IE Brand Consulting

Helping Brands Grow with Strategic Branding and Marketing.

IE is a Marketing Strategy and Branding Boutique that helps companies at a critical growth stage, typically after reaching $10M+ in revenue. 

We guide businesses as they transition from small teams to more strategic marketing. We provide expert branding solutions, curating top talent tailored for each project.

IE gives services in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design

Founder I Brand Strategist & Consulting CMO

The Marketing Meeting

The Marketing Meeting podcast is a bi-weekly show hosted by Itır Eraslan. The show combines interviews with marketing and business experts, together with the latest news, tools and strategies in marketing.

Podcast Host

Nike

Main focus:  Brand Strategy & Execution. Consumer. Digital Marketing. Team Orchestration.

Success Highlights:

•       Brought the category to #1 brand position in Turkey. Sustainable growth over 7 seasons
•	Nike Women “This is Us” campaign launch (Mar’17, hyperlocal plan, CEE Best Campaign Award)
•	Facebook BOT Personalized Sports & City Guide Launch (Feb’17, Global Category Best Practice)
•	University Co-labs for Women Category Offense (Spring’17, Koc & Bogazici University)
•	Created a new business model for brand partnerships. (Global best practice, Oct’16)
•	Launch of Nike.com/Women & NTC App in Turkey (2016)

Brand Director, Nike Women

Main focus: Marketing. Brand & Geography Strategy. Global Reporting. Team & Territory Management.

•	Responsible for the brand management of Nike Women category in 7 territories across the geography 
(44	countries including Middle East, Russia, Turkey and Central Eastern Europe)

              Success Highlights:
•	Launch of the biggest Women’s campaign across the region (April 2015) Better For It, Nike Women
•	Over 100K women have been activated through Nike Women events across the region (March-July 2015)
•	Launch of the first Nike Women event series in the region
•	Established Nike Training Club live events and built a trainer network of over 100 people in the region
•	Nike Training Club app launch in Arabic, first Arabic app targeting women & fitness in Middle East

Brand Director, Central & Eastern Europe

Main focus:  Marketing. Brand Strategy & Execution. Community. Consumer. Team Orchestration.

Success Highlights:
•	Run Istanbul 2013, Kristal Elma (Crystal Apple), Best Event Marketing Award / International Business Awards (The Stevie’s), Best Consumer Event, Gold & Best Brand Experience, Silver 
•	Run Istanbul 2012 (DPID / Best Sports Event) 
•	Athlete activation N.Yanit 12:59 (MediaCat Felis Awards / Best Special Event Execution)
•	Run Istanbul 2012 (Maxim Awards, Nike Turkey, Best Project of the Year)
•	We Run Istanbul 2011 (DPID / Best Sports Event, ACE of MICE/ Best Sports Event)

Category Brand Manager

Main focus:  Retail & Brand Strategy. Retail Development. Store Openings. Store P&L. Team Management.

Retail Manager, Market Place Strategy & Expansion

Main focus: Product development. Sourcing. Pricing. Supply Chain & Partner Management. Team Management.

Product & Merchandising Manager

Product Developer

Brand Strategy & Marketing Consultant | Founder @ ie. | Fractional CMO | Podcast Host @ The Marketing Meeting

In brand marketing, there is a thrill that comes from finding a deep consumer insight, crafting a simple yet impactful strategy, or seeing it all come to life. Every day, I am chasing those thrills.

I am the founder of a Marketing Strategy and Branding Boutique that helps companies at their critical growth stage. Typically, after reaching $10M+ in revenue, businesses need to move beyond small teams and invest in more strategic marketing. That’s where my company brings the most value. 

I work closely with B2C & B2B companies, offering an experienced, objective perspective on their brand marketing and positioning. I also curate top talent for each project, collaborating with freelancers, solopreneurs, and boutique agencies to deliver high-quality, tailored branding solutions.

My company specializes in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design 

- I host a podcast show, The Marketing Meeting where I interview inspirational brands, founders, marketing experts.

- I’m a guest lecturer at Koç University, sharing insights on Brand Strategy, Social Media, and International Marketing.

Other things you may not know about me:
- Avid reader & swimmer
- Obsessed with Nordic interior designs & lights
- Fan of monochrome colors and a good oat flat-white :)

Itir Eraslan

StoryBrook

Pitch decks, investor decks,  
investor presentation, startup presentations, funding deck,
story coaching, market research and consumer research.

Pitch Deck Ninja

Vantage Land Sea Sky

Vantage Land Sea Sky is a diversified Hospitality company with holdings including: Vantage Pub Company in the UK. We are excited about our upcoming 2024 expansion into the British Virgin Islands.
When you think of luxury - think Vantage: Elevated. Curated. Bespoke. DM for specifics.

https://vantagelandseasky.com
https://www.vantagepubcompany.com

CMO & registered Director

Blacksmith Ventures

I assist entrepreneurs and founders to vet their Business idea and take worry and mud out of the water..... leaving only solid info for a true snapshot of what your business is.

kbelz@blacksmithventures.com 

How can I help you?

Co-Owner

Rhonin Capital

“Providing bespoke funding solutions to a professional industry segment via cutting edge proprietary software”.

Non-Executive Director (BOD)

RemainSafe  

ProImage Wholesale Signs

design and building of custom fabricated signage

Estimating/ Sales

Ortwein Sign

Manufacturing Manager

NWAS - Jones Solutions Company

National Account Manager

Beaulieu Group, LLC

Printing professional

Brown Industries Inc

Printing Division Manager

I am a market research specialist and pitch-deck ninja. 

At BlackSmith Ventures my focus was start-ups. That included vetting and measuring markets, conducting consumer research and assisting early stage entrepreneurs launch successfully. During that period I was pitched 200 times. 

What I bring to the table: Experience. I am a researcher with a deep, strong network. I can get the true skinny...Pointedly, I can help you know who your competitors are, what the true lay of the land is, what customers are seeking and is your niche ripe for harvest? 

As a entrepreneur from the VC world I know how to craft a compelling, magnetic story....as a graphic Artist I am able to take the research, the story and create a visual buzz.....the GOAL - give them something that grips them by means of laser tight data that spotlights your company and why they need to know more about you.

My Decks Punch them in the face - knock 'em down & make them fight to be first in line.

KBelz@blacksmithventures.com

taplio

The Battle

Itir Eraslan

Kevin Belz

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