Eugene Cheng 🪄

Are your B2B customers not responding to marketing and sales?

If this sounds like you, you might have a MESSAGING problem if you're:

→ Spending money on ads but not seeing results you want
→ Customers don't even understand what you're selling
→ Marketing and Sales not working together well

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We help B2B brands w/ complex products stand out and sell more:

✅ Getting marketing, comms, and sales teams on the same page with one core story 
✅ Getting crystal clear about your company's USP
✅ Boosting conversion of sales conversations with marketing

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🟠 CLIENTS GET RESULTS LIKE:

→ A hospitality company won a $4M contract against stiff competition
→ A mega insurer delivers sales enablement to >4,000 financial advisors selling millions of dollars in products
→ $15M+ raised from a narrative built together in 3 days

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🟠 HOW WE HELP:

1. GO-TO-MARKET STRATEGY
Stand out as the obvious choice. Define your core Ideal Customer Profile, gather insights directly from the customer research, and align your marketing and sales to how customers buy. 

2. STORY-SELLING TRAINING
We’ll train and coach your team on how to communicate more powerfully in digital and personal scenarios. Build rapport, persuade with stories and build demand for what you're selling.

3. SALES ENABLEMENT ASSET SPRINTS
We'll custom-develop assets that are built to convert. Reduce friction and confusion even before they speak to sales to reach customers faster and more powerfully. These could be sales playbooks, pitches, explainers etc.

Step away from your product, demystify your customer's business language, and communicate more persuasively.

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🟠 WHY US:

1. >10 years working with major B2B brands

We're trusted by Fortune 500 brands like Prudential, Oracle, Medtronic, and eight-figure startups like Glints, Growthwell with millions at stake.

2. We've done this hundreds of times

We've been clarifying products in the most complex industries. Fintech, Cloud, Blockchain, Pharma just to name a few...You'll get the best narrative frameworks that work in B2B.

3. Keep getting value even after working together

Your marketing & sales teams will learn how we work and benefit from what we create together. This lets you continue to run your revenue operations without any third party.

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🟠 MY BACKGROUND:

A seasoned marketer, new dad, and Forbes 30Under30 honouree.
I started my first business at 19 and said no to college.
Since then had thoughts and work covered on...Forbes, Entrepreneur, Business Insider & more.

DM me for more info or just a friendly chat!

Executive Advisor & Partner

Taking my earned experience from Slide Comet, we consolidated our services under a new award-winning company: HighSpark. Offering consulting and training services, we service leaders from Fortune 500 companies like Panasonic, Mastercard, Oracle, public institutions like MAS, A*Star and financial organisations like DBS, Standard Chartered Bank and more, helping them to win more business and gain clarity through persuasive visual stories. We offer strategic narrative services and executive training on strategic corporate communications.

✚ Provided in-depth training on presentations to more than 1,000 executives for companies such as Amazon Web Services, and educational institutions such as SMU.

✚ Deployed content marketing and search marketing campaigns, increasing traffic to the company's website by over 300,000 hits and driving more than $4,500,000 in revenue over 4 years

✚ Garnered high-profile press from such media outlets as Straits Times, Forbes, E27, Vulcan Post and Yahoo News with little to no marketing spend

✚ Consulting work with start-up clients facilitated fundraising efforts resulting in more than $300M raised. Notable startup clients include Forbes 30under30 alumni like Glints and Plus Margin.

Eugene Cheng

SaaS | Social Listening | Social Intelligence | Social Media Analytics | Consumer Insights | Change Agent | APAC | 🇸🇬🇮🇩🇲🇾🇵🇭

Most sales playbooks used in Southeast Asia were imported, not built. And sellers are the ones who pay for that mismatch.

In SEA, buyers don’t push back. They disengage instead. 

They don’t say “no” - they slow down.
They don’t challenge you - they validate quietly, internally.

Deals don’t die loudly here. They die politely.

After a decade selling into Singapore, Indonesia, Malaysia and other SEA markets - working with teams across SEA and sitting in rooms with founders, sales leaders and AEs - one thing became clear:

Pipeline isn’t the problem.
Pipeline conversion is.

Most teams don’t actually lack pipeline. They lack Deal Intelligence - the ability to:
✓ read buyer signals (spoken & unspoken)
✓ map stakeholders & internal politics
✓ prevent silent disengagement (ghosting)
✓ manage momentum without pushing
✓ keep managers accurately informed
✓ forecast without storytelling

In practical terms:
I help deals move without being forced.
Because in SEA, pushing usually backfires.

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What I run:

🎓 Clarity Lab - cohorts for AEs & founders who sell.

Focused on reducing ghosting, improving discovery, and helping deals progress through buyer-side decision cycles in SEA.

🩺 Deal Diagnostics - for Sales Leaders.

We analyze stuck or strategic deals to surface hidden risks, stakeholder barriers, momentum drops, and missed signals.

🎤 Workshops & Panels

On SEA buyer behavior, cross-cultural selling, and practical deal execution.

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Currently Open (selectively) to:
• fractional sales leadership (SEA)
• GTM advisory for SEA market entry
• sales enablement & L&D partnerships
• in-house workshops for sales & revenue teams
• senior sales roles where SEA expertise matters
If you’re trying to sell into Southeast Asia - or trying to make a team sell better - happy to talk.

DM works.

taplio

The Battle

Eugene Cheng

Sufi R.

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