Filling High-End Hospitality Businesses With Young & Affluent Clientele 🕺 £2m+ Generated for Clients

⚡ I've spent 10+ years running my own small businesses. Now I focus on one thing only👇 

Making advertising online:
✔️ Affordable
✔️ Effective
✔️ And, reliable for UK businesses!

I've made millions for my clients. But, most agencies do nothing but take your cash and leave you with not much to show for it. This is why I developed my 'anti-agency' approach 👇 

⭐️ We only charge low one-time fixed-fees
⭐️ You can spend as much, or little, as you want
⭐️ With no minimum contract lengths

This makes advertising something that every business can benefit from.

Book 15 minutes for your team today & I'll show you exactly how we'd work with you to build a bespoke advertising strategy that fits your needs.

Book a meeting here > calendly.com/isaac-twidale/new-business

DM me anytime 📩
email me at isaac@wedoads.co.uk 🌐
or just call me! +447909836585 ☎️

Isaac Twidale 🕺

Hard launching moving back to London on Linkedin because it's 2026 and these posts don't just write themselves

(Well, I suppose they do for some of you 👀 )

It took over a year, but...

I'm back in the capital, back every day in OPUS and making the most of this incredible city.

If you're about and you fancy a coffee, hit me up 🙂

isaac twidale

Affordable Online Advertising 🚀 £3m+ Generated for Clients Every Year

LOOKING TO HIRE 🚀 
FREELANCE PAID MEDIA MANAGER(S). 
Requirements:

- 5+ years of experience leading strategy
- Experience scaling small AND big budgets
- Up to date on recent changes
- Strong conviction on strategy
- Proof of performance 

Tag your favourite paid social ads manager. Recommendations are highly preferred. 

Or, if you think you fit the bill, drop a comment and connect with me.

Rumour has it 2nd bottom right really know how to run a brilliant seminar...

Every month we host 8 x Huddle Ups



These are hosted by our resident Up Club experts 👀

They are roundtable discussions on super specific challenges marketers face day to day.

Some of our rules for them?
❌ Strictly no slides
👯‍♂️ No more than 8 people
📹 Videos must be on 
🙋‍♀️ No such thing as a stupid question
💬 Everyone must intro themselves to begin

Our January Huddle Up line up has just been released and it looks pretty good.

From community on socials to customer interviews to meta ads to Whatsapp marketing to email flows.

A massive thank you to our amazing hosts 👏👏👏👏

Lizzie Bielicki, Sarah Turner, Amy Sweeting, Claire Millward, Zoe Lacey, isaac twidale, Olga de Villiers

If you want to join the gang, our doors open on the 19th Jan and you have to be on the waitlist...

Full Metal Software Ltd

I work with growing businesses to design and deliver custom software that solves real operational problems. We don’t need the unnecessary guesswork. With 20+ years of experience, I lead projects end to end, from discovery through delivery, ensuring every build fits the way the business actually runs.


Having successfully delivered a number of key critical project platforms that help improve productivity and efficiency, I have vast experience in helping companies achieve their goals.

Director and Process Improvement Specialist

RedTie Ltd

RedTie is a software developer with a difference. Grown originally from a calendar print company, we are printers first, software developers second. 

We understand that software is just a tool and as such needs to be used correctly to get the most out of it. We therefore put as much effort into growing our customers’ online revenue, with account managers experienced in business development, training, education and support, as we do into developing our software.

That’s why at RedTie we think of ourselves as an extension of your business.

Operations Director

Sportal

Web Engineer

Hi, I’m Ben. I’ve been building software solutions for over two decades, helping businesses simplify their software and solve complex problems with tailored technology.

My journey began in the '80s. I was super excited by the possibilities of programming and the idea of making a computer do something new. That curiosity led me to pursue Computer Science, and eventually to co-found (with my brother) Full Metal Software in 2004.

At Full Metal, we specialise in creating bespoke software that fits seamlessly into existing business processes. Our approach is grounded in understanding the unique challenges each client faces and developing solutions that are both effective and sustainable.

Over the years, I've worked with a diverse range of industries, from logistics to retail, always focusing on delivering software that makes a tangible difference. I believe in building long-term relationships with clients, ensuring that the software evolves alongside their business needs.

The love of problem-solving is what gets me up in the mornings, except on the days when I’m coaching my son’s football team. 

In fact, as a father, I see a lot of parallels between kids and developers. They’re all very individual personalities with unique points of view!

If you're looking for someone who can translate complex requirements into practical software solutions, send me a message.

fullmetalsoftware.com | info@fullmetalsoftware.com | +44 (0) 1604 664 390

Ben Thomson

Buying a gym membership doesn’t make you fit.




Just like buying SaaS doesn’t make you agile.

January sees gym memberships soar, but we all know that buying the gear is the easy part. The exact same logic applies to your software budget. It is incredibly tempting to buy expensive, off-the-shelf products because they look shiny and new.

But here is a thought to take with a pinch of salt: off-the-shelf software is designed to be a general fit for everyone. And in a competitive B2B market, "general" doesn't win.

"Specific" does.

If you have a unique process—say, a specific way you handle logistics, a proprietary method for client onboarding, or a complex pricing model—forcing that into a rigid box will kill your competitive edge.

I have seen too many businesses alter their own efficient workflows just to suit the limitations of a software tool.

That is not efficiency. That is surrender.

This is where Bespoke Software Development acts as your personal trainer. It builds the muscle exactly where you need it. By investing in tools built specifically for your workflows, you create a user experience that empowers your team to work smarter, not harder.

For 2026, stop asking "What software can we buy?" and start asking "What unique value can we build?".

If your workflows don't fit into a generic box, let’s talk about building a solution that adapts to you, not the other way around.

Read more on building digital muscle:

https://lnkd.in/eQz6Akmt

Do you have a unique business process that standard software just can't seem to handle?

Founder and Ops Director @ Full Metal Software | Improving Efficiency and Productivity using bespoke software

Open article: The January Digital Detox | Full Metal by fullmetalsoftware.com

In the business world, few decisions keep you awake at night quite like choosing who will build your custom software.




It is a heavy responsibility because you aren’t just picking a vendor to supply stationery; you’re choosing a partner to translate your vision into a digital reality.

Over my 20+ years in this industry, I have learned to spot the warning signs a mile off.

The biggest red flag to watch out for? The "Yes Man".

If a potential partner agrees to every request without asking "why" or warning you about the cost, run!

If they promise to build a complex banking system in two weeks for example, they are either lying or deluded. Quality software takes time to design, build, and test properly.

You also need to be wary of the "too cheap" quote. Fixing a bug found after release can be up to 100 times more expensive than if it were found during the design phase.

A low base price often comes with a mountain of "extras" later, or you might be paying for a junior team to learn on the job.

Look past the salesperson as well. If you hit a "sales wall" and cannot speak to a technical lead or project manager, that is a concern.

You need to verify if they can actually build what they claim.

Finally, check the contract for IP ownership. This is non-negotiable—you must own the code at the end.

https://lnkd.in/eUY2_V8c

Have you ever hired a vendor that promised the world but failed to deliver when it mattered?

Open article: Guide to Picking a Bespoke Software Partner | Full Metal by fullmetalsoftware.com

Guide to Picking a Bespoke Software Partner | Full Metal

It is January. The 2026 budget is signed off, the strategy is mapped out, and everyone is feeling optimistic. 




But there is a massive problem lurking in the server room.

We see this scenario constantly. A leadership team has ambitious growth plans for the next three years, but their technology stack is still partying like it is 2018.

We call this the "Legacy Anchor".

It is not just about old software being slow. It is about the friction that silently erodes your margins. I am talking about data silos that refuse to speak to one another and security vulnerabilities that are currently being held together by the digital equivalent of duct tape.

If your workflows require a spreadsheet to bridge the gap between two core systems, that is not a process; that is a liability.

The document attached highlights a frightening statistic: the average cost of downtime is now hitting £4,500 per minute. Reliability is no longer just a "nice to have"—it is the baseline requirement for staying in business.

Strategy cannot survive on expired technology. If you are trying to drive 2026 innovation on 2018 infrastructure, you are not going to move anywhere fast. You are simply papering over the cracks.

So, before we get too deep into the new year, have a serious look at the foundation.

Are you building on solid ground, or are you hoping the legacy anchor does not drag the whole ship down?

Read the full breakdown in the carousel below.

What is the one manual workaround in your business that drives you absolutely mad every time you see it?

2026 Digital Detox

You would never go into a supermarket on an empty stomach.....



... when you do, you end up with a trolley full of things you do not need.

Step one of software development is simple: Don't Shop Hungry.

You must define your scope before you even open Google. If you do not know what you want—core functionality, business problems to solve, and success metrics—you cannot expect a partner to know either.

Once you know what you want, you need to ensure you keep what you pay for.

This brings me to the "Ownership Clause". It sounds straightforward, but I see business owners get caught out by this constantly.

If you pay for the code, you must own the IP. Simple as that.

It should be non-negotiable. Never sign a contract where the vendor retains ownership of custom work. If you don't secure the IP, you are effectively renting your own house.

Before you get cracking on your next build, check the contract. Ensure you have the keys to the castle when the project is sorted.

This and more are covered in the attached PDF.

Does your current vendor contract explicitly state that you own the source code and IP?

taplio

The Battle

Isaac Twidale 🕺

Ben Thomson

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Performance ScoreIsaac Twidale 🕺's LinkedIn Performance

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taplio

The Battle

Isaac Twidale 🕺

Ben Thomson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Isaac Twidale 🕺's LinkedIn Performance

Performance ScoreBen Thomson's LinkedIn Performance

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Performance ScoreIsaac Twidale 🕺's LinkedIn Performance