Eugene Cheng 🪄

Are your B2B customers not responding to marketing and sales?

If this sounds like you, you might have a MESSAGING problem if you're:

→ Spending money on ads but not seeing results you want
→ Customers don't even understand what you're selling
→ Marketing and Sales not working together well

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We help B2B brands w/ complex products stand out and sell more:

✅ Getting marketing, comms, and sales teams on the same page with one core story 
✅ Getting crystal clear about your company's USP
✅ Boosting conversion of sales conversations with marketing

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🟠 CLIENTS GET RESULTS LIKE:

→ A hospitality company won a $4M contract against stiff competition
→ A mega insurer delivers sales enablement to >4,000 financial advisors selling millions of dollars in products
→ $15M+ raised from a narrative built together in 3 days

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🟠 HOW WE HELP:

1. GO-TO-MARKET STRATEGY
Stand out as the obvious choice. Define your core Ideal Customer Profile, gather insights directly from the customer research, and align your marketing and sales to how customers buy. 

2. STORY-SELLING TRAINING
We’ll train and coach your team on how to communicate more powerfully in digital and personal scenarios. Build rapport, persuade with stories and build demand for what you're selling.

3. SALES ENABLEMENT ASSET SPRINTS
We'll custom-develop assets that are built to convert. Reduce friction and confusion even before they speak to sales to reach customers faster and more powerfully. These could be sales playbooks, pitches, explainers etc.

Step away from your product, demystify your customer's business language, and communicate more persuasively.

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🟠 WHY US:

1. >10 years working with major B2B brands

We're trusted by Fortune 500 brands like Prudential, Oracle, Medtronic, and eight-figure startups like Glints, Growthwell with millions at stake.

2. We've done this hundreds of times

We've been clarifying products in the most complex industries. Fintech, Cloud, Blockchain, Pharma just to name a few...You'll get the best narrative frameworks that work in B2B.

3. Keep getting value even after working together

Your marketing & sales teams will learn how we work and benefit from what we create together. This lets you continue to run your revenue operations without any third party.

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🟠 MY BACKGROUND:

A seasoned marketer, new dad, and Forbes 30Under30 honouree.
I started my first business at 19 and said no to college.
Since then had thoughts and work covered on...Forbes, Entrepreneur, Business Insider & more.

DM me for more info or just a friendly chat!

Executive Advisor & Partner

Taking my earned experience from Slide Comet, we consolidated our services under a new award-winning company: HighSpark. Offering consulting and training services, we service leaders from Fortune 500 companies like Panasonic, Mastercard, Oracle, public institutions like MAS, A*Star and financial organisations like DBS, Standard Chartered Bank and more, helping them to win more business and gain clarity through persuasive visual stories. We offer strategic narrative services and executive training on strategic corporate communications.

✚ Provided in-depth training on presentations to more than 1,000 executives for companies such as Amazon Web Services, and educational institutions such as SMU.

✚ Deployed content marketing and search marketing campaigns, increasing traffic to the company's website by over 300,000 hits and driving more than $4,500,000 in revenue over 4 years

✚ Garnered high-profile press from such media outlets as Straits Times, Forbes, E27, Vulcan Post and Yahoo News with little to no marketing spend

✚ Consulting work with start-up clients facilitated fundraising efforts resulting in more than $300M raised. Notable startup clients include Forbes 30under30 alumni like Glints and Plus Margin.

Eugene Cheng

I began my career in public relations executing strategic communications campaigns for numerous large public and private sector organisations. 

In 2018, I founded Grow Public Relations, a boutique PR agency dedicated to amplifying brand visibility and credibility for companies.

At Grow PR, our mission is to drive meaningful growth through impactful storytelling, strategic stakeholder engagement, and targeted media outreach.

Having previously run a social enterprise, I personally experienced the importance of effective communications to accelerate growth and establish credibility.

This insight inspired me to create Grow PR, bridging the gap between compelling narratives and measurable business outcomes.

Today, Grow PR serves a diverse clientele including notable brands such as SoftBank Robotics, JustCo, finexis advisory, Milieu Insight, Big Fish Small Fish, ON shoes. 

𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝘁𝘆𝗽𝗶𝗰𝗮𝗹𝗹𝘆 𝗰𝗼𝗺𝗲 𝘁𝗼 𝗺𝗲 𝘄𝗵𝗲𝗻:
• Their brand or product needs increased visibility and credibility across targeted audiences

• They face strong competition and seek to differentiate themselves strategically

• They require consistent media engagement and storytelling to amplify their reputation

• Their teams lack robust internal communications expertise or PR frameworks

• They are preparing for launches or announcements and need strategic PR counsel

🤝 𝗛𝗢𝗪 𝗜 𝗖𝗔𝗡 𝗛𝗘𝗟𝗣:
• My team leverages a proven PR framework to consistently secure top-tier media coverage (e.g. The Straits Times, Channel NewsAsia, MoneyFM)

• We craft authentic narratives and strategic messaging that resonate with key stakeholders across sectors

• We provide cost-effective PR solutions, strategic training, and mentorship to empower teams with robust in-house communication capabilities 

📞 𝗚𝗘𝗧 𝗜𝗡 𝗧𝗢𝗨𝗖𝗛:
Email me directly at christel@growpublicrelations.com.

Download our strategic PR playbook here: https://rm.growpublicrelations.com/pr-playbook

Christel Goh

2026 is going to be a tough year...
says everyone I meet.

I think its going to be especially tough for marketing and communications folks who have to deal with:

- the relevance of our roles as many tasks start being automated by AI

- finding new ways to make brands stand out in an an increasingly crowded marketplace

With all these challenges ahead, I've prepared a couple of resources and want to ask my friends here on LinkedIn which would be most useful for you?

1. A 90-Day AI Visibility Roadmap

Many brands are figuring out how to appear on AI platforms and not many know that a brand's reputation online is crucial to getting visible... 

what are the specific things brands can do in the next 90 days to improve their chances of showing up on ChatGPT etc?

- A  PR Audit for Your Brand

An audit of where your brand stands in terms of market reputation..

compared to competitors in your industry through reviewing your efforts via paid, owned and earned media platforms.


You would be doing me a great favour if you can vote on which would be most relevant for you!!! 🙏 🙏

Founder at Grow Public Relations 📰 | I create reputational growth for companies 🔊

Hello to my marketing & comms friends on LinkedIn .. I've prepared a couple of resources and want to ask which would be most useful for you?

The author can see how you vote. Learn more

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The Battle

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Christel Goh

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christel Goh's LinkedIn Performance

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