Systems that scale businesses to 6 & 7 fig | On the cusp of big time growth? You have a good problem | Scale as a coach, consultant or creative with process, strategy, software, & automation | Save 20+ hours a week

Everything you wanted for your business is happening, word on the street favors your brand — and you have your eye on the next big step.

You're ready to DO it:
📈 scale up - Grow a team around your process & replicate revenue 3X+
💰 sell products - Open new streams of revenue with courses or digital products
🦉 build authority - Get your expertise out there — and charge premium prices

There's just one little problem
It’s hard to move forward and scale your THING — when it’s all inside your head.
👉 You can hire a team, but you'll spend all your time telling them what to do.
👉 You can create a product or course but lack the know-how.
👉 You can build authority with online content, but that would be a full-time job.

You know that there are tech solutions that can get you where you need to go. 

But you've hit your growth ceiling.

😏You've tried to figure it out on your own.
🤨You've tinkered with tools and researched software. (And wasted hours you didn't have.)
😯You’ve set up your business using way too many different tools ... and it’s a mess.
😣You’re sinking into calendar quicksand. You can’t even see what you’re up to now — never mind scheduling all the new things coming down your pipeline.
🫤Instead of creating and monetizing, you’re busy burning the midnight oil and experimenting with product platforms.

Time to get your process out of your head and into scalable, automated workflows and products

Which brings you to... me

Long-Time Automator - 15 + years and going strong
12 years as a manager and an in-house product owner at a SaaS startup, and 3 years as a process and automation consultant.

Compulsive Tool-Tester - 978+ tools tested (and counting!)
I wouldn't be able to stop researching tech if I tried. It's a mild obsession.

Serial Speaker & Trainer - When I'm not tinkering with tools, I'm talking about them.

Generous Whizdom Dispenser - 1,426+ articles, posts & videos.

Playful Podcaster - I'm the co-host of Off Tangent, a playful podcast with my colleague Zineb Layachi. We talk about business, process, and growing pains. 

Masterful Course Creator - I've created courses in-house as an instructional designer, helped entrepreneurs launch their own courses, and developed my own Sales Pipeline Automation Accelerator.

What it looks like to work with me

Strategize - We get everything out of your head and plan ways to automate it.
Set up - I set up the software and automation for you and send detailed how-to-use videos. 
Streamline - You try out all your shiny new tech and we tweak things where needed.

Let's chat
day-by-day.biz/talk-to-me

Irit Levi

Stuff - we all have it.


We collect it like our life depends on it.
It makes us happy (or so we think).

We put a lot of thought into what we buy,
where we'll put it
how we'll us it
who will see it

We spend a lot of money on some of it.

And after 120 years, when we're gone, it stays behind.
Filled with dust, or hung in a closet somewhere.

We can't take it with us.
And no one wants it.

For the past 4 months my siblings and I have been slowly dismantling our parents' home.
Accumulated stuff from over 140 years.

Clothes, shoes, knickknacks, jewelry, tech, books, photos, letters, paperwork (SOOO MUCH paperwork), dishes, furniture....

The peak was earlier this week. We finally had someone come in and tow away all the furniture.

It was strange looking at the bits and pieces left behind that no one wanted.

My husband and I kept supporting each other and reminding ourselves that the stuff we have is just that - stuff.
It really has no value.

Sentiment has its place, but if our house is filled with stuff we're doing something wrong.

Our society has become so focused on tangible goods, that we often forget that the most important investment is in our family and our loved ones.

It's better to invest in people.
Invest in creating memories.
Invest in making others feel good.
Invest in DOING good.

Because that's what will truly remain after we're gone.

Building systems that scale with your ambition | On the cusp of big time growth? You have a good problem | Scale as a coach, consultant or creative with process, strategy, software, & automation | Save 20+ hours a week

Everyone wants to talk about the AI. Nobody wants to talk about the script.


That's backwards.

I just reviewed two companies using the same AI voice technology. Identical platform. Same voice. Similar target market.

One converts at 25%. The other at 4%.

The difference? The script.

The successful company spent 6 weeks developing theirs:
\- Interviewed top-performing reps
\- Surveyed clients about what resonated  
\- Tested 5 different opening approaches
\- Mapped common objections and responses
\- Built qualification frameworks
\- Created conversation branches for different scenarios

The struggling company used a template they found online. Modified it in an afternoon. Wondered why results were mediocre.

Here's what goes into an effective script:

Opening that immediately communicates value (not "Hi, my name is..."). 
Questions that qualify without interrogating. 
Objection handling that feels conversational, not defensive. 
Natural transitions between topics. 
Clear next steps that match your actual sales process.

And here's the secret: it changes constantly.

The companies seeing best results review calls weekly. They identify what's working. What's not. Where prospects lose interest. Where they engage.

They refine continuously.

If your script is generic, your results will be generic. If your positioning is weak, AI amplifies that weakness.

This is why setup takes 5-7 weeks. Most of that time isn't technical. It's strategic.

You're not installing software. You're building the operational foundation that makes automation effective.

Get the strategy right. Then let technology multiply it.

You're teaching your clients to fail. And you don't even know it.


When you manage your business through Google Docs, you're inadvertently training clients to do the same.

Six months from now, they'll be drowning in scattered action items across documents. Wondering why they can't track what needs to get done.

They'll hit the same scaling wall you're hitting. For the same reasons.

This isn't about being picky. It's about being strategic.

The tools you choose teach your clients how to work.

If you're managing through documents instead of systems, you're modeling a workflow that won't scale with their growth.

Your clients hired you for your expertise. That includes showing them what good operations actually look like.

When you give them a client portal that shows only their tasks, filtered by status, sorted by priority, with automated reminders â€” you're not just making your life easier.

You're teaching them what's possible. What they should expect from their own operations.

Companies using project management tools complete 61% of projects on time, compared to 41% for those without proper tools.

That's not marginal improvement. That's the difference between scaling successfully and hitting constant bottlenecks.

Your job isn't to make clients comfortable with inadequate tools. It's to make them successful with the right ones.

78% of automation projects fail to deliver expected ROI.


I know why.

They automate the wrong things in the wrong order.

Here's what I've learned from 15+ years in operations:

Automation multiplies what you already do. If your process is broken, automation makes you fail faster.

Before you automate your sales process, answer these:

❓Do you have a repeatable sales process that works when you execute it? (If your conversion rate is inconsistent, fix that first)

❓Can you clearly articulate what makes someone qualified vs. not qualified? 

❓Do you have capacity to handle 5-10x more qualified leads? (Generating leads you can't convert is worse than not generating them)

❓Is your CRM actually tracking your pipeline? (If you're using spreadsheets, you're not ready)

The companies seeing 240% ROI from automation have one thing in common: they built operational foundations first.

They documented processes. Created clear handoffs. Established metrics. Built systems.

Then they automated.

The technology is powerful. But it's not magic. It's a force multiplier for strategy you already have.

Get your operations right. Then automate what works.

Not the other way around.

Status tracking won't tell your team what to do tomorrow.


Your project dashboard shows exactly where everything stands. Progress percentages. Assignment details. Timeline updates.

Yet people still ask "What should I work on today?"

Here's why: Knowing where something IS doesn't tell you what to DO about it.

Status thinking: "Project 60% complete, awaiting client approval"
Stage thinking: "Send approval request. If approved by Friday, move to production. If not, schedule revision meeting"

One describes the past. The other prescribes the future.

Most workflows optimize for reporting ("Where are we?") instead of guidance ("What's next?").

This creates the interpretation gap. Your team sees the data but needs you to translate it into action.

Design workflows that embed decision logic:
👉 When [this happens], then [this action]
👉 If [condition met], assign to [person] by [deadline]  
👉 When [stage complete], automatically [next step]

Stop tracking what happened. Start guiding what happens next.

Your future self will thank you for integrating systems now.


Every day you delay, you're paying the man**l tax and hitting scaling ceilings harder.

The question isn't whether you can afford to integrate your systems. It's whether you can afford not to.

Start with your biggest pain point. Success there builds momentum and demonstrates value.

Dr. John McGill 

During my time as a business coach & strategist, I've had the privilege of helping coaches, consultants, and solopreneurs elevate their businesses to new heights. 

My mission? To help them craft irresistible offers and effortlessly fill their client books—without any stress or salesy vibes.

Here's how I approach each client engagement:

Brand Boost: We start by transforming their brand into a client magnet. Through strategic positioning and messaging, we ensure that their brand stands out in a crowded market, attracting their ideal clients like bees to honey.

Client Connection: Next, we focus on converting interests into bookings through genuine conversations. By fostering authentic connections and building trust, we turn potential clients into loyal customers who can't wait to work with them.

Streamlined Systems: To streamline operations and eliminate unnecessary complexity, we implement efficient systems and processes. This allows them to focus their time and energy on what they do best—serving their clients and growing their business.

Peak Performance: Finally, we prioritize their wellbeing and work-life harmony. By helping them achieve fulfilling workdays with optimal health, focus, and energy, we ensure they can sustain their success in the long run.

I'm passionate about making their journey to success as smooth and enjoyable as possible. 

Whether it's making their business more profitable, healthier, or simply more enjoyable, I'm here to help.

If you're ready to welcome more clients with ease and take your business to the next level, let's chat. 

Send me a DM, and let's start crafting your path to success together.

Business Coach & Strategist

The College of Law Australia

You know the job, the one job where you get to use all the best parts of yourself?

Well, this was that job for me.

In the start of my legal career I had an experience where I was told I would never succeed in the legal world because of the colour of my skin.

A partner in a law firm said those words.  He said it because he liked me and thought he was doing me a favour preparing me for reality.

Imagine then the irony of finding myself running a law school in a country on the other side of the world?

Not just running it, changing it.

When I took over as the Executive Director, I inherited a program that hadn’t made any profit.  

What it did have was an incredible team of passionate people committed to giving students everything they could.

All my years of teaching, curriculum development, business coaching, sales training, business development and product development came together.

I tore the entire program apart and had everything rebuilt.

The efforts bent us all.  No one broke.

We went from the 5th largest post-graduate program for lawyers in Australia to the 2nd largest.

We doubled enrolments.  We doubled revenue.

We became profitable after my 3rd year of leadership and stayed profitable.

Was it hard?  The hardest thing I’ve ever been a part of.

Were there battles?  I still bear the scars.

Was it worth it?

Our completion rate went from 30% to 80%.

Our representation of women graduates went from 50% to 70%.

Yeah, it was worth every bit of blood, sweat and tears.

Best. Job. Ever.

(Ok, except for the one now where I work for me ;-)

Executive Director, Practitioner Education

Prime Practice

Fun fact: I’m terrified of dentists and they used to be my clients.

Well, I should say, I was terrified of dentists until I started working with them.

Here’s what most people don’t realise–dentists are some of the hardest working professionals alive.

Most dentists have their own practice.  Their practice is a million dollar plus business with staff and a relatively flat structure.

Dentists find themselves having to be responsible for:
- The delivery of services
- The human resource manager
- The marketing manager
- The sales manager
- The business development manager
- The client services manager

Oh, and like lawyers with their own practices, dentists didn’t learn business management in dental school.

That’s where we came in.  As business coaches we helped to fill the business gaps.

We trained everyone up in systems management and client services.  

Taught the dentists new sales techniques.

And then coached the dentists on business performance and ways to grow the practice.

I loved getting to know the dentists and their teams.  

Without a drill in their hands, they weren’t scary at all.

Then an interesting thing happened.

I came to this role after I had been working as a sales coach, living and breathing sales.

I observed one of our information sessions for practice owners and realised we could improve what we said and how we communicated our value to prospective clients.

Problem was, how do I share this with the executives and the CEO who started the company and who had run things for years and I was relatively still new?

I did what anyone in my shoes would do of course: I created a presentation diagnosing the problem and presenting a solution and invited the executives to a meeting none of them had been expecting.

How did it go?

The next week I was promoted to a new role as the Business Development Manager with a 50% raise.  

So, yeah, I’d say it went ok.

Business Development and Marketing Manager, Business Coach and Trainer

BOC Gases

Have you ever taken a job completely outside your comfort zone?

This was that type of job for me.

Not for the work we did.  The work was well within my skill sets. 

The environment was something new.

Gas? Products so dangerous every employee was required to take defensive driving classes?

I never imagined I’d be working in the sciences, let alone in something like natural gas.

It was a blast though (pun fully intended).

I started out with the training team associated with safety, health, environment and quality.

We designed rapid fire training programs, capturing the subjective matter knowledge of people working in the field.  

This was a role filled with characters and I enjoyed every moment.

An internal role popped up to work with the sales team as a sales coach and I couldn’t pass up the opportunity.

I became immersed in the world of sales at a product level, and supporting a sales team.  

Pure salespeople have an infectious energy.  They’re a hungry bunch.  Never a dull moment around them.

My favourite part was working on the sales coaching program.  

We introduced neuroscience coaching programs with the sales techniques.  

You should have seen the transformations as people learned more about how their brains impacted their behaviours.

This role gave me so many practical skills I still use to this day.

Sales Coach and Trainer

University of Sydney

Have you ever been a one-person show in a team?

I feel your pain, and your triumph.

As always, the best part of this role was the team I worked with and my students, the tutors.

The challenge was the team I worked with each had their own unique program and we were all forced to do everything ourselves for our own programs.

Meaning:
- Creating and delivering the training
- All the event management
- Designing the workshop, marketing and communication materials
- Managing the registrations, bookings and catering
- Designing pilot initiatives
- Coordinating peer observation and review programs
- Implementing a mentoring program
- Creating a reward and recognition program for tutors

My program was responsible for teaching and training over 120 casual tutors at the Business School.  

Most were students themselves and had never taught before.

I had my work cut out for me to try and make the program inviting enough to attract as many tutors as possible.

I created and delivered over 30 individual train-the-teacher seminars.  All in person.  Before Zoom took over the world.

Loved every minute of it.

Clearly, this job prepared me well to eventually run my own business.


P.S.

I was also juggling my own PhD, and teaching my own classes in Organisational Development.

My fondest memory will always be my last day of teaching so I could focus on finishing my PhD and my students, the tutors, had a surprise for me leaving me speechless for the first time ever.

Still brings a tear to the eye.

University Tutor & Teaching Development Manager

Increase peak executive performance with strategic mental sharpness habits in 90 days | Founder & Director: 90Well & 90Well@Work

I help coaches, consultants, and solopreneurs craft irresistible offers and book more clients—no stress, no salesy vibes. 

Here’s my straightforward approach:

1/ Brand Boost: make your brand a client magnet.

2/ Client Connection: turn followers into clients with genuine conversations.

3/ Streamlined Systems: simplify your operations to focus on your passion.

4/ Peak Performance: achieve fulfilling work days, with health, focus & energy, consistently.

I’m here to help you book more clients the easy way. 

Let’s chat about making your business profitable, healthy and enjoyable.

Book more clients (& stress less) to enjoy the job you love.

DM me for more.

taplio

The Battle

Irit Levi

Dr. John McGill 🧠

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Dr. John McGill 🧠

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