Dubai Islamic Bank

Insight Support - Execute primary consumer insights projects per the business needs and provide actionable inputs in business decision-making.

Competitive Intelligence - Through social media monitoring & marketing spending analysis - keep internal stakeholders updated about competition product/service launches.

CX Monitoring & Reporting - Measure the bank relationship NPS score and chart out actionable problem areas for business units to action.

Trend Analysis - Monitor and report on macroeconomic trends of the UAE market & future trends in banking

Brand Strategy - Prepared strategic white paper to solve tactical business problems with the strategic framework

Actively involved in the launch of DIB Alt - Digital Full service banking from DIB

Lead - Customer insights 

Boston Consulting Group (BCG)

Sales Enablement - Asset the BCG sales team in preparing their proposal & business pitch documents built on research case studies

Analytics Expertise -  Assist the analytics team on their modelling projects through expertise in advanced techniques like segmentation, conjoint modelling, etc.

Project Execution & Presentation - Execute the consumer insight projects as per the casework requirement & present the strategic finding to the client

Recommendation Implementation - Work with the clients closely to implement all the recommendations from the insights project.

Publishing market leadership materials—Assist in developing a proprietary BCG database on key consumer topics and publish periodic leadership materials to showcase BCG's analytic capability to potential clients.

Sector Worked: 
Technology Startups, FMCG & Media Conglomerate 

Nature of Projects: 
Conjoint Modelling, Pricing research, Lapsing analysis, Global sustainability awareness, etc.

Expert Consultant

4SiGHT Research & Analytics

Job Profile
1. Business Development
2. Client Management
3, Project Management
4. Team Management
5. Mentoring/Skill development
6. Recommending Best Research Design
7. Advanced Analytics, Dashboarding & Reporting
8. Findings Presentation to clients

Nature of Studies Handled: U&A studies, Segmentation Studies, Product Testing, Concept Testing, Concept Use Testing, Pack Testing, Pricing Studies, Post Launch Evaluation, Diagnosing studies like Triggers & barriers, Volume Estimation studies, Media Effectiveness Studies, Brand Tracking, Conjoint/Maxdiff Studies, UX testing

Sectors: FMCG, automotive, banks, telecom, property developers, beverage and credit card network providers.

Geographical Footprint: UAE, India, Saudi, Egypt, Iran, Oman, Qatar, Nigeria, Morocco and Kuwait

Director Consumer Insights

Senior Manager - Insights

Manager - Insights

4SiGHT Africa Research & Digital Solutions

Act as the Quantitative Analytics consultant to the 4SiGHT Africa operation

Market Research - Analytics Consultant

IMRB International

Nature of Studies handled: Products tests (more than 50 studies), Pack Test, Name Test, Post Launch, Brand Tracking (milk products in Sri Lanka), U & A study to understand Alcohol Market in India (Study conducted in 23 major cities in India with 45000 Sample Size)

Categories Handled: Foods (pickles, ready to mix, ready to eat), Confectionaries, Chocolates, Personal care (soaps, shampoos, facial cream), diary (milk, butter, cheese and yoghurt), Alcohol

Tools Used: SPSS, AMOS, EXCEL
Job Roles :
1.	Drafting Proposal
2.	Initiating the study
4.     Materials preparation
5.	Field Management
6.	Analysis Coordination
7.	Data Interpretation & Presentation

Research Manager

ICICI Bank

To act as a one stop solution for all the ICICI privilege customer needs and try to increase their total relationship value with the bank by cross selling financial products based on their requirements.

Assistant Manager - Privilege Banker

I have over 14+ years of experience in market research, customer experience (CX) and consumer analytics. I am the Customer Insights Lead at Dubai Islamic Bank (DIB), assisting the various product and service functions in building customer-centric finance products for UAE residents. 

In my current role, I have partnered with a team of exceptional individuals and have been actively involved in shaping DIB's evolution into a customer-facing brand geared for its next growth phase. 

My professional passion deeply involves incorporating customers' stories into business decision-making. I am unwaveringly dedicated to helping key business owners navigate the rich landscape of consumer stories, believing that these narratives hold the key to truly customer-centric strategies. 

I play Padel Tennis with friends at the weekend, brainstorm business ideas, or experiment with new-age AI tools. I believe in the power of technology enablers like AI to help us perform our jobs effectively, and I am always eager to explore their potential. 

In my previous job as an expert management consultant at Boston Consulting Group, I was closely involved with assisting Tech start-up founders in solving their business problems. 

In my long experience with 4SiGHT, I was an integral resource in the company's evolution from a simple boutique MR firm to a multi-country global market research company. I contributed nearly one-third of their revenue until my tenure with them ended in 2021. 

I deeply care about sustainability and have been involved in projects related to global sustainability awareness and customer communities. 

I enjoy getting out of my comfort zone and exploring new things, and I believe in lifelong learning and continuous improvement.

I also thoroughly enjoy the opportunity to meet new people over a cup of coffee. Feel free to reach out on LinkedIn or DM me on Twitter (X) @itsnagarajan. I'm always open to new connections and conversations.

Key Data Science Skills: Python, Big Data, SQL, machine learning, Business Intelligence, Tableau, SPSS, Qualitrics, QuestionPro, XEBO etc. 

Key MR Skills: Segmentation research, Customer Experience Management (CX), Customer Journey mapping, Usage and attitude studies, Pricing studies—Conjoint, Maxdiff, UX Research, POS Analytics, etc.

Nagarajan R.

BBC Studios

Senior Insights Manager for CEE & MENAT

Ipsos in Switzerland

Project Manager

Self Employed

Research Consultant

Nielsen

- Liaised regularly with key client stakeholders to understand their needs and action upon them
- Developed research programs and data methodologies that would deliver robust reliable data to clients
- Analysed and reported on data, delivering informative and action oriented insights that drive client business strategy and decision making
- Worked closely with internal Nielsen Media stakeholders and external partner vendors to ensure smooth and timely execution of client needs

Senior Research Consultant

HBO Europe

Hands-on experience in designing, developing and implementing numerous bespoke quantitative and qualitative research projects:
- Led HBO Max Brand tracker with the aim to monitor marketing KPIs performance
- Designed and implemented content and marketing assets testing in order to enhance the new shows marketing communication
- Led price sensitivity tests employing conjoint method for HBO Max launch campaign in order to establish efficient pricing
- Designed and executed UX studies for HBO streaming platform aimed at enhancing the platform's usability and user satisfaction
- Designed and executed qualitative project focused on collecting customer and marketing insights from HBO streaming platform customers
- Led Customer Journey study focused on collecting consumer insights for the benefit of marketing team
- Designed and implemented business KPIs measurement among HBO streaming platform users
- Designed and executed brand image study for HBO brand and its competition for the needs of marketing communication
- Led the design and execution of an Audience Segmentation study for HBO TV channels, equipping marketing and sales teams with essential tools to comprehend and effectively engage with their target audiences
- Led Mystery Shopper project focused at HBO TV channels package in order to enhance sales
- In addition, conducted data analysis using R and SQL tools in order to get actionable marketing insights and customer insights for the needs of marketing team

Research Manager EMEA

Discovery Inc

Designed, planned, developed and implemented numerous end-to-end quantitative and qualitative research projects in collaboration with cross-functional teams:
- Led close cooperation with numerous cross-functional teams - marketing, content scheduling, sales; to continuously monitor their professional needs and respond to them by tailor-made research projects
- Led, designed and implemented research projects and data analysis focused at Content scheduling: continuous monitoring of tastes and needs of viewers in order to properly prepare TV schedules
-Designed and implemented Research reporting system for the needs of numerous teams including, but not limited to, marketing and sales
- Innovatively designed and executed the Discovery Viewers Web-Panel, an online tool exclusively dedicated to conducting online surveys for the collection of consumer insights. Formulated insightful conclusions based on data derived from the panel and effectively communicated findings to the marketing team and other stakeholders. Having its own research panel allowed Discovery to save approx 50% of its research budget

Research Manager CEE

Telewizja Polsat sp. z o.o.

Main Specialist in Marketing & Research

Leo Burnett

Media Manager

I am a research professional experienced in designing, planning and executing research programs utilizing a diverse range of methodologies, both quantitative and qualitative, with a focus on customer-centric approaches across EMEA markets. With extensive experience in strategic project management and task coordination, I have successfully led numerous multimarket and complex projects.

I posses a proven track record of collaborating effectively with cross-functional teams to identify and address their professional needs with accurately planned and implemented research projects delivering valuable results and  actionable insights.

I am experienced at analyzing and interpreting data from various sources, employing statistical analysis using R programming language, as well as leveraging tools such as Microsoft Excel and SQL.

In addition to overseeing the comprehensive process of data collection, analysis, interpretation, and dissemination of insights, I have a hands-on approach to handling multiple markets. Through close collaboration with teams and superior priority-setting skills, I ensure efficient and effective project outcomes.

I hold a Master's degree in Social Psychology from the University SWPS in Warsaw, Poland, and have furthered my education with studies in Social Psychology at the University of Javaskyla under the EU Fellowship program in Javaskyla, Finland. Additionally, I have obtained a Diploma in Big Data Engineering from SGH Warsaw School of Economics, and I am experienced in R and SQL tools for data analysis.

taplio

The Battle

Nagarajan R.

Beata Biernacka

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