IE Brand Consulting

Helping Brands Grow with Strategic Branding and Marketing.

IE is a Marketing Strategy and Branding Boutique that helps companies at a critical growth stage, typically after reaching $10M+ in revenue. 

We guide businesses as they transition from small teams to more strategic marketing. We provide expert branding solutions, curating top talent tailored for each project.

IE gives services in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design

Founder I Brand Strategist & Consulting CMO

The Marketing Meeting

The Marketing Meeting podcast is a bi-weekly show hosted by Itır Eraslan. The show combines interviews with marketing and business experts, together with the latest news, tools and strategies in marketing.

Podcast Host

Nike

Main focus:  Brand Strategy & Execution. Consumer. Digital Marketing. Team Orchestration.

Success Highlights:

•       Brought the category to #1 brand position in Turkey. Sustainable growth over 7 seasons
•	Nike Women “This is Us” campaign launch (Mar’17, hyperlocal plan, CEE Best Campaign Award)
•	Facebook BOT Personalized Sports & City Guide Launch (Feb’17, Global Category Best Practice)
•	University Co-labs for Women Category Offense (Spring’17, Koc & Bogazici University)
•	Created a new business model for brand partnerships. (Global best practice, Oct’16)
•	Launch of Nike.com/Women & NTC App in Turkey (2016)

Brand Director, Nike Women

Main focus: Marketing. Brand & Geography Strategy. Global Reporting. Team & Territory Management.

•	Responsible for the brand management of Nike Women category in 7 territories across the geography 
(44	countries including Middle East, Russia, Turkey and Central Eastern Europe)

              Success Highlights:
•	Launch of the biggest Women’s campaign across the region (April 2015) Better For It, Nike Women
•	Over 100K women have been activated through Nike Women events across the region (March-July 2015)
•	Launch of the first Nike Women event series in the region
•	Established Nike Training Club live events and built a trainer network of over 100 people in the region
•	Nike Training Club app launch in Arabic, first Arabic app targeting women & fitness in Middle East

Brand Director, Central & Eastern Europe

Main focus:  Marketing. Brand Strategy & Execution. Community. Consumer. Team Orchestration.

Success Highlights:
•	Run Istanbul 2013, Kristal Elma (Crystal Apple), Best Event Marketing Award / International Business Awards (The Stevie’s), Best Consumer Event, Gold & Best Brand Experience, Silver 
•	Run Istanbul 2012 (DPID / Best Sports Event) 
•	Athlete activation N.Yanit 12:59 (MediaCat Felis Awards / Best Special Event Execution)
•	Run Istanbul 2012 (Maxim Awards, Nike Turkey, Best Project of the Year)
•	We Run Istanbul 2011 (DPID / Best Sports Event, ACE of MICE/ Best Sports Event)

Category Brand Manager

Main focus:  Retail & Brand Strategy. Retail Development. Store Openings. Store P&L. Team Management.

Retail Manager, Market Place Strategy & Expansion

Main focus: Product development. Sourcing. Pricing. Supply Chain & Partner Management. Team Management.

Product & Merchandising Manager

Product Developer

Brand Strategy & Marketing Consultant | Founder @ ie. | Fractional CMO | Podcast Host @ The Marketing Meeting

In brand marketing, there is a thrill that comes from finding a deep consumer insight, crafting a simple yet impactful strategy, or seeing it all come to life. Every day, I am chasing those thrills.

I am the founder of a Marketing Strategy and Branding Boutique that helps companies at their critical growth stage. Typically, after reaching $10M+ in revenue, businesses need to move beyond small teams and invest in more strategic marketing. That’s where my company brings the most value. 

I work closely with B2C & B2B companies, offering an experienced, objective perspective on their brand marketing and positioning. I also curate top talent for each project, collaborating with freelancers, solopreneurs, and boutique agencies to deliver high-quality, tailored branding solutions.

My company specializes in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design 

- I host a podcast show, The Marketing Meeting where I interview inspirational brands, founders, marketing experts.

- I’m a guest lecturer at Koç University, sharing insights on Brand Strategy, Social Media, and International Marketing.

Other things you may not know about me:
- Avid reader & swimmer
- Obsessed with Nordic interior designs & lights
- Fan of monochrome colors and a good oat flat-white :)

Itir Eraslan

TEC Studios

Audio and Video production, technical and creative writing expert with more than 25 years of translation services to MNCs, I specialize in business negotiations, conferences, legal issues and litigation.

Director of Production/Top Voice

FBCC Chinese Academies

Administrator/Educator

Wilcrest Physical Therapy Clinic 

Entrepreneur's Organization-Shanghai

Chapter Manager

UGS Inc. China Office

Chief Representative

UGS Inc.

Import Director

Hyatt Regency Houston

Assistant to Controller

East-Asia Group Holding Co., Ltd.

Import Specialist/Import Manager

The FREELance Communicator 🐇💫♏️🇺🇸🇨🇳Angel Writer |Devil Thinker |Peace Maker |Culture Advocate

She is ...
🎙️ Voice of Business
🎤 audiobook narrator
✍️ enthusiastic writer
📑 linguist

She loves every job she did and put all her heart into it whenever possible. 

An asset to her clients, a friend to her colleagues and a team player. She is a resilient partner, and faithful workaholic who always delivers results! 

Tracy J. C.

Today at our Voice of Business LIVE on LinkedIn: Why debates matter? 
(Event link in comments) 

Remember: Don't judge a flower by its color! 

#TrueWorth (and a great argument!) lies in hidden #depth and #function, not just flashy presentation. 

We’re encouraging everyone to look past the surface - and maybe smell the roses - before delivering their final #judgment. 

Look forward to your ideas, experiences and great stories, our debaters Faith Okeke and Joshua Y. Zirintusa!

Be curious. Be supportive. Be inspired.

Tracy J. Cao

“Voice of Business”🎙️Director of Production

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Voice of Business Special: A Better Way of Life, LinkedIn Strategy and More

Made with Restream Studio. Livestream on 30+ platforms at once via https://restream.io

In this special series, we invite well-accomplished guests across industries to share real-life business stories from their world.

This week is all about LinkedIn as a Social Media!

Here are some quotes about LinkedIn

"LinkedIn is not a social media platform. It's a professional networking site." 

"LinkedIn is not about who you know, it's about who knows you." 

"Success is not just about what you accomplish in your life, it's about what you inspire others to do." 

"Networking is not about just connecting people. It's about connecting people with people, people with ideas, and people with opportunities." 

Joining us in this episode are Graham Coath and Marianne Mills  👩🏼‍🎓✨ (PGCE PCET QTLS), two aspiring LinkedIn strategists.  We will go over all these quotes and spread a bit of pixie dust! 

Please join this interesting discussion! Opportunity awaits.

Nirwoth Collete, Nabirye Flavia and 66 other attendees

Voice of Business Special: A Better Way of Life, LinkedIn Strategy and More

Do debates still hold power in today's world? 

Find out on November 19, 2025, at 12:00 PM CST! (link in comments)

"Voice of Business LIVE on LinkedIn" a Live Event, will dive deep into "Why Debates Matter?" with our host Tracy J. Cao and guests Faith Okeke and Joshua Y. Zirintusa. 

Prepare for a lively, impactful discussion. 

See you there! #DebatesMatter #VoiceOfBusiness #LinkedInEvent #LiveDiscussion

🔥 Get ready for a debate like no other! LinkedIn Mock Debate Episode 3 is going LIVE!

🗓️ November 30 @ 12:00 PM CST 
📍 Virtual
Link: see comments below

This is a First Ever with "Twin" Debaters! 

Expect sparks to fly as Emmanuel Olu'tunde/Emmanuel Olu'tunde takes the stage, 
moderated by Tracy J. Cao, with insights from Coach/Commentator George Jaber.

Don't miss out on the action, strategy, and pure debate fire! 

Mark your calendars and prepare to engage! 

#LinkedInDebate #MockDebate #LiveEvent #ImpactVoices

WHO is stopping by The Pressroom Show? 👀

It’s official. George Jaber is joining me for a special LinkedIn Only Live Event.

If you know George, you know this conversation will be packed with value. 

If you don't know him yet, you need to be here.

Mark it down: 📅 Nov 25 | 12:00 PM CST (link in comments)

Drop a "👋" in the comments if you're tuning in!

#ThePressroomShow 
#Interview 
#LiveEvent 
#Growth
#WatchWithPremium

We specialize in #PublicRelations. 

Follow Voice of Business LIVE on LinkedIn  

For insight, ideas and business #OPPORTUNITIES.

*AI makes mistakes and it’s an exhausting job to fix them!!!

taplio

The Battle

Itir Eraslan

Tracy J. C.

Followers

Posts

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Performance ScoreTracy J. C.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Itir Eraslan

Tracy J. C.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tracy J. C.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTracy J. C.'s LinkedIn Performance