🇺🇦 Iurii Znak

I spent 10 years running a B2B marketing agency.

We helped companies grow on LinkedIn through organic strategies -- outreach, content, and positioning. Built a team. Worked with 300+ clients worldwide. It was good work.

In 2024, the agency was acquired. That chapter closed. A new one opened.

For 10 years, I helped companies market their products. Now I'm building one. The shift has been... eye-opening.

Some days, the decade of experience kicks in, and things click. Other days, I'm learning in real-time, and it's humbling.

A few words about what we’re building: 

DemandSense helps B2B teams finally see the full picture of what's driving revenue:

→ Identify website visitors at the individual level (not just company names)
→ Optimize LinkedIn ad spend with smart controls
→ Track attribution
→ Turn anonymous traffic into an actionable pipeline

Early teams are cutting their LinkedIn costs by 30-50% in the first two weeks while getting better results.

I'm sharing the messy middle of transitioning from operator to builder. The things that transfer, the things that don't, and what I'm learning along the way.

If you've made a similar jump, I'd love to hear your story. And if you're running B2B campaigns without clear visibility into what's working, let's talk. We’re building the infrastructure to fix just that.

Founder & CEO

At Respect Studio, we specialize in providing B2B marketing services to tech and business service providers. We believe in the power of social selling to build meaningful relationships that can help your business grow. Our team is dedicated to helping you achieve your growth goals through targeted and effective marketing strategies.

Iurii Znak

Emin Can Turan

Serial entrepreneur and published all-round B2B Marketing Strategist with first-rate leadership background with various Fortune 500 firms. A solid 10+ years of experience across strategic fields of marketing. Previously at Google, Cisco and Walmart Global Tech in product marketing, data insight, and pricing, driving performance by the millions.

Architect of the Neurosymbolic AI behind Pebbles Ai, and the GTMS™ strategy models at Can & Co. Successfully took 30+ SMEs to market. Authority in science-based B2B marketing strategies. Specialised in lexical semantics, neuromarketing, and persuasion sciences. Alumnus of Cranfield School of Management and University of Oxford.

Extensive leadership training in building GTM teams. Specialist in MQL-SAL-SQL conversions across the marketing-sales funnel. Expert in setting up GTM automation. Seasoned in creating sales assets. Advanced in Neurosymbolic AI, Excel modelling, Tableau, Figma, Sketch, LinkedIn Ad Platform, Hubspot and AI Prompt Engineering.

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The Battle

Iurii Znak

Emin Turan

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