avoidance dressed up as “being busy.”
Poor communication is hidden behind good intentions.

And that’s the problem.

Because leadership failure isn’t dramatic.
It’s cumulative.

Small withdrawals.
Unaddressed issues.
Energy taken from teams without reinvestment.

You can have strong values
and still be running a deficit.

You can inspire
and still exhaust the system around you.

The real question isn’t
“How good are my leadership assets?”

It’s this:

If your team audited you today, would you be in surplus—or quietly underwater?

👇 Worth an honest look.

This below on “setting boundaries” looks reasonable. But in international school leadership, boundaries aren’t about protecting comfort.

They’re about protecting standards.

You don’t set boundaries, so leadership feels lighter.
You set them so the school gets better.

Real boundaries in international schools look like this:

• Clear expectations that don’t shift with pressure
• Follow-through when it would be easier to let things slide
• Accountability that challenges people without humiliating them

Yes, leaders need rest.
Yes, burnout is real.

But schools drift not because leaders work too hard —
they drift because boundaries around quality, behaviour, and consistency become negotiable.

Strong leaders don’t avoid hard conversations.
They time them well.
They hold them respectfully.
And they don’t outsource them to policy documents.

The healthiest schools I’ve seen weren’t “low stress.”

They were clear.

Clear roles.
Clear standards.
Clear lines between support and excuse-making.

Boundaries aren’t about saying “no” more often.
They’re about saying “this matters” — and meaning it.

What boundary, when held consistently, has made the biggest difference in your school?

Nice story. Wrong lesson.
This is not how international education works.

For bamboo, patience is enough.

For international students, educators, and institutions?
Patience without power is just waiting.

Waiting for visas.
Waiting for recognition.
Waiting for policies to catch up.
Waiting while timelines, money, and futures are on the line.

We love telling people:
“Growth takes time.”

But in international education, growth takes systems.

Clear pathways.
Stable policy.
Institutional accountability.
Support that shows up before things break.

When success looks “sudden,” it isn’t magic.
It’s the moment the system finally worked.

If we keep praising patience,
we avoid fixing the structures that make patience necessary.

And that’s the real lesson we keep missing.

So what matters more in global education—patience, or better systems?

👇 I’d love to hear your take.

International schools don't have a teacher development problem. They have a problem with teacher alignment. PD days are packed. Budgets are spent. Certifications are collected.

And classrooms look... basically the same. 

If you're leading PD in an international school, try this instead of another "whole-staff training day":

𝗧𝗵𝗲 𝟯𝟬–𝟲𝟬–𝟵𝟬 𝗧𝗲𝗮𝗰𝗵𝗲𝗿 𝗚𝗿𝗼𝘄𝘁𝗵 𝗖𝘆𝗰𝗹𝗲
Week 1: pick 1 micro-skill (e.g., checking for understanding)
Weeks 2–4: teacher rehearses it + gets one targeted observation
Weeks 5–8: peer walkthroughs + student work review (quick protocol)
Weeks 9–12: evidence of impact + share the "how" with the team

Same time.

More transfer.

Less fatigue.

Luke Tobin

Founder of Unusualgroup.com | Follow for posts on Business, Marketing, Investing & AI

Commercial and speaking: sponsorship@luketobin.com

3 exits, different industries, each one bigger than the last. Turned a £100 investment, into an eight-figure agency exit in 5 years. 

I help founders turn self-doubt into leverage, and leverage into exits.

My last business started with £100 and a lot of imposter syndrome. No funding. No safety net. Just a laptop, a tiny runway and lots of grit. Five years later, we sold for eight figures. It was one of the fastest growth-to-exit stories in the UK at that level.

That was exit number three. Before that, I built and sold a hospitality business and an e-commerce brand. Different industries, same scale-to-exit playbook. Build lean. Price for profit. Systemise delivery. Think like a buyer long before you ever meet one.

Now I back other founders and work on fixing what is broken in the agency world.

Current work:

Unusual Group (Founder)
We take minority stakes in agencies and plug them into the capital, infrastructure and operator support they need to grow margins and become exit-ready.

Tobin Capital (Owner) 
I invest in more than 25 brands, including SpaceX, Atom Bank, and Honest Mobile. When I invest, you do not just get capital. You get an operator in your corner on pricing, operations, hiring and exits.

A-Frame Venture Studio (Partner)
We build consumer brands from scratch. Our first brand, Mirth Water, is now live in the United States at drinkmirth.com.

The Success Method Newsletter
Every week, more than 100,000 founders get my breakdown of how to turn self-doubt into an advantage in their business. I share how I structure deals and exits, the pricing moves and margin levers that work in practice.

Book (Q2 2026)
My first book, on how founders can turn doubt into an asset rather than a drag on growth, is coming in Q2 2026 from a major publisher.

In total, I have started seven businesses. Two failed. Three exited. Two, I am still building. The failures taught me more than the exits. Self-doubt never went away. I learned how to use it as a filter to make better decisions in hiring, pricing, partners, and exits. That is what I teach and invest around now.

Today, I share what actually works with more than 800,000 founders across my channels. The playbooks, the red flags, the live deals and the parts of the mental game most people never talk about.

If you are an agency owner or founder who wants to raise, exit or fix your margins in the next 12 to 36 months, send me a DM.

Newsletter (100K plus subscribers): www.luketobin.com/newsletter

DM me about: investments, agency exits, speaking

Investor

The next‑generation personalization AI for e‑commerce.

Big goals = big discomfort.

Small goals = silent regret.

When you're around people chasing massive goals,
something shifts.

You start to believe bigger is possible.
You become more.

Do this to design your environment for maximum growth:

1. Audit your circle
↳ Who do you spend the most time with? Are they pushing limits or settling?
↳ Surround yourself with fire-starters who make you uncomfortable (in the best way).

2. Join high-aspiration spaces
↳ Masterminds, growth communities, where big thinkers gather, energy rises.
↳ Proximity breeds possibility.

3. Seek mentors with 10x vision
↳ Learn from those who’ve already gone where you want to go.
↳ Borrow their belief until you build your own.

4. Cut energy drainers
↳ Limit time with people who complain more than they create.
↳ You can’t soar while dragging anchors.

5. Normalise big conversations
↳ Make goal-setting, risk-taking, and growth the default in your daily dialogues.
↳ Big dreams feel more achievable when they’re spoken often.

Big goals aren’t just built, they’re caught.

And the right people make them contagious.

Remember:
The right room changes everything.

♻️Repost to help someone in your network.
🔔Follow Luke Tobin for more professional growth strategies.

cc Colby Kultgen (shout out for the image and powerful reminder!)

3x Exited Founder | Follow me for posts on Business, Marketing, Investing & Success Psychology

Every time you wait for "the perfect moment," someone with half your talent but twice your audacity is moving ahead of you.

The world doesn't always reward the most skilled or the most prepared. 

It rewards the people who show up, speak up, and take the risk of being told "no."

Let's address this..
Missed opportunities hurt more than rejections. 
A rejection is a data point; a missed opportunity is a "what if" that haunts you. 

If you’re waiting for permission to dream big or bet on yourself, this is it.

How to stop hesitating and start acting:

1. The 5-Second Rule: 
If you have an impulse to act on a goal, move physically within 5 seconds or your brain will kill the idea.

2. Audit Your "What-Ifs": Ask yourself: 
“What is the actual cost of a ‘No’?” Usually, it’s just a bruised ego. The cost of a "Never Tried" is a stalled career.

3. Lower the Stakes: 
Stop trying to make your first move a "grand slam." Just aim to get on base. Send the DM, post the rough draft, or book the meeting.

4. Embrace "Good Enough": 
Perfectionism is just procrastination in a fancy suit. Done is better than perfect when "perfect" never leaves your hard drive.

Stop letting your talent stay a secret. 

The gap between where you are and where you want to be is usually just a few moments of audacity.

What’s one thing you’ve been overthinking lately? 
Let’s commit to doing it this week.

♻️Repost to inspire others in your network.
🔔Follow Luke Tobin for more mindset and growth tips.

cc Dora Vanourek (shout out for the image and message)

3x Exited Founder | Follow me for posts on Business, Marketing, M&A & Success Psychology

98% of successful people share this 1 thing:

Someone who believed in them before they "made it."

Let’s be real for a second.

When you’re winning, the room is crowded. 
Everyone wants a seat at the table when the steak is served. 

But who was there when you were just an average Joe?

Be grateful for those who spoke to the winner in you before you started winning.

They saw the fire before they saw the smoke. 
That’s the ultimate ROI.

Here's how to audit your inner circle:

1. The Energy Exchange: 
- Do they leave you feeling charged or drained?

2. High Frequency = Growth. 
- Surround yourself with people operating at a higher tempo than you. 

3. Truth > Comfort: 
- If they don’t call you out, they don’t actually want you to win.

4. Hard Truths = Leveling Up.
- The most painful feedback usually contains the blueprint for your next breakthrough.

5. Future-Focused: 
- If your circle only discusses "the good old days," find a new circle that only discusses "the big future goals."

Success isn't a solo sport. 

It’s a collective effort of people who refused to let you settle for "average."

♻️Found this inspiring? Share it with your network.
🔔Follow Luke Tobin for more mindset and success tips.

We are our own worst critics.

I spent years thinking I wasn't doing enough. 

I compared my "behind-the-scenes" to everyone else’s "highlight reel."

But here is the truth: 

While you’re worrying about your mistakes... 
Others are inspired by your progress.

While you’re doubting your worth... 
Others are studying your work ethic.

The "mess" you see in your head? 
To someone else, that looks like a masterclass in resilience.

If you’re stuck in a cycle of overthinking, here are 5 ways to get out of your head and back into the game:

1. Audit your evidence, not your emotions. 
- Your brain will tell you that you’re failing because you feel tired. 
- Feelings aren't facts. Look at your "Done" list for the week. 
- The data usually proves your anxiety wrong.

2. Focus on "B-" work to start. 
- Perfectionism is just procrastination in a suit. 
- Aim for "good enough" to get the momentum moving. 
- You can’t steer a parked car, but you can optimise a moving one.

3. Stop comparing your "Input" to their "Output." 
- You see the 4:00 AM struggles, the deleted drafts, and the coffee-stained notes. 
- You only see their polished final product. 
- It’s an unfair comparison.

4. Change your "Who." 
- Instead of asking "Who am I to do this?", ask "Who am I helping by doing this?" 
- Shifting the focus from your ego to your impact kills imposter syndrome instantly.

5. Embrace the "Spotlight Effect." 
- We think everyone is judging our mistakes. 
- Truth? Everyone is too busy worrying about their own mistakes to notice yours. 
- You have more freedom than you think.

The bottom line: 
While you’re wondering if you’re "good enough," someone else is looking at you for inspiration.

Don't let them down by quitting.

♻️Found this helpful? Share it with your network.
🔔Follow Luke Tobin for more mindset tips.

cc Justin Welsh (shout out for the inspirational message and image)

Most people treat their brains like a finished product. 

They hit 30, 40, or 50 and think, "This is just who I am now."

Wrong. 

Science just handed you the ultimate "get out of jail free" card. 

It’s called Neuroplasticity, and if you aren’t leveraging it to upgrade your life, you’re leaving money, happiness, and growth on the table.

Your brain isn't a hard drive that’s full; it’s a muscle that’s waiting for a heavier weight. 

Whether you’re trying to scale a 7-figure agency or just master a new language, the biological infrastructure for change is ALREADY there.

The only thing holding you back? 
The story you’re telling yourself.

Here's how to force your brain to level up (at any age):

1. Kill the comfort zone: 
Your brain only rewires when it encounters "frictional" tasks. If it’s easy, you’re just running old software. If it’s hard and frustrating, that’s where the growth happens.

2. The 90-minute sprint: 
High-performance requires deep focus. Lock in for 90 minutes on one difficult task. This intensity signals to your neurons that this specific pathway is important.

3. Prioritise REM sleep: 
You don’t "learn" while you’re doing the work; you learn while you sleep. That’s when your brain physically cements those new connections. Cut the late-night scrolling.

4. Micro-dose new skills: 
Spend 15 minutes a day on something you’re "bad" at. It keeps the brain in a state of "plasticity," making it easier to adapt in your professional life.

The bottom line: 
You aren't "too old." You’re just out of practice.

Stop settling for the 1.0 version of yourself when the hardware is ready for the upgrade.

♻️Found this helpful? Share it with your network.
🔔Follow Luke Tobin for more mindset tips.

(Quote credit: Dr. Dominic Ng via Substack and Ben Meer for the post inspiration)

A hard truth:

Regret = The price of comfort

You don't need more time.

You need more courage.

Most people don’t fail from trying. 
They fail from waiting too long.

Here’s how to build the courage to jump.
(Even when it’s scary):

1. Make the fear visible
↳ Write it down. Name it. You can’t fight what you won’t face.

2. Shrink the leap
↳ Break it into one bold step. You don’t need a plan, just a start.

3. Take action within 24 hours
↳ Delay kills momentum. Movement builds belief.

4. Surround yourself with risk-takers
↳ Bravery is contagious. So is settling.

5. Track your jumps
↳ Keep a “courage log.” Let your past bravery fuel the next one.

6. Rehearse your bold move
↳ Visualise the conversation. Confidence builds in repetition.

7. Limit input, increase output
↳ Too much advice leads to paralysis. Make a move then adjust.

8. Set a “no turning back” trigger
↳ Commit with a consequence.

9. Anchor to your future self
↳ Ask: “What would the future me thank me for doing today?”

10. Celebrate courage, not outcomes
↳ Reward the jump, not just the landing. That rewires your risk muscle.

Reminder:
Courage isn’t loud.
It’s quiet decisions made in uncomfortable moments,
that change your life.

You don’t need to be ready. 
You just need to go.

If you wait for certainty,
you’ll miss everything worth having.

♻️Repost to help someone take a leap of faith.
🔔Follow Luke Tobin for more personal growth tips.

cc Eric Partaker (shout out for the image and powerful message)

The way you speak to yourself in private sets the ceiling on your results.

Not motivation.
Not discipline.

But your internal narrative.

Your brain doesn’t argue with your self-talk.
It goes looking for proof that it's true.

Do this to rewire your mindset architecture:

1. Tune your filter (RAS)
- Your brain searches for evidence to proof what you already believe. Feed it better signals.

2. Swap “I can’t” for “How can I?”
- Statements close doors. Questions open search mode in your brain.

3. Add “yet”
- Most limits aren’t permanent. They’re unfinished.

4. Use identity-based language
- You act in line with who you think you are. Choose the identity that serves the outcome you want.

5. Audit your inner critic
- If you wouldn’t say it to a friend, it doesn’t belong in your head.

6. Use the observer technique
- Create distance from the thought. Regain objectivity and reduce the emotional spike.

7. Remove “should”
- Replace shame with agency. “Choose” is a different operating system.

8. Reframe anxiety as excitement
- Same body signal, but a different story. You get to decide the label.

9. Let confidence compound
- Small daily narrative shifts build self-trust over time. Track your proof.

10. Protect your mental environment
- Your inputs become your inner voice. Curate what you consume and who you listen to.

This isn’t self-help.
It’s mindset architecture.

Rewrite the script and the behaviour follows.

Which one do you need most right now?

♻️Found this helpful? Share it with your network.
🔔Follow Luke Tobin for more mindset tips.

Your self-talk sets the ceiling for your growth 

"Service businesses are dead. Why invest in them?"

Three months ago, everyone said I was crazy.

Today, we're proving them wrong.

We launched Unusual Group in October with a clear mission: 

Build the ecosystem of support, founders need to scale-to-sale successfully. 

The industry has been struggling and it's no surprise. 

Traditional rollup groups and network agency models are broken.

So we built something different. 

An industry first membership model that gives founders and their teams the strength and resources of a business 10x their size. 

Support with;

- Strategy
- Operations 
- Sales & Marketing
- Productisation & IP
- Finance, Legal, HR & IT
- AI & Technology
- Exit Planning & Positioning 
- Optional Capital Investment 

After three months, here's how its going;

• 100+ applications received 
• 7 agency partners onboarded (5% acceptance rate) 
• Group valuation approaching £10m 
• 90 pieces of press coverage 
• £400k ARR 

An ecosystem that supports founders in ways the market has never seen.

This isn't about rolling up agencies or stripping identity.

It's about creating the infrastructure that lets great founders do what they do best, without the ceiling that comes with going it alone.

If you're running an agency and you've been watching from the sidelines, 
now's the time to get involved. 

Our next cohort goes live in February.

Apply via our waitlist: https://lnkd.in/exReKAKu

Follow me, Luke Tobin for more building in public content.

taplio

The Battle

John Woodberry

Luke Tobin

Followers

Posts

Engagements

Likes

Performance ScoreJohn Woodberry's LinkedIn Performance

Performance ScoreLuke Tobin's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

John Woodberry

Luke Tobin

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}John Woodberry's LinkedIn Performance

Performance ScoreLuke Tobin's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJohn Woodberry's LinkedIn Performance