Eugene Cheng 🪄

HighSpark

HighSpark is an award-winning strategy consultancy and training agency. 

We help some of the world's most admired and complex B2B brands:
★ Gather customer insights to speak the right language that sells
★ Devise communication plans that accelerate go-to-market for revenue teams
★ Optimise their positioning & messaging to become the obvious choice to customers
★ Develop sales enablement to align narratives throughout their organisation
★ Impart modern communication and persuasion skills to their top executives


We do this by providing strategic narrative services and executive training on strategic corporate communications aligning to our Narrative-led Growth (NLG)  approach.

Through these avenues, we've driven more than $300M in value for clients.

Our clients include Fortune 500 organisations like: Google, Huawei, Medtronic, BD and notable venture-backed startups like Tookitaki, Arcus Lending, Glints, Eezee, Growthwell and more.

Partner

Motionsauce

After spending half a decade working with organisations on their presentations, I launched Motionsauce, a corporate video production company that enables brands to take their storytelling to the next level. Our creative team utilizes innovative videography and animation to create unique marketing collateral that drives audience engagement and showcases the client’s overall mission. We believe that conversion optimization is the best method to translate web traffic into profit and hire top video talents to help companies achieve their vision.  

✚	Developed and executed digital marketing strategies that brought in close to $600K worth of business in the first two years of operation.

✚	Delivered streamlined processes and cohesive collateral to more than 30 clients within the first year.

✚	Fostered relationships with new clients, and developed partnerships in pursuit of achieving business objectives, growing the team by threefold.

Executive Advisor & Partner

Salad Ventures

After getting more deeply exposed to various blockchain companies at my agency helping firms like BOLT, Klaytn, Switcheo & more in strategic messaging, I decided to dive head-in into the space via Salad. I support our Project Lead as Chief Of Staff in various areas spanning Strategy, HR, Marketing, Operations towards the success of our suite of dApps.

Salad Ventures operates three distinct lines of business including ApolloSquad - a gaming guild, GuildOS a blockchain guild management system and Salad Academy - a learn-to-earn platform. It also invests in thriving gamefi projects like Monsterra, Sipher, Happyland, Mines Of Dalarnia and more.

- Developed branding fundamentals and messaging framework across brand-owned products
- Supported fundraising process and messaging leading to $13.5M Series A fundraise from investors like Alameda Research, Gemini, Winklevoss Capital and more.
- Built up all HR infrastructure and onboarding procedures
- Facilitated hiring of key personnel

Chief Of Staff

Ngee Ann Polytechnic

Coming full circle and teaching the topic of Entrepreneurship and Managing A Business to students at my alma mater where I used to be a student myself not too long ago.

Adjunct Lecturer (Entrepreneurship)

Switcheo Network

While the team continued to search to fill a permanent Marketing Lead role, I provided consulting in areas of communications and marketing for the Switcheo team to develop capabilities and also identify potential candidates. Switcheo is the first blockchain-based decentralized exchange for the NEO blockchain, and the team had successfully raised $8M USD through their Initial Coin Offering. (ICO)

✚	Leveraged media savvy to secure in-depth articles with featured publications including Bitcoinist, E27 and Yahoo News with no PR spend.

✚	Conceived and executed their interim user acquisition strategy.

✚	Spearheaded negotiations with various vendors to ensure smooth operations. 

✚	Consulted and developed keynote launch presentation for the NEO Amsterdam conference which resulted in 6,000 new users and a $1M boost in their trading volumes.

Interim Blockchain Marketing Advisor/Consultant

SlideComet

“The best reason to start an organization is to make meaning – to create a product or service to make the world a better place.” – Guy Kawasaki

My passion for presentation design and desire to share my extensive knowledge with others culminated in the development of SlideComet. My business partner and I founded this company when we were only 19 years old and fresh out of Polytechnic. We had a total of $1000 in startup capital, which we’ve worked hard to grow into a thriving six-figure design agency: HighSpark

The SlideComet team sizzles up presentations like nobody’s business, and we motivate fellow entrepreneurs to change the world one great pitch at a time. 

	Our presentation content has earned more than 1M views on our LinkedIn SlideShare channel.
 
	Shared presentation and storytelling tips with an extensive email list that reaches over 11K subscribers. 

	Rewarded with ‘Top SlideShare Of the Day’ status on 20 different occasions, outshining hundreds of thousands of worldwide submissions.

Co-Founder

ItsEugene.me

“Choose a job that you like, and you will never have to work a day in your life.” – Confucius

My first foray into agency work and consulting. I had a passion for marketing and design, but no clients and zero knowledge of what functions a freelancer actually performed. I was fortunate enough to learn the ins and outs of content marketing from great mentors, and began to collaborate with companies like Dentsu Asia and Cerebos to buff up slide decks and create sexy visuals. These projects helped lay the foundation of my career in design and communications, and allowed me to explore further entrepreneurial options.

Communication Designer (Contract)

Synovate Singapore

•	Work involves entering essential records and data into Microsoft Excel and Powerpoint. 
•	Analyzing and deliberating data to determine decisions.
•	Moving out of the office to conduct market research at stores in relevance to client needs.

Intern

Are your B2B customers not responding to marketing and sales?

If this sounds like you, you might have a MESSAGING problem if you're:

→ Spending money on ads but not seeing results you want
→ Customers don't even understand what you're selling
→ Marketing and Sales not working together well

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We help B2B brands w/ complex products stand out and sell more:

✅ Getting marketing, comms, and sales teams on the same page with one core story 
✅ Getting crystal clear about your company's USP
✅ Boosting conversion of sales conversations with marketing

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🟠 CLIENTS GET RESULTS LIKE:

→ A hospitality company won a $4M contract against stiff competition
→ A mega insurer delivers sales enablement to >4,000 financial advisors selling millions of dollars in products
→ $15M+ raised from a narrative built together in 3 days

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🟠 HOW WE HELP:

1. GO-TO-MARKET STRATEGY
Stand out as the obvious choice. Define your core Ideal Customer Profile, gather insights directly from the customer research, and align your marketing and sales to how customers buy. 

2. STORY-SELLING TRAINING
We’ll train and coach your team on how to communicate more powerfully in digital and personal scenarios. Build rapport, persuade with stories and build demand for what you're selling.

3. SALES ENABLEMENT ASSET SPRINTS
We'll custom-develop assets that are built to convert. Reduce friction and confusion even before they speak to sales to reach customers faster and more powerfully. These could be sales playbooks, pitches, explainers etc.

Step away from your product, demystify your customer's business language, and communicate more persuasively.

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🟠 WHY US:

1. >10 years working with major B2B brands

We're trusted by Fortune 500 brands like Prudential, Oracle, Medtronic, and eight-figure startups like Glints, Growthwell with millions at stake.

2. We've done this hundreds of times

We've been clarifying products in the most complex industries. Fintech, Cloud, Blockchain, Pharma just to name a few...You'll get the best narrative frameworks that work in B2B.

3. Keep getting value even after working together

Your marketing & sales teams will learn how we work and benefit from what we create together. This lets you continue to run your revenue operations without any third party.

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🟠 MY BACKGROUND:

A seasoned marketer, new dad, and Forbes 30Under30 honouree.
I started my first business at 19 and said no to college.
Since then had thoughts and work covered on...Forbes, Entrepreneur, Business Insider & more.

DM me for more info or just a friendly chat!

Taking my earned experience from Slide Comet, we consolidated our services under a new award-winning company: HighSpark. Offering consulting and training services, we service leaders from Fortune 500 companies like Panasonic, Mastercard, Oracle, public institutions like MAS, A*Star and financial organisations like DBS, Standard Chartered Bank and more, helping them to win more business and gain clarity through persuasive visual stories. We offer strategic narrative services and executive training on strategic corporate communications.

✚ Provided in-depth training on presentations to more than 1,000 executives for companies such as Amazon Web Services, and educational institutions such as SMU.

✚ Deployed content marketing and search marketing campaigns, increasing traffic to the company's website by over 300,000 hits and driving more than $4,500,000 in revenue over 4 years

✚ Garnered high-profile press from such media outlets as Straits Times, Forbes, E27, Vulcan Post and Yahoo News with little to no marketing spend

✚ Consulting work with start-up clients facilitated fundraising efforts resulting in more than $300M raised. Notable startup clients include Forbes 30under30 alumni like Glints and Plus Margin.

JNR Entertainment Private Limited

JNR Entertainment is the leading event & team building firm based in Singapore & Asia that provides premium entertainment services for all kinds of events in Asia.
We self-developed our virtual team bonding platform and manage all of our services by our in-house experts. We have served over 1 million participants & successfully organized 20,000+ events.

Besides being Singapore’s leading entertainment & events company, JNR Entertainment also provides affordable entertainment & events. Today, we are involved in the execution of numerous indoor and outdoor events mainly in Singapore and exists to benefit and entertain everyone who is touched by our professional entertainment and event management services.

We provide a truly spectacular and unique experience to satisfy our clients by showing them the best performances with our award-winning entertainers, making sure all events to be memorable!​​

Management and supervision of event management and projects from preparation, event day and post event activities.

- Planning, scheduling, organizing, coordinating and execution of all aspects of the events logistics & planning such as:
o Propose, prepare and modify event contracts & programs
o Conceptualize event ideas
o Confirmation of all in house acts, performances, fringe activities etc
o Coordinate appointments, scheduling of events on the calendar, planning of manpowers
o Liaison with suppliers & building relationship
o Supervision & assisting of setup and teardown and other ad hoc onsite requirements
- Carry out administrative tasks in support of all the above logistical functions.

Notable events that I spearheaded were  DBS Virtual Family Day 2021, NUSSU Rag & Flag Day 2019 (>10k pax) & GOH President Halimah Yacob), Heartbeat@Bedok 1st Anniversary, Environmental Services Workforce Day 2019 @ Istana GOH President Halimah Yacob, and various corporate Family Days and Dinner & Dances. The company is also the appointed Event Planner for Sentosa Development Corporation.

Founder & MD | Hybrid Event Producer

Virtual Event Producer

Event Producer

Kids Entertainer

JNR Entertainment FZ-LLC

We are hiring - Business Development & Sales

Looking for strategic partners, suppliers, and clients too 😂

Team Lead

Spirit of Enterprise

SOE Student Interviewer Programme Co-Chairman

SOE Awards & Events Chairman

SOE is a non-profit organisation with an IPC status that is dedicated to promoting entrepreneurship in Singapore. We do this by engaging youths via programmes that educate, inspire and encourage interaction with entrepreneurs; at the same time, SOE celebrates the achievements of successful entrepreneurs with the annual SOE Awards.

SOE is served by a group of volunteer Board of Governors who help to drive and organise a series of programmes to promote entrepreneurship. The Board of Governors consists of established entrepreneurs and corporate senior management representatives.

Spirit of Enterprise - Board of Governors | SOE Awards & Events Co-Chairman

SGCARDEALS.COM - A better online car valuation to ready buyers platform to achieve highest price.

A NEW CAR DEALING EXPERIENCE 
BY SGCARDEALS.COM - YOUR TRUSTED FAST BUY/SELL USED CAR DEALER IN SINGAPORE

A Better Online Platform to Sell Used Cars in Singapore - convenient, fast process & transparent experience that uses Artificial Intelligence Technology through Programmed Virtual Assistants & Predictive Analytics.

We are SGCARDEALS.COM located at #02-11/12 First Centre @ 50 SERANGOON NORTH AVE 4 which specialises in car analysis technology, car consignment, car hacking by spotting of appreciation supercars value, buy, sell & over trade. Trusted By Millionaires & Direct Car Owners, we are a team of specialists in the industry.

Strategic Advisor & Angel Investor

OWO CARS PTE LTD started operation in a small office unit doing basic car trading that buy and sell used cars. Within 3 months, OWO shifted to occupy a larger space that can showcase up to 20 cars.

Today, OWO promises excellent service to customers and offers a myriad of services that take you from start to stop, such as sourcing and purchasing of cars, insurance quotation and renewal at competitive prices, facilitating you in your loan process, the proper ritual of exporting/scraping of your car, and many more.
OWO will continue to expand its horizon to be the most competitive name in the Singapore's car trading business.

OWO CARS - Strategic Partner

SGEscapeRoom.com - A SG Virtual Escape Room for virtual team building & remote employees engagement

Spearheading Growth and expanding our Virtual Escape Room globally.
Channeling via monthly Corporate Employees Engagement Package, White Labelling, Private Event Game, HR Recruitment Solution & Staffs Engagement.

01 Original Virtual Team Building Games and Themes
Original Storylines and Puzzles Developed by our In House Professionals, Experience Creator, HR Consultants & Psychologist
02 Trained and Experienced Facilitators
A Group of Full Time Facilitators Readily Available to Host your Game
03 Different from Competitors
Highly Interactive Games on a Dedicated Web Platform Not Zoom Whiteboard or Google Form
04 Competitive Pricings
05 Design with HR techniques and psychology perspective

Singapore's first interactive virtual escape room built-in with highly interactive clues and tools. With over 10 rooms to explore from a single escape room, you can work together with your friends or colleagues to solve the mystery.

100% virtual escape room experience. Built-in with interactive safe locks, mind-blowing activities, and even authentic unlocking padlock mechanism, our virtual escape room takes inspiration from the real-life escape room. You can experience the real-life escape room in your own homes at your preferred time.

Chief Growth Officer

Havana Private Limited

A Singapore NEA Disinfections works Panelist Company.

Invested in Abana Management including helping to restructure & rebranding of Abana into Havana Pte Ltd - building of SOPs, Marketing, Ramping up of the business, and operations management. 

Managed to scale 10x the business from a 5 figures into 6 figures revenue within 2 full month of involvement.

Strategic Advisor & Partner

JNR Event Private Limited

JNR Event Pte Ltd is a subsidiary of JNR Group, aiming to provide full-scale Event Management with our integrated in-house entertainment services & equipment rental.

With all of our equipment & talents in-house, it means that we do not practice outsourcing much, making the whole event as affordable for you with your tight budget.
​
JNR as a Top Event Company in Singapore provides full-scale event management from conceptualization of the event, program flow planning, logistics coordination as well as ensuring the highest entertainment for you and your colleagues - assured to make the event a night to remember!

We would like to invite you to sit back, relax, and let us handle the whole event for you!

Fully Integrated Event Management Company singapore
- Equip with Singapore Largest Inflatables Obstacle Course 69 metre long
- Customisable longest inflatables in Singapore from 140M.
- Logistic and tentage rental services

JNR Event Pte Ltd is also been appointed as the appointed event logistics & event support event company for the whole Pulau Ubin Island.

www.topeventcompany.com |

Hybrid Experience Event Producer

SG Accounting Firm & Grant Consultancy for SME & STARTUP business

SG Accounting Firm founded in 2015, an award-winning network of independently-owned accounting firm in Singapore. We help businesses grow, thrive and generate wealth for the owners while managing financial risk and ACRA compliance.

We know that accounting is important in any firm, and it is also time-consuming to properly manage your accounts. However, we are here to help you free the hassle of preparing and managing your own accounts!

We offer a wide range of popular accounting and tax support for start-ups and SMEs in Singapore. Some of our services include bookkeeping, corporate secretarial services, taxation and payroll management. We specialise in accounting management, effective tax planning and P&L business consultation.

With our certified team of accountants with over 10 years of experience, rest assured that your accounts are in good hands! We will help your business to grow, thrive and generate wealth while managing financial risks and complying with ACRA standards. The best, cheap and affordable accounting management services!

Grant Consultation by SG Accounting Firm Singapore
We provide consultation on the various government grant programmes to assist business owners with their business growth and transformation.

https://www.facebook.com/SGACCOUNTINGFIRM
http://www.thesgservice.com/sg-accounting-firm

* We are also a PSG pre-approved vendor for Xero Accounting Software for your business use.

Strategic Advisor

TheSGservice.com Live streaming broadcast, Digital Marketing,Air Con Rental,Home Painting, ViloSocks

TheSGservice provides you with all kinds of professional services required for your organisation. From Accounting Management to Digital Marketing solutions, we've got you covered if you are just starting your business! Suitable for start-ups and SMEs in Singapore.

STORY about THESGSERVICE.COM
TheSGservice.com was founded in 2015 and had an objective to make it into a million dollars business. Fortunately, in 2016 acquisition took place by a corporate shareholder.

TheSGservice.com aims to provide different services in Singapore and started out as a moving company, followed by home painting and even aircon rental at the initial stage of the business. We have gotten the local distributor of ViloSocks and supply to various stores to bring in another source of fast revenue. Eventually, we went into web designing for clients and with larger reserved funds from profits, we are able to expand into buying secondhand scrap cars at a higher value ranging from 9-10 Years old car.

In view of COVID, we transform and into providing live streaming broadcast for various locations and needs by different natures of the event/place.

Merger & Acquisition took place in 2020 and we evolved into not just a service provider to end-user but we added in our target audiences of startups & SME. YMC accounting firm was founded in 2015 and was rebranded into SG Accounting Firm & Grant Consultancy to help SME & startups in managing their accounting service and leveraging on govt grants to help businesses grow and reduce operating costs. In addition, we also branched out towards digital marketing to complement our client's business from our existing web designing services to more in-depth SEM, SEO, social media management marketing service & Facebook ads management.

Transform and adapt along with the new market
Set business direction 
Leading the team
Grooming talents & entrepreneurs on board
Motivator | providing inspirations

www.thesgservice.com
Facebook: www.facebook.com/thesgservice

Company Advisor | Angel Investor

Singaporeduriandelivery.com

During pandemic, founded the ecoms to fill up the demand in the durian season to create revenue supporting existing employees. With the help of my team, the business starts running 2 days after idealisation and business grew to a profitable business within a month. 

Conceptualised after a month, the business was acquired by a corporate retailer.

Founder

Entrenched with the business aptitude, equipped with a quick-witted mind; the emergence of an extraordinary entrepreneur is born. Akin to the universal maxim, “The expert in anything was once a beginner”; likewise, the same goes for Mr. Robin Goh, the architect and astounding founder behind JNR Entertainment Pte Ltd – one who has garnered a multitude of experiences as a diligent freelancer, before venturing into his entrepreneurial endeavors.

Furnished with a keen eye for details in the entertainment industry, Mr. Goh, embarked on establishing JNR Entertainment in 2009, transiting to JNR Entertainment Pte Ltd in 2013 – as a core service provider for entertainment like; Magic Shows, Kids Parties, Themed Parties as well as the sale of balloon merchandizes. As the years ensued, with the introduction and assistance of a new partner in 2016; JNR Entertainment Pte Ltd undertook a rapid yet extraordinary evolvement. This brilliant establishment transpired from solely an entertainment-oriented service provider, to inaugurate an, Events Management company & subsidiary; JNR Event Pte Ltd.

Today, both establishments, are a holistic encompassment of Events & Entertainment Management, targeted at both corporate clients like Fortune 500 & MNCs, as well as government agencies & individual clients. Its exquisite repertoire of projects consists of; Hybrid Events, Virtual Events, Family day Events, Corporate DNDs, Awards & gala, Carnivals, as well as teambuilding. 

A noteworthy mention; both establishments even the first DBS Virtual Family Day 2021, alongside even NUSSU Rag & Flag Day 2019.

In addition to this, JNR Event Pte Ltd has also appointed as event logistics & event support event company for the whole Pulau Ubin Island, appointed event planner for Sentosa Development Corporation and many Hotel’s staffs Dinner and Dance among the many illustrious events they have organized.
In its consistent and ceaseless efforts in keeping abreast with the latest trends & demands, this newly revitalized establishment is set to deliver.

Founded several businesses & companies from various industries such as online gaming, retailing, events management, event supports, escape rooms, digital marketing, car dealership & home services.

Passionate about creating startups and guiding more entrepreneurs to success at a young age. Growing a new business from scratch is always my forte. I'm always looking out for potential talents to work with and alternatively been an angel investor for startups.

taplio

The Battle

Eugene Cheng 🪄

Robin Goh

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