Eugene Cheng 🪄

HighSpark

HighSpark is an award-winning strategy consultancy and training agency. 

We help some of the world's most admired and complex B2B brands:
★ Gather customer insights to speak the right language that sells
★ Devise communication plans that accelerate go-to-market for revenue teams
★ Optimise their positioning & messaging to become the obvious choice to customers
★ Develop sales enablement to align narratives throughout their organisation
★ Impart modern communication and persuasion skills to their top executives


We do this by providing strategic narrative services and executive training on strategic corporate communications aligning to our Narrative-led Growth (NLG)  approach.

Through these avenues, we've driven more than $300M in value for clients.

Our clients include Fortune 500 organisations like: Google, Huawei, Medtronic, BD and notable venture-backed startups like Tookitaki, Arcus Lending, Glints, Eezee, Growthwell and more.

Partner

Motionsauce

After spending half a decade working with organisations on their presentations, I launched Motionsauce, a corporate video production company that enables brands to take their storytelling to the next level. Our creative team utilizes innovative videography and animation to create unique marketing collateral that drives audience engagement and showcases the client’s overall mission. We believe that conversion optimization is the best method to translate web traffic into profit and hire top video talents to help companies achieve their vision.  

✚	Developed and executed digital marketing strategies that brought in close to $600K worth of business in the first two years of operation.

✚	Delivered streamlined processes and cohesive collateral to more than 30 clients within the first year.

✚	Fostered relationships with new clients, and developed partnerships in pursuit of achieving business objectives, growing the team by threefold.

Executive Advisor & Partner

Salad Ventures

After getting more deeply exposed to various blockchain companies at my agency helping firms like BOLT, Klaytn, Switcheo & more in strategic messaging, I decided to dive head-in into the space via Salad. I support our Project Lead as Chief Of Staff in various areas spanning Strategy, HR, Marketing, Operations towards the success of our suite of dApps.

Salad Ventures operates three distinct lines of business including ApolloSquad - a gaming guild, GuildOS a blockchain guild management system and Salad Academy - a learn-to-earn platform. It also invests in thriving gamefi projects like Monsterra, Sipher, Happyland, Mines Of Dalarnia and more.

- Developed branding fundamentals and messaging framework across brand-owned products
- Supported fundraising process and messaging leading to $13.5M Series A fundraise from investors like Alameda Research, Gemini, Winklevoss Capital and more.
- Built up all HR infrastructure and onboarding procedures
- Facilitated hiring of key personnel

Chief Of Staff

Ngee Ann Polytechnic

Coming full circle and teaching the topic of Entrepreneurship and Managing A Business to students at my alma mater where I used to be a student myself not too long ago.

Adjunct Lecturer (Entrepreneurship)

Switcheo Network

While the team continued to search to fill a permanent Marketing Lead role, I provided consulting in areas of communications and marketing for the Switcheo team to develop capabilities and also identify potential candidates. Switcheo is the first blockchain-based decentralized exchange for the NEO blockchain, and the team had successfully raised $8M USD through their Initial Coin Offering. (ICO)

✚	Leveraged media savvy to secure in-depth articles with featured publications including Bitcoinist, E27 and Yahoo News with no PR spend.

✚	Conceived and executed their interim user acquisition strategy.

✚	Spearheaded negotiations with various vendors to ensure smooth operations. 

✚	Consulted and developed keynote launch presentation for the NEO Amsterdam conference which resulted in 6,000 new users and a $1M boost in their trading volumes.

Interim Blockchain Marketing Advisor/Consultant

SlideComet

“The best reason to start an organization is to make meaning – to create a product or service to make the world a better place.” – Guy Kawasaki

My passion for presentation design and desire to share my extensive knowledge with others culminated in the development of SlideComet. My business partner and I founded this company when we were only 19 years old and fresh out of Polytechnic. We had a total of $1000 in startup capital, which we’ve worked hard to grow into a thriving six-figure design agency: HighSpark

The SlideComet team sizzles up presentations like nobody’s business, and we motivate fellow entrepreneurs to change the world one great pitch at a time. 

	Our presentation content has earned more than 1M views on our LinkedIn SlideShare channel.
 
	Shared presentation and storytelling tips with an extensive email list that reaches over 11K subscribers. 

	Rewarded with ‘Top SlideShare Of the Day’ status on 20 different occasions, outshining hundreds of thousands of worldwide submissions.

Co-Founder

ItsEugene.me

“Choose a job that you like, and you will never have to work a day in your life.” – Confucius

My first foray into agency work and consulting. I had a passion for marketing and design, but no clients and zero knowledge of what functions a freelancer actually performed. I was fortunate enough to learn the ins and outs of content marketing from great mentors, and began to collaborate with companies like Dentsu Asia and Cerebos to buff up slide decks and create sexy visuals. These projects helped lay the foundation of my career in design and communications, and allowed me to explore further entrepreneurial options.

Communication Designer (Contract)

Synovate Singapore

•	Work involves entering essential records and data into Microsoft Excel and Powerpoint. 
•	Analyzing and deliberating data to determine decisions.
•	Moving out of the office to conduct market research at stores in relevance to client needs.

Intern

Are your B2B customers not responding to marketing and sales?

If this sounds like you, you might have a MESSAGING problem if you're:

→ Spending money on ads but not seeing results you want
→ Customers don't even understand what you're selling
→ Marketing and Sales not working together well

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We help B2B brands w/ complex products stand out and sell more:

✅ Getting marketing, comms, and sales teams on the same page with one core story 
✅ Getting crystal clear about your company's USP
✅ Boosting conversion of sales conversations with marketing

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🟠 CLIENTS GET RESULTS LIKE:

→ A hospitality company won a $4M contract against stiff competition
→ A mega insurer delivers sales enablement to >4,000 financial advisors selling millions of dollars in products
→ $15M+ raised from a narrative built together in 3 days

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🟠 HOW WE HELP:

1. GO-TO-MARKET STRATEGY
Stand out as the obvious choice. Define your core Ideal Customer Profile, gather insights directly from the customer research, and align your marketing and sales to how customers buy. 

2. STORY-SELLING TRAINING
We’ll train and coach your team on how to communicate more powerfully in digital and personal scenarios. Build rapport, persuade with stories and build demand for what you're selling.

3. SALES ENABLEMENT ASSET SPRINTS
We'll custom-develop assets that are built to convert. Reduce friction and confusion even before they speak to sales to reach customers faster and more powerfully. These could be sales playbooks, pitches, explainers etc.

Step away from your product, demystify your customer's business language, and communicate more persuasively.

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🟠 WHY US:

1. >10 years working with major B2B brands

We're trusted by Fortune 500 brands like Prudential, Oracle, Medtronic, and eight-figure startups like Glints, Growthwell with millions at stake.

2. We've done this hundreds of times

We've been clarifying products in the most complex industries. Fintech, Cloud, Blockchain, Pharma just to name a few...You'll get the best narrative frameworks that work in B2B.

3. Keep getting value even after working together

Your marketing & sales teams will learn how we work and benefit from what we create together. This lets you continue to run your revenue operations without any third party.

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🟠 MY BACKGROUND:

A seasoned marketer, new dad, and Forbes 30Under30 honouree.
I started my first business at 19 and said no to college.
Since then had thoughts and work covered on...Forbes, Entrepreneur, Business Insider & more.

DM me for more info or just a friendly chat!

Taking my earned experience from Slide Comet, we consolidated our services under a new award-winning company: HighSpark. Offering consulting and training services, we service leaders from Fortune 500 companies like Panasonic, Mastercard, Oracle, public institutions like MAS, A*Star and financial organisations like DBS, Standard Chartered Bank and more, helping them to win more business and gain clarity through persuasive visual stories. We offer strategic narrative services and executive training on strategic corporate communications.

✚ Provided in-depth training on presentations to more than 1,000 executives for companies such as Amazon Web Services, and educational institutions such as SMU.

✚ Deployed content marketing and search marketing campaigns, increasing traffic to the company's website by over 300,000 hits and driving more than $4,500,000 in revenue over 4 years

✚ Garnered high-profile press from such media outlets as Straits Times, Forbes, E27, Vulcan Post and Yahoo News with little to no marketing spend

✚ Consulting work with start-up clients facilitated fundraising efforts resulting in more than $300M raised. Notable startup clients include Forbes 30under30 alumni like Glints and Plus Margin.

Grow Public Relations

Is your brand a best kept secret? At Grow PR, we work with venture-backed start-ups and SMEs to become famous through PR.

We get our clients featured in top tier media such as BBC News, Entrepreneur and The Straits Times. Some of our clients include brands such as ShopBack, Softbank Robotics, among others.

We partner brands to get ahead of their competitors, build strong relationships with media and be seen by important stakeholders.

Founder

Play Huahee

Hua Hee means happy in Hokkien. We seek to connect active agers to authoritative information and content on retirement, ageing and caregiving.                                                                                     

While I was working as a PR professional, I started a social enterprise, Play huahee. 

This localised card game for seniors is used in organisations like Tan Tock Seng hospital, National University Hospital and St Lukes eldercare.

I got my project featured in mainstream media publications such as The Straits Times, TODAY and saw the impact of PR on SMEs.

Lee Kuan Yew School of Public Policy

- Develop and publish thought leadership content on Global-Is-Asian, the school's flagship content hub.

- Secured a 20% increase in media mentions upon joining the school, and facilitated close to 140 interactions with media in the first six months at the school.

- Manages PR agencies in Singapore, India and United States to create greater awareness of the school's thought leadership standing and brand recall in these markets.

- Works closely with school's content team to engage school's audience on digital platforms with timely, digestible content that is anchored on news angles

- Took on branding role to implement and communicate refreshed branding exercise to the school with the support of stakeholders and partners

- Creates greater pool of media savvy thought leaders through a data analysis of their needs and media appearances. This analysis is then supported with media, social media training and publicity opportunities tailored to develop each thought leader

Assistant Manager

Asia PR Werkz Pte Ltd

- Achieved desired communication objectives and positioning for clients in public affairs, non-government, education, corporate and consumer fields through:

 1. Strategic counsel and development of communications strategies
 2. Garnering positive coverage through announcements, media  management at events and story pitching
3. Fostering closer relationships with media
4. Developing branding and image consistency
5. Managed public issues that could potentially affect Client’s reputation
 
- Secured new businesses through conceptualisation of PR ideas
 
- Led and guided teammates towards achieving KPIs for clients
 
Clients include: Samsung Electronics, SPRING Singapore, National University of Singapore Business School, Nanyang Polytechnic, People’s Association, Qingjian Realty, TransitLink, NTUC Club, Ministry of Manpower, Ministry of Social and Family Development, Chasen Sino-Sin, Mandai Link Logistics, Boys Brigade, Freshen Food and TruLife

Senior Associate

I started my career in public relations and in 2018, I founded Grow Public Relations, a boutique PR agency. 

At Grow Public Relations, we aim to create the most meaningful growth in reputation for SMEs and fast growing companies in the region.

For many years, I've executed public relations campaigns for many large public and private organisations. I then realised there was a gap in the market that were underserved -- SMEs and start-ups.

I learnt about this gap when I was running a social enterprise and trying to market and get it off the ground. 

This led me to start Grow Public Relations to create the most meaningful growth for SMEs and startups. 

I hope to tell the stories of SMEs, startups and fast growing companies so that they can reach audiences that are otherwise out of their reach.

Today, Grow PR works with brands such as Big Fish Small Fish, Chatuchak Market SG, JustCo, Finexis, Milieu Insight and more. 

Our mission is to build a group of robust story tellers who are deeply passionate and driven to make an impact and be a part of the growth story of SMEs and startups in Singapore and Asia.

𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝘁𝘆𝗽𝗶𝗰𝗮𝗹𝗹𝘆 𝗰𝗼𝗺𝗲 𝘁𝗼 𝗺𝗲 𝘄𝗶𝘁𝗵 𝗼𝗻𝗲 (𝗼𝗿 𝗮𝗹𝗹 𝗼𝗳) 𝘁𝗵𝗲𝘀𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀:
• Their brand/ product is largely unknown - they are looking to gain more awareness 
• There is stiff competition in their industry and they are looking to get ahead
• There isn't a consistent media publicity strategy in their business
•  The team lacks relevant communications expertise in-house
• They are looking to do a launch and are unsure how to best go about it

🤝 𝗛𝗢𝗪 𝗜 𝗖𝗔𝗡 𝗛𝗘𝗟𝗣:
• My team executes a trusted framework to secure positive media coverage for brands
• We identify effective messages to reach stakeholders and build credibility 
• We offer an impact driven strategy to build the reputations of brands beyond media features 

📞 𝗚𝗘𝗧 𝗜𝗡 𝗧𝗢𝗨𝗖𝗛:
You can email me at christel@growpublicrelations.com.

You can also access our public relations playbook here: https://rm.growpublicrelations.com/pr-playbook

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Eugene Cheng 🪄

Christel Goh

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