Isobel Cowell

Head of Social @Kurogo | Creating Thought Leaders Through Personal Branding | Founder of Dear Future Marketer | LinkedIn Top Voice: Next Gen

Building engaged communities in-house at fashion and beauty brands.

Hi, I'm Isobel, Social Media Manager at Tropic Skincare.

At 21, I joined a personal branding start-up as 1 of 3 full-time employees. 6 months in, we'd grown to 8 and I was quickly promoted to Head of Social, growing our clients brands whilst managing my incredible team of content writers and account managers.

But as much as I loved start-up life, fashion and beauty was my calling.

I joined a growing luxury fashion reseller as Social Media Lead, leading the strategy and content for an audience of over 2 million on TikTok, and 600K on Instagram, averaging 1 million views on TikTok weekly. I also assisted in the launch of the #1 TikTok Live Shop in the UK, hosting and moderating shows weekly.

I now work at a growing luxury beauty brand, leading the strategy on all social platforms, working amongst an incredible brand team of 25 to bring the brand vision to life.

So follow along for all things career growth, and fashion and beauty marketing insights.

Founder

An Instagram page teaching you how to grow your personal brands and LinkedIn accounts

SOHO STUDIO

We transform traffic into sales for DTC brands.

Instagram

Developed a 500K+ member community across channels (Instagram, Pinterest, Tiktok, Snapchat) for my personal brand.

Content Creator

Winning Pinterest Marketing for Brands & Creators.

Leading the market isn’t easy for DTC brands, especially with so many competitors already in the game.

For new DTC brands, it’s a significant challenge. Reaching the right customers and generating revenue takes time.

But this challenge becomes manageable with the right strategy—a well-curated and thoughtful approach.

Crafting such a strategy requires deep knowledge and experience in the field.

I’ve been in the marketing space for over 7 years, and during this time, I’ve:

- Explored and utilized almost every type of marketing knowledge available

- Learned from failures and made strategic, data-driven decisions

- Implemented hundreds of marketing strategies and mastered the finer details of marketing

- Helped dozens of brands scale into empires with this expertise

And that’s just the beginning of the story.

Through my LinkedIn posts, I share the lessons, strategies, and insights I’ve gained over the past 7 years—giving you a glimpse into this journey and the knowledge I’ve built along the way.

taplio

The Battle

Isobel Cowell

Wardah Mushtaq

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?