Barrel Holdings

What if growth wasn’t about “more” but “better”?

And what if there was a system for “better”?

That’s what we do at Barrel Holdings.

We help agency founders turn strong businesses into scalable, durable companies by installing agency systems that reduce chaos, protect margins, and unlock real value by:

→ partnering with agency founders & leaders
→ shifting founders out of daily sales & delivery
→ installing financial visibility & margin discipline
→ training teams on scoping, pricing & resourcing
→ building frameworks for recurring revenue streams
→ engineering systems for growth without dependency
→ coaching on workload capacity safeguards & burnout

There’s more.

And it is my job to make “more” - and all - of that agency wisdom binge-worthy.

Curious how we acquire, manage, and launch agency businesses?

🔗 Check us out: https://www.barrel-holdings.com/

Marketing Lead

outonomi

There’s no shortage of advice on how to become successful.

The real challenge?

Staying successful.

(In a way that evolves with you.)

My private coaching work is built for executives, entrepreneurs, founders, and thought leaders who’ve built great careers, businesses, and companies - but feel the quiet strain of titles, KPIs, and growth outpacing their vision for life.

Problems I helped my clients solve:

"I’m clear on what I don’t want.”
“This isn’t the life I truly want to lead.”
"This next chapter needs to be intentional."
"For the first time, I don’t have a 5-year plan."
"I’ve outgrown the version of myself. Now what?”
"I’m no longer sure this is my definition of success."
"I just can’t see myself doing this for the next 10 years."
"Success doesn’t mean the same thing it did five years ago."
"I’ve worked so hard to get here, but I don’t want here anymore."
“Ambition isn’t the problem. Figuring out what to do next with it…is.”

Since I’ve lived what you are walking through, I now bring both the personal experience and 7 coaching certifications to help you move through it all clearly, calmly, and efficiently.

My approach blends:

• Designing beliefs that fit your whole life
• Figuring out who you are & what you want
• Expanding your personal capacity for growth
• Building leadership identity grounded in clarity
• Untangling the subconscious patterns you carry

Because success isn’t one definition.
It’s allowed to evolve as you do.

If you’re an executive or founder ready to grow into what’s next, this is where we do that work.

✨ Private coaching application opening soon.

Founder | Private Coach to Executives

Chief

As I infamously said: "Success is just a starting point."

To us, at Chief, success is a place of service.
It is where grace, grit, and intention meet.
It is a place of connection.

It is how we live our lives.

This is why I am incredibly proud to belong to a private membership network that connects and supports the most powerful women executives, sharing playbooks with those who see themselves as both ambitious and empathic, driving change on all levels of their organizations.

Welcome to a place where there is room for all of you - and where we celebrate those who pave the way to bring others with them.

🌿 Here's to building impactful businesses.
✨ Here's to being impactful humans.

Member

IM Digital

Stories power strategies.

I learned that here.

I learned what it means to translate a story into...
→ an impactful initiative;
→ an ROI-driving project;
→ a needle-moving event.

I've learned what it means to champion transformational narratives and had a front-row seat to their power unfolding over multiple cities, continents, clients, partners, projects, and company sizes.

This is all to say...

Our job is not to get the strategy piece first.
Our job is to get the story right. 

If the story is right, the strategy unfolds.

Purposeful storytelling isn't show business; it is simply good business.

Vice President Strategic Initiatives

Innovation is the movement of intellect and imagination in the direction of growth.

It is NOT a result of logical thinking, even though its result should be logical structure.

Its goal is NOT to identify THE thing to say "Yes" to but to identify all the things we will say "No" to. 

In its essence, innovation is about making a bet on a future only few can see and trusting yourself enough to be willing to go on the journey.

👉 Whether through workshops and sprints (over 150 under my belt);
👉 Whether through events big and small (Shoptalk included);
👉 Whether through working with clients (valued at $1,9B)

I have been on journeys that resulted in creating an innovation portfolio, building diversified innovation strategies, and driving top-line growth through innovation.

I have loved every single moment, especially the ones where I served as a "professional needle mover" operating on the intersection of strategy, creativity, and psychology.

💌 In the words of the people I was able to serve: "It's like you borrow us the energy to see change as an opportunity. And then we get to translate the opportunity into clarity, and from there... well, it's easy to grow."

Vice President of Innovation

The role that became a platform for expression.

Our clients.
Our own.
Mine.

Taking over the creative efforts at an agency that was deeply rooted in complex integrations and known for its technological savviness was... a lot.

But I was curious, I loved a challenge, and I saw a gap between the ask and the value we could deliver. It asked for slight restructuring, rebranding, and navigation of 9 - but we made it happen.

🙌 It resulted in a top-performing revenue channel.
🙌 It resulted in the launching of Design Sprints.
🙌 It resulted in a profit increase.

More importantly, it resulted in us re-positioning ourselves as a full-service agency, a place where creativity and commerce meet, with competence and contribution at its core.

Over this period, we launched mid-COVID-19 materials, which led to 3 deals worth over $600k signed in a week, collaborating and partnering with the likes of PayPal, Adobe, and Salesforce, and personally heading tailor-made workshops with target key accounts.

🎯 As I fondly like to remember, that was the moment when we started pushing our brands in new directions, fueling their growth through visual, visionary storytelling.

Head of Creative

From nothing... to - my oh my - quite something.

I was always a storyteller.
I loved stacks of books.
I enjoyed the words.

(I adored their power. 🤤)

This role was the first place where my words found a home.

They got me from a small-town adventurer and aspiring dreamer into the role of blog writer who got her work published on the Adobe website, driving the Mobile Optimization Initiative and spearheading the Magento Imagine efforts.

The words spoke through me, and they were loud, and they were clear. They got us leads (over 130 per venture), they got us on the Imagine Excellence awards shortlist, and they got us into rooms where the impact was made.

It was there and then that I realized...

→ I want to keep talking.
→ I want to keep sharing.
→ I want to keep evolving.

And I want to take as many people as possible with me.

Marketing Director

Inchoo

Marketing and Communications Coordinator

Sales and Marketing Intern

AIESEC

Vice President for Business to Customers

Talent Development Manager

External Relations Team Member

Organizing Commitee of Local Training Seminar

Task Force for Brand Audit

I was always the “behind-the-scenes” girl:

• Servicing $1.9B clients;
• Leading growth and strategy;
• Pushing Inc. 500 agencies forward;
• Starting & scaling 7-figure departments;
• Collecting big brand platform partnerships;
• Evolving agencies from 12 to +100 employees;
• Running PayPal initiatives & Shoptalk workshops…

Eventually, I noticed a pattern, one I’ve seen in boardrooms, exec teams, and inside myself:

Scaling a business isn’t the hard part.
Scaling your leadership, your identity, and your capacity for success happening 𝘸𝘪𝘵𝘩 you, instead of 𝘵𝘰 you—that’s where it starts to ache.

That realization cracked open a question:

What if the goal isn’t just growth, but 𝗮𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁?

So I made space for a new kind of success. One that is sustainable. One that included my full self. 

Since then:

→ Got 7x coaching certifications
→ Became a VP & a Board Member
→ Grew from 1k to ~15k social followers
→ Organized events with the US Embassy
→ Spoke at events, panels, and workshops
→ Personally coached 50+ female executives
→ Became a top 3% LinkedIn Creator (Favikon)
→ Became a member of CHIEF (hi, female execs!)
→ Launched my own newsletter for high-performers
→ Confidently moved from the agency world to holdcos
→ Founded OUTONOMI, the platform for sustainable success

None of this happened by accident.

It happened the moment I redefined success on my terms, and built everything else to match it.

That’s the work I now do every week: helping high-achievers recalibrate what they lead, how they live, and who they get to be inside OUTONOMI.

And I’m so grateful you’re here.

———

👋 Follow for weekly insights on leadership, growth, strategy & sustainable success.

🔥 Try my newsletter OUTONOMI—1,500+ women executives subscribe for private insights on sustainable success every week.

🚀 Want to grow your leadership, inside and out? Apply for my private coaching. Next slot available in July.

Ivona Namjesnik

Asia Technical Gas Co (Pte) Ltd / Bee Hua Trading Pte Ltd (specializing in industrial gases) www.atg

Primary Functions :
(a)	To provide assistance to Finance team and daily, weekly and monthly sales, commission and other reports 
(b)	Liaise with our clients by working closely with them and communication on daily basis via e-mail on project reports and feedback.  
(c)	Maintain testing equipments mainly gauges by making sure that the calibration of the equipments is up to date. To send equipments for calibration once it’s due.  
(d)	Handling of customer enquiries, orders and feedback
(e)	Implement and maintain ISO standards and safety procedures
(f)	Certification of gas cylinder pallets and liaising with SCDF regarding fire safety

Achievements / Contributions
Created staff handbook for the company and other good admin practices.  
Contribution in HR and Sales & Marketing documents. Appraisal system
Liaise with recruitment agencies on company’s staff requirements
Successful completion of Quantitative Risk Assessment (QRA) project study done with Environmental Resource Management (ERM) from Jan 11 to May11. 
ATG Annual Staff Function Committee member
Risk Assessment Manuals and Documentation for the company
Other Contributions such as technical materials relating to company’s nature of business

Courses Attended 
1.	Internal Quality Auditor Training – 15Oct10
2.	Understanding of revise ISO 9001:2008 standard by GIC –Oct 10
3.	Biz Safe Course on Risk Management – 20July11 to 21July11
4.	Workplace Health Promotion (WHP) Training Course in Raffles Medical – 18July12 to 20July12

Project Administrator / Human Resources

Asia Technical Gas Co (Pte) Ltd

Primary Functions :
(a)	To provide assistance to Finance team and daily, weekly and monthly sales, commission and other reports 
(b)	Liaise with our clients by working closely with them and communication on daily basis via e-mail on project reports and feedback.  
(c)	Maintain testing equipments mainly gauges by making sure that the calibration of the equipments is up to date. To send equipments for calibration once it’s due.  
(d)	Handling of customer enquiries and orders
(e)	Handling of customer feedback
(f)	Implement and maintain ISO standards and safety procedures
(g)	Certification of gas cylinder pallets and liaising with SCDF regarding fire safety
Achievements / Contributions
	Created staff handbook for the company and other good admin practices.  
Contribution in HR and Sales & Marketing documents. Appraisal system
Liaise with recruitment agencies on company’s staff requirements
Successful completion of Quantitative Risk Assessment (QRA) project study done with Environmental Resource Management (ERM) from Jan 11 to May11. 
ATG Annual Staff Function Committee member
Risk Assessment Manuals and Documentation for the company
Other Contributions such as technical materials relating to company’s nature of business

PowerQ Technology Pte Ltd (specializing in HVAC Testing & Commissioning Services) www.powerqtech.com

Primary Functions :

To provide assistance to our Engineers and Technicians involved in the testing and commissioning by assisting them on site and project documentation. 
Liaise with our clients by working closely with them and communication on daily basis via e-mail on project reports and feedback.  
Maintain testing equipments  by making sure that the calibration  of the equipments is up to date. To send equipments for calibration once it’s due.  
Provide management the reports of the project and day to day activities. 
Liaise with our Human Resources Dept on staff ‘s leave application, claims etc from site.  
Handling of ad hoc projects assigned by the Management

Achievements / Contributions
Created staff handbook for the company and other good admin practices.  Successful completion of various projects while based at various sites.  Created archives on company’s valuable data by e-library. 
 
Courses Attended from PSB Academy
1. Interpretation, Documentation & Implementation of ISO 9001 : 2008 QMS
2. Internal QMS Auditor Training Course
3. Project Management from Building & Construction Authority (BCA)

Project Coordination Executive

Mirror Media Pte Ltd

Telesales and Marketing Executive in Singapore Mirror (an online Directory service).

Sales And Marketing Specialist

Mobalex Singapore Pte Ltd (specializing in VOIP products & services)

Sell telecommunication products by recruiting agents who in turn will promote and sell Mobalex products in their respective countries.  
Provide after sales service to the Agents by giving them training and answering their sales and technical queries. 
Maintain a database of the prospective and confirmed agents. 
Provide management the reports of the sales and day to day activities. 
Handle walk-in clients and to meet clients outside the office. 
Handle queries via Timpani chat and queries submitted by prospective clients via internet.
Learn technical side of our products, daily testing of our system and trouble shooting.
Handling of adhoc projects assigned by the Management

Account Manager / Business Development Manager

Mobalex Singapore Pte Ltd

Primary Functions :
Sell telecommunication products by recruiting agents who in turn will promote and sell Mobalex products in their respective countries.  
Provide after sales service to the Agents by giving them training and answering their sales and technical queries. 
Maintain a database of the prospective and confirmed agents. 
Provide management the reports of the sales and day to day activities. 
Handle walk-in clients and to meet clients outside the office. 
Handle queries via Timpani chat and queries submitted by prospective clients via internet.
Learn technical side of our products, daily testing of our system and trouble shooting.
Handling of ad hoc projects assigned by the Management
Achievements	
Increased sales and signed a distributor from Doha, Qatar while just 2 weeks in office. In a period of 1 year, signed distributors from countries such as Germany, India, Afghanistan, Pakistan, Bangladesh and regional. Also liaised with local companies in Singapore.

Account Manager

AMAX Technologies Pte Ltd (Electronic components supplier)

Primary Function  	:	
Act as a liaising person between AMAX Technology and customers 
Prepare quotation for customers, answer queries from local and overseas clients
Updating of system files and folders
Keep track of receiving and delivery dates of electronic components to customers
To do weekly Purchase and Sales Report and submit to the management
To support the India Sales Team pertaining quotation, inventory of brochures/catalogues, shipment of electronic components, etc.
Quarterly 
To prepare a Company Newsletter in Word Format and distribute internally via email and to my colleagues in India. Also to the key people / personnel in Rohm (Our Principal)

Customer Service and Sales Executive

Fuji Xerox Singapore Pte Ltd (a large MNC supplying products & services on document imaging)

Market office network and multi-function products to outbound telesales.  
Responsible for managing and developing new customer base.
Achieve effective territory coverage through planning of sales calls.
Contact within specific customer base.
Achieve individual/team sales quotas for assigned products and close clients follow-ups.

Telesales Account Representative

InCall Systems Pte Ltd (at Outsourced Business Service provider)

Managing customer accounts that is provided in the database by making calls to do sales representing the actual clients of the company that has given this assignment. 
Updating of customer records in the database system after every call made. 
Updating remarks of the customers provided in the database by using Ms Excel. 
Worked closely with the management on data profiling and transmit ideas by brainstorming to increase sales. Was in charge of new interns and graduates and also to guide them and motivate them.  Designed new forms in softcopy format for better management of the team and also to have a uniformity in keeping the data. Also participated in company functions by organizing it and participaton.

Consultant in Call Centre

HSBC Ltd (Singapore)

Personal Banking, IT Division, Securities & Trading.
In HSBC, I was involved in Work Improvement Team (WIT) Committee, a management retreat to improve the service level in the company. 
Was a volunteer with National Council Of Social Service.

Operations Officer

-	Administration and Operations
-	Project Management taking into consideration of time factor
-	Equipment Calibration and Maintenance
-	Corporate Communication
-	Procurement and liaising with Principal and Shipping Vendor
-	Implement and maintain ISO standards, OSHA and Safety Procedures
-	Certification of gas cylinder pallets and liaising with SCDF regarding fire safety
-	Sales and Marketing - Lead Generation - maintain customer database in excel 
-	Technical documentation and manuals
-	Able to analyze objectively of facts to form a judgment, the ability to engage in reflective and 
        independent thinking
-	Ability to understand the logical connections between ideas, to think clearly and rationally about 
        what to do or what to believe
-	Self-directed, self-disciplined, self-monitored and self-corrective thinking
-	Work in team and independently

taplio

The Battle

Ivona Namjesnik

Darmendar Singh

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