Dubai Islamic Bank

Insight Support - Execute primary consumer insights projects per the business needs and provide actionable inputs in business decision-making.

Competitive Intelligence - Through social media monitoring & marketing spending analysis - keep internal stakeholders updated about competition product/service launches.

CX Monitoring & Reporting - Measure the bank relationship NPS score and chart out actionable problem areas for business units to action.

Trend Analysis - Monitor and report on macroeconomic trends of the UAE market & future trends in banking

Brand Strategy - Prepared strategic white paper to solve tactical business problems with the strategic framework

Actively involved in the launch of DIB Alt - Digital Full service banking from DIB

Lead - Customer insights 

Boston Consulting Group (BCG)

Sales Enablement - Asset the BCG sales team in preparing their proposal & business pitch documents built on research case studies

Analytics Expertise -  Assist the analytics team on their modelling projects through expertise in advanced techniques like segmentation, conjoint modelling, etc.

Project Execution & Presentation - Execute the consumer insight projects as per the casework requirement & present the strategic finding to the client

Recommendation Implementation - Work with the clients closely to implement all the recommendations from the insights project.

Publishing market leadership materials—Assist in developing a proprietary BCG database on key consumer topics and publish periodic leadership materials to showcase BCG's analytic capability to potential clients.

Sector Worked: 
Technology Startups, FMCG & Media Conglomerate 

Nature of Projects: 
Conjoint Modelling, Pricing research, Lapsing analysis, Global sustainability awareness, etc.

Expert Consultant

4SiGHT Research & Analytics

Job Profile
1. Business Development
2. Client Management
3, Project Management
4. Team Management
5. Mentoring/Skill development
6. Recommending Best Research Design
7. Advanced Analytics, Dashboarding & Reporting
8. Findings Presentation to clients

Nature of Studies Handled: U&A studies, Segmentation Studies, Product Testing, Concept Testing, Concept Use Testing, Pack Testing, Pricing Studies, Post Launch Evaluation, Diagnosing studies like Triggers & barriers, Volume Estimation studies, Media Effectiveness Studies, Brand Tracking, Conjoint/Maxdiff Studies, UX testing

Sectors: FMCG, automotive, banks, telecom, property developers, beverage and credit card network providers.

Geographical Footprint: UAE, India, Saudi, Egypt, Iran, Oman, Qatar, Nigeria, Morocco and Kuwait

Director Consumer Insights

Senior Manager - Insights

Manager - Insights

4SiGHT Africa Research & Digital Solutions

Act as the Quantitative Analytics consultant to the 4SiGHT Africa operation

Market Research - Analytics Consultant

IMRB International

Nature of Studies handled: Products tests (more than 50 studies), Pack Test, Name Test, Post Launch, Brand Tracking (milk products in Sri Lanka), U & A study to understand Alcohol Market in India (Study conducted in 23 major cities in India with 45000 Sample Size)

Categories Handled: Foods (pickles, ready to mix, ready to eat), Confectionaries, Chocolates, Personal care (soaps, shampoos, facial cream), diary (milk, butter, cheese and yoghurt), Alcohol

Tools Used: SPSS, AMOS, EXCEL
Job Roles :
1.	Drafting Proposal
2.	Initiating the study
4.     Materials preparation
5.	Field Management
6.	Analysis Coordination
7.	Data Interpretation & Presentation

Research Manager

ICICI Bank

To act as a one stop solution for all the ICICI privilege customer needs and try to increase their total relationship value with the bank by cross selling financial products based on their requirements.

Assistant Manager - Privilege Banker

I have over 14+ years of experience in market research, customer experience (CX) and consumer analytics. I am the Customer Insights Lead at Dubai Islamic Bank (DIB), assisting the various product and service functions in building customer-centric finance products for UAE residents. 

In my current role, I have partnered with a team of exceptional individuals and have been actively involved in shaping DIB's evolution into a customer-facing brand geared for its next growth phase. 

My professional passion deeply involves incorporating customers' stories into business decision-making. I am unwaveringly dedicated to helping key business owners navigate the rich landscape of consumer stories, believing that these narratives hold the key to truly customer-centric strategies. 

I play Padel Tennis with friends at the weekend, brainstorm business ideas, or experiment with new-age AI tools. I believe in the power of technology enablers like AI to help us perform our jobs effectively, and I am always eager to explore their potential. 

In my previous job as an expert management consultant at Boston Consulting Group, I was closely involved with assisting Tech start-up founders in solving their business problems. 

In my long experience with 4SiGHT, I was an integral resource in the company's evolution from a simple boutique MR firm to a multi-country global market research company. I contributed nearly one-third of their revenue until my tenure with them ended in 2021. 

I deeply care about sustainability and have been involved in projects related to global sustainability awareness and customer communities. 

I enjoy getting out of my comfort zone and exploring new things, and I believe in lifelong learning and continuous improvement.

I also thoroughly enjoy the opportunity to meet new people over a cup of coffee. Feel free to reach out on LinkedIn or DM me on Twitter (X) @itsnagarajan. I'm always open to new connections and conversations.

Key Data Science Skills: Python, Big Data, SQL, machine learning, Business Intelligence, Tableau, SPSS, Qualitrics, QuestionPro, XEBO etc. 

Key MR Skills: Segmentation research, Customer Experience Management (CX), Customer Journey mapping, Usage and attitude studies, Pricing studies—Conjoint, Maxdiff, UX Research, POS Analytics, etc.

Nagarajan R.

Amazon

Regional research lead for the overall brand across business units, creating the vertical ground-up, building the annual research roadmap, introducing best practices, collaborating with global teams, upgrading existing studies for technical correctness, and bringing the "Voice of the customer" to the leadership team.

XCM Head of Research (MENAT)

Awe Research

Helping clients take successful business decisions by going well beyond actionable insights and being their trusted advisor for the long term.

In charge of driving the next wave of growth in the MENA region across industry verticals such as FMCG / Retail / Healthcare / BFSI / HoReCa / Automotive / Telecom / Real Estate / Electronic Durables / Media / Travel and Hospitality and Public.

Business Director - Growth (MENA)

GRMC Advisory Services

Business Advisory Consulting & Market Research on Retail / Real Estate / Tourism and Hospitality / Healthcare / Education / Industrial and Manufacturing sectors.

Responsible for Business Development / Marketing and PR / Thought Leadership / Client Relationship Custodian / C-Suite Servicing / General Office Management / Company revenue target setting & sales pipeline management.

Head of Insights and Strategy

Worldpanel by Kantar

Thought Leadership / Marketing and PR / Business Development / Key Note Speaker on Kantar Webinars / Cross Kantar Collaboration / Trusted Adviser to clients / Change Agent / Team Morale and Culture / Hiring New Talent / Trainer and Mentor.   

Leading the "The Laws of Growth" thought process in the region.  Trainer on "Insights to Impact" way of working.  Guest speaker at client’s C-Suite Strategy and Planning Workshops.  Guest speaker at UAE Business Schools on Marketing Research, Strategy and Insights as a career.

Consumer Insights Director

Insights by Kantar

Client Servicing + Project Management + Business Development role at TNS Dubai handling North Africa and Middle East markets. Looking into quantitative research requirements for a tobacco client (Egypt / Algeria / Morocco / Libya / Tunisia / Ghana / Sudan / Iraq / KSA / Kuwait & Lebanon). Also consultant for WECA (West, East & Central Africa) for the Tobacco Category. Kantar Info Champion for the Tobacco Client. Also experienced in handling Alcohol and Telecom clients in North Africa.

Account Director

SBU Head, with a Client Servicing + Project Management + Business Development role at TNS Egypt. Looking into quantitative research requirements for clients from industries such as Tobacco, CSD, Personal Care, Automotive, Watches, etc. across North Africa (Egypt / Algeria / Morocco / Libya / Tunisia / Ghana / Sudan & Lebanon). Also consultant for WECA (West, East & Central Africa) for the Tobacco Category. Kantar Info Champion for the Tobacco Client.

Feedback Middle East

Head of a SBU whose key clientèle were from Tobacco, Confectionery & Pharmaceutical verticals; as well as managing Field & Tab RFQs. Involved in servicing clients at a multi country capacity across Middle East & North Africa.

Senior Research Manager

On secondment from IMRB International to Research International.  Business Development / Client Servicing Role. Member of the business hub exclusively servicing a global tobacco company across the APAC Region, markets included Malaysia, Singapore, Vietnam, Cambodia, Mongolia, China & Brunei.

Member of the FMCG Vertical at IMRB. With experience of working for the following sectors such as Tobacco, Dental Care and Personal Care. Serviced both Indian and International clients.

Perot Systems

Part of the Business Development Group for the Banking, Financial Services and Insurance (BFSI) Vertical

Research Associate

Award Winning Insights, Strategy, & Business Advisory Leader. I grow brands using marketing and behavioural sciences. On a mission to make data-led decision making a part of corporate culture.

I believe that data was, is, and always will be human centric.  My role is to advise corporates to take data-led decisions that create long-term revenue growth. 

My diverse experience, spanning 19 + years across multiple industries and geographies, enable me to unlock the true power of consumer and shopper insights.  Currently using Generative AI to drive efficiencies. 

As a recognized Thought Leader, Key Note Speaker, Winner of Multiple Research Paper Awards, and Mentor, I am a Trusted Advisor who goes well beyond "actionable insights" and creates impactful solutions that challenge conventional marketing practices.

Domain expertise across eCommerce, FMCG, Retail, Real Estate, Telecom, Automotive, BFSI, Education, Healthcare, Hospitality, HoReCa, Travel and Tourism, Industrial & Manufacturing, Electronic Durables, Media and Public.  Based in the UAE, with stints in Egypt and Malaysia, having started my career in India where I hail from.

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The Battle

Nagarajan R.

Raj Mitra

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