Hazel Pan - Content and Inbound Sales Strategist

I publish tutorials, case studies, & resources for growing businesses through digital marketing.

I can be the Wendy Rhoades to your Bobby Axelrod, the Donna to your Harvey Specter, the Pepper Potts to your Tony Stark, or the Alfred to your Bruce Wayne.

I have a simple mission for all my clients, and it's this:

For you to come home at the end of your day, sit back, smile, and relax when you get my email that says: “All done!”

As your dedicated ally, I can help your business by:
...
💪Understanding the "gaps" in your sales funnel
💪Creating direct response copy to fill these gaps
💪Setting up reliable systems for distribution 
...

As they say, proof or it didn’t happen. ;)

So below is a quick rundown of my track record. :)

...
🔥 Generated $480k+ worth of sales from an 8-figure franchising client's email list. - direct response email copywriting and strategy.

🔥 Generated $800k+ (and counting!) for a 9-figure international business training institution and consultancy - full funnel direct response copywriting and strategy. (From the ads to emails used!)

🔥 Achieved between 30 to 90+ percent open rates and between 2 to 30+ leads a week for a 7-figure cold outreach agency’s clients. - Cold email outreach copywriting and strategy.

🔥 Booked 3 to 4+ demos a week for a billionaire venture backed AI SaaS for leads worth potentially 3k to $150k each - Cold email outreach copywriting, strategy, technical setup, and project management.

...

So if you need someone with:

👉A proven track record helping businesses build authority, attract customers, and drive sales...

...
Then send me a message at DM me here and let's chat!

P.S.

Through the years, my content and copy has also been published, shared, mentioned, or cited, by:

✅Ahrefs
✅BuzzSumo
✅Elementor
✅NinjaOutreach
✅Start Infinity
✅Nimbus Note
✅Slator
✅Search Engine People
✅The Write Life
✅Elearning Industry
✅The Entourage
✅GoVisually
✅Soleadify
✅KillerStartups
✅SMBCEO
✅Alley Watch
✅Customer Think
✅Bitrix24
✅Casual PM
✅Indie Hackers
✅VotersDNA
✅Comindware
✅Cloudswave
✅The Hoth

So yeah, just send me a message and let's chat!

Founder

Omnichannel, multimedia content studio for digital products, B2B consulting, SaaS, and ecommerce.

Hazel Pan

The Glimmer Code ✦

Learn how to make people move — from buying your products to buying into your ideas. 

SaaS-inspired strategies for influence. 
Applicable elsewhere, even at home. On your stubborn kiddo.

Perfect for:
✦ Hybrid creators juggling multiple ventures
✦ Marketers crafting multi-channel narratives
✦ B2B founders *finally* seeking authentic narratives (and methods) to sell

𝒈✨

Read my newsletter on Substack for free 
https://theglimmercode.substack.com/

Founder & Creator

AirBaton™

I craft narratives and architect campaigns that drive inbound, outbound, and partnership growth — including content, cold emails, webinars, newsletters, LinkedIn outreach, and event networking support — using CaaSocio’s ALLBound lead generation framework.

Messaging & AllBound Strategist

— Own: Email and notification strategy. Drive user engagement and key metrics.
— Design: Onboarding flows for different user segments.
— Develop: Notification strategies that build user habits.
— Partner: With cross-functional teams for campaign execution and branding.
— Utilize: Data and automation for targeted campaigns.
— Write: Sales-enablement content to move conversions.

SaaS/B2B Lifecycle Marketing Consultant

CaaSocio

Co-Founder & Partner

Exit Five

I'm the 1,111st patron to join DGMD.

Because no one goes to school for B2B marketing.

Member

Phytech

— Put up chat workflows that got 25% of chat engager's emails weekly
— Forwarded handraiser's information to Salesforce
— Established chat support for existing users
— Helped them map out their lifecycle journey for different ICPs
— Drove Intercom email and in-product notifications

Intercom Specialist

Encharge

SaaS Blog Writer

Split Dragon

Fractional CMO

Marketing Consultant

EmailMeForm, LLC

Head Of Marketing

Responsibilities:
- Write client-focused web content basing on web & app traffic and user behavior
- Create lead-generating and user education-focused blog posts
- Develop drip email marketing to educate users and increase conversion
- Create marketing initiatives on social media and email 
- Work with graphic and UI designers to create marketing initiatives
- Develop testing and QA to test marketing flows
- Support product development by suggesting new features, giving UI feedback, and insights in improving user workflows
- Participate in product APP QA
- Market product in different channels like Quora
- Handle social media interactions on Twitter
- Spearhead user onboarding initiatives

Contributions:
- Created DRIP campaigns which have increased app usage and www traffic
- Doubled Customer Lifetime Value

Copywriter

Ideaing

Responsibilities:

- Write tech news about tech wearables and tech travel gadgets
- Curate interesting tech articles about smart home, tech wearables, and tech travel gadgets
- Write deals featuring the best smart home deals on the internet

Tech Blogger and Deals Writer

💌 Onboarding + Content Strategy for SaaS in post PMF | Community Builder ˗ˏˋ ★ ˎˊ˗

B2B SaaS leaders know that emails drive activation, retention, and ultimately, REVENUE.
But the problem?

🫤 They struggle to build a clear lifecycle email strategy.

And they have ZERO clue on where to start.

I’ve spent a decade helping SaaS teams craft high-impact email systems—whether they’re PLG, SLG, or hybrid.

Now, I help teams answer questions like:

"What emails should we send to whom? And when?"
"How do we nurture free users into paying customers? We have multiple ICPs."
"How can we optimize our emails for engagement and retention?"

And lately, 

"Can you help me find and cold email B2B prospects?"

➡️ My specialty is designing SaaS lifecycle strategies that drive activation, habit formation, and expansion. 

Whether you're starting from scratch or have the foundation in place, I can help your build the habit of using your SaaS.

📩 DM me "LIFECYCLE" for projects, questions, and consults.

I can send over my SaaS Lifecycle Email Planner so you can map your lifecycle emails in ONE day. ;)
I can also help you do it over Zoom.

• • • • • • • What I've done/doing • • • • • • •

• Managed SaaS email lists with over 400k subscribers
• Set up multiple email platforms for growing SaaS to save on costs (Intercom x SendGrid)
• Rebuilt onboarding processes of 6+ SaaS (from emails to UX/UI)
• Built the GTM of a new product for a SaaS during the pandemic and converted ~35%+ of beta users into paying users (mostly thru in-apps + emails)
• I built and managed lean marketing teams for 2 growing SaaS
• I co-run a SaaS copy + content agency, served 40+ SaaS in 14 countries

👯‍♀️ I obsess with side projects too:

• 10k+ writing x B2B marketing community on FB
• The Glimmer Code Newsletter

Open to collabs too. My DM's open. :)

Aiza Coronado🦉💌

Hey, I’m Aiza — apparently The B2B Badass. 😅

Not my words… Favikon’s. 

(I would never name myself that, my husband would disown me.)
But I'll take it. And look at this 👇🏼

I generated my Favikon Creator Rewind (like Spotify Wrapped but for creators), and it summed up my whole LinkedIn year:

✨ Top 1 niche in the Philippines: SaaS (Marketing & Sales)
✨ +2,000 new followers (a small school of fish, according to them)
✨ 302 posts, 36.2K words — basically a novella (i could write a book in a year!)
✨ My vibe: ✨📈🇵🇭 “Corporate Rebel”
✨ Market value: Up to $457 per sponsored post (L O L, not there yet but I love the ambition. PSA to brands who needs influence in PH or SEA, heyyy 👋)
✨ Brand Safety: 9/10 (brands can trust me with their secret sauce daw)

What made me laugh the most:
“You’re a real human, not a corporate robot… you make big business feel like home.”

AI-cheesy, but okayyy.

Honestly, seeing the year laid out like this?

It hit me how much work, learning, and late-night drafting actually happened. Thanks to my fave brands that inspired me to show up Mailmodo, Buffer, and Substack.
And to my LinkedIn besties according to Favikon Farrah Garcia 🦸🏻‍♀️, Jon Farah, Zeeshan Akhtar and my long-lost content twin Vernesa Ćutuk (ima be friends with you now lol).

If you’re on Favikon, check your email — go generate yours. 

It’s such a fun marketing mirror to see who you’ve become online. And it's also a validation on my branding. I can see emails. glimmer. B2B. SaaS. Seems like am on the right direction.

Here’s to 2026 ✨

More B2B. More glimmer. More chaos-turned-content.

And hopefully, I'm gonna go grab that $457 sponsored post. 💪🏼

— Aiza, still adjusting to that nickname 😭

#B2BCreator #Creator #NotSponsored

Aiza Coronado 🚴🏻‍♀️

one-man email woman 🦹🏻‍♀️ ◦ fractional lifecycle marketer for hybrid SaaS (PLG + SLG) ◦ B2B creator ◦ networking leader @ Guru Conference 2025 ⚡

Aiza, The B2B Badass

I didn’t think I could lead a room full of global email marketers — until I tried becoming a Networking Leader at the GURU Conference 2025.

I used to believe I wasn’t ready to lead conversations — that I should just quietly join the crowd and listen since I’m a third-world girlie.

But when I hosted the Solopreneur Room together with Jamie Bradley and Gabriella Robuccio, I realized how much I love bringing people together and encouraging everyone to yap.

Yes, I stayed up until 4AM and nap (sort of) in between my sessions. (worth it 😆).
Time zones are wild — but hey, I’d do it again to see Nick Lachey and the email gurus ofc!
Also, thank God the storm came after GURU. Phew. 🌧️🙏 We’re safe!

I’ve met so many brilliant, kind, hilarious email people from all over the world — and it reminded me why I love this industry.

We show up. We share. We root for each other.

Thank you, GURU Conference. 💛

And to Jaina Mistry for asking me to be there. And congrats GURU Media Hub on organizing such an amazing event! And for collectively raising over $24,000 for the V Foundation!!! yay!

See you next year — hopefully with Filipino speakers on stage! 🇵🇭✨ 

#Guru #EmailGeeks #EmailMarketing

Freelancing gets lonely when you’re at home day after day.

Writing a newsletter stings when no one replies.

Hosting free webinars drains you when it feels like no one notices.

But yesterday’s #TRIBEX event by John Pagulayan  reminded me why I keep showing up.

Freelancing gives people a chance. It opens doors for those who never had one.

A few people told me my newsletter landed at the right moment for them. Someone even said they loved The Glimmer Code ✦  

And three people came up to tell me they tried the ChatGPT trick from my last webinar.

Those small sparks reminded me of something easy to forget on quiet days: people are listening. People are learning. And sometimes the work you do in the dark still lights someone else’s path.

That’s enough reason to keep going. 💪

No alternative text description for this image

And it's out! Here's how ChatGPT helps me battle content migraines. 🥷

Aiza Coronado found a way to fix the part of content creation most creators quietly struggle with: remembering the good stuff.

And the solution is surprisingly simple: ChatGPT → email → Buffer.

Every morning, she gets an email that pulls her best ideas from her own chats and sorts them into Substack topics, LinkedIn hooks, and email experiments. No more digging through screenshots or Slack messages. No more losing momentum to messy systems.

The full breakdown is live on the blog — complete with the exact setup and what those daily emails look like.

AI Emails Me Content Ideas Every Morning — Here’s How

I post and ghost. 🙈 

Forgive me?

But I think I can manage it better now that Buffer's Community feature is here. 

I'm loving it. My fave is when I enter a text and the next comment magically scrolls up and the cursor blinking, nudging me to reply to it. It keeps the momentum up! 

If I reply to your comments weeks or months ago, this is why. Thanks Buffer Team!

Another way to level up your copywriting: virtual sketching.

For the last four months, I’ve been picking one highlight from my weekend, turning it into a 3-slide StoryTribe visuals, and explaining it out loud in 30–60 seconds.

It forces my brain to sift, shrink, and shape an idea fast — no fluff, no wandering, just the essence.

And weirdly?

This tiny team ritual keeps my email game razor-sharp.

If I can tell a story in three frames and half a minute, I can definitely write a clean, high-impact email on Monday.

Happy Thanksgiving 🦃✨

Grateful for the clients who let me nerd out on their emails, the teams who make the work feel lighter, and LinkedIn friends who make this space a surprisingly energizing place to grow this year 🧡

brb still setting up those bfcm emails. i wish us more conversions!!!

if you’ve been thinking about starting your personal newsletter…

this is your cue to stop thinking and start building. ✨

because if it's still not obvious to you,
Creator-led channels are quietly outperforming branded ones.

and the receipts are loud:

• 87% of B2B buyers trust insights from humans, not brands
 • 82% say creator content actually shapes their buying decisions
 • 94% of B2B marketers say creator-led campaigns work

it’s giving “relationship > reach.”

Aaand here’s my favorite receipt:

My client’s 2 biggest sales last month didn’t come from our official SaaS brand list.

It came from their personal newsletter that we started 2 months ago.

When people like you, they keep reading.
And when they trust you, they buy.

Simple.

So if you're waiting for a sign to start your own list…
this is literally the sign. 🪧✌🏼✍🏼🚻⚠

When your #SaaS doesn’t give the AHA moment

or you’re sending Zero emails so they forget about you. 

That’s SaaD. 🥲

Shoutout to Ricardo Camara 🤖 for sending me this pic🙌

Tried two things this year:
 • eComm email work
 • JK Molina–style personal brand emails for a SaaS founder

B2B/PLG SaaS (my forever niche): 🥲
“long cycle, multi-touch, attribution maze” or "not sure if email still counts here. this user was from our paid ads 2 months ago"

eComm (new): 😎
“Cool, here’s 33% of this month's revenue from ONE early BFCM email.”
we (Noel Salazar and I) made our eComm client $6k in the first month!! 

Personal brand (new): 💰
"Two annual deals from your touching founder story email"

The stark difference from the numbers basically slapped me across the face (in a good, character-building way).

Did I spend all my life in the wrong niche?
Possibly. 😅

Quick takeaway:
Email principles stay the same —
but niches react VERY differently.

Same skills. Different niches. Same email rules.

And honestly? Testing across niches made me a faster, sharper lifecycle marketer.

Also… I’m more confident now! 

Like truly confident. I solved deliverability and inbox placement issues and launched multiple new newsletters from scratch (including my own) this year.

So yes, I’m raising my prices next year. 
And will take on consulting projects too! ✌🏼

the pre-sell matters more than the sell. always.

pre-BFCM me:
 ⚡ scheduling
 ⚡ writing emails
 ⚡ wrestling segments
 ⚡ soft-selling in emails & in-apps
 ⚡ telling my flows “pls don’t F up today”

post-BFCM me:
same energy, lighter eyebags.

because selling isn’t a BFCM season thing, it’s an all-year responsibility.
you show up, teach, remind, repeat. train your users to open your emails. 
nudge them enough so they remember you when they're ready to buy.

so if you haven't been "pre-selling" all year round, and just sent an email blast last week, WHYYYYYYY?

BFCM is just a date. a campaign.

the same game should run for 12 whole months. ✨

Currently running 5 BFCM campaigns for clients...

thoughts range from, im sooo sleepy looking at these numbers to okay, just 1 more campaign to set up today. to wow, people buying and we're not live yet... hmmm, checks if this needs a code or not, hopefully not mixing up all these campaigns...

okay, this is kinda too much. i'll take a break after BFCM.

then.... 

*launches her own BFCM campaign* BOOM.

sometimes, i am my own worst enemy.

Happy Mondayyyyy! It's Dec 1st and BFCM is *almost* over!!

Me...and probably every marketer out there:

What is this, Linkedin? 🫠 

We're getting card ads now? It looks cute with the clickable CTA, but I kinda dread the day when these ads stack sandwich the organic posts on my LinkedIn feed. hope not.

you know shiz is about to go down when they share their screen

not to share a presentation. but to show how they do normal, everyday work stuff.

i've discovered life-saving shortcuts, hidden features, and really cool lead gen x AI tricks this way. 

so yeah, if ever we hop on Zoom calls, i'd love it if you could share your screen and show me something cool. 

do you feel this? or nah?

Is BFCM just for eComm?
Nope.

This year, I ran BFCM across eComm, B2B SaaS, B2C SaaS — and even myself (digital products)!

Same season, same goal, different way of selling.

🛒 ECOMMERCE
How to sell:
 • Popups x Emails
 • Urgency, bundles, limited-time drops
 
➡️ CTA:
Shop Now / Grab the Deal

🤑 How to measure:
 • Klaviyo revenue attribution (super direct!)
 
🧩 B2B SAAS
How to sell:
 • Emails x InApps

➡️ CTA:
 Reply to this email / Let’s talk

How to measure:
 • Read thru replies 
 • Actual conversion (glad I can see the BFCM plan on Intercom)
 
📲 B2C SAAS
How to sell:
 • Activation nudges
 • Email x in-apps

 ➡️  CTA:
Use code

How to measure:
 • Codes used(!)
 • Conversion and no churn (hopefully)

🙅‍♀️ DIGIPRODUCTS
How to sell:
 • Email x Facebook group x Personal profile
 • Substack paywalls

 ➡️  CTA:
Checkout (manually using Wordpress and Google Forms and local payments GCash and Bank of the Philippine Islands (BPI) and PayPal too)

How to measure:
 • Google Forms

There could be other ways to do this, but this is how I'm doing it. 

Different industries, but essentially the same principles! 

Big thanks to Noel Salazar for partnering with me on the eComm side.
Not bad for my first BFCM sprint for eComm there.
I think I have a new fave. 📊✨

We're nearly ending BFCM, and this is the most campaigns I've run so far. So far soooo good! :)

How is your BFCM week?

nothing beats seeing a demo request in Slack…and the prospect repeats your exact email copy.

us marketers always say, “Use the voice of the customer.”

but the real flex?

when the customer starts using your words (which are kinda their words, originally).

bonus if they quote you word for word.

P.S. But Aiza, how do I know it’s really your words...?

duh. i’ve basically memorized every subject line I’ve ever shipped, esp in our onboarding emails. 💁🏻‍♀️

steal my email tips x tricks. 👇

https://lnkd.in/ghfyvfZx

So cool! Prompting with illustrations you can control = hyper efficient 💥

A StoryTribe scene from illustration to realistic to video. With StoryTribe you can control the output much easier than text prompts.

Check out the results (turn sound on)

Yunmie Kim 🏝 Joseph Azar

Cool B2B reads this week

My Buffer piece made it here 🫶🏼👇

Here’s what you can read in this issue of B2B Vault:



How to survive creative burnout

How to navigate your SEO in 2026

GTM budget framework and the data you need to win in 2026

Breakdown of Superhuman’s email marketing strategy

How winning short-term video looks (according to the new study),
and more…

Let’s dive in!



Producer theory
- Startups keep trying to win by feeding GPT more context - more Slack, more Notion, more email, more everything. | Benn Stancil

How to survive creative burnout
- The article breaks down the early signs, why burnout rarely comes from work alone, and how to get out of it. | Scott Berkun

Turn the insults you get into ads
- A strange insight backed by real data: when brands take unfair insults and turn them into ads, people like them more. | Thomas McKinlay 🎓

AI emails me content ideas every morning
- One creator built a simple system: every morning, an email arrives with fresh content ideas pulled from past chats. The whole system takes under 10 minutes to set up. | Aiza Coronado 🚴🏻‍♀️

When is the best time to send PR emails? (4.5M emails later…)
- A massive study found the answer: journalists read email at dawn. And which day of the week gives you the biggest reply window? | Vince Nero

The state of short-form video in 2025
- Short video is up 71 percent - but the platform dynamics flipped. | David Bustos Fernández

The psychology behind Superhuman’s email marketing growth
- Superhuman didn’t grow by being faster - they grew by making email feel premium. | Tom Snyder

All the data you need for 2026 GTM planning
- Every major 2025 report says the same thing: buyers want outcomes fast, expansion drives most new ARR, and AI now influences the entire journey. | Sangram Vajre

The 2026 GTM budget framework
- One company rebuilt its GTM engine by treating everything as “allbound,” replacing SDRs with GTM Operators, and letting AI agents handle the repetitive work. The result? Faster pipeline, cleaner data, and a leaner team that executes better. | Alina Vandenberghe 🌶️

Navigating SEO in 2026
- Search has changed more in 12 months than in the last 12 years. SGE, ChatGPT, and Bing Copilot now answer questions directly, pushing brands to rebuild content with trust, clarity, structure, and depth — or disappear from results entirely. | Joel Lim

- - - - - - - 

That’s a wrap for this week.

Link to the articles in the comments 👇

Loved this week’s issue? Forward it to a friend - or explore 500+ curated B2B marketing and GTM articles inside

And if you’re not already subscribed to B2B Vault, you should be! 

Every Monday we send the sharpest B2B reads so you start the week one step ahead.
https://lnkd.in/d98cfqsk

BFCM: survived.

But now there's the Year-End Sale campaigns + kiddos Christmas parties + holiday travel + Stranger Things catching up to do. 

Marketing in Q4 is wild. 👁️👅👁️

taplio

The Battle

Hazel Pan

Aiza Coronado🦉💌

Followers

Posts

Engagements

Likes

Performance ScoreAiza Coronado🦉💌's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Hazel Pan

Aiza Coronado🦉💌

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aiza Coronado🦉💌's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAiza Coronado🦉💌's LinkedIn Performance