Eugene Cheng 🪄

HighSpark

HighSpark is an award-winning strategy consultancy and training agency. 

We help some of the world's most admired and complex B2B brands:
★ Gather customer insights to speak the right language that sells
★ Devise communication plans that accelerate go-to-market for revenue teams
★ Optimise their positioning & messaging to become the obvious choice to customers
★ Develop sales enablement to align narratives throughout their organisation
★ Impart modern communication and persuasion skills to their top executives


We do this by providing strategic narrative services and executive training on strategic corporate communications aligning to our Narrative-led Growth (NLG)  approach.

Through these avenues, we've driven more than $300M in value for clients.

Our clients include Fortune 500 organisations like: Google, Huawei, Medtronic, BD and notable venture-backed startups like Tookitaki, Arcus Lending, Glints, Eezee, Growthwell and more.

Partner

Motionsauce

After spending half a decade working with organisations on their presentations, I launched Motionsauce, a corporate video production company that enables brands to take their storytelling to the next level. Our creative team utilizes innovative videography and animation to create unique marketing collateral that drives audience engagement and showcases the client’s overall mission. We believe that conversion optimization is the best method to translate web traffic into profit and hire top video talents to help companies achieve their vision.  

✚	Developed and executed digital marketing strategies that brought in close to $600K worth of business in the first two years of operation.

✚	Delivered streamlined processes and cohesive collateral to more than 30 clients within the first year.

✚	Fostered relationships with new clients, and developed partnerships in pursuit of achieving business objectives, growing the team by threefold.

Executive Advisor & Partner

Salad Ventures

After getting more deeply exposed to various blockchain companies at my agency helping firms like BOLT, Klaytn, Switcheo & more in strategic messaging, I decided to dive head-in into the space via Salad. I support our Project Lead as Chief Of Staff in various areas spanning Strategy, HR, Marketing, Operations towards the success of our suite of dApps.

Salad Ventures operates three distinct lines of business including ApolloSquad - a gaming guild, GuildOS a blockchain guild management system and Salad Academy - a learn-to-earn platform. It also invests in thriving gamefi projects like Monsterra, Sipher, Happyland, Mines Of Dalarnia and more.

- Developed branding fundamentals and messaging framework across brand-owned products
- Supported fundraising process and messaging leading to $13.5M Series A fundraise from investors like Alameda Research, Gemini, Winklevoss Capital and more.
- Built up all HR infrastructure and onboarding procedures
- Facilitated hiring of key personnel

Chief Of Staff

Ngee Ann Polytechnic

Coming full circle and teaching the topic of Entrepreneurship and Managing A Business to students at my alma mater where I used to be a student myself not too long ago.

Adjunct Lecturer (Entrepreneurship)

Switcheo Network

While the team continued to search to fill a permanent Marketing Lead role, I provided consulting in areas of communications and marketing for the Switcheo team to develop capabilities and also identify potential candidates. Switcheo is the first blockchain-based decentralized exchange for the NEO blockchain, and the team had successfully raised $8M USD through their Initial Coin Offering. (ICO)

✚	Leveraged media savvy to secure in-depth articles with featured publications including Bitcoinist, E27 and Yahoo News with no PR spend.

✚	Conceived and executed their interim user acquisition strategy.

✚	Spearheaded negotiations with various vendors to ensure smooth operations. 

✚	Consulted and developed keynote launch presentation for the NEO Amsterdam conference which resulted in 6,000 new users and a $1M boost in their trading volumes.

Interim Blockchain Marketing Advisor/Consultant

SlideComet

“The best reason to start an organization is to make meaning – to create a product or service to make the world a better place.” – Guy Kawasaki

My passion for presentation design and desire to share my extensive knowledge with others culminated in the development of SlideComet. My business partner and I founded this company when we were only 19 years old and fresh out of Polytechnic. We had a total of $1000 in startup capital, which we’ve worked hard to grow into a thriving six-figure design agency: HighSpark

The SlideComet team sizzles up presentations like nobody’s business, and we motivate fellow entrepreneurs to change the world one great pitch at a time. 

	Our presentation content has earned more than 1M views on our LinkedIn SlideShare channel.
 
	Shared presentation and storytelling tips with an extensive email list that reaches over 11K subscribers. 

	Rewarded with ‘Top SlideShare Of the Day’ status on 20 different occasions, outshining hundreds of thousands of worldwide submissions.

Co-Founder

ItsEugene.me

“Choose a job that you like, and you will never have to work a day in your life.” – Confucius

My first foray into agency work and consulting. I had a passion for marketing and design, but no clients and zero knowledge of what functions a freelancer actually performed. I was fortunate enough to learn the ins and outs of content marketing from great mentors, and began to collaborate with companies like Dentsu Asia and Cerebos to buff up slide decks and create sexy visuals. These projects helped lay the foundation of my career in design and communications, and allowed me to explore further entrepreneurial options.

Communication Designer (Contract)

Synovate Singapore

•	Work involves entering essential records and data into Microsoft Excel and Powerpoint. 
•	Analyzing and deliberating data to determine decisions.
•	Moving out of the office to conduct market research at stores in relevance to client needs.

Intern

Are your B2B customers not responding to marketing and sales?

If this sounds like you, you might have a MESSAGING problem if you're:

→ Spending money on ads but not seeing results you want
→ Customers don't even understand what you're selling
→ Marketing and Sales not working together well

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We help B2B brands w/ complex products stand out and sell more:

✅ Getting marketing, comms, and sales teams on the same page with one core story 
✅ Getting crystal clear about your company's USP
✅ Boosting conversion of sales conversations with marketing

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🟠 CLIENTS GET RESULTS LIKE:

→ A hospitality company won a $4M contract against stiff competition
→ A mega insurer delivers sales enablement to >4,000 financial advisors selling millions of dollars in products
→ $15M+ raised from a narrative built together in 3 days

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🟠 HOW WE HELP:

1. GO-TO-MARKET STRATEGY
Stand out as the obvious choice. Define your core Ideal Customer Profile, gather insights directly from the customer research, and align your marketing and sales to how customers buy. 

2. STORY-SELLING TRAINING
We’ll train and coach your team on how to communicate more powerfully in digital and personal scenarios. Build rapport, persuade with stories and build demand for what you're selling.

3. SALES ENABLEMENT ASSET SPRINTS
We'll custom-develop assets that are built to convert. Reduce friction and confusion even before they speak to sales to reach customers faster and more powerfully. These could be sales playbooks, pitches, explainers etc.

Step away from your product, demystify your customer's business language, and communicate more persuasively.

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🟠 WHY US:

1. >10 years working with major B2B brands

We're trusted by Fortune 500 brands like Prudential, Oracle, Medtronic, and eight-figure startups like Glints, Growthwell with millions at stake.

2. We've done this hundreds of times

We've been clarifying products in the most complex industries. Fintech, Cloud, Blockchain, Pharma just to name a few...You'll get the best narrative frameworks that work in B2B.

3. Keep getting value even after working together

Your marketing & sales teams will learn how we work and benefit from what we create together. This lets you continue to run your revenue operations without any third party.

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🟠 MY BACKGROUND:

A seasoned marketer, new dad, and Forbes 30Under30 honouree.
I started my first business at 19 and said no to college.
Since then had thoughts and work covered on...Forbes, Entrepreneur, Business Insider & more.

DM me for more info or just a friendly chat!

Taking my earned experience from Slide Comet, we consolidated our services under a new award-winning company: HighSpark. Offering consulting and training services, we service leaders from Fortune 500 companies like Panasonic, Mastercard, Oracle, public institutions like MAS, A*Star and financial organisations like DBS, Standard Chartered Bank and more, helping them to win more business and gain clarity through persuasive visual stories. We offer strategic narrative services and executive training on strategic corporate communications.

✚ Provided in-depth training on presentations to more than 1,000 executives for companies such as Amazon Web Services, and educational institutions such as SMU.

✚ Deployed content marketing and search marketing campaigns, increasing traffic to the company's website by over 300,000 hits and driving more than $4,500,000 in revenue over 4 years

✚ Garnered high-profile press from such media outlets as Straits Times, Forbes, E27, Vulcan Post and Yahoo News with little to no marketing spend

✚ Consulting work with start-up clients facilitated fundraising efforts resulting in more than $300M raised. Notable startup clients include Forbes 30under30 alumni like Glints and Plus Margin.

Designlabb

Full-cycle brand design shop. We bring life to software and consulting brands globally with visually-stunning identities and memorable digital experiences.

We have worked with personal brands, agencies, consultants, and startups (from Southeast Asia & Silicon Valley). Our mission is to build a world where creativity and innovation intersect, driven by a shared vision of what's possible.

Notable clients: Lendingpot (a subsidiary of IFS Capital Limited), Row One Asia, DayTech & DayTech Gifts, Ergonomia (Réunion & France), SunLink (#1 Solar Platform for Customers in America), and more.

3M+ views, 7k+ followers on TikTok.

Founder & Creative Lead

www.alvisoh.com

A weekly newsletter on systems, principles, and tools for designers, builders, and creators.

Covering the topics on how to become valuable in the attention economy, how to think, and the power of deep focus. I also republish my newsletter (https://designlabb.medium.com/subscribe) on design here. 

Join 200+ readers at https://www.alvisoh.com/subscribe

Reach out at alvis@designlabb.cc

Writer

ACE.SG (Action Community for Entrepreneurship)

Member

Tin Men Capital

Tin Men Capital is a Singapore-based venture capital firm that's exclusively focused on B2B tech startups operating from South East Asia. It is led by Murli Ravi and Jeremy Tan. 

It has backed companies such as SixSense, Hubble, Globaltix, Zipline, Glife, Manuva and Overdrive. ​Having launched fund II in late 2022, Tin Men Capital are actively investing 2-4 mil USD checks in B2B tech startups in Southeast Asia at the Series A stage.

Partnerships & Investments

Brewo Coffee

In a world where most people settle for the mundane and ordinary, Brewo dares to be different. Founded in 2023 by a passionate team of coffee aficionados, Brewo is on a mission to share the magic of traditional coffee from all corners of the globe with every Singaporean – starting with Vietnamese coffee.

Coffee is more than just a morning beverage, it's a journey that takes you on a sensory adventure. At Brewo, we understand this better than anyone else. That's why we scoured the world to find the finest coffee beans, each with their unique story and flavour profile, to bring them straight to your doorstep – yes, you read it correctly!

Our journey began in Hanoi, Vietnam, where we discovered the bold and robust flavour of Vietnamese coffee – and we figured, “why can’t we find this in Singapore?” That experience inspired us to create a brand that's all about exploring and savouring the different nuances of coffee from all over the world.

We believe that everyone deserves to experience the richness and diversity of coffee, and we're here to make it happen. Whether you're a coffee connoisseur or just starting your journey, Brewo is your passport to a world of coffee adventures. Join us on this journey and let us awaken your taste buds to the wonders of traditional coffee.

Because at Brewo, we bring back the taste of nostalgia, to you.

In the first week of launching, we generated over $1,400 in sales from Word-of Mouth, partnerships, and online and offline marketing efforts.

Co-Founder - Head of Branding & Marketing

A Singapore-based creative agency with an international footprint, serving brands since 2021. I specialise in street, portraits, and event photography. Aside from photography, I help brands with their creative strategies (i.e. effective storytelling, content strategy, etc.). I've worked with brands such as Affinidi, TagEspresso, China Skinny, and more.

For business inquiries, email me at contactalvisoh@gmail.com

Past clients: Temasek-backed companies, TagEspresso, M.A.D School (Love, Bonito), Inc. Equality Ventures, and many more.

Creative Agency

China Skinny

China Skinny is one of the best known marketing and research agencies in China. It has established itself as a leader in understanding the latest trends, insights and best practices for the ever-changing Chinese marketplace, something it incorporates into everything it does. 

China Skinny publishes the most read English newsletter about marketing to Chinese consumers, and is regularly contacted by media such as Bloomberg, Reuters and Forbes for its view on the China market.

In my time at China Skinny, I've:
- Successfully written project proposal that secured an AUD$100,000 auction project, demonstrating persuasive writing and strategic planning abilities
- Assisted in leading brand strategy projects for clients such as Ladurée, a French manufacturer and retailer of high-end pastries.
- Assisted in the preparation of pitch decks to global management and marketing teams regarding a brand’s China presence, how the industry is changing, and qualitative and quantitative market research results
- Illustrated data with graphs and translate complex results into written texts and visuals that are clear and understandable 
- Developed and implemented automated workflows with tools like Zapier and ChatGPT, identifying and addressing inefficiencies in research and social media management
- Created personal AI research assistant using GPT-4 to streamline research and strategic execution
- Manage China Skinny’s LinkedIn, Facebook, and X, and ensure all posts are aligned with the brand’s mission and vision 
- Developed and executed comprehensive social media strategy spanned five months to promote our services and proprietary social media trackers

Market Analyst 

Carousell Group

- 5-figures total sales
- Back-to-school items (i.e. bags, wallets, phone cases, etc.), camera goods (i.e. lens filter, disposable cameras, etc.), and Apple products (i.e. Apple Airpods, Apple Airtags, etc.)

Reseller

INGRID DESIGN PTE LTD

Creative Designer

Protégé Ventures

- Developed company due diligence expertise in venture capital through a one-month training, including market research and venture capital fundamentals
- Developed investment thesis in a start-up pitch through the in-depth analysis of business models, market research and market sizing

Analyst-in-Training

I'm Alvis Oh, founder and creative lead at Designlabb (www.designlabb.cc) – a web design agency for startups (early to growth stage SaaS) and consultants. I previously co-founded Brewo – a Vietnamese coffee startup with my friends that serves IHLs like SIM, NTU, Ngee Ann Polytechnic, etc. Prev. @ Tin Men Capital (VC investing in B2B SaaS & Marketplaces) & China Skinny (China's most-read newsletter).

Besides work, I love reading (philosophy and anything that relates to personal growth), playing all kinds of sports (basketball especially!), and learning about startups.

I'm very active on X and Threads, so if you want some advice on design or ideas on philosophy, find me there!

Last thing, I'm always open to connecting with like-minded people. Whether you're interested in design, tech, startups, or philosophy, feel free to reach out. I'm happy to offer design advice or engage in thought-provoking discussions. Let's connect and exchange ideas!

P.S. If you've participated or are participating in the PolyFintech100 API Hackathon, you may know me as the two consecutive Grand Champions for the years 2022 and 2023.

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Eugene Cheng 🪄

Alvis Oh 胡峻愷

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