Isobel Cowell

Head of Social @Kurogo | Creating Thought Leaders Through Personal Branding | Founder of Dear Future Marketer | LinkedIn Top Voice: Next Gen

Building engaged communities in-house at fashion and beauty brands.

Hi, I'm Isobel, Social Media Manager at Tropic Skincare.

At 21, I joined a personal branding start-up as 1 of 3 full-time employees. 6 months in, we'd grown to 8 and I was quickly promoted to Head of Social, growing our clients brands whilst managing my incredible team of content writers and account managers.

But as much as I loved start-up life, fashion and beauty was my calling.

I joined a growing luxury fashion reseller as Social Media Lead, leading the strategy and content for an audience of over 2 million on TikTok, and 600K on Instagram, averaging 1 million views on TikTok weekly. I also assisted in the launch of the #1 TikTok Live Shop in the UK, hosting and moderating shows weekly.

I now work at a growing luxury beauty brand, leading the strategy on all social platforms, working amongst an incredible brand team of 25 to bring the brand vision to life.

So follow along for all things career growth, and fashion and beauty marketing insights.

Founder

An Instagram page teaching you how to grow your personal brands and LinkedIn accounts

I grow brands on Insta, TikTok + Pinterest 📈 reaching over 67 MILLION impressions every MONTH for my clients 🔥 Track Record of Scaling Brands on Social | Not just your average marketer 💅

I turn ur business Insta + Pinterest into actual money

(corporate marketers hate to see me coming 💅)

I've helped multiple brands hit 7 figures without spending a penny on ads, generated over 1B+ organic impressions, and built full stack marketing funnels for over 100 brands that directly link to revenue 

it's 2026, we want MONEY from our marketing not impressions bestie!!

two ways to work with me:

💌 full social media management

content strategy, creation, posting, funnels - the whole shabang handled.

bc viral videos mean nothing if your funnel is leaking everywhere.

💰fractional CMO (application only) - CURRENTLY FULLY BOOKED

Think systems, automations, full-stack funnels, team management, metric tracking, growth charts. the whole backend built for ROI. I build the foundation so your marketing runs a compounding profit - not just technically 'managed'

(ps - I only work with brands looking to build solid foundations and boost cash flow, not those looking for viral videos and quick wins)

oh and btw if you don't hit the growth metrics we agree on?

you get your money back. simple as that 🤷‍♀️

(most agencies won't even tell you their results. I guarantee mine cos I'm that good)

8 years in. learnt most of it the hard way so you don't have to x

Danielle Theobald 🍪

surprise I made a person??

41 weeks of LinkedIn content and not ONE of you noticed

my best marketing campaign yet tbh  10 months in development
zero investor funding
100% organic growth

(his ROI is mass chaos and no sleep but I'm still obsessed with him??)

Danielle Theobald

No alternative text description for this image

Photo 1: I did everything LinkedIn told me to

Photo 2: I did the opposite

In 2023 I was living my 'best life' according to social media:

- 7 fig business (yes, really)
- going gym 5 times a week
- working about 10-12 hours a day

all whilst travelling the world

I thought I was happy. I was in this 'dream life' so many people wanted, right?

WRONGGGG!

I was overweight. Unhappy. Jumping between toxic relationships. A shell of myself - I literally didn't even realise it 

It took me many (many) breakdowns to realise what actually mattered to me

Freedom. Community. Love. Wellness.

and without even intending to or focusing on it I:

lost 18kg
found God (hey bestie!)
got literally 10x more take home income
met my husband

I got everything I wanted, could ever dream of, and more 🥹

I was waking up at 10am, working 4 hours a day, reduced gym to 1-2 times per week - everything that apparently makes you 'lazy'

This is legit not some LinkedIn hook, those of you who know me in real life know this was my reality 😭

for a bunch of 'smart' and 'top 1% performers' on this app, we sure are dumb af

please please PLEASE start writing your own playbook

as a collective we need to stop following blueprints, whether it be from a 'guru', a celebrity, or God forbid a ChatGPT output 🥲

I WANT 2026 TO BE THE YEAR YOU START REWRITING YOUR OWN STORY!!!

LET IT EXCITE YOU!

YES I'M SHOUTING!!!!!!!!

the amount of competition, burnout and comparison I see on this app every. single. day. genuinely saddens me

I'll leave you with Mark 8:36 from the Bible - and religious or not I want you to sit with it for a few days:

For what does it profit a man to gain the whole world, yet forfeit his soul?

It’s hard because you’re inexperienced, not incapable 

Keep going bestie 🕺🏼

(and whilst you’re at it, stop letting social media scare you into comparison - it’ll steal all good fruits from you)

am I the only one that’s never seen this before?? 🥹🥹🩷

Waitrose gives its employees a roll of ‘it’s on us’ stickers 

main concept = to gift items to customers they feel may need a pick me up

people who are unwell, going through tough times or someone whose day doesn’t look so fabby

I googled to see if it’s real (it is!!) and saw other cases like:

-  fish counter staff gifting fish bc the customer was hesitant to try something new

- one of Maidenhead staff gave a customer a pot of yellow roses upon learning they were supporting family arriving from Ukraine

- a gift for a young daughter who helped their mother with her wheelchair

My heart is SCREAMING rn!! 

I’m sorry to interrupt ur feed of formulas and growth hacks

but this is honestly what business is about for me 🥲

making someone’s day, giving back, using your time and resources for GOOD

sure ROI is nice

a viral post makes u feel good

money in the bank makes us feel accomplished

but THIS for me is true fulfilment and so so inspiring from Waitrose & Partners  

so in honour of Waitrose, I want to spend today + this weekend giving on LinkedIn

comment with what would make your day, and I’ll help as many people as possible 🩷

(maybe u need money to buy that book you’ve been debating, or could really do with some free marketing advice - whatever it is, business or not, I want to help as many people)

taplio

The Battle

Isobel Cowell

Danielle Theobald 🍪

Followers

Posts

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Performance ScoreDanielle Theobald 🍪's LinkedIn Performance

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taplio

The Battle

Isobel Cowell

Danielle Theobald 🍪

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danielle Theobald 🍪's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDanielle Theobald 🍪's LinkedIn Performance