Eugene Cheng 🪄

HighSpark

HighSpark is an award-winning strategy consultancy and training agency. 

We help some of the world's most admired and complex B2B brands:
★ Gather customer insights to speak the right language that sells
★ Devise communication plans that accelerate go-to-market for revenue teams
★ Optimise their positioning & messaging to become the obvious choice to customers
★ Develop sales enablement to align narratives throughout their organisation
★ Impart modern communication and persuasion skills to their top executives


We do this by providing strategic narrative services and executive training on strategic corporate communications aligning to our Narrative-led Growth (NLG)  approach.

Through these avenues, we've driven more than $300M in value for clients.

Our clients include Fortune 500 organisations like: Google, Huawei, Medtronic, BD and notable venture-backed startups like Tookitaki, Arcus Lending, Glints, Eezee, Growthwell and more.

Partner

Motionsauce

After spending half a decade working with organisations on their presentations, I launched Motionsauce, a corporate video production company that enables brands to take their storytelling to the next level. Our creative team utilizes innovative videography and animation to create unique marketing collateral that drives audience engagement and showcases the client’s overall mission. We believe that conversion optimization is the best method to translate web traffic into profit and hire top video talents to help companies achieve their vision.  

✚	Developed and executed digital marketing strategies that brought in close to $600K worth of business in the first two years of operation.

✚	Delivered streamlined processes and cohesive collateral to more than 30 clients within the first year.

✚	Fostered relationships with new clients, and developed partnerships in pursuit of achieving business objectives, growing the team by threefold.

Executive Advisor & Partner

Salad Ventures

After getting more deeply exposed to various blockchain companies at my agency helping firms like BOLT, Klaytn, Switcheo & more in strategic messaging, I decided to dive head-in into the space via Salad. I support our Project Lead as Chief Of Staff in various areas spanning Strategy, HR, Marketing, Operations towards the success of our suite of dApps.

Salad Ventures operates three distinct lines of business including ApolloSquad - a gaming guild, GuildOS a blockchain guild management system and Salad Academy - a learn-to-earn platform. It also invests in thriving gamefi projects like Monsterra, Sipher, Happyland, Mines Of Dalarnia and more.

- Developed branding fundamentals and messaging framework across brand-owned products
- Supported fundraising process and messaging leading to $13.5M Series A fundraise from investors like Alameda Research, Gemini, Winklevoss Capital and more.
- Built up all HR infrastructure and onboarding procedures
- Facilitated hiring of key personnel

Chief Of Staff

Ngee Ann Polytechnic

Coming full circle and teaching the topic of Entrepreneurship and Managing A Business to students at my alma mater where I used to be a student myself not too long ago.

Adjunct Lecturer (Entrepreneurship)

Switcheo Network

While the team continued to search to fill a permanent Marketing Lead role, I provided consulting in areas of communications and marketing for the Switcheo team to develop capabilities and also identify potential candidates. Switcheo is the first blockchain-based decentralized exchange for the NEO blockchain, and the team had successfully raised $8M USD through their Initial Coin Offering. (ICO)

✚	Leveraged media savvy to secure in-depth articles with featured publications including Bitcoinist, E27 and Yahoo News with no PR spend.

✚	Conceived and executed their interim user acquisition strategy.

✚	Spearheaded negotiations with various vendors to ensure smooth operations. 

✚	Consulted and developed keynote launch presentation for the NEO Amsterdam conference which resulted in 6,000 new users and a $1M boost in their trading volumes.

Interim Blockchain Marketing Advisor/Consultant

SlideComet

“The best reason to start an organization is to make meaning – to create a product or service to make the world a better place.” – Guy Kawasaki

My passion for presentation design and desire to share my extensive knowledge with others culminated in the development of SlideComet. My business partner and I founded this company when we were only 19 years old and fresh out of Polytechnic. We had a total of $1000 in startup capital, which we’ve worked hard to grow into a thriving six-figure design agency: HighSpark

The SlideComet team sizzles up presentations like nobody’s business, and we motivate fellow entrepreneurs to change the world one great pitch at a time. 

	Our presentation content has earned more than 1M views on our LinkedIn SlideShare channel.
 
	Shared presentation and storytelling tips with an extensive email list that reaches over 11K subscribers. 

	Rewarded with ‘Top SlideShare Of the Day’ status on 20 different occasions, outshining hundreds of thousands of worldwide submissions.

Co-Founder

ItsEugene.me

“Choose a job that you like, and you will never have to work a day in your life.” – Confucius

My first foray into agency work and consulting. I had a passion for marketing and design, but no clients and zero knowledge of what functions a freelancer actually performed. I was fortunate enough to learn the ins and outs of content marketing from great mentors, and began to collaborate with companies like Dentsu Asia and Cerebos to buff up slide decks and create sexy visuals. These projects helped lay the foundation of my career in design and communications, and allowed me to explore further entrepreneurial options.

Communication Designer (Contract)

Synovate Singapore

•	Work involves entering essential records and data into Microsoft Excel and Powerpoint. 
•	Analyzing and deliberating data to determine decisions.
•	Moving out of the office to conduct market research at stores in relevance to client needs.

Intern

Are your B2B customers not responding to marketing and sales?

If this sounds like you, you might have a MESSAGING problem if you're:

→ Spending money on ads but not seeing results you want
→ Customers don't even understand what you're selling
→ Marketing and Sales not working together well

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We help B2B brands w/ complex products stand out and sell more:

✅ Getting marketing, comms, and sales teams on the same page with one core story 
✅ Getting crystal clear about your company's USP
✅ Boosting conversion of sales conversations with marketing

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🟠 CLIENTS GET RESULTS LIKE:

→ A hospitality company won a $4M contract against stiff competition
→ A mega insurer delivers sales enablement to >4,000 financial advisors selling millions of dollars in products
→ $15M+ raised from a narrative built together in 3 days

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🟠 HOW WE HELP:

1. GO-TO-MARKET STRATEGY
Stand out as the obvious choice. Define your core Ideal Customer Profile, gather insights directly from the customer research, and align your marketing and sales to how customers buy. 

2. STORY-SELLING TRAINING
We’ll train and coach your team on how to communicate more powerfully in digital and personal scenarios. Build rapport, persuade with stories and build demand for what you're selling.

3. SALES ENABLEMENT ASSET SPRINTS
We'll custom-develop assets that are built to convert. Reduce friction and confusion even before they speak to sales to reach customers faster and more powerfully. These could be sales playbooks, pitches, explainers etc.

Step away from your product, demystify your customer's business language, and communicate more persuasively.

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🟠 WHY US:

1. >10 years working with major B2B brands

We're trusted by Fortune 500 brands like Prudential, Oracle, Medtronic, and eight-figure startups like Glints, Growthwell with millions at stake.

2. We've done this hundreds of times

We've been clarifying products in the most complex industries. Fintech, Cloud, Blockchain, Pharma just to name a few...You'll get the best narrative frameworks that work in B2B.

3. Keep getting value even after working together

Your marketing & sales teams will learn how we work and benefit from what we create together. This lets you continue to run your revenue operations without any third party.

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🟠 MY BACKGROUND:

A seasoned marketer, new dad, and Forbes 30Under30 honouree.
I started my first business at 19 and said no to college.
Since then had thoughts and work covered on...Forbes, Entrepreneur, Business Insider & more.

DM me for more info or just a friendly chat!

Taking my earned experience from Slide Comet, we consolidated our services under a new award-winning company: HighSpark. Offering consulting and training services, we service leaders from Fortune 500 companies like Panasonic, Mastercard, Oracle, public institutions like MAS, A*Star and financial organisations like DBS, Standard Chartered Bank and more, helping them to win more business and gain clarity through persuasive visual stories. We offer strategic narrative services and executive training on strategic corporate communications.

✚ Provided in-depth training on presentations to more than 1,000 executives for companies such as Amazon Web Services, and educational institutions such as SMU.

✚ Deployed content marketing and search marketing campaigns, increasing traffic to the company's website by over 300,000 hits and driving more than $4,500,000 in revenue over 4 years

✚ Garnered high-profile press from such media outlets as Straits Times, Forbes, E27, Vulcan Post and Yahoo News with little to no marketing spend

✚ Consulting work with start-up clients facilitated fundraising efforts resulting in more than $300M raised. Notable startup clients include Forbes 30under30 alumni like Glints and Plus Margin.

Tin Men Capital

Leading our engagement strategy with key stakeholders in the VC ecosystem:
- Policy makers
- Limited Partners
- Startup Founders
- Service Providers

I strive to help make introductions that would maximise success for individuals and organisations.

Head of Partnerships

Ministry of Trade and Industry (Singapore)

My original career plan, if I did not stumble into startups as a youth, was to work in the government. 
Part of the Futures, Strategy & Plans Division, then was a Founding member of the Intelligence & Futures team which studied global trends what would impact Singapore's economy.

Felt that it was the right juncture to try getting into one of our country's economic agencies. Was fortunate to be able to join HQ despite my non-conventional background. My time in public service helped me gain immense appreciation for Singapore's growth and trajectory, and a lot of respect for individuals who shape the nation's growth behind the scenes.

Assistant Director

Shanghai Huaxiang Sweater Co., Ltd.

Shanghai Huaxiang is a leading Chinese manufacturer for the global fashion industry, producing sweater products for top global brands such as Burberry, Versace and Zara.

With the advent of fast fashion and manufacturing, the company founder who began as a local seamstress wanted to ensure that her workers were well taken care of even in the times of hyper growth.

This guided our mission to create a foundation that:
- Paid for medical bills for all current and ex-workers, especially for serious medical conditions which no longer allowed them to work
- Paid for the further education of children of low wage workers so that lack of finances would not stop them from learning as a means out of the low income bracket

I also leveraged the manufacturing capabilities of the company to develop a new streetwear brand called "OVERWORKED" which was showcased at fashion shows in China. All brand conceptualisation and development was done with Singapore creative talents.

Head of Brand Development & CSR

Soule

At the age of 17 years old, I endeavoured to raise funds for children growing up in rural parts of Asia so that they would pursue their education. Together with Justine Lee and Lim Jing Ying, we founded Soule which stood for "A sole for every soul". 

We created a brand that sold flip flops, sunglassess and accessories which channelled part of its profits towards social causes. This was the early days of Social Enterprise and played our small part in advancing that business model. 

The mission started with providing school shoes to children studying in rural mountainous regions, so that they had the proper footwear to walk to school. It expanded to sponsoring doctors and nurses on medical humanitarian trips to natural disaster zones in South East Asia. 

Soule were eventually hired by larger corporations as consultants to help craft their CSR policies and projects. This included clientele like Meiji & Samsung. Together with our clients, we impacted hundreds of lives with true philanthropic efforts.

This journey lasted 7 years as the founding team decided to pursue our respective career & personal dreams, after building a company which took up all of our youth.

Spent the past 17 years of my career on different sides of the startup ecosystem:
- Startup Founder
- MNC Department Head
- Economic Policy in Public Service
- Venture Capital

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Eugene Cheng 🪄

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