Dubai Islamic Bank

Insight Support - Execute primary consumer insights projects per the business needs and provide actionable inputs in business decision-making.

Competitive Intelligence - Through social media monitoring & marketing spending analysis - keep internal stakeholders updated about competition product/service launches.

CX Monitoring & Reporting - Measure the bank relationship NPS score and chart out actionable problem areas for business units to action.

Trend Analysis - Monitor and report on macroeconomic trends of the UAE market & future trends in banking

Brand Strategy - Prepared strategic white paper to solve tactical business problems with the strategic framework

Actively involved in the launch of DIB Alt - Digital Full service banking from DIB

Lead - Customer insights 

Boston Consulting Group (BCG)

Sales Enablement - Asset the BCG sales team in preparing their proposal & business pitch documents built on research case studies

Analytics Expertise -  Assist the analytics team on their modelling projects through expertise in advanced techniques like segmentation, conjoint modelling, etc.

Project Execution & Presentation - Execute the consumer insight projects as per the casework requirement & present the strategic finding to the client

Recommendation Implementation - Work with the clients closely to implement all the recommendations from the insights project.

Publishing market leadership materials—Assist in developing a proprietary BCG database on key consumer topics and publish periodic leadership materials to showcase BCG's analytic capability to potential clients.

Sector Worked: 
Technology Startups, FMCG & Media Conglomerate 

Nature of Projects: 
Conjoint Modelling, Pricing research, Lapsing analysis, Global sustainability awareness, etc.

Expert Consultant

4SiGHT Research & Analytics

Job Profile
1. Business Development
2. Client Management
3, Project Management
4. Team Management
5. Mentoring/Skill development
6. Recommending Best Research Design
7. Advanced Analytics, Dashboarding & Reporting
8. Findings Presentation to clients

Nature of Studies Handled: U&A studies, Segmentation Studies, Product Testing, Concept Testing, Concept Use Testing, Pack Testing, Pricing Studies, Post Launch Evaluation, Diagnosing studies like Triggers & barriers, Volume Estimation studies, Media Effectiveness Studies, Brand Tracking, Conjoint/Maxdiff Studies, UX testing

Sectors: FMCG, automotive, banks, telecom, property developers, beverage and credit card network providers.

Geographical Footprint: UAE, India, Saudi, Egypt, Iran, Oman, Qatar, Nigeria, Morocco and Kuwait

Director Consumer Insights

Senior Manager - Insights

Manager - Insights

4SiGHT Africa Research & Digital Solutions

Act as the Quantitative Analytics consultant to the 4SiGHT Africa operation

Market Research - Analytics Consultant

IMRB International

Nature of Studies handled: Products tests (more than 50 studies), Pack Test, Name Test, Post Launch, Brand Tracking (milk products in Sri Lanka), U & A study to understand Alcohol Market in India (Study conducted in 23 major cities in India with 45000 Sample Size)

Categories Handled: Foods (pickles, ready to mix, ready to eat), Confectionaries, Chocolates, Personal care (soaps, shampoos, facial cream), diary (milk, butter, cheese and yoghurt), Alcohol

Tools Used: SPSS, AMOS, EXCEL
Job Roles :
1.	Drafting Proposal
2.	Initiating the study
4.     Materials preparation
5.	Field Management
6.	Analysis Coordination
7.	Data Interpretation & Presentation

Research Manager

ICICI Bank

To act as a one stop solution for all the ICICI privilege customer needs and try to increase their total relationship value with the bank by cross selling financial products based on their requirements.

Assistant Manager - Privilege Banker

I have over 14+ years of experience in market research, customer experience (CX) and consumer analytics. I am the Customer Insights Lead at Dubai Islamic Bank (DIB), assisting the various product and service functions in building customer-centric finance products for UAE residents. 

In my current role, I have partnered with a team of exceptional individuals and have been actively involved in shaping DIB's evolution into a customer-facing brand geared for its next growth phase. 

My professional passion deeply involves incorporating customers' stories into business decision-making. I am unwaveringly dedicated to helping key business owners navigate the rich landscape of consumer stories, believing that these narratives hold the key to truly customer-centric strategies. 

I play Padel Tennis with friends at the weekend, brainstorm business ideas, or experiment with new-age AI tools. I believe in the power of technology enablers like AI to help us perform our jobs effectively, and I am always eager to explore their potential. 

In my previous job as an expert management consultant at Boston Consulting Group, I was closely involved with assisting Tech start-up founders in solving their business problems. 

In my long experience with 4SiGHT, I was an integral resource in the company's evolution from a simple boutique MR firm to a multi-country global market research company. I contributed nearly one-third of their revenue until my tenure with them ended in 2021. 

I deeply care about sustainability and have been involved in projects related to global sustainability awareness and customer communities. 

I enjoy getting out of my comfort zone and exploring new things, and I believe in lifelong learning and continuous improvement.

I also thoroughly enjoy the opportunity to meet new people over a cup of coffee. Feel free to reach out on LinkedIn or DM me on Twitter (X) @itsnagarajan. I'm always open to new connections and conversations.

Key Data Science Skills: Python, Big Data, SQL, machine learning, Business Intelligence, Tableau, SPSS, Qualitrics, QuestionPro, XEBO etc. 

Key MR Skills: Segmentation research, Customer Experience Management (CX), Customer Journey mapping, Usage and attitude studies, Pricing studies—Conjoint, Maxdiff, UX Research, POS Analytics, etc.

Nagarajan R.

- Promoting AI-based solutions that help industry leaders in taking effective business decisions by learning the key areas of improvement and helping them adopt the best AI-driven practices across the enterprise.

- Develop an agile sales plan which focuses to generate meaningful full conversations with the prospects and create a way to assist the senior leaders with analytics solutions & services.

- Work to design the sales campaign for the assigned industry and region and execute the campaign to generate the maximum number of leads.

- Evaluate the performance of the campaign and reframe the action basis on the previous results.

- Focus on generating revenue for the business by learning the industry trends and dynamics.

- Define the various metrics to set an effective sales strategy and take the right action plan to develop a healthy sales pipeline.

- Connect with CXO's & VP's of the target industries to learn about their pain area and on the basis of their requirement, provide the right solutions.

Manager - Digital Tranformation | Data Decipher | Insights | AI & ML - EU, APAC & MEA

SG Analytics

- As an Inside Sales Manager, I am an integral part of the SG Analytics go-to-market team and responsible for the development and implementation of end-to-end global integrated campaign planning, management, execution, evaluation, and optimization within the Technology, Retail & CPG Fortune 500 organizations across the US, APAC, and EU region. 

- Tactics included demand generation approach and strategy, campaign messaging and narrative, lead nurturing and sales handoff/relationship ownership. 

- Extensively involved in building a robust sales pipeline for the organization by doing a methodical sales approach. 

- Promoting & empowering our clients to leverage insights through a combination of research, analytics, and data science capabilities, so that their organization can adapt and harness the power of data to make effective business decisions.

Manager - Global Client Development | Analytics | AI | Data Science @ SG Analytics - US & Europe

TechSci Research

- Engaged in promoting and selling the India Entry Market services across the globe.

- Build a database of companies and contacts on the basis of deep study about their strategy regarding the India entry and approach them with designed and focused email campaigns.

- Assist them with multiple digital and dynamics brochures/white papers to guide them about the benefit of doing business in India.

Consultant - Business Development - US, Europe & APAC

Absolutdata Analytics

- We assist our clients in helping them to take better and confident decisions with the help of data insights, analytics, and research. Absolutdata’s Decision Engineering solutions help leverage synergies by integrating data and decision-making across silos.

- Design an inside sales campaign for AI-based products (NAVIK Marketing AI, NAVIK Sales AI) and execute it strategically.

- Deliver high-end client service by actively answering their data-related questions and guide them with appropriate solutions.

- Manage and track every information in the Salesforce and improvise the action basis on the past activities.

- Worked with the senior management in driving the pipeline movement and secure the revenue for the business with extensive and focused outreach.

Associate Lead Client Development | Hospitality & Retail at Absolutdata Analytics - US Market

The Business Research Company

- As a Business Development Professional, I was engaged in the B2B process throughout the closure of the business. The assignment was to approach the designed services to the key people of strategy planner, business excellence, Marcom, VP's, CXO's, and director of the top companies. 

- To generate revenue for the business by persistently developing the client database and continuously engage with them to maximize the business synergy. Analyzing the day to day sales activity to improvise the quality of discussion and to build a strong pipeline for the business. 

- From the beginning of the process ( i.e.Discussion with the Prospects) till the closure of the business, I evidently provide the appropriate service information to the clients and build an everlasting business relationship with them.

Business Development - Consulting Services - US, EU, APAC & MEA

Lucintel

- As an Account Executive (Sales & BD) I was extensively involved in generating new business for the organization and promote the tailored product solutions in the business to business environment.
 
- Generates revenue and consistently achieve on-target performance, by developing/maintaining client relationships and positioning the company's services & deliverable. 

- Create a weekly sales campaign and track every activity to measure the effectiveness of the campaign

- Do cold-calls and connect with the prospects through LinkedIn and do the engaging conversation and provide them a brief about the right product (Research Reports)

- Focused on strengthening brand equity within and beyond the core industry sectors.

Account Executive Sales - US, Europe & APAC

Steel Authority of India Limited

Management Trainee

- Determined & Enthusiastic professional with a focus on solving clients' problems by understanding their challenges and identifying their pain areas, and actively supporting them with cutting-edge AI-powered analytics solutions. 

- Manage Europe, APAC & MEA markets by connecting with leaders who are looking for the answers to their business & data-related questions.

- Active listener and a quick learner with the ability to demonstrate analytical skills in achieving monthly & annual sales targets. 

- Build a strong & healthy sales pipeline for the organization and convert them into profitable and repeat business.

- Extensively do an in-depth study of target accounts & prospects and make a winning sales campaign by personalizing each consecutive outreaches.

- Skilled at developing and maintaining client relationships and highly committed to working with a team to achieve quotas.

taplio

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Nagarajan R.

Maclene R. Sona

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