Isobel Cowell

Head of Social @Kurogo | Creating Thought Leaders Through Personal Branding | Founder of Dear Future Marketer | LinkedIn Top Voice: Next Gen

Building engaged communities in-house at fashion and beauty brands.

Hi, I'm Isobel, Social Media Manager at Tropic Skincare.

At 21, I joined a personal branding start-up as 1 of 3 full-time employees. 6 months in, we'd grown to 8 and I was quickly promoted to Head of Social, growing our clients brands whilst managing my incredible team of content writers and account managers.

But as much as I loved start-up life, fashion and beauty was my calling.

I joined a growing luxury fashion reseller as Social Media Lead, leading the strategy and content for an audience of over 2 million on TikTok, and 600K on Instagram, averaging 1 million views on TikTok weekly. I also assisted in the launch of the #1 TikTok Live Shop in the UK, hosting and moderating shows weekly.

I now work at a growing luxury beauty brand, leading the strategy on all social platforms, working amongst an incredible brand team of 25 to bring the brand vision to life.

So follow along for all things career growth, and fashion and beauty marketing insights.

Founder

An Instagram page teaching you how to grow your personal brands and LinkedIn accounts

I’m a Social Media and Events Manager who doesn’t just “run the account”,  I build digital personalities, craft memorable experiences, and drive real brand love.

With 5+ years in B2B and SaaS marketing for the software technology and fintech/payments sector, I’ve led everything from national campaigns to large-scale industry events, blending content, community, PR, and experiential marketing into strategies that stick. Whether it’s producing a 100-booth trade show or launching a buzzworthy product, I bring creative energy and logistical know-how.

I’ve helped B2B brands show off their B2C side, turned scrolls into sign-ups, and grown communities that actually care. My approach? Blend strategy with instinct, lead with purpose, and never underestimate the power of a good story, or a great event.

✨ Highlights:
• 230% growth in Instagram engagement YoY
• Produced national conferences and community events that drove leads and brand visibility
• Built partnerships with Sysco, Best Buy, and national restaurant associations
• Created Cait’s Takes, a LinkedIn series with 10k+ organic impressions

Let’s connect, whether you’re building a brand, planning an event, or just here for the social media hot takes. 🤝

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Isobel Cowell

Caitlin Engelhardt

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