Day By Day - Business Management

You know you could streamline and delegate a lot of the things on your plate.

✔You have holes in your workflow you know you could patch
✔You’re manually tracking things you know you could automate
✔You’re constantly reinventing the wheel when many of your processes are repetitive

You’re happy with your business growth, but you know you could scale up faster and more efficiently if only you’d optimize your processes.

Over 12 years as a manager and an in-house product owner at a SaaS startup have given me robust knowledge of the most cutting-edge software on the market.

I create maximally efficient workflow systems using the best tools for your needs.

Founder & Chief Strategist

RevGenius

RevGenius is a community for sales, marketing and revenue operations professionals.

Check it out

https://vrlps.co/24XoUTm/cp

Member

Buddy & Soul

Responsible for digitalisation of content for online personal development platform.

Responsible for various domains in the R&D namely 
-Product development 
-Sync and management  of the QA team
-Sync and management of the development team 
-Sync and management of design and writing team integration with production
-Overall leadership of the R&D effort
-Prioritization of development process

Write definition and testing documentation for all components as well as general overseeing of site production from content, via design and programming, to launch.

Responsible for user engagement including
-Defining flow and KPIs
-Setting up digital tools, emails, landing pages and bots
-Collaborating with writing and design teams

Responsible for all tracking and reporting efforts using various tools such as Google Analytics, Analytics Canvas, SQL and more.

Product Owner

Writing Special Forces for personal development.

Writer

Tzomet Sfarim

Managed a team of 18-20 employees. 
Supervised sales as well as orders from suppliers.
Helped train future store managers. 
Supported other stores in chain (professionally and technically).

Store Manager

Michael

The Michael Method is a unique, holistic program to develop and realise and individual's emotional, intellectual and behavioural potential. 
While participating in the Michael Program, students are introduced to a wide gamut of philosophical ideas, values and multi-disciplinary concepts and great challenges.
http://www.michael.org.il

Instructor (Mancha)

Creo

Responsible for developing, evaluating, maintaining and managing curriculum development projects for instructor-led and self-paced training courses.
Courses were in the following formats: written, web-based and video.
Worked with subject matter specialists to ensure effective teaching and learning strategies are utilised in study packages.

Instructional Designer

Versaware Technologies

Creating a framework for internal training, in conjunction with the technologies' developers. 
Pedagogical analysis of materials and needs. 
Management of content delivery process.

Technology Training Manager

Coordinated building of advanced multimedia web sites, from customer requirements gathering through development and launch.
Helped develop a proprietary internet technology used by the company to host the same material on many different sites and maintain the individual personality of each host site.
Also trained Indian subsidiary in the use of this technology.

Internet Project Manager

NDS Technologies Israel Limited

Responsible for maintaining corporate Intranet and developing new sites, as well as teaching new users HTML editing tools and web development.  
Was also involved in multimedia software planning and developing.

Web Developer

Yarid Hasfarim

Supervised orders and sales.
Was in charge of computer services for bookstore chain.

Ashrot Computer Training

Taught beginners and advanced computer classes. Microsoft packages and technical English for computer technicians.

Computer Instructor

Systems that scale businesses to 6 & 7 fig | On the cusp of big time growth? You have a good problem | Scale as a coach, consultant or creative with process, strategy, software, & automation | Save 20+ hours a week

Everything you wanted for your business is happening, word on the street favors your brand — and you have your eye on the next big step.

You're ready to DO it:
📈 scale up - Grow a team around your process & replicate revenue 3X+
💰 sell products - Open new streams of revenue with courses or digital products
🦉 build authority - Get your expertise out there — and charge premium prices

There's just one little problem
It’s hard to move forward and scale your THING — when it’s all inside your head.
👉 You can hire a team, but you'll spend all your time telling them what to do.
👉 You can create a product or course but lack the know-how.
👉 You can build authority with online content, but that would be a full-time job.

You know that there are tech solutions that can get you where you need to go. 

But you've hit your growth ceiling.

😏You've tried to figure it out on your own.
🤨You've tinkered with tools and researched software. (And wasted hours you didn't have.)
😯You’ve set up your business using way too many different tools ... and it’s a mess.
😣You’re sinking into calendar quicksand. You can’t even see what you’re up to now — never mind scheduling all the new things coming down your pipeline.
🫤Instead of creating and monetizing, you’re busy burning the midnight oil and experimenting with product platforms.

Time to get your process out of your head and into scalable, automated workflows and products

Which brings you to... me

Long-Time Automator - 15 + years and going strong
12 years as a manager and an in-house product owner at a SaaS startup, and 3 years as a process and automation consultant.

Compulsive Tool-Tester - 978+ tools tested (and counting!)
I wouldn't be able to stop researching tech if I tried. It's a mild obsession.

Serial Speaker & Trainer - When I'm not tinkering with tools, I'm talking about them.

Generous Whizdom Dispenser - 1,426+ articles, posts & videos.

Playful Podcaster - I'm the co-host of Off Tangent, a playful podcast with my colleague Zineb Layachi. We talk about business, process, and growing pains. 

Masterful Course Creator - I've created courses in-house as an instructional designer, helped entrepreneurs launch their own courses, and developed my own Sales Pipeline Automation Accelerator.

What it looks like to work with me

Strategize - We get everything out of your head and plan ways to automate it.
Set up - I set up the software and automation for you and send detailed how-to-use videos. 
Streamline - You try out all your shiny new tech and we tweak things where needed.

Let's chat
day-by-day.biz/talk-to-me

Irit Levi

A client spent $10,000 on an "all-in-one" platform.



Two weeks after we started working together, we scrapped it entirely.

She was working harder WITH the tool than without it.

The problem? She chose based on features, not fit.

Before evaluating any business tool, answer these 3 questions:

1\. Purpose: What specific outcome do you want?
2\. Process: What are your exact current steps?  
3\. People: Who will actually use this daily?

Tools should serve your business, not the other way around.

Building systems that scale with your ambition | On the cusp of big time growth? You have a good problem | Scale as a coach, consultant or creative with process, strategy, software, & automation | Save 20+ hours a week

Stop asking for everything upfront. Build customer profiles over time.


Traditional approach:
One massive form asking for everything: company details, contact info, project requirements, budget, timeline, technical specifications, decision-making process, etc.

Result: 15% completion rate. Most people see 20 questions and abandon immediately.

Progressive profiling approach:

First interaction (minimal friction):
→ Name, email, company
→ General interest area
→ Rough timeline

Second interaction (after email engagement):
→ More specific project details
→ Budget range
→ Technical requirements

Third interaction (after phone call or demo):
→ Decision-making process
→ Implementation timeline
→ Detailed specifications

Same information collected eventually.
Much higher completion rates at each stage.
Better customer experience because requests feel reasonable.

Progressive profiling recognizes that relationship building happens over time.

You don't need to know everything about a prospect before the first conversation.

You need to know enough to have a valuable first conversation.

Then learn more as the relationship develops.

Smart forms support relationship progression instead of demanding instant information downloads.

"Everyone asks me what to do today."


Heard this from a client whose system tracked everything perfectly. 
Status updates. 
Progress reports. 
Assignment details.

But the system only recorded history. It didn't guide action.

The problem: Status DOES NOT EQUAL  Stage

Status tells you what happened. 
Stage tells you what happens next.

When workflows only capture status, you become the interpreter. 
Every update needs your translation into next steps.

This creates daily bottlenecks and prevents teams from becoming self-directing.

Action-oriented workflows embed decision logic:
👉 When project enters review: auto-send approval request
👉 If approved: move to production queue
👉 If revision needed: schedule design meeting within 24 hours

Stop being the daily translator. Design systems that guide action.

The scaling ceiling isn't about capacity. It's about complexity.


Revenue capacity: More clients requiring more man**l work
Quality consistency: Man**l processes introducing variability  
Stress levels: Team overwhelmed managing chaos instead of delivering value

When systems handle routine tasks, humans focus on value creation.

Reorganizing by function sounds simple. Here's why it's not.


The concept is straightforward: Stop organizing around people, start organizing around business functions.

The execution is where most businesses fail.

Because Sarah isn't just going to cheerfully hand over her marketing responsibilities. She's built her identity around being "the marketing person."

And Mike won't easily give up customer service tasks. That's how he stays connected to customer feedback.

Plus, what happens to the work during the transition? Someone still needs to handle everything while you reorganize.

Successful functional reorganization requires:

→ Change management that respects people's concerns
→ Transition planning that maintains business continuity
→ Clear communication about why the change benefits everyone
→ Gradual implementation instead of overnight revolution
→ New success metrics aligned with functional ownership

It's not a weekend project. It's a strategic initiative.

But businesses that do it right see results within 30-60 days.

And the competitive advantage compounds over years.

The question isn't whether functional organization works.

The question is whether you have the patience and discipline to implement it properly.

Most businesses give up after the first week of discomfort.

The smart ones push through and reap the rewards.

Stef Curcio

Growth Marketing Manager

LinkedIn client acquisition in <​15 mins/day | Trusted by the top 1% of LinkedIn’s Creators

“We don't have time to send DMs and create content”

This is the #1 LinkedIn lead generation problem for founders and teams.

- Some companies we’ve worked with have seen revenue boosts of up to 327% in <90 days -

⭐Some people who trust our services:
- Jasmin Alic (290k+ followers)
- Richard Van Der Blom (220k+ followers)
- Okoye Chinelo (150k+ followers)

… and many others.

Most businesses know they should have a DM strategy in place…

But let’s be real...

most people do not have time for this!

(And everyone hates DMs)

But LinkedIn lead generation comes hard for many for mainly 3 reasons:

1) Don’t know how to start a conversation
2) You are used to annoying pitch slaps
3) Have better things to do

We simply do this for you.

**Scale LinkedIn**:

A system of AI agents that generates clients on autopilot

**Including**

✅Content Agent
✅Lead validator Agent
✅DMs Generator Agent
✅Appointment setter Agent

🔒**Safe:**
Avoid being restricted by LinkedIn.

👬**Don’t burn through leads:**
Avoid the pray and spray approach.

⏱️**Timeline from start to results:**
Start to see 20%-50% reply rate in 14 days.


📈Case studies:

- Trevor Longino, Founder - Crowd Tamers, GTM agency: +$44k in revenue in 30 days
- Gal Agadi, Founder - Gravity, Content agency: +$90k in sales in 40 days
- Beatrice Vladut, Founder - B Branded, Branding: Doubled sales calls in 30 days
- Justin Fowler-Lindner, Founder - The Rose Garden, Lead generation agency: +12 clients in 90 days


✍️How to start:

Copy and paste the URL below to get your personalized LinkedIn outreach campaign - For free:

https://www.scalelkdn.com/campaign-builder

Founder

The FREE community for entrepreneurs that want to master Elegant Lead Generation

Join at: 

stefcurcio.com

LinkedIn just made it clear:

They want you to pay to show your content.

The BOOST button is now front and center.

Organic reach is dying.

And frankly, I've been watching this coming for three years.

Views have been periodically decreasing since I joined the platform.

But here's what never changed.

DMs.

LinkedIn never restricted them in the past 3 years.

At least not for Premium users.

For three years, while the algorithm shifted...

While reach tanked...

While posts became a paid game...

DMs stayed the same.

Three referrals landed in my inboxes this week.

And a collaboration offer from my favorite tool.

I didn't ask for any of it.

I sat back and thought about why.

The answer wasn't what most people think.

It wasn't the posts.

These opportunities came from my "relationships".

And the place to build relationships on LinkedIn is your Inbox.

They are born in direct conversations with real people.

Are you betting your pipeline on posts?

Or are you building it through DMs?

Because one just became an expensive paid game.

The other is still virtually free.

And that's where the real opportunities live.

2.5 years in Japan taught me this about business:

So I saw a neighbor's house. 

Thought it might be for sale.

Since I want to invest in real estate here...

My first instinct was to knock on the door and ask.

But my wife stopped me.

"No," she said. "First, we invite him for tea."

I didn't get it at first.

We had a simple question.

Why waste time on tea?

I agree in the end.

Here's what I learned:

In the West, we lead with business.

We ask the question. 
We make the pitch. 
We close the deal.

In Japan, they lead with the "person".

They build the relationship first.

You establish a baseline of trust...

Then the business follows naturally.

Most people get this backwards with outreach too...

They think relationship-building is a tactic.

A warm-up before the real ask.

But it's not.

It's the foundation.

Without it...

You're just another stranger with an agenda.

With it...

You become someone worth saying yes to.

If you're in sales, outreach, or client acquisition...

This changes everything.

Stop leading with what you want.

Start leading with who you are.

Invite them for "tea" first.

The business will follow.

Officially stopped doing cold outreach.

Even though I had a 59.3% reply lifetime.

(screenshot below)

So you might think I'm crazy.

But here's what I realized.

Cold outreach is a numbers game.

You spray and pray.

You hit 100 people, hoping 59 reply.

And yeah, the math works.

But the relationship doesn't.

So I made a decision.

No more cold.

Only warm.

And here's the shift that changed everything.

I started treating every prospect the same way.

Cold or warm.

Doesn't matter.

First, I warm the profile.

I engage with their content.

I leave thoughtful comments.

I show up in their world before I ask for anything.

Then I reach out.

But here's the key.

I win the person first.

Not the account.

Not the deal.

The person.

I ask about them.

I listen.

I build a relationship.

Then I ask.

Because once you've won the person...

The rest follows naturally.

Cold outreach treats people like targets.

Warm outreach treats them like humans.

And humans don't buy from strangers.

They buy from people they know, like, and trust.

So I ditched the spray-and-pray.

Even though the numbers looked good.

Because 59% of cold replies isn't the same as 59% of warm conversations.

Cold replies are curious.

Warm conversations are a connection.

And connection converts.

So here's what I'm doing now.

Profile warm-up first.

Relationship building second.

Outreach third.

It takes longer.

It's less scalable on paper.

(even though it's not in reality)

P.S. Do you warmup accounts?

I had a dog named Dante.

He was 70% wolf.

70% pure chaos.

He bit me, my brother, and my mom got 13 stitches because of him. 

Dante didn't care about rules.

He didn't care about what was "supposed" to happen.

He just showed up every single day with the same energy.

No overthinking.

No second-guessing.

No "what if people judge me for being too much?"

He was exactly who he was.

And everyone LOVED him for it.

(The day he passed was one of the saddest for my family)

I spent years trying to be the "right" version of myself.

Quieter. 
More professional. 
Basically a toy soldier.

But Dante taught me something:

The world doesn't need another polished version of us.

It needs the unfiltered, chaotic, full-volume version.

The one that barks when it needs to bark.

The one that shows up the same way every single day.

The one that doesn't apologize for taking up space.

I worried about not having the right method...

I looked at others and what was working for them...

And kept questioning my ways.

All the time.

And it was f****ng exhausting.

Constantly switching between cold emailing, content, or DM outreach...

As the centerpiece of my strategy.

Without ever focusing on finding something that worked.

When I made that switch, business became easier.

Life became easier.

It took me 30 years to figure this out:

"Be Dante, be yourself".

Just built a system for a 9-figure company.

How they'll generate clients in 2026 with LinkedIn:

(and it's exactly the same for a 1-person business)

Since they have different products and markets...

We picked up some relevant people within the company...

Operating in key geographical areas.

Then I built this system

1)  Content agent.

Not random posts. Strategic content that positions you as the obvious choice in your space. 

We'll be posting multiple times a week, and they do not have time to do so.

This agent creates high-quality content in <5min (including editing).

2) Then we created target lists.
We change them every quarter based on the focus.
No spray and pray.
Just precision.

3) We built a validation agent.

Because reaching out to the wrong person wastes everyone's time.

So we validate every single target before we touch them.

We make sure we're talking to the right decision-maker in the right company at the right time.

4) We warm up the accounts.

We only use this if reply rates drop below 25%.

Most people don't need it.

But when they do, we warm up target accounts before reaching out.

5) DM generator agent.

This is where the magic happens.

Laser-focused. Hyper-personalized. Every message sounds like it came from a human who actually knows them.

Not templated. Not robotic. Real.

We built something for one thing: 

Landing enterprise clients who actually have a need we can satisfy.

Everything else is unnecessary.

P.S. A system for a 1 person business has no real difference. This is still the best way to generate leads in 2025 :)

Gian had roughly 1.5k connections.

No real presence on LinkedIn.

Just some posts here and there. 

Social shares mostly.

But he has a growing company...

And a product he believes in.

He reached out because he believed he could leverage LinkedIn to fast-forward his growth.

He's getting 83% reply from DMs.

How we achieved this:

- Not a "post more" strategy.
- Not a profile tweak. 
- A real system.

We mapped his ideal buyer. 

Positioned him as the obvious choice. 

Then installed the messaging that actually converts.

- Step 1: 

We rewrote his profile to speak directly to the pain his clients feel.

Not generic. Specific.

- Step 2: 

We built an automated AI system for his outreach to be personalized, warm, and conversational.

No spam. No "let's hop on a call" nonsense.

- Step 3: 

We added a content agent that reinforces trust while the system works.

So when he reaches out, they already know him.

Then we let it run.

176 connection requests sent.

70 accepted.

41 replies.

83.7% reply rate.

And here's the part that matters: 

Multiple leads offering their personal contacts in the DMs.

This isn't luck.

This is what happens when you stop guessing and start building.

Most people think LinkedIn is about posting more or having a bigger audience.

It's not.

It's about having a system that works while you sleep.

One that finds the right people. 

Speaks their language. 

Builds trust before you ever ask for anything.

That's the difference between a LinkedIn profile and a LinkedIn asset.

All in under 15 minutes a day.

P.S. Do you send DMs daily?

Moved to Japan 11 years after I fell in love with it.

Sounds romantic. It wasn't.

In the past 11 years:

Worked on performance-based contracts.
I worked in hotels for minimum wage.
Borrowed money I didn't have.
Studied accounting. 
Tried marketing.
Took year off. 
I Quit. 

All to chase a dream that felt impossible.

Then I discovered LinkedIn.

Within 6 months, I made my first €15K month. 
Within a year, 47 clients. 
€75K in revenue.

But here's what I didn't realize.

I was still grinding.

Daily DMs.
Manual outreach. 
Constant follow-ups. 

My business depended on me showing up...

Every single day.

So even though I made it to Japan 2 years ago...

I was still trapped.

Until I built a system that didn't need me.

I automated my prospecting. 
Built AI agents that sound like me. 
Created content that primed my prospects.

Now I built a full client acquisition system...

In under 15 minutes a day.

Here's the truth nobody tells you.

You don't need more hustle.

You need a system.

A LinkedIn system that finds qualified leads...
Sends personalized messages...
And book calls on autopilot.

That's what I built.

And I recorded exactly how to do it.

Here:

https://lnkd.in/g75c3ypS

It shows you the exact 3-step system I use to generate clients in 15 minutes or less per day.

No more grinding.

Just systems that work.

P.S. Do you do manual outreach?

P.S. I am moving my company to Japan, and it still does not feel real 🏯

I'm ashamed I never did this before:

I never looked at past leads I didn't close.

And something hit me.

Some of them started their businesses.

Some shut theirs down.

Some moved into bigger companies as decision makers.

Some found startups.

Some pivoted entirely.

The paths were all different.

But here's what I missed: they all changed.

And when people change, their needs change.

So I went through the list.

186 leads.

186 people I already had a relationship with.

186 people who might now need exactly what I do.

I never looked back before.

I was always chasing the new.

New leads. 
New conversations. 

But the warmest leads I have are the ones I already know.

The ones who know me.

The ones who've seen my work, heard my voice, felt my approach.

They didn't say no because my offer was bad.

(at least not the majority of them)

They said no because the timing was wrong.

Or their situation was different.

Or they weren't ready.

But now?

Now they might be.

So I'm reaching back out.

Not with desperation.

I will do this:

1) Warm them up
2) Start a conversation
3) Organically explore a fit

With genuine curiosity.

The shame isn't that I didn't close them before.

The shame is that I forgot they existed.

That I kept grinding for strangers when I had a warm list sitting in my database.

Your CRM isn't just a graveyard of "almosts."

It's a goldmine of second chances.

Go look at yours.

You might be surprised by what you find.

P.S. How many dormant leads do you have in your CRM?

"I am happy to explore these strategies further."

This message came from a real estate investor.

As he replied to our DM.

Not with "maybe later."

Not with "send me info."

But with a clear message that shows interest.

That's the difference between cold outreach...

And warm outreach.

Most people spray and pray.

They send 50 DMs hoping to get 2 reply.

(often negative)

Then they wonder why replies feel like pulling teeth.

But when you warm an account first...

When you build the relationship in the DMs...

And you show up in their feed, add value, build familiarity...

The conversation shifts.

They start trusting you.

And if there is an imminent need...

They want to explore.

They want to talk.

Here's what happened:

We identified a real estate investor for my client.

I engaged with their content.

I showed I understood their world via DMs.

And ask a strategic question.

(Not a pitch. Just a genuine question about a problem that ICP has).

Curiosity sparked the reply.

That's the system.

- Warm the account.
- Build familiarity.
- Then ask.

When you do this right, prospects don't feel sold to.

They feel understood.

And that's when deals happen.

If you're tired of cold DMs that get ignored...

It's time to warm your outreach.

Start with engagement. 

End with conversations that convert.

P.S. Do you DM daily?

taplio

The Battle

Irit Levi

Stef Curcio

Followers

Posts

Engagements

Likes

Performance ScoreIrit Levi's LinkedIn Performance

Performance ScoreStef Curcio's LinkedIn Performance

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taplio

The Battle

Irit Levi

Stef Curcio

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Irit Levi's LinkedIn Performance

Performance ScoreStef Curcio's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreIrit Levi's LinkedIn Performance