🇺🇦 Iurii Znak

I spent 10 years running a B2B marketing agency.

We helped companies grow on LinkedIn through organic strategies -- outreach, content, and positioning. Built a team. Worked with 300+ clients worldwide. It was good work.

In 2024, the agency was acquired. That chapter closed. A new one opened.

For 10 years, I helped companies market their products. Now I'm building one. The shift has been... eye-opening.

Some days, the decade of experience kicks in, and things click. Other days, I'm learning in real-time, and it's humbling.

A few words about what we’re building: 

DemandSense helps B2B teams finally see the full picture of what's driving revenue:

→ Identify website visitors at the individual level (not just company names)
→ Optimize LinkedIn ad spend with smart controls
→ Track attribution
→ Turn anonymous traffic into an actionable pipeline

Early teams are cutting their LinkedIn costs by 30-50% in the first two weeks while getting better results.

I'm sharing the messy middle of transitioning from operator to builder. The things that transfer, the things that don't, and what I'm learning along the way.

If you've made a similar jump, I'd love to hear your story. And if you're running B2B campaigns without clear visibility into what's working, let's talk. We’re building the infrastructure to fix just that.

Founder & CEO

At Respect Studio, we specialize in providing B2B marketing services to tech and business service providers. We believe in the power of social selling to build meaningful relationships that can help your business grow. Our team is dedicated to helping you achieve your growth goals through targeted and effective marketing strategies.

Iurii Znak

Founder | Fractional CTO | Tech Advisor | Startup Mentor | Feedcoyote (Techstars 23’) | CodeLions | Helping Startups Founders to cut time-to-market launch costs 2-3X with an UNSTOPPABLE software development team

I believe technology has the power to heal when it is built with empathy, integrity, and purpose.For more than a decade, I’ve been dedicated to transforming bold ideas into meaningful healthcare innovations that empower clinicians, enhance patient care, and restore humanity to digital health.As the Founder &amp; CEO of CodeLions, I lead a mission-driven team of engineers, designers, and strategists united by one vision to make healthcare technology simpler, safer, and profoundly human.Together, we have:	• Delivered 76+ digital health and AI-driven platforms supporting care providers and innovators worldwide.	• Reduced delivery times by up to 40% through our proprietary ScaleFlex™ engineering framework.	• Built HIPAA- and GDPR-compliant systems protecting millions of patient records daily.	• Supported digital transformation programs in hospitals and care networks, improving efficiency, experience, and trust across healthcare ecosystems.As a Techstars Mentor and Fractional CTO, I guide founders who are reimagining the future of care. My work bridges clinical insight and technical execution, helping early-stage teams build compliant, scalable, and life-improving products.Before founding CodeLions, I led cross-functional engineering teams and helped startups grow from concept to market reality. My focus has always been on people before platforms, creating technology that not only performs but leaves a lasting, positive impact.As the Co-Founder of Feedcoyote, a Techstars-backed collaboration platform for freelancers, I’ve learned that the best technology connects people to purpose. That same principle continues to guide how I build and lead in healthcare today.My mission is to help visionaries, caregivers, and changemakers transform healthcare challenges into stories of innovation and hope.Because the future of care isn’t just digital, it’s profoundly human.Let’s connect if you share this belief: technology’s highest purpose is to serve life itself

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Iurii Znak

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