Eugene Cheng 🪄

HighSpark

HighSpark is an award-winning strategy consultancy and training agency. 

We help some of the world's most admired and complex B2B brands:
★ Gather customer insights to speak the right language that sells
★ Devise communication plans that accelerate go-to-market for revenue teams
★ Optimise their positioning & messaging to become the obvious choice to customers
★ Develop sales enablement to align narratives throughout their organisation
★ Impart modern communication and persuasion skills to their top executives


We do this by providing strategic narrative services and executive training on strategic corporate communications aligning to our Narrative-led Growth (NLG)  approach.

Through these avenues, we've driven more than $300M in value for clients.

Our clients include Fortune 500 organisations like: Google, Huawei, Medtronic, BD and notable venture-backed startups like Tookitaki, Arcus Lending, Glints, Eezee, Growthwell and more.

Partner

Motionsauce

After spending half a decade working with organisations on their presentations, I launched Motionsauce, a corporate video production company that enables brands to take their storytelling to the next level. Our creative team utilizes innovative videography and animation to create unique marketing collateral that drives audience engagement and showcases the client’s overall mission. We believe that conversion optimization is the best method to translate web traffic into profit and hire top video talents to help companies achieve their vision.  

✚	Developed and executed digital marketing strategies that brought in close to $600K worth of business in the first two years of operation.

✚	Delivered streamlined processes and cohesive collateral to more than 30 clients within the first year.

✚	Fostered relationships with new clients, and developed partnerships in pursuit of achieving business objectives, growing the team by threefold.

Executive Advisor & Partner

Salad Ventures

After getting more deeply exposed to various blockchain companies at my agency helping firms like BOLT, Klaytn, Switcheo & more in strategic messaging, I decided to dive head-in into the space via Salad. I support our Project Lead as Chief Of Staff in various areas spanning Strategy, HR, Marketing, Operations towards the success of our suite of dApps.

Salad Ventures operates three distinct lines of business including ApolloSquad - a gaming guild, GuildOS a blockchain guild management system and Salad Academy - a learn-to-earn platform. It also invests in thriving gamefi projects like Monsterra, Sipher, Happyland, Mines Of Dalarnia and more.

- Developed branding fundamentals and messaging framework across brand-owned products
- Supported fundraising process and messaging leading to $13.5M Series A fundraise from investors like Alameda Research, Gemini, Winklevoss Capital and more.
- Built up all HR infrastructure and onboarding procedures
- Facilitated hiring of key personnel

Chief Of Staff

Ngee Ann Polytechnic

Coming full circle and teaching the topic of Entrepreneurship and Managing A Business to students at my alma mater where I used to be a student myself not too long ago.

Adjunct Lecturer (Entrepreneurship)

Switcheo Network

While the team continued to search to fill a permanent Marketing Lead role, I provided consulting in areas of communications and marketing for the Switcheo team to develop capabilities and also identify potential candidates. Switcheo is the first blockchain-based decentralized exchange for the NEO blockchain, and the team had successfully raised $8M USD through their Initial Coin Offering. (ICO)

✚	Leveraged media savvy to secure in-depth articles with featured publications including Bitcoinist, E27 and Yahoo News with no PR spend.

✚	Conceived and executed their interim user acquisition strategy.

✚	Spearheaded negotiations with various vendors to ensure smooth operations. 

✚	Consulted and developed keynote launch presentation for the NEO Amsterdam conference which resulted in 6,000 new users and a $1M boost in their trading volumes.

Interim Blockchain Marketing Advisor/Consultant

SlideComet

“The best reason to start an organization is to make meaning – to create a product or service to make the world a better place.” – Guy Kawasaki

My passion for presentation design and desire to share my extensive knowledge with others culminated in the development of SlideComet. My business partner and I founded this company when we were only 19 years old and fresh out of Polytechnic. We had a total of $1000 in startup capital, which we’ve worked hard to grow into a thriving six-figure design agency: HighSpark

The SlideComet team sizzles up presentations like nobody’s business, and we motivate fellow entrepreneurs to change the world one great pitch at a time. 

	Our presentation content has earned more than 1M views on our LinkedIn SlideShare channel.
 
	Shared presentation and storytelling tips with an extensive email list that reaches over 11K subscribers. 

	Rewarded with ‘Top SlideShare Of the Day’ status on 20 different occasions, outshining hundreds of thousands of worldwide submissions.

Co-Founder

ItsEugene.me

“Choose a job that you like, and you will never have to work a day in your life.” – Confucius

My first foray into agency work and consulting. I had a passion for marketing and design, but no clients and zero knowledge of what functions a freelancer actually performed. I was fortunate enough to learn the ins and outs of content marketing from great mentors, and began to collaborate with companies like Dentsu Asia and Cerebos to buff up slide decks and create sexy visuals. These projects helped lay the foundation of my career in design and communications, and allowed me to explore further entrepreneurial options.

Communication Designer (Contract)

Synovate Singapore

•	Work involves entering essential records and data into Microsoft Excel and Powerpoint. 
•	Analyzing and deliberating data to determine decisions.
•	Moving out of the office to conduct market research at stores in relevance to client needs.

Intern

Are your B2B customers not responding to marketing and sales?

If this sounds like you, you might have a MESSAGING problem if you're:

→ Spending money on ads but not seeing results you want
→ Customers don't even understand what you're selling
→ Marketing and Sales not working together well

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We help B2B brands w/ complex products stand out and sell more:

✅ Getting marketing, comms, and sales teams on the same page with one core story 
✅ Getting crystal clear about your company's USP
✅ Boosting conversion of sales conversations with marketing

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🟠 CLIENTS GET RESULTS LIKE:

→ A hospitality company won a $4M contract against stiff competition
→ A mega insurer delivers sales enablement to >4,000 financial advisors selling millions of dollars in products
→ $15M+ raised from a narrative built together in 3 days

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🟠 HOW WE HELP:

1. GO-TO-MARKET STRATEGY
Stand out as the obvious choice. Define your core Ideal Customer Profile, gather insights directly from the customer research, and align your marketing and sales to how customers buy. 

2. STORY-SELLING TRAINING
We’ll train and coach your team on how to communicate more powerfully in digital and personal scenarios. Build rapport, persuade with stories and build demand for what you're selling.

3. SALES ENABLEMENT ASSET SPRINTS
We'll custom-develop assets that are built to convert. Reduce friction and confusion even before they speak to sales to reach customers faster and more powerfully. These could be sales playbooks, pitches, explainers etc.

Step away from your product, demystify your customer's business language, and communicate more persuasively.

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🟠 WHY US:

1. >10 years working with major B2B brands

We're trusted by Fortune 500 brands like Prudential, Oracle, Medtronic, and eight-figure startups like Glints, Growthwell with millions at stake.

2. We've done this hundreds of times

We've been clarifying products in the most complex industries. Fintech, Cloud, Blockchain, Pharma just to name a few...You'll get the best narrative frameworks that work in B2B.

3. Keep getting value even after working together

Your marketing & sales teams will learn how we work and benefit from what we create together. This lets you continue to run your revenue operations without any third party.

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🟠 MY BACKGROUND:

A seasoned marketer, new dad, and Forbes 30Under30 honouree.
I started my first business at 19 and said no to college.
Since then had thoughts and work covered on...Forbes, Entrepreneur, Business Insider & more.

DM me for more info or just a friendly chat!

Taking my earned experience from Slide Comet, we consolidated our services under a new award-winning company: HighSpark. Offering consulting and training services, we service leaders from Fortune 500 companies like Panasonic, Mastercard, Oracle, public institutions like MAS, A*Star and financial organisations like DBS, Standard Chartered Bank and more, helping them to win more business and gain clarity through persuasive visual stories. We offer strategic narrative services and executive training on strategic corporate communications.

✚ Provided in-depth training on presentations to more than 1,000 executives for companies such as Amazon Web Services, and educational institutions such as SMU.

✚ Deployed content marketing and search marketing campaigns, increasing traffic to the company's website by over 300,000 hits and driving more than $4,500,000 in revenue over 4 years

✚ Garnered high-profile press from such media outlets as Straits Times, Forbes, E27, Vulcan Post and Yahoo News with little to no marketing spend

✚ Consulting work with start-up clients facilitated fundraising efforts resulting in more than $300M raised. Notable startup clients include Forbes 30under30 alumni like Glints and Plus Margin.

Cindiw

Looking to advance in your career or for your next career adventure? I’ve coached hundreds of professionals in Asia Pacific to gain career clarity, find their dream jobs or advance in their current job. 

Download free career resources such as Finding Your Ideal Path Assessment here: https://www.cindiw.com/millennialcareercoach

Achievements:
- Helped individuals and corporate clients achieve results through my 3 signature coaching programs
- Co-founded a training business which 5x revenue and 10x clients in less than a year
- Designed a wildly successful 1 week career development bootcamp and trained 6 trainers in Australia 

Services: Strategic Career Coaching, Leadership Development, Job Hunting Workshops, Interview Coaching, Job Search, Resume and Cover Letter Writing, Resume Coaching, Linkedin Branding, Career Advice, Career Coaching, Intensive Career Bootcamps, Image & Etiquette, Cross Cultural Training, Recruitment, Career Counselling, Salary Negotiation, Offer Negotiation

Millennial Career Coach | Leadership Coach | Trainer | DISC Facilitator | ICF ACC | Linkedin Trainer

Control Risks

Trainer and Coach, APAC

In charge of Talent Management and L&D for Asia Pacific.

- Helping our talent across Singapore, China, Korea, HK, India, Japan and Australia to grow, learn and develop their skills to the next level

- Design and deliver our leadership and talent development programs, regional inductions and various training

Talent Development Manager

British Council

I design and deliver 20 different workshops across our leadership and interpersonal skills suite. I’ve helped thousands of professionals achieve their learning goals and communicate with greater impact.

Achievements
- Consistently obtained an above average Net Promoter Score and participant feedback ratings (including full marks of 100 for a recent coaching workshop for leaders 💯)

- High recommendations rate of workshop attendees referring their colleagues for the same workshops 

- My participants say there’s never a boring moment even in my full day online workshops 😉


Company Profile:
The Professional Development Centre (PDC) has been operating for over 30 years. We train more than 8,000 employees a year in the public and private sectors, in Singapore and the region. We have a suite of over 60 courses, which range from business communication (writing, speaking, presenting) to leadership, team work, creativity and customer service.

WORKSHOPS I'VE TRAINED: Interpersonal Communication Skills, Time Management, Productivity, Networking and Relationship Building for Success, Business Writing, Social Media Writing, LinkedIn 101, Singlish to English, Presentation Skills, Public Speaking, Career Development, Coaching Skills for Managers, Winning with Assertiveness, Strategic Business Storytelling, Handling Difficult Customers & Colleagues, Stakeholder Engagement, Executive Presence 

SKILLS: Corporate Training, Group Coaching, Content Writing, Lesson Planning, Workshop Delivery, Facilitation, Professional Development Training

Professional Development Trainer | Corporate Trainer | Facilitator | Communication Trainer

Priority Management

I facilitate workshops that improve your personal and team effectiveness so you have more time for what really matters to you.

Our Working Sm@rt with Outlook course helps you improve planning processes, focus on priorities, control your time and increase productivity whilst significantly reducing stress and improving work/life balance. Since 2007, participants have reported an average of 53 minutes gained as a result of attending the program. 

SKILLS: Productivity Training, Productivity Coaching, Workload Management, Time Management, Working Smart with Outlook, One Note, MS Teams, Productivity on Google, Mac, Productivity on mobile apps

Productivity Trainer | Online Coach | eLearning Facilitator

Privasec

I looked after partnership opportunities and organised networking events/conferences such as the Cyber Risk Meetup (www.cyberriskmeetup.com). 

Managed Privasec's successful acceptance into ICE71 (Singapore's 1st cybersecurity startup) program for overseas startups to scale their business in Singapore

Privasec enables businesses, enterprises & agencies to be well equipped in key aspects of Cyber Security; from ICT Governance, Risk Management & Assessments, to Compliance: PCI DSS/ ISO27001/ APRA/ NIST/ CSA STAR/ ISM, Application, Mobile & Wireless Penetration Testing - Vulnerability Assessment, Cloud Security, Drone Security, ICT Governance, CISO-as-a-Service & more.

Partnerships Manager and Cyber Risk Meetup Organiser

Greenbridge Recruitment

Worked with Sales and Recruitment professionals at all levels and connected them to opportunities with the best boutique and global recruitment companies in the industry.  

SKILLS: Rec2Rec, Recruitment, Headhunting, Sales, Talent Acquisition, Negotiation, Business Development, Marketing, Account Management, International Job Search, Expat Relocations, Agency Recruitment

Talent Partner | Rec 2 Rec | Recruiter | Talent Acquisition Manager

CareerHMO.com

CareerHMO offers its exclusive members the ultimate career coaching experience, via 1-on-1 coaching, live video group coaching, and email. I specialised in international placements, recent graduates and early career professionals. CareerHMO is now known as Workitdaily and run by J.T O’Donnell, one of the world’s leading career coach. 

SKILLS: Virtual Career Coaching, Interview Coaching, Job Search, Resume and Cover Letter Writing, Professional Strengths Assessment, Linkedin Profile Optimisation, Career Advice, Career Exploration,  Online Webinars

Career Coach

K2 Partnering Solutions

•	Responsible for talent acquisition in Singapore, China, India, Japan

Head of Talent - Asia

SThree plc

SThree is a UK-listed (LSE:STHR) recruitment group that owns a portfolio of specialist recruitment brands and job boards globally.

•	In charge of recruiting top talent for SThree offices in Singapore, Perth, Sydney, Hong Kong, Shanghai , Malaysia and Delhi (100% directly sourced hires without the use of agencies)
•	Raised employer branding across top universities in Asia and Australia 

Achievements
•	Fast tracked to a senior position in less than 18 months (fastest promotion among the TA team globally) 
•	More than doubled headcount for SThree in Singapore, Hong Kong and new ventures such as Delhi and Perth within 6 months

Talent Acquisition Manager

Up With People

•	Represented Singapore in UWP Cast B, consisting of 100 delegates from 22 different countries
•	Traveled to 20 different cities throughout the United States, Mexico and the Philippines taking part in host family living, community building activities and cultural immersion

Advanced Work Intern

You’re a gem with unbelievable potential and possibilities ahead of you! If you don’t already know that, I’m here to remind you 👋

Hey there, I'm Cindi and thanks for dropping by my profile! Whether it's through coaching, training, or networking, I'd love to be a part of your success journey. 

WHAT I DO

🌱I coach millennials in Asia Pacific to use Social Job Hunting (attracting opportunities using LinkedIn Branding and networking) to own their careers

🌱I deliver outcome-focused leadership and soft skills training & coaching

MY STORY SO FAR...

I started my career hunting for top talent in Asia Pacific. 

During my headhunting days, I realise that to get your dream job and the promotion you deserve, goes way beyond qualifications. 

It’s about the intangibles like your mindset, branding, network and likeability. The best part of my job was bringing out the best of these in my candidates.

That's why I ended up as a career coach and corporate trainer. Since then, I've spent the last decade helping thousands of professionals to thrive in their careers and land multiple offers via my social job hunting method. My clients say I open up new worlds of possibilities for them.

My work has taken me to some amazing places in Asia, Australia, USA, UK and even on a Japanese cruise ship travelling the world. I also speak fluent Mandarin and Bahasa Indonesian. 

In my free time, I enjoy playing with my dog Benji, exploring AI tools and learning new things.

Looking to grow in your current role, exploring new possibilities or actively job hunting? 

If I can help you grow professionally or connect you to a community/opportunity/person in my network, drop me an invite to connect 👋


WHAT OTHERS SAY:

"Cindi is a great coach with a lovely presence and amazing positive energy. She sustained the class for 2 full days and it never felt slow or boring. I would take her courses again or take her on as a personal coach."

🏆10 Top Voices in L&D Singapore 

🏆Best Career Coach 2013 (Singapore) - Global Business Awards

Scroll👇to read my 100+ recommendations 

WANT TO WORK WITH ME?

📧 cindi@cindiw.com 

🌟 Ring the 🔔 on my profile to follow my content 

📩 Get free career resources on www.cindiw.com

👀 Open to L&D opportunities 

Specialties

Career Coaching, LinkedIn Branding Fundamentals, Talent Development, Millennials, Training, Communication, Leadership, Coaching & Mentoring, Portfolio Career, Resume & Interview Coaching, Storytelling, DISC Facilitation, Cross Cultural Communication, Linkedin, Networking, L&D

L.I.O.N. | LBFalumni | No IDK

Cindi Wirawan 林幸妮

One introduction led me to a conversation in Jakarta.

The key takeaway? Be a Linkedin lighthouse.

When Shamane Tan told me I had to meet an Indonesian chairman she had just crossed paths with, I knew it would be meaningful. Indos meeting Indos always feels like home. There's an unspoken connection you can feel even before you sit down.

I walked into an IG worthy cafe in Jakarta with Chairman Munir Machmud Ali Ali and CEO Eko. We explored why brands(both companies and personal) still chase numbers when they could be attracting the right opportunities instead. A Lighthouse doesn't run after ships. It stands to serve, shines clearly, and lets the right ships find it.

We talked about Munir's meteoric rise on LinkedIn in just a few months. Three principles drove his growth:

1. Lift up other creators, especially the smaller ones. A like, a supportive comment, a reshare goes a long way.

2. Track what actually moves the needle, such as your most loyal followers. Be genuinely obsessed with data. Leaders who dig into what actually drives impact win.

3. Build relationships through people, not cold outreach. Shamane introduced me to Munir. Munir introduced me to Eko. That chain led to one of my best conversations this year.

Munir applied these so consistently that some people wonder if he's human or a very dedicated bot. That's what discipline looks like when you show up daily with intention.

Thank you both for the warmth, sincerity, and clarity. I left Jakarta reminded that influence is built by showing up with intention, data, and heart.

👇Who opened a meaningful conversation for you this year?

PS Those who secured spots for our sold out Vibe Tribe Networking IRL LinkedIn event this Friday can verify for yourself Munir is human and not a bot cos he will be there in the flesh!

Cindi Wirawan 林幸妮 

Millennial Career Coach | Linkedin Top Voice | Corporate Trainer & Leadership Coach | Helping professionals get Seen, Trusted & Chosen

At 6:15pm, I looked around and felt it in my chest.

Is anyone coming?
The lights were on.
The buffet was ready.
And there were only a couple of people scattered around the room.

We'd spent weeks planning this.
Curating every detail and person.
What if no one comes? Did we overprepare? Are we wasting the food?

The event start time was 6:30pm and I was mentally preparing myself to be ghosted by 100 sign ups 👻

At 6:30pm sharp, groups started streaming in.
By 6:45pm, the room had come alive.
There was an undeniable buzz in the room, of great vibes coming together.

I loved seeing new faces and what comforted me were the familiar ones.
Ex-colleagues, old meetup friends from 2018 when I ran Cyber Risk Meetup
,and LinkedIn connections I'd never met in person before.

And suddenly, I was back to 5 years ago at my last big in person event.
Back to why I fell in love with community building in the first place.
To bring incredible people together.

Here are 3 things we did that made the difference:

⚡We combined forces. Shamane Tan and I brought our communities together and shared the stage, attracting both quality and quantity sign ups

⚡We balanced structure with freedom. Open mingling for extroverts, but we also facilitated (aka gently encouraged...) interactions so introverts could leave with at least 2 new connections

⚡We built it for ourselves first, to make it the kind of event we'd enjoy attending ourselves. If we wouldn't stay, why would they? We applied the Golden Rule relentlessly to every decision we made.

By the end of the night, the amazing OGBC Group event team had to gently herd us out because no one wanted to leave… 

And that told me we’d successfully created an event people enjoyed (that and the 5 star feedback, kind words and Linkedin posts people made after!)

This is why we started Vibe Tribe.

To everyone who showed up, thank you💙
You made this a night worth remembering.

👇What makes an event memorable for you?

P.S. December's Vibe Tribe event is coming and will be hosted at LinkedIn's office. Follow me and check out the comments section so you're in the room next time (and not just reading about it).

li_at

JSESSIONID

Cyber Risk Meetup

Chief Growth Officer, Sekuro | Cybersecurity Keynote & TEDx Speaker | Trusted by Boards & CxOs for Growth, Resilience & AI Empowerment | Best-Selling Author | 40 under 40: Most Influential Asian-Australian

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Eugene Cheng 🪄

Cindi Wirawan 林幸妮

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The Battle

Eugene Cheng 🪄

Cindi Wirawan 林幸妮

Followers

Posts

Engagements

Likes

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