Dubai Islamic Bank

Insight Support - Execute primary consumer insights projects per the business needs and provide actionable inputs in business decision-making.

Competitive Intelligence - Through social media monitoring & marketing spending analysis - keep internal stakeholders updated about competition product/service launches.

CX Monitoring & Reporting - Measure the bank relationship NPS score and chart out actionable problem areas for business units to action.

Trend Analysis - Monitor and report on macroeconomic trends of the UAE market & future trends in banking

Brand Strategy - Prepared strategic white paper to solve tactical business problems with the strategic framework

Actively involved in the launch of DIB Alt - Digital Full service banking from DIB

Lead - Customer insights 

Boston Consulting Group (BCG)

Sales Enablement - Asset the BCG sales team in preparing their proposal & business pitch documents built on research case studies

Analytics Expertise -  Assist the analytics team on their modelling projects through expertise in advanced techniques like segmentation, conjoint modelling, etc.

Project Execution & Presentation - Execute the consumer insight projects as per the casework requirement & present the strategic finding to the client

Recommendation Implementation - Work with the clients closely to implement all the recommendations from the insights project.

Publishing market leadership materials—Assist in developing a proprietary BCG database on key consumer topics and publish periodic leadership materials to showcase BCG's analytic capability to potential clients.

Sector Worked: 
Technology Startups, FMCG & Media Conglomerate 

Nature of Projects: 
Conjoint Modelling, Pricing research, Lapsing analysis, Global sustainability awareness, etc.

Expert Consultant

4SiGHT Research & Analytics

Job Profile
1. Business Development
2. Client Management
3, Project Management
4. Team Management
5. Mentoring/Skill development
6. Recommending Best Research Design
7. Advanced Analytics, Dashboarding & Reporting
8. Findings Presentation to clients

Nature of Studies Handled: U&A studies, Segmentation Studies, Product Testing, Concept Testing, Concept Use Testing, Pack Testing, Pricing Studies, Post Launch Evaluation, Diagnosing studies like Triggers & barriers, Volume Estimation studies, Media Effectiveness Studies, Brand Tracking, Conjoint/Maxdiff Studies, UX testing

Sectors: FMCG, automotive, banks, telecom, property developers, beverage and credit card network providers.

Geographical Footprint: UAE, India, Saudi, Egypt, Iran, Oman, Qatar, Nigeria, Morocco and Kuwait

Director Consumer Insights

Senior Manager - Insights

Manager - Insights

4SiGHT Africa Research & Digital Solutions

Act as the Quantitative Analytics consultant to the 4SiGHT Africa operation

Market Research - Analytics Consultant

IMRB International

Nature of Studies handled: Products tests (more than 50 studies), Pack Test, Name Test, Post Launch, Brand Tracking (milk products in Sri Lanka), U & A study to understand Alcohol Market in India (Study conducted in 23 major cities in India with 45000 Sample Size)

Categories Handled: Foods (pickles, ready to mix, ready to eat), Confectionaries, Chocolates, Personal care (soaps, shampoos, facial cream), diary (milk, butter, cheese and yoghurt), Alcohol

Tools Used: SPSS, AMOS, EXCEL
Job Roles :
1.	Drafting Proposal
2.	Initiating the study
4.     Materials preparation
5.	Field Management
6.	Analysis Coordination
7.	Data Interpretation & Presentation

Research Manager

ICICI Bank

To act as a one stop solution for all the ICICI privilege customer needs and try to increase their total relationship value with the bank by cross selling financial products based on their requirements.

Assistant Manager - Privilege Banker

I have over 14+ years of experience in market research, customer experience (CX) and consumer analytics. I am the Customer Insights Lead at Dubai Islamic Bank (DIB), assisting the various product and service functions in building customer-centric finance products for UAE residents. 

In my current role, I have partnered with a team of exceptional individuals and have been actively involved in shaping DIB's evolution into a customer-facing brand geared for its next growth phase. 

My professional passion deeply involves incorporating customers' stories into business decision-making. I am unwaveringly dedicated to helping key business owners navigate the rich landscape of consumer stories, believing that these narratives hold the key to truly customer-centric strategies. 

I play Padel Tennis with friends at the weekend, brainstorm business ideas, or experiment with new-age AI tools. I believe in the power of technology enablers like AI to help us perform our jobs effectively, and I am always eager to explore their potential. 

In my previous job as an expert management consultant at Boston Consulting Group, I was closely involved with assisting Tech start-up founders in solving their business problems. 

In my long experience with 4SiGHT, I was an integral resource in the company's evolution from a simple boutique MR firm to a multi-country global market research company. I contributed nearly one-third of their revenue until my tenure with them ended in 2021. 

I deeply care about sustainability and have been involved in projects related to global sustainability awareness and customer communities. 

I enjoy getting out of my comfort zone and exploring new things, and I believe in lifelong learning and continuous improvement.

I also thoroughly enjoy the opportunity to meet new people over a cup of coffee. Feel free to reach out on LinkedIn or DM me on Twitter (X) @itsnagarajan. I'm always open to new connections and conversations.

Key Data Science Skills: Python, Big Data, SQL, machine learning, Business Intelligence, Tableau, SPSS, Qualitrics, QuestionPro, XEBO etc. 

Key MR Skills: Segmentation research, Customer Experience Management (CX), Customer Journey mapping, Usage and attitude studies, Pricing studies—Conjoint, Maxdiff, UX Research, POS Analytics, etc.

Nagarajan R.

Lead point of contact, managing strategic client account/s -

Regional experience: Middle East and Africa (MEA) region

Key Expertise: Brand & Innovation (Brand Track, Brand Equity, Ad Tracker & Creative Testing, Usage & Attitude (U&A), Communications etc.), CX and Social Listening

Sector Focus: 

1. Real Estate
2. Leisure & Entertainment
3. Payments/ FinTech and BFSI (Banking, Financial Services and Insurance)

Associate Director - Insights

Lead point of contact, managing strategic client account/s -

Regional experience: Middle East and Africa (MEA) region

Key Expertise: Brand & Innovation (Brand Track, Brand Equity, Ad Tracker & Creative Testing, Usage & Attitude (U&A), Communications etc.), CX and Social Listening

Sector Focus: 

1. Music & Entertainment/ Events
2. Payments/ FinTech and BFSI (Banking, Financial Services and Insurance)
3. Real Estate

Achievements: 4SiGHT Big Growth Award 2022 - ‘Music & Entertainment/ Events’ sector

Managed key client account/s -

Regional experience: CEMEA (Central and Eastern Europe, Middle East and Africa)

Key Expertise: Brand & Innovation (Brand Track, Brand Equity, Ad Tracker & Creative Testing, Usage & Attitude (U&A), Communications etc.), CX and Social Listening

Sector Focus: Payments/ FinTech, BFSI (Banking, Financial Services and Insurance) and Real Estate

Achievements: 4SiGHT Wizards Award 2020

Kantar

'Customer Experience (CX) and Mystery Shopping' team of Kantar, UAE - 

Executed market research studies across the MENA region -

Key Expertise - Customer Experience/ Loyalty (CX), Mystery Shopping, Corporate Reputation, Employee Satisfaction (ESAT), Trade partner satisfaction, Pricing research, Social Media, Deployment workshops (root cause analysis), B2B research.

Rich expertise in - 
1) CX solutions - Kantar's TRI*M and Walker loyalty
2) Conducting In-Depth Interviews and moderation of Focus Group discussions
3) Primary and Secondary research with actionable recommendations 
4) Project/ Operations Management

Sector Experience – ICT (Information and Communications Technology – including digital/ wireless solutions), BFSI (Banking, Financial Services and Insurance), automotive/ auto-components, retail, FMCG, construction/ building materials, healthcare, Oil & Gas, real estate, chemicals & paint, Public/ Government, Travel & Tourism etc.

The period includes 3-4 months on secondment to Kantar Millward Brown (now Kantar), Dubai where Brand Tracking/ Equity, Ad hoc, digital, mobile based studies etc. were successfully carried out for various MENA clients.

'Business Research' team of Kantar, UAE - 

Executed market research studies across the MENA region -

Key Expertise - B2B Research (including conducting In-Depth Interviews and moderation of Focus Group discussions)

Sector Experience – ICT (Information and Communications Technology – including digital/ wireless solutions), automotive/ auto-components, retail, FMCG, BFSI (Banking, Financial Services and Insurance), construction/ building materials, healthcare, Oil & Gas, real estate, chemicals & paint, Public/ Government, Travel & Tourism etc.

Senior Executive - Insights

'Business Research' team of Kantar, India -

Executed market research studies across the South Asia region -

Involved in the entire life cycle starting from proposal writing - Questionnaire design - Monitoring field work – Scrutiny & Back Checks - Analysis – Report Writing – Presentation.

Individual client management/handling forms a core part of the work profile starting from proposal designing to report delivery

Key Expertise - B2B Research (including conducting In-Depth Interviews and moderation of Focus Group discussions)

Projects handled/ Clients: Leading companies in ICT (Information and Communications Technology), automotive/ auto-components, BFSI (Banking, Financial Services and Insurance), FMCG, construction/ building materials, chemicals/ petrochemicals, Public/ Government, travel/ tourism & real estate sectors in India.

'Business Research' team of Kantar, India - 

Executed market research studies across the South Asia region -

Involved in the entire life cycle starting from proposal writing - Questionnaire design - Monitoring field work – Scrutiny & Back Checks - Analysis – Report Writing – Presentation.

Exposure to both qualitative projects done via depth interviews and focus group discussions; and quantitative research techniques including Correspondence Analysis, Gabor-Granger, Price Sensitivity Meter (PSM) etc.

Key Expertise - B2B Research (including conducting In-Depth Interviews and moderation of Focus Group discussions)

Projects handled / Clients: Leading companies in ICT (Information and Communications Technology), automotive/ auto-components, BFSI (Banking, Financial Services and Insurance), FMCG, construction/ building materials, Public/ Government, travel/ tourism & real estate sectors in India.

Executive - Insights

'Business Research' team of Kantar, India - 

Executed market research studies across the South Asia region -

Involved in the entire life cycle starting from proposal writing - Questionnaire design - Monitoring field work – Scrutiny & Back Checks - Analysis – Report Writing – Presentation.

Exposure to both qualitative projects done via depth interviews and focus group discussions; and quantitative research techniques including Correspondence Analysis, Gabor-Granger, Price Sensitivity Meter (PSM) etc.

Key Expertise - B2B Research (including conducting In-Depth Interviews and moderation of Focus Group discussions)

Projects handled / Clients: Leading companies in ICT (Information and Communications Technology), automotive/ auto-components, FMCG, construction/ building materials, Public/ Government, travel/ tourism & real estate sectors in India.

Junior Executive - Insights

Infosys Technologies Limited

Coding (Java, C, C++, SQL etc.) and Configuration Control activities.

Interact with the on-shore team on a weekly basis to streamline the whole project process and understanding the client inputs

Projects handled / Clients were leading banks in Israel and Australia.

Software Engineer

I am an Associate Director - Insights at 4SiGHT Research & Analytics, a leading market research and data analytics firm in the MEA region. With over 12 years of experience in this domain, I have developed a strong expertise in business development, research design and execution, data analysis and visualization, brand and innovation, social listening, and customer experience. I have also earned an MBA in Marketing, a Google Data Analytics Professional Certificate, and multiple Coursera certifications in data-related topics.

My mission is to help clients gain actionable insights from data and create new opportunities for business growth. I have successfully managed strategic accounts in various sectors, such as real estate, leisure & entertainment, payments/ fintech, BFSI, ICT (Information and Communications Technology) etc. across the MEA region. Some of my achievements include winning the 4SiGHT Big Growth Award 2022 for the music and entertainment sector, and the 4SiGHT Wizards Award 2020 for my outstanding performance. I am passionate about learning new skills and tools, such as R, Python, Tableau, and Power BI, to enhance my analytical capabilities and deliver high-quality results.

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Nagarajan R.

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