Isobel Cowell

Head of Social @Kurogo | Creating Thought Leaders Through Personal Branding | Founder of Dear Future Marketer | LinkedIn Top Voice: Next Gen

Building engaged communities in-house at fashion and beauty brands.

Hi, I'm Isobel, Social Media Manager at Tropic Skincare.

At 21, I joined a personal branding start-up as 1 of 3 full-time employees. 6 months in, we'd grown to 8 and I was quickly promoted to Head of Social, growing our clients brands whilst managing my incredible team of content writers and account managers.

But as much as I loved start-up life, fashion and beauty was my calling.

I joined a growing luxury fashion reseller as Social Media Lead, leading the strategy and content for an audience of over 2 million on TikTok, and 600K on Instagram, averaging 1 million views on TikTok weekly. I also assisted in the launch of the #1 TikTok Live Shop in the UK, hosting and moderating shows weekly.

I now work at a growing luxury beauty brand, leading the strategy on all social platforms, working amongst an incredible brand team of 25 to bring the brand vision to life.

So follow along for all things career growth, and fashion and beauty marketing insights.

Founder

An Instagram page teaching you how to grow your personal brands and LinkedIn accounts

21st Cenry Leads

- Conceptualize and plan various special events, including corporate functions, mastermind, retreats, conferences, and social gatherings
- Coordinate all event logistics including venue selection, catering, entertainment, decorations, and technical requirements
- Develop and manage event budgets, ensuring all activities remain within financial parameters
- Negotiate with vendors and suppliers to secure optimal services at competitive prices
- Create detailed event timelines and schedules, ensuring all deadlines are met
- Collaborate with marketing teams to develop promotional materials and strategies
- Coordinate staffing requirements for each event, including volunteers when applicable
- Conduct pre-event briefings and post-event evaluations to continuously improve processes
- Maintain comprehensive event documentation and databases
- Resolve any issues that arise during events with professionalism and efficiency

Special Event Coordinator

- Develop a growth strategy focused both on financial gain and customer satisfaction.
- Oversee marketing and client growth strategies.
- Arranging business development meetings with prospective clients.
- Conduct research to identify new markets and customer needs.
- Promote the company’s products/services addressing or predicting clients’ objectives.
- Keep records of sales, revenue, invoices etc.
- Provide trustworthy feedback and after-sales support.
- Build long-term relationships with new and existing customers.
- Develop entry level staff into valuable salespeople.

Service Provider For Operations Management and High Level Automations with AI

HighLevel Accelerator

Community Relations Manager

ACR Digital

Process Development & Optimization:

- Design, implement, and maintain standard operating procedures (SOPs) for all agency operations
- Create efficient workflows within HighLevel and our internal tools to maximize team productivity
- Continuously analyze and optimize agency processes to improve efficiency and scalability


Project & Resource Management:

- Oversee client project timelines, resource allocation, and deliverable quality
- Implement project management methodologies to ensure consistent delivery
- Manage agency capacity planning and resource forecasting
- Balance team workloads and identify when additional resources are needed


Team Leadership:

- Lead and develop operational staff, marketing specialists, and project coordinators
- Provide clear direction, feedback, and support to team members
- Foster a culture of excellence, innovation, and continuous improvement
- Work with leadership to develop training programs for new and existing team members


Technology & Systems Management

- Oversee the agency's tech stack, including HighLevel platform, AI tools, and internal systems
- Identify and implement new technologies to improve operational efficiency
- Ensure proper documentation of technical processes and client setups
- Collaborate with technical teams on automation implementation and maintenance


Client Operations Management

- Establish client onboarding and management protocols to ensure consistent client experience
- Develop reporting frameworks that showcase campaign performance and ROI
- Create scalable solutions for recurring client needs and requests
- Identify opportunities to improve client satisfaction through operational excellence

Operations Manager

VAME Ltd

Joined as SOP Specialist and after 1 month upgraded to becoming the COO

Some details of the role started:
- Build comprehensive documentation for all core business processes
- Identify inefficiencies and implement standardized workflows
- Train team members on process adherence and improvements
- Create systems for measuring operational performance
- Develop quality control mechanisms that scale

COO role:
- Managing implementation of operational improvements across teams
- Overseeing key operational metrics and accountability systems
- Leading cross-functional projects that drive business growth
- Building and developing the operations team
- Contributing to strategic planning with executive leadership
- Full oversight of company operations and operational strategy
- Leadership of department heads and operational teams
- Development of scalable systems for company growth
- Direct partnership with CEO on business direction and vision
- Executive decision-making authority on operational investments

Chief Operating Officer

NOA - Network of Outsourcing Agencies

- Help lead and expand the Philippines' first agency-focused community dedicated to the growth and development of outsourcing agencies.
- Develop and implement strategic plans to grow NOA's membership and influence
- Create and oversee programs for training, mentorship, and support of agency owners
- Build partnerships with industry stakeholders and relevant organizations
- Organize events, workshops, and networking opportunities for members
- Stay informed about industry trends and regulatory changes of business outsourcing
- Manage NOA's operations, finances, and team

Chief Communications Officer (CCO)

Mortimer Apparel

- Analyze current business operations and identify areas for improvement
- Develop and implement strategies to enhance efficiency and productivity
- Collaborate with various departments to streamline workflows
- Create and manage project plans for operational initiatives
- Conduct data analysis to support decision-making
- Provide recommendations for cost reduction and revenue growth
- Assist in the implementation of new technologies and systems
- Monitor and report on the progress of operational improvements

Business Operations Consultant

Umbrella Intellysys

- Develop and execute comprehensive marketing strategies
- Lead brand management and positioning
- Oversee all marketing channels, including digital, traditional, and emerging platforms
- Analyze market trends and consumer behavior to inform strategies
- Manage the marketing budget and ROI of marketing activities
- Collaborate with other C-level executives to align marketing with overall business goals
- Lead and mentor the marketing team
- Utilize AI to our marketing strategies

Chief Marketing Officer

The Freelance Movement Tribe

● Helping freelancers/start-up businesses with their client acquisition strategies through workshops & training.
● Provide a solid foundation coaching in nurturing potential clients.
● Systematized the overall process of business outsourcing.
● Solidify training materials to sustain the business growth.
● Provide boot camps, networking events, and other types of business venture activities to help move the needle of the business.

Coach

KonvergeDigital Marketing & Services

● Designing and implementing business operations
● Establishing policies that promote company culture and vision
● Overseeing operations of the company and the work of executives
● Set comprehensive goals for performance and growth
● Oversee daily operations of the company and the work of executives (IT, Marketing, Sales, Finance etc.)
● Lead employees to encourage maximum performance and dedication
● Evaluate performance by analyzing and interpreting data and metrics
● Participate in expansion activities (investments, acquisitions, corporate alliances etc.)
● Manage relationships with partners/vendors
● Assist CEO in decision-making & problem-solving

- Develop and execute LinkedIn prospecting strategies to identify potential clients and decision-makers
- Create and optimize LinkedIn profiles and company pages to maximize visibility and engagement
- Design and implement personalized outreach campaigns to connect with potential clients
- Craft compelling messaging sequences that generate responses and drive conversations
- Research and identify target companies and key stakeholders aligned with our ideal customer profile
- Build and maintain organized lead databases with accurate contact information
- Track, analyze, and report on outreach metrics and conversion rates
- Collaborate with marketing and sales teams to align LinkedIn strategies with overall business objectives
- Stay current on LinkedIn algorithm changes, features, and best practices
- Provide recommendations for improving lead generation processes based on data analysis

LinkedIn Lead Generation Specialist

Helping Founders & CEOs Attract The Right Fit Client For Their Brand On LinkedIn | Alpha Tribe Coach For Freelancers | LinkedIn Marketing Growth Specialist

Whether you have a small business or your company is medium-sized — if you’re looking to scale or simply refine your processes and optimize workflows, let's sit down together to discuss your vision and goals for the business!

How?

I've created a system on how we could do it.

The DEO Method!

1. Discovery & Onboarding - spend time getting to know the visionary behind a growing business, the current systems in place, and the people that are currently responsible for achieving set goals.

2. Execution & Quick Wins - after quickly getting up to speed, some quick wins and getting to know the business, the people, and diagnosing where the issues lay — generally around a month — I will begin helping you implement process improvements across the board.

3. Optimization - as we move forward, we will begin to forge the information gained from the initial integration of process improvements into more refined strategies to further optimize daily operations.

More than this, you can expect we will process to:

- Execute the vision of the founder/CEO.
- Assess the risks and various gaps in operational performance to help course correct.
- Completely revamp poorly performing systems and processes for greater efficiency and growth — be it sales, customer service, or even your technology stack.
- Refine your daily operations to improve traction and reduce company-wide gridlock.
- Strategic planning and custom benchmarks for sustainable growth and safe scaling.
- Shape technological advances to help your company scale.
- Fix what’s not working and finish what you started.

If you want to set your business up for success by fixing issues that stall progress while integrating effective strategies to finally crush your goals and finish the initiatives that matter most to your business!

Connect with me and send me a message! :)

Email Address: hello@cenrymolinos.co

taplio

The Battle

Isobel Cowell

Cenry Rendel Molinos

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?