Isobel Cowell

Head of Social @Kurogo | Creating Thought Leaders Through Personal Branding | Founder of Dear Future Marketer | LinkedIn Top Voice: Next Gen

Building engaged communities in-house at fashion and beauty brands.

Hi, I'm Isobel, Social Media Manager at Tropic Skincare.

At 21, I joined a personal branding start-up as 1 of 3 full-time employees. 6 months in, we'd grown to 8 and I was quickly promoted to Head of Social, growing our clients brands whilst managing my incredible team of content writers and account managers.

But as much as I loved start-up life, fashion and beauty was my calling.

I joined a growing luxury fashion reseller as Social Media Lead, leading the strategy and content for an audience of over 2 million on TikTok, and 600K on Instagram, averaging 1 million views on TikTok weekly. I also assisted in the launch of the #1 TikTok Live Shop in the UK, hosting and moderating shows weekly.

I now work at a growing luxury beauty brand, leading the strategy on all social platforms, working amongst an incredible brand team of 25 to bring the brand vision to life.

So follow along for all things career growth, and fashion and beauty marketing insights.

Founder

An Instagram page teaching you how to grow your personal brands and LinkedIn accounts

East Dunbartonshire Leisure and Culture Trust

Digital Communications Officer

Various B2B/B2C Organisations

Freelance Communications Consultant

Scottish SPCA

Marketing Officer

Brand and Marketing Manager

Senior Marketing and Communications Officer

Renfrewshire Council (official)

Responsible for:

- Management of customer service through social media channels (Facebook and Twitter). This involves the creation, distribution and updating of key messages to reflect popular customer queries alongside engaging with key stakeholders to discuss upcoming events and campaigns.

- Communication of new service design to both internal and external audiences.

- Creation of copy for customer-facing channels, ensuring it is tailored to the correct audience.

- Production of an 'audit' of the accessibility of current council communications. This involved analysing:

    - Communication channels used by various departments
    - The key struggles of customers when accessing and digesting our communications
    - How our communications are currently being adapted to meet these struggles
    - How we could progress our communications to make them more accessible

Communications and Marketing Coordinator

Resource Data Management

Responsible for:
- Creation and implementation of social media strategy for multiple channels, including Facebook, Xing, Twitter and LinkedIn.
- Management of content calendar and subsequent creation of website copy in- line with SEO best practice.
- Reporting of both organic and paid monthly digital marketing activity, comparing on a monthly/yearly basis and making recommendations for future.

Digital Marketing Executive

First Opinion

Responsible for:
- Delivery of both in-house and client integrated marketing campaigns, including channels such as social media, email marketing, PPC, landing pages and SEO. 
- Campaign management, including the creation of campaign brief and deployment of tasks to team members.
- Strategy planning, including coordination of campaign calendar in line with manager oversight.

DC Thomson

Responsible for:

Management of magazine pages dedicated to reader offers. This involved choosing products/suppliers, writing copy and collating product images and then relaying desired layout to creative team.

Management of team email marketing efforts – involving planning overall themes, writing copy, selecting suitable products and targeting appropriate audiences.

Other aspects of digital marketing, including coordinating the Facebook account and overseeing its activity, the rotating of website carousels and ‘our favourites’ widgets and the creation of blogs (generating both graphics and copy).

Marketing Executive

OGIC - the Oil & Gas Innovation Centre

The role involved being responsible for all aspects of digital marketing, including maintaining and progressing the company website, implementing the social media strategy and managing the design, content and distribution of OGIC’s email marketing efforts.

Within this role I was also jointly responsible for the management of events OGIC host, executing tasks such as the design of event graphics and invitations, the management of booking systems and the organisation of venues, equipment and catering.

I also contributed towards the design and copy of branded materials.

taplio

The Battle

Isobel Cowell

Alexandra Mackay

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