Eugene Cheng 🪄

Are your B2B customers not responding to marketing and sales?

If this sounds like you, you might have a MESSAGING problem if you're:

→ Spending money on ads but not seeing results you want
→ Customers don't even understand what you're selling
→ Marketing and Sales not working together well

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We help B2B brands w/ complex products stand out and sell more:

✅ Getting marketing, comms, and sales teams on the same page with one core story 
✅ Getting crystal clear about your company's USP
✅ Boosting conversion of sales conversations with marketing

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🟠 CLIENTS GET RESULTS LIKE:

→ A hospitality company won a $4M contract against stiff competition
→ A mega insurer delivers sales enablement to >4,000 financial advisors selling millions of dollars in products
→ $15M+ raised from a narrative built together in 3 days

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🟠 HOW WE HELP:

1. GO-TO-MARKET STRATEGY
Stand out as the obvious choice. Define your core Ideal Customer Profile, gather insights directly from the customer research, and align your marketing and sales to how customers buy. 

2. STORY-SELLING TRAINING
We’ll train and coach your team on how to communicate more powerfully in digital and personal scenarios. Build rapport, persuade with stories and build demand for what you're selling.

3. SALES ENABLEMENT ASSET SPRINTS
We'll custom-develop assets that are built to convert. Reduce friction and confusion even before they speak to sales to reach customers faster and more powerfully. These could be sales playbooks, pitches, explainers etc.

Step away from your product, demystify your customer's business language, and communicate more persuasively.

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🟠 WHY US:

1. >10 years working with major B2B brands

We're trusted by Fortune 500 brands like Prudential, Oracle, Medtronic, and eight-figure startups like Glints, Growthwell with millions at stake.

2. We've done this hundreds of times

We've been clarifying products in the most complex industries. Fintech, Cloud, Blockchain, Pharma just to name a few...You'll get the best narrative frameworks that work in B2B.

3. Keep getting value even after working together

Your marketing & sales teams will learn how we work and benefit from what we create together. This lets you continue to run your revenue operations without any third party.

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🟠 MY BACKGROUND:

A seasoned marketer, new dad, and Forbes 30Under30 honouree.
I started my first business at 19 and said no to college.
Since then had thoughts and work covered on...Forbes, Entrepreneur, Business Insider & more.

DM me for more info or just a friendly chat!

Executive Advisor & Partner

Taking my earned experience from Slide Comet, we consolidated our services under a new award-winning company: HighSpark. Offering consulting and training services, we service leaders from Fortune 500 companies like Panasonic, Mastercard, Oracle, public institutions like MAS, A*Star and financial organisations like DBS, Standard Chartered Bank and more, helping them to win more business and gain clarity through persuasive visual stories. We offer strategic narrative services and executive training on strategic corporate communications.

✚ Provided in-depth training on presentations to more than 1,000 executives for companies such as Amazon Web Services, and educational institutions such as SMU.

✚ Deployed content marketing and search marketing campaigns, increasing traffic to the company's website by over 300,000 hits and driving more than $4,500,000 in revenue over 4 years

✚ Garnered high-profile press from such media outlets as Straits Times, Forbes, E27, Vulcan Post and Yahoo News with little to no marketing spend

✚ Consulting work with start-up clients facilitated fundraising efforts resulting in more than $300M raised. Notable startup clients include Forbes 30under30 alumni like Glints and Plus Margin.

Eugene Cheng

Founder of Vibe Tribe | LinkedIn Top Voice | Keynote Speaker | Career & Leadership Coach | Helping leaders attract the right opportunities

You deserve a career that feels like you where you wake up excited, get paid well, and attract the right opportunities without burning out or selling your soul.

WHAT I DO

Hi, I’m Cindi, a career & LinkedIn coach for professionals and leaders in Asia who want to land better roles, promotions and careers through social job hunting and personal branding. I specialise in helping you get seen, trusted and chosen in real life and on LinkedIn.

WHY ME

Over the past decade, I’ve coached and trained thousands of professionals globally to attract and advance the opportunities they want, be it in the form of new roles or leadership promotions.

I started my career headhunting top talent across Asia Pacific. I saw quickly that the people who got the “yes” did not always have the fanciest degrees. They had the intangibles: a clear, memorable personal brand, a strong network and the confidence and communication skills to show their value.

Bringing out those intangibles in my candidates was the best part of my job, so I became a career coach and corporate trainer. Since then, I’ve been named LinkedIn Top Voice Job Search & Careers, Top 10 L&D Voices in Singapore and Best Career Coach 2023 (Singapore), with 100+ recommendations from past clients. 

I speak fluent Mandarin and Indonesian, and my work has taken me from boardrooms in Asia to workshops in Australia, the US, UK and even a Japanese cruise ship 🚢
​
LET’S WORK TOGETHER 

💫Career & LinkedIn Coaching for professionals and leaders who want a new role or to advance in their current ones

💫Corporate training on leadership, career development and LinkedIn branding for your teams

💫Speaking on leadership, career development and Linkedin branding

WHAT OTHERS SAY

“Cindi is a great coach with a lovely presence and amazing positive energy. She sustained the class for 2 full days and it never felt slow or boring. I would take her courses again or take her on as a personal coach.”

 📧cindi@cindiw.com | 🌐 www.cindiw.com 
😎 Vibe Tribe events in Featured 

🔔 Ring the bell to follow content on careers, LinkedIn and leadership

🤝If you’re ready to stop playing small and start being seen, trusted and chosen for the opportunities you actually want, let’s connect!

Specialties

Career Coaching, LinkedIn Branding, Networking, Social Job Hunting, Social Selling, Talent Development, Training, Communication, Leadership Development, Coaching & Mentoring, Portfolio Career, Resume & Interview Coaching, Storytelling, DISC Facilitation, Cross Cultural Communication

Cindi Wirawan 林幸妮

🚨New year, new scam on LinkedIn

I had just hit post this morning when a “LinkedIn security” comment appeared under my post minutes after it went live.

It looked official (see screenshot)

It said my post violated policy and my account might be deactivated permanently.

And it hits a very real fear for many of us:

👉 “What if my account gets taken down?”

I clicked 🤦‍♀️🤦‍♀️🤦‍♀️

It took me to what looked like a LinkedIn page… but it wasn’t.

If you click on Verify your identity, it leads to a phishing page designed to steal passwords. 

That’s how they hack into your accounts.

🚩 What to look out for

❌ Links that are NOT linkedin.com
❌ Threats like “immediate deactivation”
❌ Accounts called “LinkedIn security” with 0 followers
❌ Urgent / fear-based language
❌ Claim they represent LinkedIn in the comments 

If you see this appear under your posts:

1. Don’t click
2. Report the comment 

If you DID click and entered your password, do this immediately:

1. Change your LinkedIn password

2. Check that no new email was added:
Settings → Account preferences → Email addresses
👉 Remove any email you don’t recognise

3. Check who’s logged into your account and sign them out:
Settings → Sign in & security → Where you’re signed in
👉 End any session that isn’t you
(“Sign out of all sessions” if unsure)

4. Turn on two-step verification:
Settings → Sign in & security → Two-step verification

5. Take other necessary steps to secure your device such as running a scan 

Scammers are getting smarter, and they know active LinkedIn users care about protecting their accounts.

Stay safe out there in 2026 💙

🔄 Save this for future reference and repost to spread awareness to your network

Cindi Wirawan 林幸妮 

No alternative text description for this image

If LinkedIn had trading cards, this would be yours.

Not based on your job title.
Not based on how often you post.
Based on your preferred communication style.

This is something we’ve been building quietly at Vibe Tribe  

We built a one of a kind LinkedIn persona assessment that gives you:
 • a personalised persona snapshot
 • your own LinkedIn persona trading card
 • a one-page PDF summary

My own result explained exactly why certain types of posts feel natural to me, and others never will. It also explains why you tend to be more attracted to certain profiles and content.

I’m sharing this as a New Year gift for my followers 🎆

Each LinkedIn profile can use it once. When the code stops working, you’ll know the gift window has closed.

📌Go to https://signal.vibedna.io/

 Use code VIBEDNA
#VibeDNA

👇Which persona did you get?

PS Bird of a feather indeed flock together Shamane Tan 😉

♻️Repost to share this gift with your network or 🏷️ tag someone who'll have fun with this!

Some of you called Vibey an Owl. Others said Dove. 

The Dove camp was right 🎉

And understanding why changes how you think about career success.

The 4 LinkedIn Personas:

🦚 Peacock — Builds visibility, creates buzz, attracts attention
🦅 Eagle — Drives decisions, closes deals, leads change
🦉 Owl — Establishes expertise, earns respect, influences with insight
🕊️ Dove — Builds trust, creates loyalty, turns connections into relationships

Most people never figure out which one opens doors for them.

Vibey pauses before posting, thinks before responding and notices what others miss.

That looks like Owl energy.

And it is. That's his secondary mode (yes you usually have 1 or 2 modes!)

But what drives his career growth isn't analysis.

It's relationships.

He doesn't study people to spot patterns.

He observes them because he genuinely wants to help.

He feels terrible when he has to cancel on events last minute (see previous #VibeyTales)

Worries about what people will think when he hits post.

That's Dove energy.

And it's why people reach out to him when opportunities come up.

Partnerships. Speaking gigs. Projects. Referrals.

They don't go to the loudest person in the room.

They go to the person they trust.

You know what's cool? While we typically favor one bird persona (aka our preferred communication style) and lead with it, we can activate all 4 bird modes depending on which goal is important for you.

Peacocks get attention. Eagles get respect. Owls get credibility.

But Doves get the relationship.

👇 Which persona drives your career right now?

Vibe Tribe #VibeDNA

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The Battle

Eugene Cheng

Cindi Wirawan 林幸妮

Followers

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Performance ScoreCindi Wirawan 林幸妮's LinkedIn Performance

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taplio

The Battle

Eugene Cheng

Cindi Wirawan 林幸妮

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Cindi Wirawan 林幸妮's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCindi Wirawan 林幸妮's LinkedIn Performance