IE Brand Consulting

Helping Brands Grow with Strategic Branding and Marketing.

IE is a Marketing Strategy and Branding Boutique that helps companies at a critical growth stage, typically after reaching $10M+ in revenue. 

We guide businesses as they transition from small teams to more strategic marketing. We provide expert branding solutions, curating top talent tailored for each project.

IE gives services in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design

Founder I Brand Strategist & Consulting CMO

The Marketing Meeting

The Marketing Meeting podcast is a bi-weekly show hosted by Itır Eraslan. The show combines interviews with marketing and business experts, together with the latest news, tools and strategies in marketing.

Podcast Host

Nike

Main focus:  Brand Strategy & Execution. Consumer. Digital Marketing. Team Orchestration.

Success Highlights:

•       Brought the category to #1 brand position in Turkey. Sustainable growth over 7 seasons
•	Nike Women “This is Us” campaign launch (Mar’17, hyperlocal plan, CEE Best Campaign Award)
•	Facebook BOT Personalized Sports & City Guide Launch (Feb’17, Global Category Best Practice)
•	University Co-labs for Women Category Offense (Spring’17, Koc & Bogazici University)
•	Created a new business model for brand partnerships. (Global best practice, Oct’16)
•	Launch of Nike.com/Women & NTC App in Turkey (2016)

Brand Director, Nike Women

Main focus: Marketing. Brand & Geography Strategy. Global Reporting. Team & Territory Management.

•	Responsible for the brand management of Nike Women category in 7 territories across the geography 
(44	countries including Middle East, Russia, Turkey and Central Eastern Europe)

              Success Highlights:
•	Launch of the biggest Women’s campaign across the region (April 2015) Better For It, Nike Women
•	Over 100K women have been activated through Nike Women events across the region (March-July 2015)
•	Launch of the first Nike Women event series in the region
•	Established Nike Training Club live events and built a trainer network of over 100 people in the region
•	Nike Training Club app launch in Arabic, first Arabic app targeting women & fitness in Middle East

Brand Director, Central & Eastern Europe

Main focus:  Marketing. Brand Strategy & Execution. Community. Consumer. Team Orchestration.

Success Highlights:
•	Run Istanbul 2013, Kristal Elma (Crystal Apple), Best Event Marketing Award / International Business Awards (The Stevie’s), Best Consumer Event, Gold & Best Brand Experience, Silver 
•	Run Istanbul 2012 (DPID / Best Sports Event) 
•	Athlete activation N.Yanit 12:59 (MediaCat Felis Awards / Best Special Event Execution)
•	Run Istanbul 2012 (Maxim Awards, Nike Turkey, Best Project of the Year)
•	We Run Istanbul 2011 (DPID / Best Sports Event, ACE of MICE/ Best Sports Event)

Category Brand Manager

Main focus:  Retail & Brand Strategy. Retail Development. Store Openings. Store P&L. Team Management.

Retail Manager, Market Place Strategy & Expansion

Main focus: Product development. Sourcing. Pricing. Supply Chain & Partner Management. Team Management.

Product & Merchandising Manager

Product Developer

Brand Strategy & Marketing Consultant | Founder @ ie. | Fractional CMO | Podcast Host @ The Marketing Meeting

In brand marketing, there is a thrill that comes from finding a deep consumer insight, crafting a simple yet impactful strategy, or seeing it all come to life. Every day, I am chasing those thrills.

I am the founder of a Marketing Strategy and Branding Boutique that helps companies at their critical growth stage. Typically, after reaching $10M+ in revenue, businesses need to move beyond small teams and invest in more strategic marketing. That’s where my company brings the most value. 

I work closely with B2C & B2B companies, offering an experienced, objective perspective on their brand marketing and positioning. I also curate top talent for each project, collaborating with freelancers, solopreneurs, and boutique agencies to deliver high-quality, tailored branding solutions.

My company specializes in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design 

- I host a podcast show, The Marketing Meeting where I interview inspirational brands, founders, marketing experts.

- I’m a guest lecturer at Koç University, sharing insights on Brand Strategy, Social Media, and International Marketing.

Other things you may not know about me:
- Avid reader & swimmer
- Obsessed with Nordic interior designs & lights
- Fan of monochrome colors and a good oat flat-white :)

Itir Eraslan

The Estée Lauder Companies Inc.

Commercial and Pharma Director

•	Leading DTC and B2B operations of ESTEE LAUDER Turkey for 10 selective cosmetics brands 
•	Ensuring target delivery and profit maximization for 52 free standing MAC, Jo Malone and Bobbi Brown stores
•	Owning ultra-lux consumer reach strategy of the company through partnership with the ultimate luxury retailers in the market

Retail and Commercial Director

BALCAN RETAIL

Official distributor of BANANA MOON SWIMWEAR in Turkey

Co-Founder

Godiva Chocolatier

•	Managing Godiva Turkey operations, 13 cafes and corporate & e-commerce sales channels 
•	Managing a team of 120
•	In charge of the delivery of yearly sales, P & L targets and budgeting 
•	Creating and executing marketing activities 
•	Maintained 40 % growth in 2017, 30 % growth in 2018 
•	Achieved positive EBITDA for the first time since the foundation of Godiva Turkey 
•	Leading expansion in the marketplace

Country Manager

Luxottica Group

•	Managing Sunglass Hut Turkey sales operations, 70 point of sales, over 150 employees
•	In charge of the yearly sales, P & L targets and budgeting
•	Achieved 30 % revenue growth 
•	Responsible for new store openings; opened 4 stores

Head of Sales & Operations at Sunglass Hut Turkey

•	Managing $100 M Running & Kids & Basketball wholesale and retail business
•	Completely overseeing forecasting and budgeting
•	In charge of the yearly sales and P & L targets
•	Developing and executing go to market & distribution strategies 
•	Maintained 50% CAGR growth in running category since 2011 and doubled running business 
•	Founded Nike Women business in Turkey and created 5 women destination doors 
•	Cross functionally leading Nike Running & Nike Women business across sales, merchandising and marketing functions
•	Increased women business 30% year-over-year

Nike Running Business Lead & Category Sales Manager

•	Responsible for apparel business unit
•	Delivered $20M yearly wholesale to Nike Only Store retailers
•	Exceeded sales quota by 15% annually for 3 consecutive years
•	Founded Nike Sportswear speciality channel in Turkey
•	Supervised wholesale, sell-thru and inventory figures of 40 mono brand doors

Nike Only Stores Account Executive

Siemens

•	Delivered €25M annual sales to Key Accounts 
•	Exceeded sales quota by 20% annually for 2 consecutive years
•	Awarded as the ‘Best of the Year’ in 2006

Sales Commercial Specialist

Bilkent CYBERPARK

•	Delivered feasibility studies 
•	Provided consultancy services to start-up R&D companies on European Union funds

Business Development Specialist

Specialties: Category Management , Account Management, Business Development , Strategic Planning , Forecasting , P & L Management, Wholesale to retailers, Retail Operations, Alternative Channel Creation

taplio

The Battle

Itir Eraslan

CANKIZ ALPER BİNZET

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