Eugene Cheng 🪄

HighSpark

HighSpark is an award-winning strategy consultancy and training agency. 

We help some of the world's most admired and complex B2B brands:
★ Gather customer insights to speak the right language that sells
★ Devise communication plans that accelerate go-to-market for revenue teams
★ Optimise their positioning & messaging to become the obvious choice to customers
★ Develop sales enablement to align narratives throughout their organisation
★ Impart modern communication and persuasion skills to their top executives


We do this by providing strategic narrative services and executive training on strategic corporate communications aligning to our Narrative-led Growth (NLG)  approach.

Through these avenues, we've driven more than $300M in value for clients.

Our clients include Fortune 500 organisations like: Google, Huawei, Medtronic, BD and notable venture-backed startups like Tookitaki, Arcus Lending, Glints, Eezee, Growthwell and more.

Partner

Motionsauce

After spending half a decade working with organisations on their presentations, I launched Motionsauce, a corporate video production company that enables brands to take their storytelling to the next level. Our creative team utilizes innovative videography and animation to create unique marketing collateral that drives audience engagement and showcases the client’s overall mission. We believe that conversion optimization is the best method to translate web traffic into profit and hire top video talents to help companies achieve their vision.  

✚	Developed and executed digital marketing strategies that brought in close to $600K worth of business in the first two years of operation.

✚	Delivered streamlined processes and cohesive collateral to more than 30 clients within the first year.

✚	Fostered relationships with new clients, and developed partnerships in pursuit of achieving business objectives, growing the team by threefold.

Executive Advisor & Partner

Salad Ventures

After getting more deeply exposed to various blockchain companies at my agency helping firms like BOLT, Klaytn, Switcheo & more in strategic messaging, I decided to dive head-in into the space via Salad. I support our Project Lead as Chief Of Staff in various areas spanning Strategy, HR, Marketing, Operations towards the success of our suite of dApps.

Salad Ventures operates three distinct lines of business including ApolloSquad - a gaming guild, GuildOS a blockchain guild management system and Salad Academy - a learn-to-earn platform. It also invests in thriving gamefi projects like Monsterra, Sipher, Happyland, Mines Of Dalarnia and more.

- Developed branding fundamentals and messaging framework across brand-owned products
- Supported fundraising process and messaging leading to $13.5M Series A fundraise from investors like Alameda Research, Gemini, Winklevoss Capital and more.
- Built up all HR infrastructure and onboarding procedures
- Facilitated hiring of key personnel

Chief Of Staff

Ngee Ann Polytechnic

Coming full circle and teaching the topic of Entrepreneurship and Managing A Business to students at my alma mater where I used to be a student myself not too long ago.

Adjunct Lecturer (Entrepreneurship)

Switcheo Network

While the team continued to search to fill a permanent Marketing Lead role, I provided consulting in areas of communications and marketing for the Switcheo team to develop capabilities and also identify potential candidates. Switcheo is the first blockchain-based decentralized exchange for the NEO blockchain, and the team had successfully raised $8M USD through their Initial Coin Offering. (ICO)

✚	Leveraged media savvy to secure in-depth articles with featured publications including Bitcoinist, E27 and Yahoo News with no PR spend.

✚	Conceived and executed their interim user acquisition strategy.

✚	Spearheaded negotiations with various vendors to ensure smooth operations. 

✚	Consulted and developed keynote launch presentation for the NEO Amsterdam conference which resulted in 6,000 new users and a $1M boost in their trading volumes.

Interim Blockchain Marketing Advisor/Consultant

SlideComet

“The best reason to start an organization is to make meaning – to create a product or service to make the world a better place.” – Guy Kawasaki

My passion for presentation design and desire to share my extensive knowledge with others culminated in the development of SlideComet. My business partner and I founded this company when we were only 19 years old and fresh out of Polytechnic. We had a total of $1000 in startup capital, which we’ve worked hard to grow into a thriving six-figure design agency: HighSpark

The SlideComet team sizzles up presentations like nobody’s business, and we motivate fellow entrepreneurs to change the world one great pitch at a time. 

	Our presentation content has earned more than 1M views on our LinkedIn SlideShare channel.
 
	Shared presentation and storytelling tips with an extensive email list that reaches over 11K subscribers. 

	Rewarded with ‘Top SlideShare Of the Day’ status on 20 different occasions, outshining hundreds of thousands of worldwide submissions.

Co-Founder

ItsEugene.me

“Choose a job that you like, and you will never have to work a day in your life.” – Confucius

My first foray into agency work and consulting. I had a passion for marketing and design, but no clients and zero knowledge of what functions a freelancer actually performed. I was fortunate enough to learn the ins and outs of content marketing from great mentors, and began to collaborate with companies like Dentsu Asia and Cerebos to buff up slide decks and create sexy visuals. These projects helped lay the foundation of my career in design and communications, and allowed me to explore further entrepreneurial options.

Communication Designer (Contract)

Synovate Singapore

•	Work involves entering essential records and data into Microsoft Excel and Powerpoint. 
•	Analyzing and deliberating data to determine decisions.
•	Moving out of the office to conduct market research at stores in relevance to client needs.

Intern

Are your B2B customers not responding to marketing and sales?

If this sounds like you, you might have a MESSAGING problem if you're:

→ Spending money on ads but not seeing results you want
→ Customers don't even understand what you're selling
→ Marketing and Sales not working together well

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We help B2B brands w/ complex products stand out and sell more:

✅ Getting marketing, comms, and sales teams on the same page with one core story 
✅ Getting crystal clear about your company's USP
✅ Boosting conversion of sales conversations with marketing

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🟠 CLIENTS GET RESULTS LIKE:

→ A hospitality company won a $4M contract against stiff competition
→ A mega insurer delivers sales enablement to >4,000 financial advisors selling millions of dollars in products
→ $15M+ raised from a narrative built together in 3 days

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🟠 HOW WE HELP:

1. GO-TO-MARKET STRATEGY
Stand out as the obvious choice. Define your core Ideal Customer Profile, gather insights directly from the customer research, and align your marketing and sales to how customers buy. 

2. STORY-SELLING TRAINING
We’ll train and coach your team on how to communicate more powerfully in digital and personal scenarios. Build rapport, persuade with stories and build demand for what you're selling.

3. SALES ENABLEMENT ASSET SPRINTS
We'll custom-develop assets that are built to convert. Reduce friction and confusion even before they speak to sales to reach customers faster and more powerfully. These could be sales playbooks, pitches, explainers etc.

Step away from your product, demystify your customer's business language, and communicate more persuasively.

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🟠 WHY US:

1. >10 years working with major B2B brands

We're trusted by Fortune 500 brands like Prudential, Oracle, Medtronic, and eight-figure startups like Glints, Growthwell with millions at stake.

2. We've done this hundreds of times

We've been clarifying products in the most complex industries. Fintech, Cloud, Blockchain, Pharma just to name a few...You'll get the best narrative frameworks that work in B2B.

3. Keep getting value even after working together

Your marketing & sales teams will learn how we work and benefit from what we create together. This lets you continue to run your revenue operations without any third party.

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🟠 MY BACKGROUND:

A seasoned marketer, new dad, and Forbes 30Under30 honouree.
I started my first business at 19 and said no to college.
Since then had thoughts and work covered on...Forbes, Entrepreneur, Business Insider & more.

DM me for more info or just a friendly chat!

Taking my earned experience from Slide Comet, we consolidated our services under a new award-winning company: HighSpark. Offering consulting and training services, we service leaders from Fortune 500 companies like Panasonic, Mastercard, Oracle, public institutions like MAS, A*Star and financial organisations like DBS, Standard Chartered Bank and more, helping them to win more business and gain clarity through persuasive visual stories. We offer strategic narrative services and executive training on strategic corporate communications.

✚ Provided in-depth training on presentations to more than 1,000 executives for companies such as Amazon Web Services, and educational institutions such as SMU.

✚ Deployed content marketing and search marketing campaigns, increasing traffic to the company's website by over 300,000 hits and driving more than $4,500,000 in revenue over 4 years

✚ Garnered high-profile press from such media outlets as Straits Times, Forbes, E27, Vulcan Post and Yahoo News with little to no marketing spend

✚ Consulting work with start-up clients facilitated fundraising efforts resulting in more than $300M raised. Notable startup clients include Forbes 30under30 alumni like Glints and Plus Margin.

Mayank Singh

Tooused

Tooused is a post-consumer textile waste management company specializing in waste management solutions for textile industries. 

At the heart of Tooused, I am playing a pivotal role in nurturing our vision from a spirited local initiative within the sustainable fashion industry.

I am creating a network with over 1L+ retailers, including thrift stores and recycling centers, extending our footprint across India.

My vision for Tooused is clear and ambitious: to make it India's most cherished platform for sustainable clothing disposal.

"Most cherished" because our user's trust and satisfaction are paramount.
"Sustainable clothing disposal" because we're dedicated to redefining how society handles pre-loved garments and textile waste.
"Platform" because Tooused is more than an app; it's a commitment to environmental stewardship and community upliftment.

I'm leveraging my expertise in data-driven, decision-making, and community engagement to ensure that Tooused not only stands out in the fashion recycling sector but also significantly contributes to the betterment of our planet.

My skills encompass a broad spectrum from Carbon Credits and Sustainability to Business Development and Environment conservation. I'm deeply committed to employing data-driven decision-making and strategic planning to ensure Tooused not only stands out in the fashion recycling sector but also significantly contributes to our planet's well-being.

Founder & CEO

Campus 365

Played a crucial role in growing Campus 365 from a small-town startup to a well-respected profitable firm. 

Partnered with more than 2000+ schools across the world to grow the user base outside India. Expanded the business to other countries like the USA, Canada, Saudi Arabia, Oman, Dubai, Bangladesh, Sri Lanka, Philippines, Nigeria, Kenya, and Zimbabwe.

In February 2017, Finished building up Campus 365 and was involved in Business, Product, Finance, Strategy & Partnerships.

My long-term goal with Campus 365 was simple - Campus 365 to be the most loved School EdTech company in India.
- Most loved - because more important to me than the biggest or largest.
- School - I wanted Campus 365 to be everything about the School world. 
- EdTech - I believe in easing the daily hassles faced by schools and helping parents by providing enough security features to keep track of their children once they are out of the house.

With a deep-seated belief in the power of education technology, my expertise lies in Startup Management, Leadership, SaaS solutions, EdTech innovations, and strategic planning among others. My technical skills stretch across platforms like Windows and Linux, and I'm proficient in MySQL. My leadership mantra revolves around inspiring my team, fostering entrepreneurship, and mentoring future leaders in the tech space.

TUNE

Support Team Lead

Providing comprehensive end-user product support via phone, chat, and e-mail.

Driving support requests to resolution quickly while being accountable for ticket ownership and client satisfaction.

Being a gateway to development and product improvement, preparing bug escalations, and reproducing customer issues.

Maintaining TUNE’s industry-leading customer satisfaction rate and reputation for doing anything (legal) to delight our customers.

Responsible for availability and monitoring of cloud services (ELB, EC2, SMS, Route55, EBS, KMS, IAM, STS, Cloud Watch, S3, VPC, security groups).

Resolving all technical issues related to AWS cloud infrastructure.

Software Support Engineer

ClickSoftware

Provide technical expertise in support of Salesforce's Click direct customers as well as partners, systems integrators and internal Professional Services project teams that implement products.

Manage the technical relationship of a group of Cloud customers on a long term basis resulting in delighted customers.

Resolve complex technical issues on the Salesforce's cloud while maintaining the customers frequently updates on progress and utilizing knowledge and resources to deliver an efficient and effective resolution.

Produce Knowledge Articles for general usage, per resolved issues.

Work closely with the rest of the Support tiers and R&D group on product defects.

Managing cloud Infrastructure Workloads.

Designing complex solutions in AWS using AWS CLI.

Deploying Linux Severs and Troubleshooting issues on Linux Environment.

Managing the connectivity between cloud and on-premise.

Responsible for availability and monitoring of cloud services (ELB, EC2, SMS, Route55, EBS, KMS, IAM, STS, Cloud Watch, S3, VPC, security groups).

Resolve all technical issues related to AWS cloud (like business applications, server, network and site outages) impacting business.

Hands on experience with EC2 and Web Services, EBS, VPC, Auto scaling, ELB, Route 53, Amazon Cloud Front, AWS Cloud Trail, Amazon Cloud Watch, AWS Code Deploy.

Cloud Specialist

eClinicalWorks

Network operations and problem resolution.
Monitor production networks, servers, applications and services.
Respond to alerts/alarms according to standard operating procedures from WUG.
Respond to escalations from other teams.
Track all issues in a ticketing system and provide timely resolution.
Work with 3rd level teams to improve, define and ensure operations methods & procedures are documented.
Implement and strictly follow change management procedures.
Work with third party vendors and 3rd level support during outages.
Ensure escalations are handled in a professional, timely and consistent manner.

System Administrator

Dev Information Technology Limited

Handling service requests and follow-up until closure over email, phone, help-desk, and live chat. Maintaining confidentiality with regard to the information being processed and also providing on-the-job training to new staff members.

Technical Support Executive

As a Founder and CEO of Tooused, a pre and post-consumer textile waste management company that aims to make India's most cherished platform for sustainable clothing disposal. With a vision to transform the textile waste landscape, I am creating a network with over 100,000 retailers, including thrift stores and recycling centers, and exploring the potential of circular economy and carbon credits. My long-term goal is simple: to make Campus 365 and TooUsed the most loved companies in their respective domains.

My skills encompass a broad spectrum from Carbon Credits and Sustainability to Business Development and Environment conservation. I'm deeply committed to employing data-driven decision-making and strategic planning to ensure TooUsed not only stands out in the fashion recycling sector but also significantly contributes to our planet's well-being.

Previously I was the founder and CEO of Campus 365, I played a crucial role in growing the company from a small-town startup to a well-respected profitable firm in the EdTech industry. With over seven years of experience in software support and business mentoring, I partnered with more than 2000 schools across the world to provide them with an enterprise SaaS solution for their educational needs.

With a deep-seated belief in the power of education technology, my expertise lies in Startup Management, Leadership, SaaS solutions, EdTech innovations, and strategic planning among others. My technical skills stretch across platforms like Windows and Linux, and I'm proficient in MySQL. My leadership mantra revolves around inspiring my team, fostering entrepreneurship, and mentoring future leaders in the tech space.

Want to connect? Drop me a Hi at mayanksingh9726@gmail.com

Currently playing and will always play a crucial role in growing Campus 365 from a small-town startup to a well-respected profitable firm. 

Partnered with more than 1000+ schools across the world to grow the user base outside India. Expanded the business to other countries like the USA, Canada, Saudi Arabia, Oman, Dubai, Bangladesh, Sri Lanka, Philippines, Nigeria, Kenya, and Zimbabwe.

In February 2017, Finished building up the Campus 365 and I am now involved in the Business, Product, Finance, Strategy & Partnerships.

My long-term goal is simple - Campus 365 to be the most loved School EdTech company in India.
- Most loved - because more important to me than the biggest or largest.
- School - I want Campus 365 to be everything about the School world. 
- EdTech - I believe in easing the daily hassles faced by schools and helping parents by providing enough security features to keep track of their children once they are out of the house.

taplio

The Battle

Eugene Cheng 🪄

Mayank Singh ♾️

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