Marcos Ruiz

At The Birdhouse, we craft viral & brand-building content for CEOs, founders, influencers, and education companies, helping grow both brand AND sales.

We focus on crafting narratives that align with each client’s brand and business goals, specializing in monetizing X (Twitter) & LinkedIn accounts.

We've helped clients generate over 500,000 followers, $5 Million in info-product sales, and over 3,000 booked calls.

Scaling the business to $65,000 per month within the first year required relentless outreach, sending 100 to 200 direct messages daily, leveraging social proof, and delivering consistent results.

Our goal is to help catalyze the growth of the best education companies that the internet has to offer.

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Coaches, Course-Creators, Educators - We’ll Build You a Profitable, Viral Personal Brand on 𝕏 and LinkedIn.

Partner with us to implement our proven content system, sales process , and branding strategy to scale your education company while building a long-lasting, loyal audience.

Alternatively you can subscribe to The Birdhouse Daily Newsletter at - www.thebirdhouse.email

Chief Executive Officer

X.COM’s Premier Marketing & Advertising agency.

We partner with education companies to help them scale on 𝕏.

80% of our business comes from referrals.

We don't run ads, don't send cold DMs, and don't have an outreach team.

Here's why:

We run the Ferrari model at The Birdhouse.

Fewer clients with insane attention on every account.

They get results that make them tell every founder they know.

Two things happen when you overdeliver:

1) They stay. Our retention rates are not normal in the agency world.

2) They talk. Happy clients bring pre-sold referrals. They're hardly "sales calls"

Cold outreach gets you a conversation.

But referrals get you someone who trusts you before the first call.

We've done 10 billion+ impressions and $10M+ cash collected for clients.

That track record doesn't just live on a landing page. It lives in actual conversations between founders.

Deliver results so good your clients can't shut up about you.

CEO at The Birdhouse - We build viral, profitable Personal Brands on LinkedIn, X (Twitter), and Threads.

Everyone used to call Zuckerberg a robot.

Then he showed up in a gold chain on a Joe Rogan episode talking about MMA.

In 2022, he posted himself training jiu-jitsu.

It didn't really seem like a PR move. It was just him getting on the mat, learning, losing, doing it publicly.

The brand changed because the behavior changed first.

The "robot" problem wasn't really a communication problem.

We were watching him give scripted answers to senators, and seem disconnected from reality.

The fix didn't come from better scripts.

Most people try to fix their brand with "better" content.

But if you sound like a robot reading a script, a better script isn't really going to fix that.

Your audience can't trust curated, but can trust consistent real behavior they can watch over time.

Zuckerberg didn't rebrand, he just started acting like a real person again.

What you do publicly matters more than what you say publicly.

If your personal brand feels off, just ask yourself:

If you saw your own content pop up on your timeline, would you trust it?

15 things that turn followers into revenue:

1. Clear niche and positioning
2. Consistent posting schedule
3. PESTO content framework
4. Strong bio with an offer
5. DM funnel ready to go
6. Outbound every single day
7. Pre-call nurture sequence
8. Objection handling content
9. Social proof posted weekly
10. High-ticket offer clearly defined
11. Discovery call script dialed in
12. Follow-up system after every call
13. Testimonials repurposed constantly
14. Referral ask built into delivery
15. Reinvest into what's working

Don’t overcomplicate it.

LinkedIn just jumped from #11 to #5 on ChatGPT's most-cited domains in three months.

I've been saying distribution beats everything for years.

Now there's proof…

According to Profound's research, that's over a 2x increase in citation frequency between November 2025 and February 2026.

It's not company pages getting cited. 

It's not corporate LinkedIn profiles.

It's posts, articles, and newsletters.

The stuff individuals publish.

Posts and long-form content now account for 35% of all LinkedIn citations in ChatGPT. 

That's up from 27% just three months ago.

Meanwhile, profile citations dropped from 34% to 14.5%.

The algorithm isn't just another word for audience anymore. 

It's literally becoming the source of truth for millions of people using AI search.

This is the shift I've been talking about.

For years, everyone focused on SEO. Rank on Google. Drive traffic to your website. Hope people convert.

Now? AI models are pulling directly from LinkedIn posts when someone asks a professional question.

Your content is either getting cited or it's invisible.

The math is simple:

If you're posting valuable content on LinkedIn, you're not just building an audience. You're programming what AI says about your expertise.

Every post you write. Every framework you share. Every insight you publish.

That's all becoming citation material for millions of searches you'll never see.

This is why personal brands win.

Corporate pages can't move fast enough. They can't take positions. They can't share frameworks that come from real experience.

But individuals can.

The people who've been consistent with LinkedIn content for the past year just inherited a distribution channel they didn't even know existed.

If you've been sleeping on LinkedIn because you thought it was just a job board, you missed the entire point.

The platform with the highest lead quality just became the most-cited source for professional queries across all AI search engines.

And most people still aren't posting.

Every personal brand expert would have told Kai Cenat to fail before he started.

"Keep content short." He does 10-hour streams.

"Pick a niche." He does gaming, cooking, IRL, and celebrity sleepovers.

"Script your content." He says whatever comes to mind.

And he's the most subscribed creator on the platform.

What he actually figured out was: personality IS the product.

When an audience follows YOU specifically, they'll watch you do anything.

That's a completely different business model than having great niche content.

Going long builds superfans.

Short content gets views, but 10-hour streams create the kind of loyalty where people rearrange their schedules to tune in. He trades breadth for depth every stream.

You can't fake 10 hours on camera. The polish most creators chase is what's making them generic.

Plus, his chat are co-creators. They shape what happens live.

He built a community with an ownership stake in the content.

Most experts would have coached him into mediocrity.

The ones who break the rules are always the ones we end up studying.

How to Grow From 0 to 10,000 Followers on 𝕏 (IN 90 DAYS):

1. Set up your profile properly: bio answers who you are, what you do, what you've accomplished
2. Focus on "followed by" metric - 5K followers with 100+ mutuals beats 50K with zero
3. For 0-1,000 followers: be a reply guy on accounts with 100-300K followers in your niche
4. Reply with insight, entertainment, memes, or questions - not mindless bot-comments
5. Join Spaces daily to network and let people hear your voice
6. Post 1 post per day, 25 replies per day, 25 DMs per day, 1 thread per week when starting
7. Once you hit 1K+ followers: scale to 3-6 posts per day minimum (volume matters on 𝕏)
8. Use the PESTO framework: Personal, Expertise, Social Proof, Trending, Opinions
9. Network with people your size and build engagement pods for mutual growth
10. Use trending words in your hooks - the algorithm tracks exact strings of letters
11. Post your personal experiences and unique expertise to stand out
12. Do competitor research: search "from:username min_faves:100" to find what works
13. Define your avatar clearly: who are you talking to and what are their pain points?
14. Build engagement by drawing a line in the sand with your opinions
15. Consume content on 𝕏 to learn the game before adding your personality to what works

Most founders spend thousands on ads to book sales calls.

We just DM people.

(It's made our clients $3M from LinkedIn DMs)

Here's the exact system:


Step 1: Volume

We focus tons of attention on making sure setters are actually hitting volume (we literally hired a sales manager for this).

If you send 5 DMs a day and are wondering why nothing happens?

The math just doesn't work at low volume.


Step 2: Reply rate

Aim for 10%.

That's 10 conversations per day from 100 DMs.

If you're way below that, your message is the problem.

Ask yourself: Would YOU reply to what you're sending?


Step 3: Calls booked

From 10 replies, book at LEAST 1 call a day from that.

Not every reply becomes a call. Some go cold, which is totally normal.

But there's no point in sending DMs that don't actually convert to sales conversations.


Step 4: Close rate

Even if you're founder-closing, you need to be closing 20% on those calls.

5 calls/week x 20% = 1 new client per week. 4 per month from DMs alone.


Step 5: The message

The DM that works is a question, not a pitch.

Ask about their business, their goals, what they're currently trying. 

Make it about them.

The best DMs don't sound like DMs. Go check your DMs right now - which ones did you actually respond to?

I bet they sound like someone who actually looked at your profile, and wanted to reach out.

On LinkedIn, we also do 200 connection requests per week at a 40-50% acceptance rate. That fills the top of the funnel.


The system is boring, repetitive, and it works.

Scaling a business is just math. Before you start pivoting and trying new things, just check your math. It'll tell you exactly what you need to focus on.

The Birdhouse has written over 100,000 tweets & generated over $10M+ in revenue for our clients.

Here are 6 exact post formats we use to convert viewers into buyers:

1) The Case Study

Post case studies showing specific client outcomes and pin the best one to your profile. Its a flywheel where case studies attract clients, who create more case studies.

They target leads who are already looking for a provider. 
You're showing them you deliver.

2) The Lead Magnet

Give away a full solution to one of their problems in exchange for a follow or email. Not the same problem your product solves, but a real problem they have.

This positions you as an authority because for free, you've already helped them. That puts you above every competitor who hasn't given anything away. 

(Bonus: require a follow to grow your audience while building your list).

3) The Cool Idea

Share any interesting idea in your industry. Try to go top of funnel.

This format is infinite and crushes on X because sharing original thinking is the meta of the platform.

4) The Recently

Share something that just happened. People stop scrolling when something feels current. It has a breaking news effect.

Pro tip: whenever something interesting happens, voice-note it into your notes app. When you sit down to write, you'll have fresh stories ready.

5) The Meme

Lower people's guard completely. They don't feel sold to. Bonus points if the joke is an inside joke only your target market gets. My best performing memes always outperform educational posts in reach.

Pro tip: scroll the meme group chats you already have with friends. Study the format, adapt the energy to your niche.

6) The X Article

Long form content where you present your full method A to Z. X is pushing articles hard. Pin your best alongside case studies and your profile becomes a funnel.

How to deploy all 6:

Think of your content as a funnel, not individual posts.

Top: cool ideas, memes, stories. Get people in. Middle: case studies, articles, lead magnets. Build trust. Bottom: CTAs. Convert.

Run all three layers every week. Track what works. Double down. I bias toward case studies and credibility posts because that's what converts for my brand. Figure out your own mix.

PRIME did over $250 million dollars in retail sales its first year.

Logan Paul and KSI had zero beverage experience.

So how did 2 creators with zero beverage experience turn their audience into a billion-dollar brand?

Distribution that money can't buy.

Gatorade spent decades and billions of dollars building distribution. Logan Paul and KSI walked into retailers with a combined audience of tens of millions of subscribers. Their pitch was simple: "our fans will come buy this."

That's the power of a personal brand. You don't need to convince a retailer to stock your product when you can guarantee foot traffic.

The same principle applies at every level. If you're a coach or consultant with an engaged following, you don't need to cold call. You don't need to run ads. Your content IS your distribution channel.

Nobody bought PRIME because of the electrolyte formula. 

They wanted to be part of what Logan and KSI were building.

This is the mistake most personal brands make. They sell the features of their offer instead of selling the identity of being someone who takes action.

When you buy from someone you follow, you're buying into their worldview. That's what makes personal brand sales feel easy and ad-based sales feel forced.

Their content was also the marketing budget

PRIME's entire launch strategy was a YouTube video. While other brands were spending millions on Super Bowl ads and billboard campaigns, Logan and KSI just posted content. Every podcast, every vlog, every tweet was free advertising for PRIME before and after launch.

Your content works the same way. Every post you write is a free ad for your offer. Most people just don't treat it that way.

Distribution is the most valuable asset in business, and personal brands are the fastest way to build it.

PRIME didn't win because the product was better than Gatorade. It won because two creators had built audiences that trusted them enough to buy whatever they put out.

If you're building a personal brand, you're building distribution. And distribution compounds.

OpenClaw is going viral right now.

But while everyone's sharing their $10,000 Mac Mini setups…

Content creators are already building systems that actually work.

Here are 6 workflows you can copy:


1) YouTube to X thread.

Just drop in a URL.

OpenClaw pulls the transcript using Whisper, extracts key insights, writes the hooks and transitions, and formats it ready to post.

(You need to have great thread frameworks for this to work)


2) One piece → six platform-native formats.

Write one LinkedIn post.

OpenClaw rewrites it as a Twitter thread, email newsletter segment, IG caption, and short-form video script.

One input, no reformatting.


3) RSS feed → daily posts.

If you write a blog or newsletter:

Every time you publish, OpenClaw reads the post, extracts key points, and formats platform-native content automatically.

Your blog becomes a content machine.


4) X DM outreach.

OpenClaw writes personalized openers based on the target's profile and recent activity.

Plus it lets you "automate" without spamming people with DM bots


5) Performance monitoring.

Good content is only "good" if the data says so.

OpenClaw tracks which posts get the most engagement, flags your top performers, and queues them for reposting.

No more digging through your timeline to find your bangers.


6) Research to SEO blog post.

Give it a keyword and target audience.

It pulls from multiple sources, structures a post, and publishes to your CMS.

Plus, you can automate the research (and fully outsource your SEO).


We've helped clients collect $10M+ in cash.

And aside from great content, our biggest edge was systems.

Now you have no excuse not to build one.

You can build a profitable personal brand by summer. 
Here’s how:

1) Pick one niche and stop switching

The biggest mistake I see is people trying to talk to everyone.
Pick one specific person with one specific problem. 

If you're a fitness coach, don't just talk about "health." Talk to busy dads who want to lose 20 pounds without spending 2 hours in the gym.

The narrower you go, the faster you grow. You can always broaden later once you've hit the ceiling of your niche.

2) Post every single day on X

Volume is the game early on. You need reps.

Here's what to post across 5 content types:

• Personal: your story, behind-the-scenes, day-to-day
• Expertise: how-tos, frameworks, listicles
• Proof: screenshots, case studies, client results
• Trending: current events with your spin
• Opinions: hot takes that make people pick a side

Most people only post expertise content and then wonder why nobody engages. You need all five working together. 

Start at equal distribution and adjust based on what performs.

3) Build a DM funnel behind your content

Content without a backend is like running ads to a broken landing page.

Every new follower should get a DM. Not a pitch, just a real question about what they're working on. Two choices, low pressure, and you start a real conversation.

Most people skip this entirely. That's why they have followers but no revenue.

4) Book calls from those conversations

Here's the math that makes this work:

Every 1,000 new followers should generate at least 25 booked calls at a 40:1 ratio. At an 80% show rate, that's 20 live calls. 

At a 25% close rate, that's 5 new clients.

If your math isn't hitting these numbers, something in the funnel is broken. Fix the weakest link before creating more content.

5) Close with conviction

If you don't believe you're the best option, your prospect won't either.

I still do all my own sales at The Birdhouse. The reason isn't some secret script. It's that I don't need to close any of them. 

People can tell when you're desperate, and they can tell when you're confident.

Sell results, not tactics. Your clients don't care about the process. They care about the outcome.

You don't need a massive audience to make this work. I built a 7-figure agency with a relatively small following.

The math handles the rest if you set up the system correctly.
What step are you stuck on right now? Let me know below.

I ghostwrite Educational Email Courses for Content Agency Founders | Ghostwritten 5001+ SEO-optimized Articles in 5+ Years | LinkedIn Ghostwriter for 6-figure Founders |

🚀 $15K in sales for a client in less than 7 days (without ads or cold outreach)

A coach once told me:
"𝐼’𝑣𝑒 𝑏𝑒𝑒𝑛 𝑝𝑜𝑠𝑡𝑖𝑛𝑔 𝑓𝑜𝑟 𝑚𝑜𝑛𝑡ℎ𝑠. 𝑃𝑒𝑜𝑝𝑙𝑒 𝑠𝑎𝑦 𝑡ℎ𝑒𝑦 𝑙𝑜𝑣𝑒 𝑚𝑦 𝑐𝑜𝑛𝑡𝑒𝑛𝑡…
𝐵𝑢𝑡 𝑚𝑦 𝑠𝑎𝑙𝑒𝑠 ℎ𝑎𝑣𝑒𝑛’𝑡 𝑚𝑜𝑣𝑒𝑑."

You know your coaching delivers real transformation.

Still…

You’re stuck in a system that keeps you busy,
But never gets you booked.

→ You post consistently, but it doesn’t translate into leads
→ You’re getting likes, but your Stripe account isn’t moving
→ You’re doing everything right, but feel like nothing’s working
→ You’re spending hours following up manually instead of coaching

And all of it leads to:
𝗕𝘂𝗿𝗻𝗼𝘂𝘁. 𝗖𝗼𝗻𝗳𝘂𝘀𝗶𝗼𝗻. 𝗦𝘁𝗮𝗹𝗹𝗲𝗱 𝗴𝗿𝗼𝘄𝘁𝗵.

Now imagine this:

→ Your LinkedIn content positions you as the go-to expert
↳ without you ever writing a post.

→ Your ideal clients don’t just like your content 
↳ they enter your email funnel, learn from you, trust you, and convert.

→ You wake up to warm leads in your inbox
↳ without chasing or pushing.

That’s the power of a complete ecosystem.

This is exactly what I build for coaches like you:

→ A 𝐃𝐅𝐘 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐆𝐫𝐨𝐰𝐭𝐡 𝐄𝐧𝐠𝐢𝐧𝐞 that builds visibility + authority
→ A 𝐅𝐮𝐥𝐥𝐲 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐄𝐦𝐚𝐢𝐥 𝐄𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦 that nurtures silently and sells smart
→ A system that works in the background—while you coach, scale, and grow

If you're done guessing, posting, and hoping…
Let’s build a system that finally does the heavy lifting for you!

→ READY TO SCALE? → Book a discovery call (from the Featured Section)
OR
→ DM me “𝐄𝐂𝐎𝐒𝐘𝐒𝐓𝐄𝐌” and let’s turn your expertise into consistent, scalable results.

Dhruv Parmar

"Why should I worry about LinkedIn?" This investor had 17+ companies, 3 exits, and millions in bank.

I was on a call with him last week.
(and I know how long it took to just make that call happen 😪)

Just 5 minutes in the call, and he asked me this:

"Why should I worry about building a brand on LinkedIn when I have nothing to sell or want any money?"

He has a point, right?

It's true that you don't need money
You don't need to make new sales

But when you show up on LinkedIn, you're actually becoming a guide.

Even your raw stories are an inspiration for people who are still working their way through the ropes.

→ You can post your raw experiences as a founder or investor
→ You can post about WHY you did WHAT you did
→ You can post the latest strategies that you see around

There are literally 100s of things you can talk about, and it's going to build you up for real.

Plus, there are definitely the benefits that roll in:

→ You get invited for speaking gigs & events
→ You get exposed to networks you didn't know existed
→ The right founders see you posting & they pitch to you

So, that's the add-on to give you that adrenaline rush.

Let's be real...

You might not need the money.
But everyone needs that adrenaline rush, right?

This is how you get it.

And that's why I help investors build a solid personal brand to get those opportunities they deserve!

Why do you think an investor should build their personal brand?

PS - How long have you been building your personal brand?

I don’t generate LEADS. I build TRUST for Founders & Coaches with Content + Email Ecosystem | Served 75+ clients in the last 7 years | Building my one-person ghostwriting biz to $10k/month |

Don't hire me if you can't handle my obsession.

I've literally said this on a sales call.

Because I don't just come in as a ghostwriter or email strategist, but I come in as an obsessed freak that wants to know everything about you and your business.

What it looks like working with me:

(And boy, my client was actually shocked and asked, "Wait, you'll do all of this?")

When you hire me, you're not hiring a ghostwriter.

You're actually hiring someone who treats your brand like a business, not a content calendar.

And that's why clients like working with me.

As soon as I onboard a client, here's what I do:

Week 1-2: I become obsessed with your business

My first call with the client is never about LinkedIn. It's about:

→ Your revenue goals
→ Your ideal client (the specific ones you actually want)
→ Your offers (and how they're positioned now vs. how they should be)

I audit your entire brand. Profile. Content. Offers. Funnel.

Then I'll build you a strategy. Not just "post ideas." A full positioning + conversion system.

3rd Week onwards: I run your LinkedIn like it's mine, and you get:

→ 12 posts/month (written in your voice, not AI slop)
→ Strategic engagement (I'm not just commenting "great post!")
→ Monthly performance reviews (what's driving DMs, what's not working)
→ Email funnel optimization (because LinkedIn content without nurture = wasted attention)

And that's not even all...

Every month, we go on a deep dive together, and I show you:

Which posts drove the most DMs (and WHY)
What's happening in your email funnel (statistics)
Where we're pivoting next month

And I'm not just reporting the metrics, but I explain where we can double down to make money.

Plus, the stuff you don't see (but I'm doing):

→ I'm tracking your competitors' content (what's working for them) 
→ I'm testing different CTAs (to see what converts better) 
→ I'm optimizing your profile every month (based on what's shifting in the algorithm) 

So, you're not hiring a ghostwriter.
You're hiring a CMO for your personal brand.

And that's the difference between a $300/month and a $1200/month ghostwriter!

You choose your growth engine.

Want to get a sneak peek at what my starting audits for founders look like? DM me "AUDIT"

PS - I'm opening up 2 new slots for March. Want IN? DM me now!

I ghostwrite for 2 founders making $100k-$120k/ year and 2 of them making $250k+. And we've found 3 topics that actually close deals for them (but feel too risky)

1. The expensive mistakes their clients made BEFORE hiring them

One of my clients works with SaaS founders scaling to $1M+.

You know what his best-performing post is?

"3 founders lost $50k+ trying to scale before fixing this one thing." 

This wasn't really a brag or a lesson. It was a warning for founders.

And this works because:

→ It positions him as the person who sees what others miss.
→ It makes the reader think: "Wait, am I making that mistake right now?"
→ It creates urgency without being salesy.

Premium buyers don't hire you because you're successful.
They hire you because you can predict their failure before it happens.

2. The contrarian belief that makes their method work

Another client is a leadership coach.

Her most viral post:

"Your team isn't underperforming because they lack motivation. They're underperforming because you're over-managing. Here's what I do instead."

She didn't try to just teach a framework. She clearly challenged the belief.

And it worked because:

→ It separates her from every other leadership coach saying "empower your team."
→ It positions her as someone who thinks differently.
→ It makes the reader question everything they've been doing.

Premium clients don't pay for best practices.
They pay for proprietary thinking.

3. A case study with the REAL numbers

I created a high-converting post for a growth strategist for B2B SaaS.

"This SaaS founder was stuck at $100k ARR for 18 months. We changed one thing in their sales process. They hit $500k+ in 6 months. Here's the breakdown."

Then he exactly talked about what was broken, what he changed, and what happened.

No fluff. No hypothetical talks. Only exact numbers with clear focus on the outcome.

This works every single time because:

→ Proof > promises.
→ Specificity = credibility.
→ It gives the reader a mental model for what's possible.

This is the content premium buyers screenshot and send to their co-founders with:
"We should talk to this person."

I just want to say that founders and businesses at this level need to understand what to chase.

You can't just share insights. You have to actually sell outcomes.

Start posting what makes your ideal client think:

"If I don't hire this person, I'm going to lose money."

That's the kind of content these high-value founders should be creating.

Which of these 3 topics have you been avoiding because it felt too risky to post?

'Make AI Mediocre Again' (MAMA, I want this campaign back)

Cadbury 5Star launched this over a year ago, but I think it makes the most sense right now.

The way people are obsessed with AI in everything, I feel like we're already in this time that this ad talks about.

AI isn't helping us do less. Instead, it's making everyone do more in the name of doing things faster.

What if there are tens of thousands of confusing and stupid info websites that start feeding info to AI?

AI starts picking up nonsense from these websites and spreading it.

(I know this is just for fun, but just imagine what this reality would look like 😂)

PS - On a serious note, do you think AI is taking over everything and losing that real touch in so many places?

Money flows where attention goes. That's the reality for B2B businesses (which they are missing out on)

I have a habit of listening to a podcast while hitting the gym.

And I swear that I love this way of consumption.
Easy 3-4 podcasts consumed every week with audio notes lying in my Keep app.

Last week, I was listening to an interesting marketing podcast between Rajiv Talreja and Raj Shamani.

Rajiv talked about content marketing.

And B2B is missing out on this for real.

I'll say this once (okay, I might say it again tomorrow, lol!!!)

Decision-makers don't buy from you because your product is better. They buy because they've been reading you for 3 months.

There's a simple thing happening behind this.

Your best clients refer you to their peers.
That peer Googles your name.
Finds nothing.
Then Googles the problem.
Finds your competitor's content everywhere.

Now you can take a guess who they're going to call.

Word-of-mouth used to build businesses.

Now it just opens the door.

But when that door opens, the buyer doesn't call you first.

They research.

And if your content isn't part of that research, you've already lost.

Money flows where attention goes.

This is true for every industry and every freaking business.

But I see this being true a lot more for B2B businesses with long sales cycles.

They aren't making impulse buying decisions.

They are reading your posts, articles, newsletters, press releases, and everything that your ambassadors are talking about.

And they make that decision in the 29 pieces of content they consumed before they ever contacted anyone.

Content creation isn't marketing anymore.

It's distribution.

If buyers can't find your perspective when they're researching, you don't get considered.

You just get outcompeted by someone who showed up in their feed.

Whose content is your next client reading right now?

PS - Which company's content marketing strategies always leave you in awe?

They said carousels are DEAD in 2023.
Then they said it again in 2025.
Now it's again in 2026.

Actually, they're dominating harder than ever. And 2026 data backs it up for real.

Carousels achieve a 6.60% engagement rate, which is 278% higher than video, 303% higher than images, and 596% higher than text-only posts. 

I'm not saying that I want a wave of carousels, just like we saw in 2024.

And it definitely doesn't mean that I'm not going to do more text-only posts.

I'm still bullish on text-posts (just like my pal, Ryan Musselman, high-five!!!)

But this data clearly shows that carousels are important as well.

They're increasing the dwell time.

And that 2-3 minutes a reader spends on your post is boosting it like crazy.

The LinkedIn algorithm in 2026 rewards substance over frequency, depth over virality, and expertise over engagement hacking. 

So are you still going to sit on the fence?

What's the last carousel you saved because you actually learned something? 

PS - Tag some creators whose carousels you like the most, coz I want to check out more of them!

Carousels Are DEAD in 2026

"AI is going to take all our jobs."

I've been seeing the same panic for 2 years now, but I don't support this.

It's not going to take my job.

It's actually going to do something way more interesting.

Back in 2015, you needed 100 people to run a $10M company.

Marketing team. Sales team. Operations team. Support team.

But in 2026?
You can hit $10M with 8 people. 

Because AI didn't steal the jobs. It redistributed the leverage.

Before: 10 companies. 100 employees each. 1,000 total jobs.
After: 1,000 companies. 10 employees each. 10,000 total jobs. 

The companies just got smaller, but there are way more of them.

That's because the entry barrier to building has never been lower than this.

You used to need:

→ A developer to build your product 
→ A designer to make it look good 
→ A writer to explain what it does 
→ A marketer to get people to see it 
→ A salesperson to close deals

But now?

One founder + AI can do all of that. 

This might sound like "AI took 5 jobs." But what it actually means is:

5 people who were stuck working FOR someone else can now build their OWN thing.

The people who used to need $2M in funding and a 20-person team to start a company? They can now start with $0 and a laptop.

I'm talking with founders who are using AI to build MVPs, design landing pages, and even create rough drafts for the first 100 blog posts.

All this for less than $250.

The company size is surely shrinking.
But the number of companies is actually exploding.

This is why I'm not worried about AI taking jobs.

I'm worried about people not realizing the opportunity.

Because the next decade isn't about "getting hired."

It's about "building something."

And smart founders are documenting their journey, going bullish on content systems, and developing personal brands!

That's the shift I'm betting on!

If you can build anything with AI, then what would you build today?

PS - What shift are you seeing the most with AI right now?

you're spending $2500/month on content where the only focus is on the company page (and i was shocked with what i saw)

the last post was 2 weeks ago with 127 impressions and 4 likes (and one of them was from his own account. lollll)

and this was while running a SaaS business, where the founder's name matters a lot.

then I showed him his competitor's CEO.

he posted 3x a week, averaging 5k impressions and 80-90 comments.

dude, that money is just being spent and not turning into an investment.

CEO content generates 4x more engagement than company posts. but it's not just about engagement. it is about buyer behavior now.

what used to happen:
buyer has problem → Googles solution → finds your website → books demo 

what happens now:
buyer has problem → asks chatgpt → gets 5 names → Googles each founder → reads their content for 2 weeks → picks the one they trust 

your personal brand is doing the heavy lifting now.

and they trust your CEO content more than those company pages (on any damn day)

that's because company pages sound like marketing. 
but CEO content sounds like wisdom from experience.

CEO content builds that pre-call trust to make the sale happen even before the call starts.

and founders need to get this straight through their heads that CEO content ≠ thought leadership.

that's just bullshit.

CEOs need to put out raw, specific, and real content
(the kind of content that your marketing team wouldn't approve)

but you definitely don't need to spend $30k per year for this kind of content.

and you definitely don't have to write it yourself.

you just need a system that:

→ pulls insights from your brain (your actual experiences, not generic advice)
→ translates them into content that sounds like YOU (by a ghostwriter)
→ shows up consistently without you spending 5 hours a week writing

and that's how CEO content actually closes B2B deals!

a lot faster than your sales teams.

are you using your founder profiles only to post announcements or actually getting customers for your business?

ps - tag a founder or ceo who you think is nailing it with content.

Last Saturday, I was crafting posts for a dating industry client. And honestly, it's been way more fun than I expected.

The more I write for him, the more I see the double standards people live with.

The content is about connection, vulnerability, and finding someone real.

But when I look around at how people actually date now... It's the opposite.

Love isn't taken seriously anymore.

People swipe through humans like they're scrolling a feed.

I'm not really judging, but I'm just noticing.

Because when you write for someone in an industry, you start seeing the gap. The gap between what people say they want and what they actually do.

My client's audience wants a real connection.
But they're treating people like they're disposable.

This is what I love about writing for different industries. Each one teaches me something new about how people think.

Finance clients show me how people relate to money.
Healthcare clients show me how people avoid hard truths.
Dating clients show me how people protect themselves from getting hurt by never actually trying.

I've written for tech founders, real estate agents, coaches, SaaS companies, wellness brands, and more...

And every single industry gives me a new lens. A new way to see the same human patterns playing out in different contexts.

That's what keeps this work interesting.

What's the best part of your job that you always love the most?

PS - If money wasn't a question, would you still do what you're doing right now?

taplio

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Marcos Ruiz's LinkedIn Performance

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