Marcos Ruiz

The Birdhouse

We build profitable, viral personal brands on X, LinkedIn, and Threads.

Founder and CEO

MA Army National Guard

Served at the 59th Presidential Inauguration.

Advanced and accelerated training in Computer Networks & Systems. Tasked with the configuration, management, and troubleshooting of Local Area Networks, while simultaneously adhering to proper security measures as defined by the Army.

Responsibilities include:
• Configuring & troubleshooting Cisco Routers and Switches
• VLANs, SVIs, Layer 2 and 3 security, etc.
• Producing end-user capability via PC, laptop, and Cisco VOIP
• Encryption Devices & Palo Alto Networks
• Active Directory and Exchange
• Use of Basic Network Protocols (i.e. TCP/IP, DHCP & DNS)
• Routing Protocols (OSPFv3, OSPF)

I.T Specialist - Team Leader

At The Birdhouse, we craft viral & brand-building content for CEOs, founders, influencers, and education companies, helping grow both brand AND sales.

We focus on crafting narratives that align with each client’s brand and business goals, specializing in monetizing X (Twitter) & LinkedIn accounts.

We've helped clients generate over 500,000 followers, $5 Million in info-product sales, and over 3,000 booked calls.

Scaling the business to $65,000 per month within the first year required relentless outreach, sending 100 to 200 direct messages daily, leveraging social proof, and delivering consistent results.

Our goal is to help catalyze the growth of the best education companies that the internet has to offer.

----

Coaches, Course-Creators, Educators - We’ll Build You a Profitable, Viral Personal Brand on 𝕏 and LinkedIn.

Partner with us to implement our proven content system, sales process , and branding strategy to scale your education company while building a long-lasting, loyal audience.

Alternatively you can subscribe to The Birdhouse Daily Newsletter at - www.thebirdhouse.email

Or check out our full DIY self-paced course suite at - www.whop.com/twitter

Chief Executive Officer

X.COM’s Premier Marketing & Advertising agency.

We partner with education companies to help them scale on 𝕏.

Mark Zuckerberg pulled off the greatest personal brand transformation in history.

Here's the RACE framework that turned him from "robotic nerd" to one of Silicon Valley’s coolest CEOs:


1. Reach - Redefine Your Audience

After Cambridge Analytica harvested 87 million profiles, Zuck was tech's biggest villain.

His solution? 

Stop trying to appeal to everyone.

He emailed Peter Thiel with a mission:

Rebrand me as the "voice of millennials."

Smart move - you can't be everyone's hero, but you can dominate one demographic.


2. Act - Make Real Changes

The Facebook to Meta rebrand distanced them from scandals & signaled focus on the future.

The biggest part of his transformation was arguably visual though:

• Got jacked, improved style & grew out his hair
• Cattle ranching and sharing his genuine interests
• Training MMA with UFC stars like Israel Adesanya 

That hydrofoiling-in-a-tuxedo video wasn't just random fun - it was strategic PR move.


3. Convert - Turn Critics Into Believers

Delivered on promises through:

• Better privacy controls 
• Innovative products (Quest 3 Pro) 
• Unscripted, heartfelt Senate apology to families 
• Sharing vulnerable moments like commissioning art for his wife

Actions speak louder than words.


4. Engage - Keep People Talking

Leaned into internet culture instead of fighting it: 

• Embracing memes about his "drip" 
• Recreating childhood bedroom for birthday posts 
• Asking Instagram's fashion director to critique his chains

He joined the conversation instead of staying above it.


The results: 27% trust → 68% trust in 6 years.

The impact on his business:

• Rebuilt trust after scandals
• Made Meta's vision more believable
• Positioned as innovator, not data harvester


Key lesson:

Personal branding is evolution, not perfection.

What's one way you're evolving your personal brand this year?

Let me know below.

& if you enjoyed this…

Follow me for more content like this.

CEO at The Birdhouse - We build viral, profitable Personal Brands on LinkedIn, X (Twitter), and Threads.

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I moved to Bali 2+ years ago thinking I'd cracked the digital nomad code.

My business was doing $20-30K/month from a 600 sq ft Brooklyn apartment. 

Got tired of the gray NYC lifestyle.

Same routine, expensive everything, depressed people in suits smoking cigarettes on Wall Street.

So we moved to a 3BR villa in Canggu for the geoarbitrage dream.

Here's what actually happened:


Phase 1: Reality Check

Time zones destroyed my schedule. 

Taking US business calls at 5 AM and 9 PM in Bali just to keep things running. 

Had to work during the day too, so it became this endless grind.

Bugs everywhere - spiders, crickets, ants in the bed. 

Had to get these wall plugins that probably give you cancer just to sleep.

Learning to drive a scooter was a nightmare. 

Rented an electric one thinking I was being smart - thing was so flimsy we couldn't get anywhere with two people.

The pollution is insane. 

Coming home every day wiping black soot off our faces from all the exhaust. 

Nobody tells you about that part.

Had 3 helmets stolen in the first week.

Both got Bali belly immediately - sick for days from the water and food.


Phase 2: The Honeymoon

Eventually figured it out. 

• Got the schedule dialed
• Started ordering all our meals
• Hit the beaches
• Learned to surf
• Massages twice a week.

This is when you post all the Instagram content. 

Making gains in the gym, hanging with monkeys, drinking coconuts. 

Living the dream.


Phase 3: The Dark Side

Then isolation hits.

No matter how beautiful it is, you never truly feel like you belong. 

It's an amazing vacation spot, but it's not home.

My assistant from Ukraine said something that stuck with me: 

She was living in Italy, everything was great, but "even with all the tough times back home, there's still no place like home."

That's when it clicked.

Always felt like something was missing - friends, family, the environment you grew up with. 

There's always that piece that's not there.


What I Learned:

1) The locals here are happier with way less than what we think we need. 

Really changed my perspective on what success actually looks like.

2) The food in America is actually poisonous. 

Never felt cleaner or more energetic than eating there.

3) Slowing down was incredible after the NYC hustle mentality.


The Verdict:

Would I recommend it? 

100%.

Life is a video game and Earth is just a big open world with endless possibilities. 

You should explore it.

But I went back to America.

Turns out the laptop lifestyle works best when you have a stable place to put the laptop down.

Actual freedom isn't working from anywhere - it's building something solid enough that you can choose where you want to be.

What are your thoughts on being a digital nomad?

Let me know below.

David Goggins built one of the strongest personal brands on the internet without following a single "branding" rule.

He went from a 300-pound exterminator to 6.2M followers by doing everything backwards…

Here's the blueprint he followed:


1. Stop Trying to Look Perfect

Goggins posts:

• Sweaty selfies
• Profanity-filled rants
• Stories about getting his ass kicked as a kid

Most people try to hide their messy past.

He made his the foundation of his brand.

People trust authentic struggle over polished success stories.


2. Your Pain is Your Product

"Can't Hurt Me" sold 5M+ copies because everyone has a story of not being enough.

• Survived Hell Week three times
• Lost 100 pounds in 3 months
• Set a pull-up world record.

But here's the key - he connected every story to a principle people could use.

His struggles became other people's solutions.


3. Admit Your Weaknesses First

Goggins calls his younger self "fat, lazy, and a liar" before anyone else can.

This is great for personal branding.

When you own your flaws, nobody can use them against you.

Plus it makes everything else you say more believable.


4. Impact First, Money Second

With 8.4M followers, he could easily make $60K+ per sponsored post.

Instead, he focuses on changing lives.

This builds way more loyalty than chasing every dollar.

Long-term brand value beats short-term cash grabs.


5. Actually Live What You Preach

He still runs 7 miles daily while still working.

Doesn't just talk about toughness from his couch.

This is what separates real personal brands from fake ones.


The takeaway for business:

Your struggles aren't something to hide - they're your competitive advantage.

People don't buy from perfect experts.

They buy from people who've been in their shoes and found a way out.

The ones who share their real journey - failures included - always outperform the ones trying to look flawless.

Your authentic story is your best marketing asset.


What's the biggest struggle you've turned into your strength?

Let me know below.

& if you enjoyed this…

Follow me for more content like this.

Most people think building a personal brand is free.

It's not.

The people making real money are investing time and money into three things that actually matter.


1. Quality Content Creation

You have two options.

Option A: Learn to do it yourself:

• Study frameworks
• Write every day
• Figure out what hooks work

Invest 10-15 hours a week until you can consistently create content that converts.

Option B: Hire someone who actually knows what they're doing. 

Not a $500/month VA or a cheap copywriter who copy-pastes ChatGPT generated content.

A real team that lives and breathes content, and understands how content drives revenue.

The investment is either your time or your money.

Pick one.


2. Living a Life Worth Posting About

If you're sitting at home doing nothing, you have nothing to talk about.

Your personal brand needs personal stories.

That means investing in experiences.

• Grow your business
• Get client results
• Go to masterminds
• Take your team somewhere.
• Try new hobbies

These experiences give you ammo to create more content with unique angles.

You don’t need to fake having a perfect life…

You just need to actually live an interesting one.

More experiences = more authentic stories = more followers who actually connect with what you're saying.


3. Building Your Own IP

This is the one nobody talks about.

Invest time into developing

Your own frameworks
Your own terminology
Your own systems

That's your own intellectual property.

And that's what makes you different from everyone else saying the same stuff all the time.

Your branding matters too.

Figure out what you're known for.

Build content pillars that make sense for your business.

This takes time.

But once you have it, it becomes your competitive advantage.

People can copy your content. 

They can't copy your frameworks and your voice.

Your personal brand is either a business or a hobby.

If it's a business, treat it like one.

I turned down 30 clients last month.

People think I'm crazy. 

"That's like $200K you could've made."

But here's what happened instead: 


We signed 2 perfect-fit clients at higher rates, got 3 referrals, and our retention jumped to 100%.

Most agency owners fail because they're counting clients instead of building a brand that attracts the right ones.

The Birdhouse will do about $2M this year doing the OPPOSITE of conventional wisdom.

Here's what actually matters:


1. Take care of your team like they're partners

Every quarter, I sit down with each person and ask: 

"What are your goals? Are we helping you hit them?"

When your team is growing personally and financially, they'll run through walls for clients.


2. Invest in networking without calculating ROI

I spent $30K flying to events my first year. 

No immediate return. 

Just to have conversations and build relationships.

A year later, those "random" conversations turned into $200K in referrals.


3. Build a brand people want to be part of

We have

Custom jackets
Bird-themed Slack emojis
Vintage cartoon aesthetics
Pokemon cards at my desk (bird-types only)

Sounds extra? Maybe. 

But the brand isn't just marketing. 

It's retention, recruitment, and referrals wrapped into one.


4. Be "the guy" in your niche

We're not the best marketers in the world. 

But we are THE BEST at what we do for Twitter, LinkedIn, and Threads.

When someone asks "Who should I talk to about growing on X?" they mention The Birdhouse. 

That positioning is worth more than any ad spend.

But here's the most counterintuitive part:


5. I refer out more people than I sign. 

Dozens of leads every month, but we only take 1-2 clients.

Why? 

Because I'd rather have 10 perfect clients getting incredible results than 50 mediocre ones churning every quarter.

When someone isn't a fit, I send them to another agency I trust. 

That person becomes a fan. The agency sends business back. My reputation stays intact.

One more thing: 

Do the unscalable stuff as long as you can.

I still do every client onboarding call. 

I still build their profile setup. 

I still send resources that aren't part of our service.

We're at $2M/year. 

I could delegate it.

But clients pay a premium because I'm in the trenches with them.

If you're under $10M, white glove service isn't a luxury.

It's your competitive advantage.


The bottom line:

Your agency isn't a numbers game. 

It's a reputation game.

• Turn down the wrong clients.
• Invest in your team.
• Build a brand people want to be associated with. 
• Be the obvious choice in your category.
 
The money follows when you stop chasing it.

I Studied 1,000 Twitter/X Hooks, Here’s How to ACTUALLY Go Viral

Your personal brand is the ultimate status symbol.

Status used to be more simple.

The car you drove.
The watch you wore.
The address on your business card.

But things have changed:

Anyone can rent a Lambo for the weekend.
Anyone can buy fake designer. 
Anyone can lease office space and take lobby photos.

Material wealth isn't the signal it used to be because it's too easy to fake.

This is why a personal brand is the ultimate status symbol.

You can fake a watch.
You can't fake 2 million followers who engage with your content. 

You can rent a Ferrari. 
You can't rent authority in your space.

When someone Googles you and sees you've built something real, generated actual results, and have people who care what you say - that's status you can't buy.

We've generated $10M+ for clients through personal branding. 

The ones who win understand this: 

This should not just be a side project.

It’s one of the most valuable assets you can build.

A strong personal brand gets you in rooms you couldn't access before. 

Makes people want to work with you before you pitch. 

Turns cold prospects into warm leads because they've been watching you for months.

Status used to come from what you could afford.

Now it comes from who pays attention when you speak.

Your personal brand compounds. 

Every piece of content. 
Every client result. 
Every framework. 

Builds on itself.

80% of our business is referrals now. 

Not because we're great at sales. 

Because our brand precedes us. 

People know what we do and the results we get before they book a call.

Your personal brand is your reputation at scale.

You can lose your money. 
You can lose your business. 
You can lose material possessions.

But you can't lose your reputation if it's built on real value and real results.

The smartest operators I know invest more in their personal brands than their cars or office spaces.

Because in 2025, your personal brand isn't just a status symbol.

It's the ultimate form of leverage.

Money opens doors. A personal brand builds the entire building.

Unapologetically invest in your brand.

It's one of the highest ROI decisions you can make.

What we've done at The Birdhouse:


• Custom hats for every team member when they join. 
• Custom jackets with patches for the founding team. 
• Birdhouse screen savers. 
• Vintage cartoon aesthetic across our website and newsletter. 
• Custom credit card with Blue Eyes White Dragon. 
• Birdhouse Arsenal jersey my team got me. 
• Pokemon cards - all bird-type Pokemon.
• Bird Slack emojis that our clients have come to love. 

I live the brand and always try to think of ways to market it.

And you need to build something people want to be part of.

This will help you:


1. Attract talent:

People see a culture worth being part of, not just another remote gig. 

When candidates look at The Birdhouse, they think "this is something I want to build with someone." 

The brand attracts people who work for the vision, not just a paycheck. 

That's how you build a team that actually cares.


2. Retain clients: 

A strong brand makes clients feel like they're part of something bigger than just a service based relationship. 

They're not working with just another freelancer.

They're working with The Birdhouse. 

That shift builds trust, increases retention, and makes them proud to refer others.


3. Acquire clients: 

The brand eventually surpasses you as the founder

Every way you invest into it compounds

Eventually, the brand does more marketing than you ever could as an individual


4. Build authority: 

A strong brand makes you look established even when you're small. 


5. Hire better: 

A strong brand makes you look established even when you're small. 

We're only a team of 10 people, but our brand makes us look like we could be a team of 30+. 

Prospects see the cohesive identity and think "this is a real company.”

That perception unlocks bigger clients and higher prices.


Bottom line:

Building your agency brand compounds.

Even if you don’t notice it immediately.

Everything reinforces who you are.

People want to buy from people and brands they believe in.

Invest in yours.


What are some ways you reinvest into your own brand?

Let me know below.

Gary Vaynerchuk is one of the most recognizable entrepreneurs alive.

• $200M+ agency
• Bestselling author
• 2M+ YouTube subscribers

But most people have no idea how he actually built his personal brand.

So here's exactly how he did it:


Most entrepreneurs try to be perfect online.

Gary did the opposite.

He built his personal brand on raw authenticity and relentless hustle.

Here's his playbook:


1. Early Platform Adoption

Gary started:

• Email marketing in 1997.
• Google AdWords in 2000.
• YouTube in 2006.
• Twitter in 2007.

His Wine Library TV videos grew his family's liquor store from $3M to $60M in revenue.

He jumped on platforms before they became mainstream.


2. The "Reverse Pyramid" Content Model

Gary creates one piece of pillar content (vlogs, podcasts).

Then repurposes it into 30+ micro-content pieces.

One keynote turned into 30+ posts that got 35M+ views.

Maximum reach from minimum effort.


3. Unfiltered Authenticity

Gary's curse-heavy style and unpolished delivery built trust.

He admits "dickface" is his favorite swear word.

Documents his journey instead of curating perfection.

People connect with real, not rehearsed.



4. "Jabs and Right Hooks" Strategy

Jabs = valuable, non-salesy content (tips, insights, education).
Right hooks = sales pitches.

His AskGaryVee show has 2.78M+ subscribers.

He gives value first, sells second.


5. Platform-Specific Content

LinkedIn posts are professional.
Instagram Reels are casual and trend-driven.
TikTok content is native to the platform.

He doesn't copy-paste the same content everywhere.


6. Active Engagement

Gary responds to comments personally.

Sent a Chicago Bears jersey to a customer.

Result: $6,000 order.

He researches his audience's interests to create meaningful connections.


7. Consistent Visual Identity

Black, white, and green color scheme.

Signature logo across all platforms.

Same narrative of gratitude, hard work, and innovation.

Brand recognition at a glance.


The Gary Vee Formula:

Early adoption + authentic content + relentless engagement + value-first approach = multimillion-dollar personal brand.

He didn't wait for permission.

He didn't wait for perfection.

He just started documenting his journey and never stopped.


The lesson:

Your personal brand isn't about being the smartest person in the room.

It's about being the most authentic.

Stop trying to be perfect.

Start documenting your process.

What's one authentic moment you could share to grow your brand?

Let me know below.

I asked Leila Hormozi, “How do you build a company culture?”

Here’s what she said:

I just spent $15,000 on a team offsite in Canada.

People always ask me how to build great company culture and attract top talent.

Here's what I've learned after 4 years of building The Birdhouse:


1. Build something bigger than yourself

Your team doesn't want to work for you. 

They want to work towards something that matters.

When people feel like they're part of something meaningful, they show up differently. 

They care more. They push harder.

If your company vision is just "make money," you're going to attract people who only care about a paycheck.



2. Help people achieve their personal goals

Every quarter, I sit down with each team member and ask: 

"What are your goals? Are we helping you hit them?"

Not just business goals. 

Personal goals too.

When your team is growing personally and financially, they'll run through walls for the business.


3. Focus on making the most impact

I don't tell my team to focus on revenue. 

I tell them to focus on getting the best possible results for clients.

The revenue follows when you're obsessed with your craft

One post we write can generate more revenue than a client's entire monthly retainer. 

When the ROI is that obvious, clients refer us to their entire network.

That's how we’ve used referrals to double our yearly revenue without touching outbound for over 2 years.


The bottom line:

Great culture isn't having ping pong tables and free snacks in the office. 

It's giving people a mission worth working towards, helping them grow, and obsessing over making real impact.

Spending $15,000 on bringing my team together is an investment in the people who make everything possible.


What’s your best piece of advice for building a company culture?

Let me know below.

Watch Me Use AI to Create 100+ Viral Twitter/X Posts in 1 Hour

CRO To Make Your Bank Account Dance 🕺🏼 | Scaling D2C Brands | $30 Million In Incremental Revenue Added Through CRO | 400+ Websites/Landing Pages Average CVR 5.37% | Co-Founder @ Solvexmedia | We Are Hiring |

Looking to lower your customer acquisition cost and supercharge your sales?

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We can help you: 
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Working at Deloitte gave me direct exposure to Fortune 500 companies looking to diversify their marketing efforts into digital. My three years there consisted of handling ad-spend budgets in excess of $1,000,000 a month all while generating a positive ROI and meeting all KPIs.  

Got tired of corporate, decided to use the skillset I had to build a few ecom brands, made some money (two exits), then had some fun. 

Now back running the show at one of the fastest-growing growth agencies, Solvexmedia. With the goal of passing forth the knowledge, skills, and experience I have acquired by being in the trenches, getting my teeth kicked in, and learning the hard way.

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🔥 Have the processes and systems you need to have in place to facilitate incredible growth and mind-blowing valuations?
🔥 Have the resources, marketing and strategic guidance you need to navigate your way to the next major revenue milestone in your business?
🔥 Have the framework for incredible business valuations, multiples and exits?

𝐓𝐡𝐞𝐧 l𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤!

🤙 Message me here or email kam@solvexmedia.com

Kam Hossieny

I'm obsessed with this brand's genius cart setup. 🔥🔥🔥🔥
It's a perfect example of how simple, strategic tweaks can have a BIG impact on your conversion rates. 
As a CRO expert, I'm a big fan of what this brand (@Girlfriend) has done here.
They've nailed two simple yet game-changing tactics:
1. Free shipping upsell: 
➜ By highlighting that customers are just $29.60 away from unlocking free shipping.
They're cleverly encouraging bigger orders.
It's a win-win.
Customers get free shipping.
The brand boosts its average order value.

2. Impact choice: 
Consumers today want more than just products.
They want brands with purpose.
➜ Letting customers choose where 1% of their purchase goes as a donation is such a smart move. 
(creating an emotional connection ➜ increase the likelihood of conversion ➜ repeat sales 🛒💸) 

These small but mighty optimizations can supercharge your sales. 
Don't underestimate the power of a well-optimized checkout process. 💪

(28) Feed | LinkedIn

li_at

JSESSIONID

Talks about #mediabuying, #dtcstrategies, #funneloptimization, #customeracquisition, and #conversionrateoptimization

[CRO controversy #1] 

Does urgency truly drive sales or scare customers away? 
Pick your side.

A) Team "Limited Time Offer".
B) Team "Transparency All the Way".

Share your answers below. 👇 
(the *correct* answer might surprise you...)

Just analyzed a $7.5M brand's trust signals.
Their costly error?
Being vague when being specific costs nothing extra. 🤷♂️

Before: (Converting at 1.2%):
❌ "Trusted by thousands" 
❌ "Expert-recommended" 
❌ "People love our product"

After CRO fixes: (Now at 4.7%)
✅ "45,000 real reviews from real customers (w/ their cat profiles)" 
✅ "Approved by Dr. DeWire, Chief Veterinarian" 

The secret?
Specificity sells.
Three rules I live by:
1.Use exact numbers
2. Name your experts
3. Show real proof

That's it. 
That's the hack.
Proof beats promises. 
Numbers beat words.

P.S. Save this post. 
It's a $2.1M lesson I learned the expensive way. 😅

This is what happened to your sales once you started using CRO.
➜ Sales increase of up to 15%
➜ Capture quality leads and convert them into customers
➜ Faster checkout speeds
➜ Happier customers

How?

Conversion rate optimization (CRO) help you:
1) Decrease the bounce rate of website visitors by 20%-50%. ⬇️
CRO makes that a reality. 
By optimizing your website and landing pages with:
✅ Clear calls to action
✅ A smooth user experience
✅ Targeted messaging
We turn those visitors into paying customers. 
Leading to a sales increase of up to 15%.

2) Attract the right kind of customers.
The truth is, NOT all leads are created equal. 
You wouldn't want your sales team spending time chasing after someone who's just browsing, right? 
CRO helps you attract those genuinely interested in what you offer.
Saving you time and resources.
Remember:
❌ You don’t create desire.
✅ You leverage on the existing desires of your customer.
Qualified leads = more receptive to your offerings = high conversion rate

3) Decrease cart abandonment by 20%. ⬇️
Friction in the checkout process is a sales killer. 
CRO helps you streamline (make it smooth and speedy) your customer’s buying journey. 
How?
With: 
✅ Easy-to-understand forms
✅ Multiple payment options
A clear path to purchase = Gets your customers to the finish line (aka purchase!) faster.
You don’t want your impatient customers to wait around for a clunky checkout process, right?

[Be warned] Before making any website changes (big or small).
Stop second guessing what works or not.
Ensure success with data-driven CRO.
At Solvexmedia, we don't take chances - we dive deep into your target audience and user behavior first. 
With A/B/C/D testing and insightful analysis...
We craft a website that converts visitors into customers 24/7.
Don’t wait for Q4 to start before maximizing your website’s full potential.

Get your free CRO audit today. 

See and feel how we can help you achieve real results. 👇 

https://lnkd.in/gEFDR97z
 
(limited spots)

solvexmedia.com

Discovery Call

I don't usually share my CRO secrets.
But this is too good to keep to myself 👀
These aren't just strategies.
They're proven formulas for growth (and I don't give them away easily)
But today, I'm making an exception. 
Because the 3-part formula I'm about to share with you is simply too powerful and profitable to keep under wraps.
Introducing...My Favorite Money-Making CRO Formula:
1. Data Mining: 
➜ It all starts by digging deep into your customer data. 
➜ Look for the gold hidden in second-order conversions.
(a.k.a those who come back a second time)
They often show patterns in product preferences or buying combinations.
➜ Then, pay ay close attention to customer journeys: 
Where are people getting stuck or leaving? 
What product bundles, page layouts, or offers drive repeat purchases? 
This part is where you first create targeted optimizations

2. Strategic Placement: 
With your data in hand.
Time to strategically place these data across your site. 
For example:
The post-purchase page is often overlooked.
But it’s the perfect spot to offer:
➜ smart upsells 
➜ cross-sells. 
➜ complementary offers
Your customers are already excited about their purchase.
Use that momentum to suggest products that pair well with what they’ve already bought.

3. Perfect Timing: 
Timing is everything. 
When your customer is fully engaged...
Make it easy for them to buy by:
➜ reducing friction
➜ streamlining the funnel
➜ showcasing clear benefits. 
(Don’t miss the chance to act on current trends, seasonal demands, or real-world events that may be influencing their buying decisions too.)
You want to capitalize on that high-intent momentum and convert as many leads as you can.

if you're after real, sustainable growth (not just vanity metrics).
This is the formula you need.
Use this intel wisely, my friend. :)

If you're after real, sustainable growth (not just vanity metrics).
This is the tried-and-true formula that's delivered incredible results for me (and my clients):
The High-converting First Fold Stack:

👆 Top:
• Lead with a killer value prop
This is your hook—your chance to tell them, “Here’s what’s in it for you.”

👉 Middle:
Add credibility and trust with elements like:
• Press logos
• Trust badges
• Review count
This layer shows them you’re legit and trusted by others.
So they feel confident in sticking around.

👇 Bottom:
• Finally, give them ONE clear action to take. 
Avoid any competing buttons or extra choices—just a simple path forward.

Nail these three elements, and you're well on your way to converting way more visitors. 🛒🛍️

What Wuffes gets right about CRO 🐾
I was scrolling through pet wellness brands when Wuffes really caught my eye. 
You know when something just clicks? 
That was it for me.
So, why did Wuffes stand out? 
Simple: they've nailed their value proposition right above the fold. 
(this isn't just cute – it’s conversion genius)
Here’s why:

📌 Clear benefit, No fluff 
They know their audience wants quick, tangible results. 
The main message? 
It’s crystal clear
No complicated jargon 
Just a simple, powerful, and result-driven headline.
➜ “Better joint health in 3 weeks.” 

📌 Trust signals
Right at the bottom, they’ve got trust-building icons like:
- Made in the USA
- Science-Backed
Which helps customers feel secure.
Especially when shopping for their pets. 
(Wuffes makes sure to give them that peace of mind)

📌 Strong CTA
Wuffes does it without any over-complication.
That “SHOP NOW” button is 
- bright and easy to spot
- impossible to miss
Guiding customers effortlessly towards the next step.

The secret to quick conversions?
Highlight the problem your product solves within 5 seconds.
If you don’t grab your visitor’s attention fast.
They’ll click away and jump to your competitor’s site.
(and trust me, you can't afford that)

Wuffes

I doubled my client’s sales by studying ecom stores in just 6 months.
Here's what I learned:
I optimized over 647 websites, and let me tell you.
Getting conversions can be tough.
But by understanding what works well in successful ecom stores.
I was able to implement CRO strategies that drove 100% increase in sales for my client.

Here are 3 CRO strategies we used:
1) People want to find what they need fast.
So we implemented:
➜ clear menus
➜ high-quality product photos showcasing details
➜ concise descriptions that focused on benefits. 
To make my client's website a breeze to navigate.
Visitors instantly understand their value proposition in just 5 seconds of landing.

2) They used powerful calls to action.
➜ Strong CTAs like "Add to Cart" were strategically placed near product details.
Making it easier for visitors to find and take the next step.

3) Successful stores rely on A/B testing to constantly improve.
➜ We test different headlines, product layouts, and CTA placements.
Based on the areas that need improvement and immediate attention.
We follow key metrics before making small or big changes.
✅ Conversion funnel metrics like bounce rate, click-through rate (CTR), and cart abandonment rate.
✅ User engagement metrics like time spent on page, scroll depth, and heatmaps.
This data-driven approach allowed us to identify the most effective elements that drove the most conversions.
—-
Want to double your sales in the next 6 months? 
Book a free strategy call here 👇

Every component you need to create an ecom landing page that generates $100k+.

- Captivating headline
- Announcement bar
- Subheadline
- Compelling hero image or video
- Social proof (testimonials/reviews):
- Pricing
- Scarcity & urgency
- Trust badges
- Security badges
- Product guarantees
- FAQ
- Footer
- Exit-intent popups (with caution) 
- Clear & compelling CTA
- A/B testing (as part of overall strategy)

Remember:

Your goal is to create a clear, concise, and persuasive landing page that focuses on your customer’s needs and conversion.

Don't overload the page with too many elements that might overwhelm or distract visitors.

Your landing page needs BOTH. 

➜ Traffic (Ad) 
➜ An optimized landing page 

= Conversion GOAL

In the world of e-commerce, conversions are king. 

But what drives those conversions? 

Many believe it's just about traffic.

The more visitors you have, the more sales you make. 

However, the reality is far more complex than that. 

Imagine this:

You're running a targeted ad campaign.

Driving high volumes of visitors to your landing page (lots of traffic!). 

However, if those visitors land on a confusing or poorly designed landing page...

They'll likely bounce and never convert.

That’s why, I always say this:

Both traffic and landing pages matter for conversions.

➜ High-quality traffic (targeted ads): Gets the RIGHT people to your site.

➜ Optimized landing page (CRO): Converts visitors into customers.

Think of it as a mathematical equation:

High-Quality Traffic (Targeted Ads) x Optimized Landing Page = Increased Conversions

DON’T neglect either side.

Remember: It's not about just traffic, and it's not about just a good landing page. 

It's about both working together to achieve your conversion goals.

If you need help achieving *real* conversion results.

Dm me “CRO” for a free consultation. (no commitment) 😊

Don’t just talk to your best customers.
Talk to the ones that almost got away too.
Studies show almost-lost customers convert at a *higher rate* than average customers. 
How? 
Simple.
Because they have addressed these customer concerns head-on...
hidden fees
confusing checkout process 
slow loading times
technical glitches
unclear product info
—these are all *solvable* problems.
➜ With a little CRO (Conversion Rate Optimization) magic.
➜ Understanding the psychology behind almost-lost shoppers.
You can capture the hearts and wallets of recovered customers any day you want.
(big brands like Amazon do this too 🤫) 
Follow these 3 psychology-driven CRO tips (and how to implement this in your website):
1) Exit-intent offers. 
Entice your potential customers back with discounts or free shipping when they show signs of leaving.
✅ Add a pop-up window that triggers when a user moves their cursor towards the top of the page (indicating they might leave).
2) Retargeting campaigns.
Remind them of abandoned items or similar products with targeted ads.
✅ Partner with ad platforms like Facebook or Google to run retargeting campaigns. 
Your ad campaigns must show the ads featuring the items that they abandoned.
3) Personalized recommendations.
Suggest products that complement their browsing history.
✅ Use website analytics tools to track user behavior and browsing history. 
Based on this data. 
You can recommend complementary products on the product page itself.
—
By incorporating these psychology-driven CRO tips.
You can now do 4 things at once:
➜ Address customer concerns
➜ Recover lost sales.
➜ Turn "almost-lost" shoppers into repeat customers.
➜ Transform your ecom business into a thriving one
So, the next time a shopper abandons their cart.
Don't despair. 🙅
Consider it an opportunity to create a new customer. 😉

Grabbing your customer's attention is a race against the clock.
The million-dollar question is: how do you grab someone's attention online in 5 seconds or less?
Here’s how to grab *eyeballs* into your website in just 4 seconds.
My proven above-the-fold CRO strategy:
1️⃣ Headline Hero:
➜ Focus on the benefits. 
➜ Craft a clear and concise headline that speaks directly to your target audience's needs and desires. 
➜ What problem do you solve? 
➜ What value do you offer?
➜ Keep it punchy.
➜ Aim for 6-10 words and avoid jargon. 
➜ Use strong verbs and action words to grab attention.

2️⃣ Visual appeal.
➜ People process visuals faster than text, so make a good first impression.
➜ Use professional or captivating images that are relevant to your offer.
➜ Keep it simple. 
➜ Avoid cluttered graphics or overwhelming layouts.
➜ Pro tip: Test different images to see what resonates best with your audience.

3️⃣ Get to the point.

➜ Prioritize a clear value proposition.
➜ Explain what you do and why it matters in a concise and compelling way. 
➜ Focus on the benefits for the visitor, not just your features.
➜ Bullet Points are your new friend.
➜ Use bullet points to highlight key benefits and make the information easy to digest.

4️⃣ Call to action (CTA).
➜ Don't leave visitors wondering what to do next. 
➜ Include a clear and strong call to action button.
➜ Use action verbs like "Add to cart," or "Shop More" to encourage action.
➜ Make it stand out from the crowd.
➜ Use contrasting colors and clear text to make your CTA button visually appealing.

Want me to do the eyeball-getting part for your website?
Get your free CRO audit today. 👇

https://lnkd.in/gEFDR97z

 (only 9 Spots left this November).

Stop making customers think.
Copy-paste these 3 check marks that doubled my client’s revenue:
For Physical Products: 
"✔ In Stock ✔ Ships in 24h ✔ Free Returns"
(9+41% conversion)

For Digital Products: 
"✔ Instant Access ✔ Lifetime Updates ✔ Money-Back Guarantee"
(+37% conversion)

For Services: 
"✔ Next Slot Today ✔ Satisfaction Guaranteed ✔ Cancel Anytime"
(+33% conversion)

Then. place them near your buy button. 
No fancy strategies. 
No complex psychology. 
Just simple trust signals that’s proven to work.
Even big brands like @InsideWeather do this.

I was wrong about CRO.
Spent $50K optimizing checkouts. 
Should've fixed this instead 😔
Most visitors die on product pages—not at checkout.

Here's why:
→ This is where customers actually make buying decisions
→ Most ad and search traffic lands here first
→ The biggest drop-offs happen here (not checkout!)

3 quick, tested fixes that work:

Add real customer photos below (27% conversion lift)
Show shipping time BEFORE they click "Add to Cart" (19% fewer cart abandonments)

Include size comparison visuals (44% fewer returns)
Sometimes, the best optimizations are simple (and free)

Save this before I delete it. 👆

“Make it sound professional”, the client said.
I disagreed.
After countless A/B tests, I've learned that “professional” often just means “complicated”.
Your customers don’t buy because they’re impressed by your *big words or fancy jargon*. 
They buy because they understand.

Here's my CRO motto:
If you can say it simpler, do it
If you can prove it, show it
If you can count it, share it
I test copy for a living—and I can tell you, these approaches convert *much, much* better.

Why? 

A 6th-grade reading level outperforms MBA-speak by 2.5x. 
At the end of the day, your customers don’t want complexity. 
They want clarity.

The goal of your website isn’t to impress.
It’s to connect. 🤝

Give customers the information they need (without the fluff).
And your CVR rate will (increase and) follow. 📈

My product description was so baaad, my mom bought from our competitor.
(yes. my own mother)
The woman who still has my macaroni art from 2nd grade.
(emotional damage intensifies)
That little wake-up call forced me to get serious about my product copy. 
So, I developed a framework that’s not only mom-approved but powerful enough to make her switch back.
The “Product Description Framework” that brings mothers back:
Step 1: Find your best seller
Let’s make your top product shine like it deserves.

Step 2: Use a formula that matches your product type.
For Fashion items:
Perfect for [occasion]"
"Fits like [comparison]"
"Feels like [sensation]"

For Tech gadgets:
"Solves [problem]"
"Specs at a glance ↓"
"Real use: [scenario]”

For Beauty products:
"Unlike [common issue]"
"Results in [timeframe]"
"How to apply: [steps]"

Step 3: Watch mom-approved sales roll in 🛒💰

Save this framework. 
Test it today. 
Make your mom proud. 😊
(P.S. Because, honestly, if you can win over your mom, you’ve won the game 🙌)

The “cheat code” for creating irresistible product pages (and killing abandoned carts 🔪)
This screenshot I took from BetterLungs is LOADED with conversion-boosting elements:
Here’s how you can steal ALL of them (to optimize site too):
1. Clear benefits up front - right next to the product name.
Instead of just listing features like most brands do.
They focus on how their product can improve their customer's life. 
List specific benefits like:
- helping to clear mucus
- minimize coughing
- support respiratory health. 
These targeted points address customer pain points directly.

2. Sweeten the deal with subscriptions
Offer a subscription service with perks like:
- 20% discount
- priority fulfillment
- a free gift 
It's a win-win: your customers get a better deal, and you secure repeat business.

3. Show off positive reviews and ratings.
With a 4.4/5 rating from over 1,300 reviews.
BetterLungs reassures customers that they’re making a good choice. 
Social proof is one of the most powerful tools in CRO
(seeing others have had positive experiences can kill hesitation 🔪)

4. Use visual aids for “dosage and results”.
Make it easy for customers to understand your product. 
How?
Use clear, concise language and visually appealing graphics to explain:
- dosage
- usage
- expected results within [timeframe]
When customers know what to expect.
They feel MORE confident hitting “Add to Cart.”

Don’t just treat your product page as mere sales pitch.
Turn it into a helpful guide that helps customers make confident, informed choices.

You know that feeling when you land on a website and just... get lost?
• tons of links
• confusing labels
• way too many options. 
It's like they WANT you to abandon ship.


(well, I'm about to share something controversial)
The secret to great navigation isn't complex menus. 🙅♂️
It is: Simplicity. Clarity. Recognizable signposts. ✔️

Trust me, I've built navigation for hundred ecommerce stores. 
The winning formula is surprisingly simple.
Here's how you can fix yours:

1. Streamlined Structure: 
First thing’s first—less is more. 
Limit your main menu to 6-8 items max.
Focus on your core products or categories. 
Every extra link is a distraction, and every distraction dilutes the customer’s experience. 
When I say "laser-focused,". 
I mean laser-focused. 
The fewer choices you give.
The easier it is for customers to make a decision.


2. Meaningful Icons:
Icons are not just decoration. 
They’re like digital traffic signs ➜ guiding customers on their journey. 
Use simple, intuitive visuals next to each stuff that’s easy to recognize. 
For example:
- 🛍️ Shop
- ⭐ Best Sellers 
- 👨💻 About Us

3. The Psychology of "Scannable":
Think about how “you” actually browse websites:
- You don't read - you scan
- You look for signposts, not paragraphs
- You buy from what's immediately obvious
So why not give your customers what they’re searching for?

That's the secret power of simple navigation with visual cues.
When navigation is simple, the brain doesn’t have to work hard to figure out what to do next. 
Smoother. Faster ➜ Decision-making 

I tested this exact formula for an outdoor gear client:
- Restructured top nav to 7 items
- Added matching, easy-to-understand icons.
- Removed dropdown menus (goodbye, clutter!)

In the first 2 weeks, the results were dramatic:
- Avg session duration +42% 
- Pages/session +31% 
- Bounce rate -27%

The hard truth:
People don't buy from navigation.
But bad navigation?
That guarantees they won’t buy at all.

3 signs you need to know if your landing page needs some TLC.
1) High bounce rates.
People are landing on your page and then... poof!
Gone. 
This is simply a sign your landing page isn't grabbing their interest.

2) Clicking away, not clicking through.
Visitors aren't clicking your CTA button. 
Maybe it's because:
❌ Confusing or generic CTA.
❌ Your offer doesn't match the needs of your audience.
❌ There's no reason for them to click now.
❌ Trust issues caused by an unprofessional website feel. 
❌Missing security signals.
❌Friction in the click process (like lengthy forms) can further deter clicks.

3) Traffic ≠ conversion
If you're getting massive traffic...
but those visitors aren't turning into potential customers.
➜ Then you have a “conversion” problem.
Not a traffic problem. (as most people think)
This means your landing page isn't doing its *job* of converting that traffic into potential customers.

—
I’m offering 9 free landing page audits this month.
If you’re interested, click on the link below. 👇

Airbnb. Nike. Sephora.
3 industry leaders. 1 common feature: CRO framework.
These companies dominate their industries. 
And it's no accident.
That’s why I found the 5 CRO framework that the biggest brands in the world use.
The proven-framework for turning website visitors into paying customers. 
1) Awareness → Purchase: 
It's like creating a clear path that addresses your target audience’s problems and needs at every step.
Leading them smoothly towards buying your product.
2) Talk like your visitors, solve their problems.
➜ Use targeted content & search intent.
Imagine you're having a conversation with someone who just walked into your store. 
This framework helps you understand what they're looking for.
(their "search intent")
By creating content that directly answers their questions and solves their problems.
You'll increase your chances to turn them into customers.

3) Show visitors what they like.
Cater to your unique visitors.
This framework uses data to adapt your website content to user demographics and individual needs.
That’s why you can see:
➜ Product recommendations you might like.
➜ Special deals on things you like.
 
4) Social Proof & Trust: 
People trust people. 
And they surely know that. 
That’s why they put big importance on:
➜ testimonials
➜ reviews
➜ social influence 
To build trust and reduce purchase hesitation.

5) Strategic scarcity & urgency.
Sometimes, a gentle nudge works wonders. 
This proven-framework uses:
➜ well-timed promotions
➜ limited-time offers, and product countdowns to encourage immediate action.

These companies squeeze the most value out of their website traffic.
(and you should too.)
I want to help you unlock the power of these frameworks. 
Imagine what you could achieve by implementing the same strategies that big brands use!

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