Dubai Islamic Bank

Insight Support - Execute primary consumer insights projects per the business needs and provide actionable inputs in business decision-making.

Competitive Intelligence - Through social media monitoring & marketing spending analysis - keep internal stakeholders updated about competition product/service launches.

CX Monitoring & Reporting - Measure the bank relationship NPS score and chart out actionable problem areas for business units to action.

Trend Analysis - Monitor and report on macroeconomic trends of the UAE market & future trends in banking

Brand Strategy - Prepared strategic white paper to solve tactical business problems with the strategic framework

Actively involved in the launch of DIB Alt - Digital Full service banking from DIB

Lead - Customer insights 

Boston Consulting Group (BCG)

Sales Enablement - Asset the BCG sales team in preparing their proposal & business pitch documents built on research case studies

Analytics Expertise -  Assist the analytics team on their modelling projects through expertise in advanced techniques like segmentation, conjoint modelling, etc.

Project Execution & Presentation - Execute the consumer insight projects as per the casework requirement & present the strategic finding to the client

Recommendation Implementation - Work with the clients closely to implement all the recommendations from the insights project.

Publishing market leadership materials—Assist in developing a proprietary BCG database on key consumer topics and publish periodic leadership materials to showcase BCG's analytic capability to potential clients.

Sector Worked: 
Technology Startups, FMCG & Media Conglomerate 

Nature of Projects: 
Conjoint Modelling, Pricing research, Lapsing analysis, Global sustainability awareness, etc.

Expert Consultant

4SiGHT Research & Analytics

Job Profile
1. Business Development
2. Client Management
3, Project Management
4. Team Management
5. Mentoring/Skill development
6. Recommending Best Research Design
7. Advanced Analytics, Dashboarding & Reporting
8. Findings Presentation to clients

Nature of Studies Handled: U&A studies, Segmentation Studies, Product Testing, Concept Testing, Concept Use Testing, Pack Testing, Pricing Studies, Post Launch Evaluation, Diagnosing studies like Triggers & barriers, Volume Estimation studies, Media Effectiveness Studies, Brand Tracking, Conjoint/Maxdiff Studies, UX testing

Sectors: FMCG, automotive, banks, telecom, property developers, beverage and credit card network providers.

Geographical Footprint: UAE, India, Saudi, Egypt, Iran, Oman, Qatar, Nigeria, Morocco and Kuwait

Director Consumer Insights

Senior Manager - Insights

Manager - Insights

4SiGHT Africa Research & Digital Solutions

Act as the Quantitative Analytics consultant to the 4SiGHT Africa operation

Market Research - Analytics Consultant

IMRB International

Nature of Studies handled: Products tests (more than 50 studies), Pack Test, Name Test, Post Launch, Brand Tracking (milk products in Sri Lanka), U & A study to understand Alcohol Market in India (Study conducted in 23 major cities in India with 45000 Sample Size)

Categories Handled: Foods (pickles, ready to mix, ready to eat), Confectionaries, Chocolates, Personal care (soaps, shampoos, facial cream), diary (milk, butter, cheese and yoghurt), Alcohol

Tools Used: SPSS, AMOS, EXCEL
Job Roles :
1.	Drafting Proposal
2.	Initiating the study
4.     Materials preparation
5.	Field Management
6.	Analysis Coordination
7.	Data Interpretation & Presentation

Research Manager

ICICI Bank

To act as a one stop solution for all the ICICI privilege customer needs and try to increase their total relationship value with the bank by cross selling financial products based on their requirements.

Assistant Manager - Privilege Banker

I have over 14+ years of experience in market research, customer experience (CX) and consumer analytics. I am the Customer Insights Lead at Dubai Islamic Bank (DIB), assisting the various product and service functions in building customer-centric finance products for UAE residents. 

In my current role, I have partnered with a team of exceptional individuals and have been actively involved in shaping DIB's evolution into a customer-facing brand geared for its next growth phase. 

My professional passion deeply involves incorporating customers' stories into business decision-making. I am unwaveringly dedicated to helping key business owners navigate the rich landscape of consumer stories, believing that these narratives hold the key to truly customer-centric strategies. 

I play Padel Tennis with friends at the weekend, brainstorm business ideas, or experiment with new-age AI tools. I believe in the power of technology enablers like AI to help us perform our jobs effectively, and I am always eager to explore their potential. 

In my previous job as an expert management consultant at Boston Consulting Group, I was closely involved with assisting Tech start-up founders in solving their business problems. 

In my long experience with 4SiGHT, I was an integral resource in the company's evolution from a simple boutique MR firm to a multi-country global market research company. I contributed nearly one-third of their revenue until my tenure with them ended in 2021. 

I deeply care about sustainability and have been involved in projects related to global sustainability awareness and customer communities. 

I enjoy getting out of my comfort zone and exploring new things, and I believe in lifelong learning and continuous improvement.

I also thoroughly enjoy the opportunity to meet new people over a cup of coffee. Feel free to reach out on LinkedIn or DM me on Twitter (X) @itsnagarajan. I'm always open to new connections and conversations.

Key Data Science Skills: Python, Big Data, SQL, machine learning, Business Intelligence, Tableau, SPSS, Qualitrics, QuestionPro, XEBO etc. 

Key MR Skills: Segmentation research, Customer Experience Management (CX), Customer Journey mapping, Usage and attitude studies, Pricing studies—Conjoint, Maxdiff, UX Research, POS Analytics, etc.

Nagarajan R.

Experienced in conducting and moderating focus groups, in-depth interviews (IDIs), and ethnographic studies across sectors such as FMCG, healthcare, education, digital services, and many more. Skilled in building rapport, guiding open discussions, and probing beyond surface responses to uncover deep consumer motivations. Strong ability to synthesize qualitative data and translate participant narratives into clear, actionable insights that inform brand strategy, product development, and communication planning.

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The Battle

Nagarajan R.

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