We Do Ads

How do we grow Startups, Brands & SME's 10x faster than the rest?

🔥 By building & managing the best digital advertising teams in the world 🔥 

No matter what business you run, we'll source the very best talent in your industry to deliver a 1 in a Million service. 

Want 10x results? Get in touch!

Founding Director

Matineé Agency

We fill high-end events with young & affluent attendees. 
If you want to sell out on release day, whether it's:
- Balls & Galas
- Races & Sports
- Private Members Clubs
& everything in between...

We're the #1 authority on selling out events with the young and wealthy.

Founder

Robusto House

My introduction to the High-End Hospitality industry was becoming Head of Marketing for game-changing events retail company 
https://robustohouse.co.uk/

Robusto House serves 10,000's of punters across the UK every year. Making us the #1 UK (& potentially in the world) cigar events retailer. 
Working such prestigious events like:

⭐ Royal Ascot
⭐ Henley Royal Regatta
⭐ Goodwod
⭐ Chestertons Polo in the Park
⭐ Sandhurst

& many many more.

Head of Events Marketing

In The Mist Events ltd

My first business! 

I started my entrepreneurial journey by dropping out of uni (classic 🙄)& founding In The Mist. A music event company that founded 5 separate successful brands, worked with 100+ promoters, that saw us host 1000’s of uni students across a variety of venues, dancing to the whole spectrum of dance music genres. Good times! Not very profitable… 😅

A business I was truly passionate about. I loved every moment of it. Still to this day I have a soft spot for the party scene…. Watch this space?👀😉

Director & Co-Founder

Filling High-End Hospitality Businesses With Young & Affluent Clientele 🕺 £2m+ Generated for Clients

⚡ I've spent 10+ years running my own small businesses. Now I focus on one thing only👇 

Making advertising online:
✔️ Affordable
✔️ Effective
✔️ And, reliable for UK businesses!

I've made millions for my clients. But, most agencies do nothing but take your cash and leave you with not much to show for it. This is why I developed my 'anti-agency' approach 👇 

⭐️ We only charge low one-time fixed-fees
⭐️ You can spend as much, or little, as you want
⭐️ With no minimum contract lengths

This makes advertising something that every business can benefit from.

Book 15 minutes for your team today & I'll show you exactly how we'd work with you to build a bespoke advertising strategy that fits your needs.

Book a meeting here > calendly.com/isaac-twidale/new-business

DM me anytime 📩
email me at isaac@wedoads.co.uk 🌐
or just call me! +447909836585 ☎️

Isaac Twidale 🕺

Helping visionary founders & execs be radically original on LinkedIn using The Creative Catalyst Method | Building $1M+ pipeline strategies | Founder @ Kennedy Creative

Most executives treat LinkedIn like a resume.

I treat it like a revenue engine.

I work with enterprise B2B executives and founders in the 7–9 figure range to turn authority into measurable growth.

Through The Creative Catalyst Method — a system built on content + outbound — my clients transform visibility into deal flow, building 7+ figure pipelines in as little as 6 months.

And the results speak for themselves:
	
• 30+ MQLs generated in less than 60 days
• Clients getting 3+ leads every week with content + outbound
• A 5-figure deal closed by an agency in under 60 days
• $100K pipeline built in less than 90 days for a SaaS company

What makes this possible isn’t just content.

It’s the combination of strategic positioning, executive voice, and consistent outbound touchpoints that makes your brand unforgettable — and turns authority into revenue.

If you’re an executive ready to move from authority → pipeline → growth, let’s talk.

👉 Book a call or connect with me here on LinkedIn.

Doug Kennedy

10 things I’m thankful for…

1. My wife, who holds everything together
2. My kids, who remind me what joy looks like
3. My clients who trust me
4. The opportunity to build something from nothing
5. The ability to provide for my family
6. Early mornings with coffee and quiet
7. The people who sharpen me and push me forward
8. The hard seasons that taught me more than the easy ones
9. The friendships that feel like family
10. The grace of God over my life, which is more than I deserve

Happy Thanksgiving! 

What are you thankful for?

Helping B2B executives turn authority into revenue on LinkedIn | Building 6+ figure pipeline strategies with content + outbound using The Creative Catalyst Method | Founder @ Kennedy Creative

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You’re an 8- or 9-figure founder. You’ve got traditional lead channels dialed in.

• SEO brings in steady traffic.
• Paid ads keep the pipeline full.
• Maybe you even run some TV spots.

You might even post on LinkedIn here and there.

But organic LinkedIn?

That’s for smaller founders. For personal brands. Not for serious companies.

Right?

Wrong.

Here’s why organic LinkedIn isn’t beneath you, it’s your biggest missed opportunity.

1. Your buyers are here. Every day.
	
• LinkedIn isn’t just for job seekers—it’s where decision-makers spend their time.
• The same C-suite execs you’re trying to reach through ads and outbound? They’re scrolling LinkedIn between meetings.
	
2. People buy from people, not just companies.
	
• A great company page is nice. A founder-led brand builds trust faster.
• Look at the biggest B2B companies crushing LinkedIn…their leadership is front and center.
	
3. Your competitors aren’t doing it (yet).
	
• Most 8-9 figure founders ignore organic LinkedIn, which means the ones who show up consistently win big.
• If your competitor’s CEO is in the feed every day, and you’re nowhere to be found… guess who has the advantage when buyers start paying attention?

Organic LinkedIn isn’t beneath you.

It’s your unfair advantage if you take it seriously.

Ready to get started? Send me a DM!

I used to think I was a good writer.

I didn’t have the training.

I just enjoyed writing, so in my head…that meant I was good at it.

Then I joined this tiny chat group with a few guys who wrote online. 

Nothing fancy. Just a handful of people trying to get better and calling each other out.

And the rule was simple:

→ Drop your draft
→ Take the feedback
→ No hurt feelings

The first time they went through one of my posts, I felt it.

I wasn’t nearly as good as I thought.

I realized I had a few habits that were holding me back:

→ I wrote sentences that sounded great in my head but didn’t land
→ I rambled when I wasn’t sure what my point was
→ I relied on passion instead of clarity
→ I used extra words to make weak ideas feel stronger
→ I had a “voice,” but no real structure behind it

That group changed everything for me.

They gave me something I didn’t have before: a standard.

And once you see that higher bar, you can’t unsee it.

- You start noticing what makes writing sharp.
- You start tightening your ideas.
- You stop hiding behind fluff.

Here’s the part that stuck with me:

Most people aren’t bad writers.

They’ve just never had their writing pushed.

You don’t get better by writing alone in your corner. You get better when you let people tell you the truth about your work.

That’s when the real growth happens.

If you want that same push for your content and your brand, send me a DM and I’ll send you the one-pager for my Growth Partner Catalyst Program.

“Good news….your personal brand is gonna make it.

But you need to strengthen your message a bit.”

- Dr. Doug 

Most leaders don’t catch clarity erosion early because they’re so close to their own expertise.

Everything sounds great until you realize…”oh my audience isn’t interested in what I have to say.”

Here’s the checkup I give when I’m assessing a CEO’s messaging clarity:

1. The Identity Check

Can you explain who you are professionally in one clean sentence?

If it takes a paragraph, your authority is scattered.

2. The Expertise Line

What are the 1–2 things you want to be known for?

Executives who pick two lanes build influence.

Executives who pick ten build confusion.

3. The Stakes Analysis

Why does your work matter?

Leaders lose attention because they talk about tasks, not impact.

Stakes = what changes because of you.

4. The Repeatability Test

Could your ideal buyer repeat your message after reading two posts?

If not, it isn’t sharp enough.

Repeatability is the real KPI of positioning.

5. The Resonance Review

Are you speaking to the right people or the loudest people?

Executives who write for “everyone” get engagement.

Executives who write for someone get opportunities.

Your message is the foundation.

When it’s clear, everything else (trust, visibility, inbound) becomes inevitable.

If you want me to run this same checkup on your profile and content, DM me “AUDIT.” I’ll tell you exactly where your message needs to be strengthened.

The other day, I shared the last 10 years of my life with someone I had just met.

•  My relationship with God.
•  How I met my wife.
•  Why I moved to Delaware County, PA.
•  How I started writing on LinkedIn and X.

It’s a crazy story and I didn’t expect him to be all that interested. 

But to my surprise, he was locked in, listening to every word.

That moment reminded me:

→ Someone out there needs your story. People are drawn to real, authentic journeys.

→ Gratitude shifts everything. Telling my story reminded me of how good God has been.

I’m stepping into 2025 with excitement and gratitude, ready to build relationships that matter.

Your story matters too. 

Who’s someone you could share it with this week?

I posted something yesterday and my first thought was: This is horrible.

Not because the idea was bad…but because it didn’t sound like me at all.

Here’s what my post was missing (and why it matters):
	
1. Personality

My post had zero flavor. No beard jokes. No Star Wars references. Nothing that sounded like Doug.

And here’s the truth: personality is what makes writing memorable. It’s the quirks, tone, and edges that make a post feel alive.

When you strip that out, your content becomes generic, technically correct, and emotionally empty.
	
2. Deeper insight

I shared a point, but none of the meaning behind it. It was shallow, like a headline without an article.

Great content doesn’t stop at “what.” It digs into the “why,” the “how,” and the lived experience behind the idea.

Insight is the difference between a post people skim… and a post people save.
	
3. A unique angle

My post could’ve been written by anyone. 

No twist. 
No tension. 
No reason to stop scrolling.

Your angle (your worldview, your story, your interpretation) is the differentiator.

It’s what turns common ideas into uncommon content.

4. A strong hook

My hook didn’t hook ME… so it wasn’t going to hook anyone.

The first line is the gatekeeper. It creates curiosity, contrast, or a moment that forces someone to keep reading.

If the hook is weak, the rest of the post never stood a chance.

These 4 ingredients are what take a post from “fine” to “worth reading.”

Miss one and the post suffers.

Miss all 4 and…well, you get yesterday.

(I deleted the post so don’t even try to go back and read it lol) 

It happens.

• Sometimes we drift from our own voice.
• Sometimes we write fast instead of honest.
• Sometimes we forget what makes us us.

The fix is simple:

Re-center.
Reconnect.
And write from who you actually are.

That’s where the best content lives.

Have you ever lost your voice in your content?

The fastest way to lose sales on LinkedIn is weak positioning.

You can be great at what you do.
You can post consistently.
You can share valuable insights.

But if your positioning is unclear, broad, or generic…buyers won’t see you as the person to hire.

After writing for founders, CEOs, and operators across multiple industries,

I’ve noticed the same positioning gaps show up over and over and they quietly destroys trust, authority, and inbound

So I broke down the 7 biggest positioning mistakes and how to fix each one

👉 Swipe through the carousel

7 Positioning Mistakes That Destroy Your LinkedIn Sales

It didn’t click right away…

If I’m honest, it took closer to 6–8 months before anything meaningful happened.

In the beginning, it felt like I was talking into the void:

→ Posting late at night after work
→ Getting a handful of likes
→ Wondering if anyone was actually reading
→ Fighting the quiet urge to stop because “maybe this isn’t working”

But I showed up anyway…not because of motivation, but because I understood one thing:

Brands are built on repetition, not reactions.

And then the shift started…slowly, then suddenly:

→ Someone messaged, “I’ve been following your content for months.”
→ Someone else booked a call because “your posts changed how I think about this.”
→ People recognized my name before I even introduced myself.
→ Prospects showed up warm, already trusting me without a single sales pitch.

That’s when it clicked:

Personal branding works, but it works on compound interest, not instant gratification.

• Every post is a deposit.
• Every story is a seed.
• Every insight is one more brick in a relationship you don’t even know you’re building.

Most people quit right before it compounds. 

Right before the trust, the visibility, and the opportunities start stacking!

If you stick with it for 90 days with:

→ a clear message
→ a repeatable content rhythm
→ and consistency that outlasts the noise

…everything changes.

If you’re serious about building that kind of momentum, you don’t need more hacks….

you need a plan, accountability, and a system that removes the guesswork.

If you want a structured 90-day plan and someone in your corner each week, my Growth Partner program is built for that. DM me “GROWTH.”

A CRE leader didn’t say it directly, but I could tell he wasn’t convinced LinkedIn could work for him. 

But he heard it worked for other people and wanted to take the risk.

A fair place to start.

He didn’t want engagement. He wanted pipeline.

So we focused on the fundamentals:

→ Tightened his positioning
→ Clarified his message
→ Built content around the real problems his CRE buyers face
→ Paired it with a targeted DM strategy designed to start real conversations

By the end of our first week together: 

8 leads.

Here’s why this worked:

1. He got specific.

We stopped writing broad “real estate” content and shifted to content that spoke directly to decision-makers:
	
• buyer frustrations
• deal blockers
• investor mistakes 
• CRE challenges he sees every day

When your content speaks to the right people, the right people respond.

2. He wrote from real experience.

No generic market updates.

No surface-level industry takes.

We used:
	
• deals he’s worked
• objections he hears
• patterns he sees weekly
• insights only a practitioner would know

This builds trust faster than anything else.

3. His message and his outreach worked together.

Most people post and pray. We built a system.

His content attracted attention.

His DMs converted it.
	
• DM people who engaged with posts
• DM people who viewed his profile
• Open conversations with his ICP
• Outreach that matched his positioning

Content creates interest. DMs create opportunities.

He came in a tad bit skeptical.

He became a believer by the end of Week 1.

If you want your profile, content, and DM strategy reviewed and a plan to turn visibility into booked calls, book a call or DM me “AUDIT.”

taplio

The Battle

Isaac Twidale 🕺

Doug Kennedy

Followers

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Performance ScoreDoug Kennedy's LinkedIn Performance

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taplio

The Battle

Isaac Twidale 🕺

Doug Kennedy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Doug Kennedy's LinkedIn Performance

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Performance ScoreDoug Kennedy's LinkedIn Performance