Marcos Ruiz

The Birdhouse

We build profitable, viral personal brands on X, LinkedIn, and Threads.

Founder and CEO

MA Army National Guard

Served at the 59th Presidential Inauguration.

Advanced and accelerated training in Computer Networks & Systems. Tasked with the configuration, management, and troubleshooting of Local Area Networks, while simultaneously adhering to proper security measures as defined by the Army.

Responsibilities include:
• Configuring & troubleshooting Cisco Routers and Switches
• VLANs, SVIs, Layer 2 and 3 security, etc.
• Producing end-user capability via PC, laptop, and Cisco VOIP
• Encryption Devices & Palo Alto Networks
• Active Directory and Exchange
• Use of Basic Network Protocols (i.e. TCP/IP, DHCP & DNS)
• Routing Protocols (OSPFv3, OSPF)

I.T Specialist - Team Leader

At The Birdhouse, we craft viral & brand-building content for CEOs, founders, influencers, and education companies, helping grow both brand AND sales.

We focus on crafting narratives that align with each client’s brand and business goals, specializing in monetizing X (Twitter) & LinkedIn accounts.

We've helped clients generate over 500,000 followers, $5 Million in info-product sales, and over 3,000 booked calls.

Scaling the business to $65,000 per month within the first year required relentless outreach, sending 100 to 200 direct messages daily, leveraging social proof, and delivering consistent results.

Our goal is to help catalyze the growth of the best education companies that the internet has to offer.

----

Coaches, Course-Creators, Educators - We’ll Build You a Profitable, Viral Personal Brand on 𝕏 and LinkedIn.

Partner with us to implement our proven content system, sales process , and branding strategy to scale your education company while building a long-lasting, loyal audience.

Alternatively you can subscribe to The Birdhouse Daily Newsletter at - www.thebirdhouse.email

Or check out our full DIY self-paced course suite at - www.whop.com/twitter

Chief Executive Officer

X.COM’s Premier Marketing & Advertising agency.

We partner with education companies to help them scale on 𝕏.

Mark Zuckerberg pulled off the greatest personal brand transformation in history.

Here's the RACE framework that turned him from "robotic nerd" to one of Silicon Valley’s coolest CEOs:


1. Reach - Redefine Your Audience

After Cambridge Analytica harvested 87 million profiles, Zuck was tech's biggest villain.

His solution? 

Stop trying to appeal to everyone.

He emailed Peter Thiel with a mission:

Rebrand me as the "voice of millennials."

Smart move - you can't be everyone's hero, but you can dominate one demographic.


2. Act - Make Real Changes

The Facebook to Meta rebrand distanced them from scandals & signaled focus on the future.

The biggest part of his transformation was arguably visual though:

• Got jacked, improved style & grew out his hair
• Cattle ranching and sharing his genuine interests
• Training MMA with UFC stars like Israel Adesanya 

That hydrofoiling-in-a-tuxedo video wasn't just random fun - it was strategic PR move.


3. Convert - Turn Critics Into Believers

Delivered on promises through:

• Better privacy controls 
• Innovative products (Quest 3 Pro) 
• Unscripted, heartfelt Senate apology to families 
• Sharing vulnerable moments like commissioning art for his wife

Actions speak louder than words.


4. Engage - Keep People Talking

Leaned into internet culture instead of fighting it: 

• Embracing memes about his "drip" 
• Recreating childhood bedroom for birthday posts 
• Asking Instagram's fashion director to critique his chains

He joined the conversation instead of staying above it.


The results: 27% trust → 68% trust in 6 years.

The impact on his business:

• Rebuilt trust after scandals
• Made Meta's vision more believable
• Positioned as innovator, not data harvester


Key lesson:

Personal branding is evolution, not perfection.

What's one way you're evolving your personal brand this year?

Let me know below.

& if you enjoyed this…

Follow me for more content like this.

CEO at The Birdhouse - We build viral, profitable Personal Brands on LinkedIn, X (Twitter), and Threads.

No alternative text description for this image

I moved to Bali 2+ years ago thinking I'd cracked the digital nomad code.

My business was doing $20-30K/month from a 600 sq ft Brooklyn apartment. 

Got tired of the gray NYC lifestyle.

Same routine, expensive everything, depressed people in suits smoking cigarettes on Wall Street.

So we moved to a 3BR villa in Canggu for the geoarbitrage dream.

Here's what actually happened:


Phase 1: Reality Check

Time zones destroyed my schedule. 

Taking US business calls at 5 AM and 9 PM in Bali just to keep things running. 

Had to work during the day too, so it became this endless grind.

Bugs everywhere - spiders, crickets, ants in the bed. 

Had to get these wall plugins that probably give you cancer just to sleep.

Learning to drive a scooter was a nightmare. 

Rented an electric one thinking I was being smart - thing was so flimsy we couldn't get anywhere with two people.

The pollution is insane. 

Coming home every day wiping black soot off our faces from all the exhaust. 

Nobody tells you about that part.

Had 3 helmets stolen in the first week.

Both got Bali belly immediately - sick for days from the water and food.


Phase 2: The Honeymoon

Eventually figured it out. 

• Got the schedule dialed
• Started ordering all our meals
• Hit the beaches
• Learned to surf
• Massages twice a week.

This is when you post all the Instagram content. 

Making gains in the gym, hanging with monkeys, drinking coconuts. 

Living the dream.


Phase 3: The Dark Side

Then isolation hits.

No matter how beautiful it is, you never truly feel like you belong. 

It's an amazing vacation spot, but it's not home.

My assistant from Ukraine said something that stuck with me: 

She was living in Italy, everything was great, but "even with all the tough times back home, there's still no place like home."

That's when it clicked.

Always felt like something was missing - friends, family, the environment you grew up with. 

There's always that piece that's not there.


What I Learned:

1) The locals here are happier with way less than what we think we need. 

Really changed my perspective on what success actually looks like.

2) The food in America is actually poisonous. 

Never felt cleaner or more energetic than eating there.

3) Slowing down was incredible after the NYC hustle mentality.


The Verdict:

Would I recommend it? 

100%.

Life is a video game and Earth is just a big open world with endless possibilities. 

You should explore it.

But I went back to America.

Turns out the laptop lifestyle works best when you have a stable place to put the laptop down.

Actual freedom isn't working from anywhere - it's building something solid enough that you can choose where you want to be.

What are your thoughts on being a digital nomad?

Let me know below.

David Goggins built one of the strongest personal brands on the internet without following a single "branding" rule.

He went from a 300-pound exterminator to 6.2M followers by doing everything backwards…

Here's the blueprint he followed:


1. Stop Trying to Look Perfect

Goggins posts:

• Sweaty selfies
• Profanity-filled rants
• Stories about getting his ass kicked as a kid

Most people try to hide their messy past.

He made his the foundation of his brand.

People trust authentic struggle over polished success stories.


2. Your Pain is Your Product

"Can't Hurt Me" sold 5M+ copies because everyone has a story of not being enough.

• Survived Hell Week three times
• Lost 100 pounds in 3 months
• Set a pull-up world record.

But here's the key - he connected every story to a principle people could use.

His struggles became other people's solutions.


3. Admit Your Weaknesses First

Goggins calls his younger self "fat, lazy, and a liar" before anyone else can.

This is great for personal branding.

When you own your flaws, nobody can use them against you.

Plus it makes everything else you say more believable.


4. Impact First, Money Second

With 8.4M followers, he could easily make $60K+ per sponsored post.

Instead, he focuses on changing lives.

This builds way more loyalty than chasing every dollar.

Long-term brand value beats short-term cash grabs.


5. Actually Live What You Preach

He still runs 7 miles daily while still working.

Doesn't just talk about toughness from his couch.

This is what separates real personal brands from fake ones.


The takeaway for business:

Your struggles aren't something to hide - they're your competitive advantage.

People don't buy from perfect experts.

They buy from people who've been in their shoes and found a way out.

The ones who share their real journey - failures included - always outperform the ones trying to look flawless.

Your authentic story is your best marketing asset.


What's the biggest struggle you've turned into your strength?

Let me know below.

& if you enjoyed this…

Follow me for more content like this.

Most people think building a personal brand is free.

It's not.

The people making real money are investing time and money into three things that actually matter.


1. Quality Content Creation

You have two options.

Option A: Learn to do it yourself:

• Study frameworks
• Write every day
• Figure out what hooks work

Invest 10-15 hours a week until you can consistently create content that converts.

Option B: Hire someone who actually knows what they're doing. 

Not a $500/month VA or a cheap copywriter who copy-pastes ChatGPT generated content.

A real team that lives and breathes content, and understands how content drives revenue.

The investment is either your time or your money.

Pick one.


2. Living a Life Worth Posting About

If you're sitting at home doing nothing, you have nothing to talk about.

Your personal brand needs personal stories.

That means investing in experiences.

• Grow your business
• Get client results
• Go to masterminds
• Take your team somewhere.
• Try new hobbies

These experiences give you ammo to create more content with unique angles.

You don’t need to fake having a perfect life…

You just need to actually live an interesting one.

More experiences = more authentic stories = more followers who actually connect with what you're saying.


3. Building Your Own IP

This is the one nobody talks about.

Invest time into developing

Your own frameworks
Your own terminology
Your own systems

That's your own intellectual property.

And that's what makes you different from everyone else saying the same stuff all the time.

Your branding matters too.

Figure out what you're known for.

Build content pillars that make sense for your business.

This takes time.

But once you have it, it becomes your competitive advantage.

People can copy your content. 

They can't copy your frameworks and your voice.

Your personal brand is either a business or a hobby.

If it's a business, treat it like one.

I turned down 30 clients last month.

People think I'm crazy. 

"That's like $200K you could've made."

But here's what happened instead: 


We signed 2 perfect-fit clients at higher rates, got 3 referrals, and our retention jumped to 100%.

Most agency owners fail because they're counting clients instead of building a brand that attracts the right ones.

The Birdhouse will do about $2M this year doing the OPPOSITE of conventional wisdom.

Here's what actually matters:


1. Take care of your team like they're partners

Every quarter, I sit down with each person and ask: 

"What are your goals? Are we helping you hit them?"

When your team is growing personally and financially, they'll run through walls for clients.


2. Invest in networking without calculating ROI

I spent $30K flying to events my first year. 

No immediate return. 

Just to have conversations and build relationships.

A year later, those "random" conversations turned into $200K in referrals.


3. Build a brand people want to be part of

We have

Custom jackets
Bird-themed Slack emojis
Vintage cartoon aesthetics
Pokemon cards at my desk (bird-types only)

Sounds extra? Maybe. 

But the brand isn't just marketing. 

It's retention, recruitment, and referrals wrapped into one.


4. Be "the guy" in your niche

We're not the best marketers in the world. 

But we are THE BEST at what we do for Twitter, LinkedIn, and Threads.

When someone asks "Who should I talk to about growing on X?" they mention The Birdhouse. 

That positioning is worth more than any ad spend.

But here's the most counterintuitive part:


5. I refer out more people than I sign. 

Dozens of leads every month, but we only take 1-2 clients.

Why? 

Because I'd rather have 10 perfect clients getting incredible results than 50 mediocre ones churning every quarter.

When someone isn't a fit, I send them to another agency I trust. 

That person becomes a fan. The agency sends business back. My reputation stays intact.

One more thing: 

Do the unscalable stuff as long as you can.

I still do every client onboarding call. 

I still build their profile setup. 

I still send resources that aren't part of our service.

We're at $2M/year. 

I could delegate it.

But clients pay a premium because I'm in the trenches with them.

If you're under $10M, white glove service isn't a luxury.

It's your competitive advantage.


The bottom line:

Your agency isn't a numbers game. 

It's a reputation game.

• Turn down the wrong clients.
• Invest in your team.
• Build a brand people want to be associated with. 
• Be the obvious choice in your category.
 
The money follows when you stop chasing it.

I Studied 1,000 Twitter/X Hooks, Here’s How to ACTUALLY Go Viral

Your personal brand is the ultimate status symbol.

Status used to be more simple.

The car you drove.
The watch you wore.
The address on your business card.

But things have changed:

Anyone can rent a Lambo for the weekend.
Anyone can buy fake designer. 
Anyone can lease office space and take lobby photos.

Material wealth isn't the signal it used to be because it's too easy to fake.

This is why a personal brand is the ultimate status symbol.

You can fake a watch.
You can't fake 2 million followers who engage with your content. 

You can rent a Ferrari. 
You can't rent authority in your space.

When someone Googles you and sees you've built something real, generated actual results, and have people who care what you say - that's status you can't buy.

We've generated $10M+ for clients through personal branding. 

The ones who win understand this: 

This should not just be a side project.

It’s one of the most valuable assets you can build.

A strong personal brand gets you in rooms you couldn't access before. 

Makes people want to work with you before you pitch. 

Turns cold prospects into warm leads because they've been watching you for months.

Status used to come from what you could afford.

Now it comes from who pays attention when you speak.

Your personal brand compounds. 

Every piece of content. 
Every client result. 
Every framework. 

Builds on itself.

80% of our business is referrals now. 

Not because we're great at sales. 

Because our brand precedes us. 

People know what we do and the results we get before they book a call.

Your personal brand is your reputation at scale.

You can lose your money. 
You can lose your business. 
You can lose material possessions.

But you can't lose your reputation if it's built on real value and real results.

The smartest operators I know invest more in their personal brands than their cars or office spaces.

Because in 2025, your personal brand isn't just a status symbol.

It's the ultimate form of leverage.

Money opens doors. A personal brand builds the entire building.

Unapologetically invest in your brand.

It's one of the highest ROI decisions you can make.

What we've done at The Birdhouse:


• Custom hats for every team member when they join. 
• Custom jackets with patches for the founding team. 
• Birdhouse screen savers. 
• Vintage cartoon aesthetic across our website and newsletter. 
• Custom credit card with Blue Eyes White Dragon. 
• Birdhouse Arsenal jersey my team got me. 
• Pokemon cards - all bird-type Pokemon.
• Bird Slack emojis that our clients have come to love. 

I live the brand and always try to think of ways to market it.

And you need to build something people want to be part of.

This will help you:


1. Attract talent:

People see a culture worth being part of, not just another remote gig. 

When candidates look at The Birdhouse, they think "this is something I want to build with someone." 

The brand attracts people who work for the vision, not just a paycheck. 

That's how you build a team that actually cares.


2. Retain clients: 

A strong brand makes clients feel like they're part of something bigger than just a service based relationship. 

They're not working with just another freelancer.

They're working with The Birdhouse. 

That shift builds trust, increases retention, and makes them proud to refer others.


3. Acquire clients: 

The brand eventually surpasses you as the founder

Every way you invest into it compounds

Eventually, the brand does more marketing than you ever could as an individual


4. Build authority: 

A strong brand makes you look established even when you're small. 


5. Hire better: 

A strong brand makes you look established even when you're small. 

We're only a team of 10 people, but our brand makes us look like we could be a team of 30+. 

Prospects see the cohesive identity and think "this is a real company.”

That perception unlocks bigger clients and higher prices.


Bottom line:

Building your agency brand compounds.

Even if you don’t notice it immediately.

Everything reinforces who you are.

People want to buy from people and brands they believe in.

Invest in yours.


What are some ways you reinvest into your own brand?

Let me know below.

Gary Vaynerchuk is one of the most recognizable entrepreneurs alive.

• $200M+ agency
• Bestselling author
• 2M+ YouTube subscribers

But most people have no idea how he actually built his personal brand.

So here's exactly how he did it:


Most entrepreneurs try to be perfect online.

Gary did the opposite.

He built his personal brand on raw authenticity and relentless hustle.

Here's his playbook:


1. Early Platform Adoption

Gary started:

• Email marketing in 1997.
• Google AdWords in 2000.
• YouTube in 2006.
• Twitter in 2007.

His Wine Library TV videos grew his family's liquor store from $3M to $60M in revenue.

He jumped on platforms before they became mainstream.


2. The "Reverse Pyramid" Content Model

Gary creates one piece of pillar content (vlogs, podcasts).

Then repurposes it into 30+ micro-content pieces.

One keynote turned into 30+ posts that got 35M+ views.

Maximum reach from minimum effort.


3. Unfiltered Authenticity

Gary's curse-heavy style and unpolished delivery built trust.

He admits "dickface" is his favorite swear word.

Documents his journey instead of curating perfection.

People connect with real, not rehearsed.



4. "Jabs and Right Hooks" Strategy

Jabs = valuable, non-salesy content (tips, insights, education).
Right hooks = sales pitches.

His AskGaryVee show has 2.78M+ subscribers.

He gives value first, sells second.


5. Platform-Specific Content

LinkedIn posts are professional.
Instagram Reels are casual and trend-driven.
TikTok content is native to the platform.

He doesn't copy-paste the same content everywhere.


6. Active Engagement

Gary responds to comments personally.

Sent a Chicago Bears jersey to a customer.

Result: $6,000 order.

He researches his audience's interests to create meaningful connections.


7. Consistent Visual Identity

Black, white, and green color scheme.

Signature logo across all platforms.

Same narrative of gratitude, hard work, and innovation.

Brand recognition at a glance.


The Gary Vee Formula:

Early adoption + authentic content + relentless engagement + value-first approach = multimillion-dollar personal brand.

He didn't wait for permission.

He didn't wait for perfection.

He just started documenting his journey and never stopped.


The lesson:

Your personal brand isn't about being the smartest person in the room.

It's about being the most authentic.

Stop trying to be perfect.

Start documenting your process.

What's one authentic moment you could share to grow your brand?

Let me know below.

I asked Leila Hormozi, “How do you build a company culture?”

Here’s what she said:

I just spent $15,000 on a team offsite in Canada.

People always ask me how to build great company culture and attract top talent.

Here's what I've learned after 4 years of building The Birdhouse:


1. Build something bigger than yourself

Your team doesn't want to work for you. 

They want to work towards something that matters.

When people feel like they're part of something meaningful, they show up differently. 

They care more. They push harder.

If your company vision is just "make money," you're going to attract people who only care about a paycheck.



2. Help people achieve their personal goals

Every quarter, I sit down with each team member and ask: 

"What are your goals? Are we helping you hit them?"

Not just business goals. 

Personal goals too.

When your team is growing personally and financially, they'll run through walls for the business.


3. Focus on making the most impact

I don't tell my team to focus on revenue. 

I tell them to focus on getting the best possible results for clients.

The revenue follows when you're obsessed with your craft

One post we write can generate more revenue than a client's entire monthly retainer. 

When the ROI is that obvious, clients refer us to their entire network.

That's how we’ve used referrals to double our yearly revenue without touching outbound for over 2 years.


The bottom line:

Great culture isn't having ping pong tables and free snacks in the office. 

It's giving people a mission worth working towards, helping them grow, and obsessing over making real impact.

Spending $15,000 on bringing my team together is an investment in the people who make everything possible.


What’s your best piece of advice for building a company culture?

Let me know below.

Watch Me Use AI to Create 100+ Viral Twitter/X Posts in 1 Hour

Remode Company

Hey there! REMODE has been the go-to leadership coaching team for 30+ agency and e-commerce brand founders who were fed up with the constant hustle and bustle of daily operations.
 
✅ Dreaming of working ON the future of your business rather than sweating the small stuff?
✅ Wishing your organization works autonomously without you micromanaging every detail?
✅ Ready to make those changes yesterday, but feeling a bit lost on the "how"?

That's where REMODE swings into action. We're all about crafting a self-sufficient organization and levelling-up up your visionary leadership.

Feeling any of these?
❌ Frustrated that your team isn't moving as quickly as you'd like
❌ Afraid to take a break because everything might stall
❌ Doubting your leadership team can handle things in your absence
❌ Losing sleep over how to scale and refine the inner workings of your biz

Here’s the deal with teaming up with REMODE:

→ Sharper clarity → Amped motivation → Boosted team engagement → Greater independence in your operations → More profitable workflow → Extra breathing room for you to focus on the big picture

Fancy a chat? Book a free consultation, and let’s explore how we can get your business cruising at altitude:

👉 Book your chat here> https://calendly.com/leonremode/explore

🇱🇹| DTC Ecommerce Leadership Coaching - Let go of day-to-day chaos in 3 months. 

MentorPass

Offering my 15+ years in Ecommerce Leadership and Consulting as a Mentor with MentorPass. 

MentorPass is a consulting platform that connects high-growth consumer businesses with the world's top experts for 30 and 60-minute video consulting sessions. 

MentorPass helped clients 3x annual revenue, reduce customer acquisition costs by 45%, hire c-suite team members, and raise $10M+ financing rounds.

500+ happy customers, 200+ active mentors (selected from 10k+ mentor applications).

Brands include: Athletic Greens, Cuts, Kettle & Fire, Feastables, and more.

E-commerce Leadership Mentor

Creation

Board Member

Wise2Sync

Member

Lithuanian Business Angel Network LitBAN

Learning to invest in and support the Lithuanian startup ecosystem.

Linkedist

LinkedIn is one of the most powerful tools founders can use today. And Linkedist is your go-to company in the Nordics and Baltics that helps you harness the power of this social network. 

In my role as Linkedist’s (pro-bono) Advisory Board Member, I help to shape their path to success by tapping into my expertise in leadership, strategy and developing remote organizations and teams.

🇱🇹| Advisory Board Member

DOONAILS - We're hiring!

Leveraging the strategic framework of REMODE, I've served as the Fractional COO/CFO for Doonails, dedicating my expertise on a part-time basis. 

In this dynamic role, I partnered closely with the founders to architect the foundation of their organization, sculpting a robust structure that seamlessly integrates leadership excellence and financial acuity. 

My mission was to steer Doonails toward sustainable growth, ensuring their operations, leadership, and finances are primed for scaling. 

This collaboration not only enhanced Doonails' trajectory but also embodies REMODE's commitment to transforming businesses through insightful leadership and financial strategies.

Fractional Ecommerce COO/CFO (B2B)

In my capacity as a Leadership Coach for Doonails, I've have had the privilege of working alongside the four founders to redefine the company's vision and integrate the unique REMODE leadership framework. 

Together, we have elevated leadership capabilities across the team and have honed in on articulating and embodying the essence of Doonails' culture. 

Our collaborative efforts have been centered on cultivating a strong, unified leadership ethos that propels the organization towards its strategic goals, ensuring that every team member is aligned with and inspired by Doonails' forward-looking mission.

Ecommerce Leadership Coach

Integral Solutions

I've joined Integral Solution as (pro-bono) advisor out of the resonance with their mission and vision to battle mental health issues in the population. Mental health issues are rising and we need more holistic solutions.

My work at Integral Solutions consists of helping the founders set up a strategic plan, supporting in keeping the proper focus, creating economic opportunities, and advocating their future solutions to the world.

🇱🇹| Strategic Advisor

Cargo stream

Cargo Stream develops a robust and easy-to-use end-to-end collaboration platform, modernizing daily logistics management and making logistics sustainable towards the future. 

During my time as CEO I have:


- Created a renewed vision for the company
- Made the company more investable
- Put Cargo stream on the radar of large worldwide companies 
- Enhanced the brand’s perception with multiple speeches and events
- Enhanced strategic partnerships
- Built Customer Acquisition processes
- Built Customer Success processes

My journey with Cargo stream, which eventually led to me serving as acting CEO, started with me advising the founders on strategic growth and management.

🇱🇹| Strategic Advisor 

Next-Generation Leadership Consulting for Agencies | Save up to 30% in Operational Costs | Implement a Strong Vision in Under 3 Months | Founder @ REMODE |

REMODE has empowered 40+ e-commerce agency and brand founders to break free from the daily grind and regain control of their business.

✅ Are you ready to focus ON your business and stop sweating the small stuff?
✅ Is your goal to have an organization that runs smoothly without your constant involvement?
✅ Do you want to achieve this fast but feel stuck on where to start?

With REMODE, you’ll build an autonomous organization and unlock powerful leadership—faster than you ever thought possible.

1️⃣ Do-It-Yourself: REMODE Course – You get access to an entire course, walking you step-by-step through how to detach yourself from the daily chaos.

2️⃣ Done-With-You: REMODE Coaching – Audit + Course + Weekly guidance in a Live Q&A session + access to a private group for questions.

3️⃣ Done-For-You: REMODE 1:1 – We become a fractional part of your team, guiding you through intensive weekly sessions, workshops, and hands-on training—all with direct access to your personal expert through a dedicated messaging channel.

Does any of the following sound familiar?

❌ Your team’s execution feels painfully slow, leaving you frustrated.
❌ You feel chained to your business, knowing that time off means everything falls apart.
❌ You lack confidence in your leaders to run the business for you.
❌ You have sleepless nights worrying about missed growth opportunities because of the chaos.

Here’s what collaborating with us will offer you:

→ crystal-clear clarity
→ unstoppable motivation
→ sky-high engagement
→ a self-reliant team
→ streamlined, profitable operations
→ freedom to focus on your long-term vision.

Ready to break free from the daily grind and step back into the role of visionary entrepreneur? 
Let’s talk—send me a Direct Message.

Your transformation is closer than you think—let’s make it happen.

Leon van der Laan

My goal is not to pull you out of the weeds.  
My goal is to make you never need me again.  

When a founder hires me, they expect more calls, more slides, more “Leon, what should I do?”  

After 10+ years in ecom and 40+ founders, I learned something else works far better.  

You do not need another coach in every key meeting.  
You need a company that runs with or without any coach in the room.  

The best results with REMODE came when we stopped solving single problems and started installing structures:  

• Clear leadership systems  
• Simple decision rules  
• Ownership rituals that repeat every week  

Here is what that looks like in practice:  

• Your leaders know who owns what, without asking you  
• Your team makes aligned decisions, without waiting for your OK  
• Your Pulsar Plan and goals guide the week, not your Slack mood  

In REMODE we Reflect, Elevate, Model, Objectify, Delegate, Excel.  
Not to keep you in a coaching loop.  
To build a self-managing organization that outlives you.  

True founder leadership is not “everyone needs me.”  
True founder leadership is “they run it. I design it.”  

You move from operator to architect.  
From daily fire-fighter to long-term builder of an 8-figure machine.  

My work is done when your team no longer needs my voice to act like leaders.  

What does a self-managing organization mean for you and your next stage of growth?

Leadership Coach in DTC Ecom | +10 years in Ecom | Helping DTC brands scale to 8-figures with the REMODE Framework™

If LinkedIn is part of your growth strategy, here’s something you’ll want to check out.

Linkedist just launched their Black Friday offer, and instead of a single discount, they introduced a stackable charm system where you can customize exactly what kind of visibility or support you want.

From GEO to content creation to full company profile audits - you choose what matters most, stack it, and get the discount.

Smart, simple, and actually useful.

Link below if you want to see the options.

And here’s a code for 5% off: LEON5

https://bit.ly/bf-leon

How one agency founder slashed their working hours by 75% and tripled their revenue—here’s how it happened.

I met a founder who was stuck in endless approvals and daily firefighting.

Every decision landed on his desk.

Every problem needed his input.

He was chained to the business, working late and missing out on real growth.

We did a time audit.

Here’s what we found:

• Most hours went to fixing small issues.
• The team waited for his green light on everything.
• No time left for strategy or vision.

We hit reset.

Instead of micromanaging, we built simple systems:

1️⃣ Clear workflows for the team—no more guesswork.
2️⃣ Weekly operating rhythms—everyone knew what to do and when.
3️⃣ Strategic delegation—he stopped being the bottleneck.

The founder started leading, not chasing fires.

The result?

• Hours worked dropped by 75%.
• Monthly recurring revenue tripled.
• The team ran on their own, with clarity and confidence.

The real lesson:

Scaling without burnout is possible.

You need structure, self-leadership, and clear rhythms.

Most founders want freedom but fear letting go.

But when you install the right systems, you free up time—and energy—to focus on what matters.

Curious to hear—what’s one change you’ve made to step back from the daily grind?

Founder bottlenecks kill ecommerce growth. When every decision lands on you, your brand stalls. The skills that got you to 7-figures won't get you to 8. Build systems, delegate outcomes, focus on strategy. Time to evolve from founder to leader.

taplio

The Battle

Marcos Ruiz

Leon van der Laan

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Performance ScoreMarcos Ruiz's LinkedIn Performance

Performance ScoreLeon van der Laan's LinkedIn Performance

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taplio

The Battle

Marcos Ruiz

Leon van der Laan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Marcos Ruiz's LinkedIn Performance

Performance ScoreLeon van der Laan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMarcos Ruiz's LinkedIn Performance